Abstract Civil society organizations (CSOs) are shaping the formation of a bottom-up regionality in the context of the 2030 Agenda implementation. Using the Latin America and Caribbean (LAC) region as a case, this article unravels the pivotal role they play in the diffusion and incorporation of the Sustainable Development Goals. Drawing from qualitative content analysis of official documents, critical discourse analysis of primary and secondary sources, and semi-structured interviews, we understand CSOs as institutional entrepreneurs with specific motivations to engage and influence the regional governance process. While many challenges persist, civil society organizations are shaping 2030 Agenda implementation in LAC.

Este artigo pretende mostrar que a construção da América do Sul derivou da reinvenção de um conceito, utilizado no discurso e na prática diplomática brasileira, e amparado em elementos de alteridade como latino-americanidade, hegemonia, liderança e hispanidade. O texto rastreia a ideia de América do Sul desde suas origens intelectuais até a institucionalização em arranjos político-diplomáticos regionais.

This article intends to show that the South America construction came from a concept reinvention. It is used in the speech and practice of Brazilian diplomacy and is based on elements related to hegemony, lidership, hispanic and latin-american identiy. The text tracks the idea of South America since its intelectual origins until its institucionalization in regional political and diplomatic arrangements.