Resumo Strauss e Corbin (1990) Strauss e Corbin (1998) Glaser e Strauss (1967) 1990 (1990 1998 (1998 1967 (1967 199 (199 196 (196 19 (19 1 (1 (

Abstract The Grounded Theory was developed in the 1960s by sociologists Barney Glaser and Anselm Strauss as methodological or research style. New investigative paths have emerged from Grounded Theory application. The aim of the present study is to highlight the antagonism between Glaser and Strauss from a conceptual complementary perspective that opened room for a highly structured and inherently flexible methodology based on the integrative approach. The goal of the Grounded Theory is to develop theories based on systematically collected and analyzed empirical data. The classical approach proved to be excessively subjective to meet empirical research demands in management, overtime. Accordingly, several authors advocate for Strauss and Corbin’s (1990) ideas. The current essay-style study focuses on proposing and assessing an integrative approach framework for the Grounded Theory. Emphasis is given to the complementary qualities suggested by these authors, which are treated as non-exclusionary, despite being influenced by both Strauss and Corbin’s (1998) positivist style and Glaser and Strauss’ (1967) interpretive style. Furthermore, this theory adheres to the fundamental principle of the classical approach, although it emerged from the research process. This methodology’s application can be a promising option for scientific development, since it can disclose potentialities that give researchers flexibility and freedom to create. Thus, ontological and methodological assumptions are choices made by researchers, themselves, since they can gather research methods (mixed-methodology) and follow the combined and sequential use of quantitative and qualitative techniques to create well-founded theories. s data management overtime Accordingly Corbins Corbin 1990 (1990 ideas essaystyle essay nonexclusionary, nonexclusionary non exclusionary, exclusionary non-exclusionary 1998 (1998 1967 (1967 Furthermore process methodologys development Thus themselves mixedmethodology mixed (mixed-methodology wellfounded well founded 199 (199 196 (196 19 (19 1 (1 (

Resumo: O objetivo do estudo é comparar as características contextuais dos países dos BRICS sobre as políticas e práticas de Gestão de Recursos Humanos (HRM). Para tal, a análise de dados secundários, como relatórios, revistas e informes acadêmicos foi organizada para dar suporte lógico aos argumentos. As conclusões relacionam características do ambiente institucional do sistema de ensino e mercado de trabalho com: (i) práticas de recrutamento e seleção; (ii) sistemas de remuneração; (iii) ações de treinamento e desenvolvimento.

Abstract: The objective of the study is to investigate the contextual characteristics of BRICS countries on Human Resource Management (HRM) policies and practices. For that we used secondary data analysis, such as reports, journals, and newspapers. Data is organized in order to provide logical support for the arguments presented. The main findings relate institutional environment characteristics from the education system and labour market with: (i) recruitment and selection practices; (ii) remuneration systems; (iii) training and development practices.

Resumen: El objetivo del estudio es investigar las características contextuales de los países BRICS en políticas y prácticas de Gestión de Recursos Humanos (HRM). Para eso se utilizó el análisis de datos secundarios, como informes, revistas y periódicos. Los datos se organizan para provenir apoyo lógico a los argumentos presentados. Las principales conclusiones relacionan características del sistema educativo y mercado de trabajo con: (i) prácticas de reclutamiento y selección; (ii) sistemas de remuneración; (iii) prácticas de formación y desarrollo.

Résumé: L'objectif de l'étude est de rechercher les caractéristiques contextuelles des pays du BRICS sur la Gestion des Ressources Humaines (HRM) politiques et pratiques. Ce que nous avons utilisé pour l'analyse des données secondaires, tels que les rapports, revues et journaux. Les données sont organisées dans le but de fournir un soutien logique pour les arguments présentés. Les principales conclusions concernent características de l'environnement institutionnel du système éducatif et du marché du travail avec: (i) pratiques de recrutement et de sélection; (ii) systèmes de rémunération; (iii) pratiques de formation et de développement.

RESUMO Objetivo: A pesquisa busca compreender como se dá a competitividade da exportação de moda brasileira sob a perspectiva da vantagem competitiva. Originalidade/lacuna/relevância/implicações: O estudo avança no conhecimento sobre a moda brasileira e os elementos distintivos que devem compor a sua oferta no mercado internacional. Contribui ao relacionar variáveis pouco investigadas como vantagem competitiva, diferenciação e internacionalização da moda brasileira. Como contribuição gerencial, a pesquisa pode orientar gestores que buscam incrementar sua oferta no exterior ao elencarem elementos distintivos da moda brasileira. Principais aspectos metodológicos: O estudo é alicerçado pela abordagem qualitativa. Os dados foram coletados mediante entrevista em profundidade com agentes de mercado, sendo cinco agentes de apoio à inserção da moda brasileira no mercado internacional e quatro agentes de mercado demandantes (consumidores organizacionais). Utilizou-se a técnica de análise de discurso para examinar os dados. Síntese dos principais resultados: Para competir no exterior, a oferta de moda brasileira deve se apoiar em: 1.design; 2. qualidade da costura, corte, acabamento, modelagem, uso adequado da matéria-prima e conforto da peça; 3. suporte e serviços; 4. desenvolvimento de atributos relacionados ao país de origem, como cores, vibração, descontração, alegria e imagem do Brasil; 5. preços adequados à oferta. Principais considerações/conclusões: A inserção da moda brasileira no exterior ainda é tímida. Gestores de moda brasileira podem apoiar sua oferta nos atributos relacionados ao país de origem sempre com foco no consumidor global e devem atentar ao preço e à qualidade, os quais ainda são fatores inibidores do desempenho internacional da moda brasileira.

ABSTRACT Purpose: The research seeks to understand competitiveness of Brazilian fashion export from the perspective of competitive advantage. Originality/gap/relevance/implications: The study advances in Brazilian fashion comprehension, acknowledging the distinctive elements that may compose fashion offer for the international market. It contributes to relate variables seldom investigated as competitive advantage, differentiation and internationalization of Brazilian fashion. As a practical contribution, the research can guide managers seeking to increase its offer abroad by listing distinctive elements of Brazilian fashion. Key methodological aspects: the study is supported by qualitative approach. Data were collected through in-depth interviews with market participants, being five agents to support the insertion of Brazilian fashion into the international market, four agents of demanding markets (organizational consumers). We used the speech analysis technique to examine the data. Summary of key results: In order to compete internationally, Brazilian fashion supply may be based on: 1. design; 2. quality in sewing, cutting, machining, modeling, proper use of raw materials and comfort of the piece, 3. support and services; 4. development of attributes related to the country of origin, such as color, vibration, relaxation, joy, and image of Brazil, 5. deal prices suitable to offer. Key considerations/conclusions: Brazilian fashion abroad is still inserted modestly. Brazilian fashion managers can support their offer on attributes related to country of origin, always focusing on the global consumer, as well as on price and quality, since they are still inhibiting factors of the international performance of Brazilian fashion.

RESUMEN Objetivo: La investigación busca entender cómo funciona la competitividad de las exportaciones de la moda brasileña, desde la perspectiva de la ventaja competitiva. Originalidad/laguna/relevancia/implicaciones: El estudio avanza en el conocimiento sobre la moda brasileña y los elementos distintivos que deben componer su oferta en el mercado internacional. Contribuye por relacionar variables poco investigadas como ventaja competitiva, diferenciación e internacionalización de la moda brasileña. Como contribución práctica, la investigación puede orientar a los dirigentes que buscan aumentar su oferta en el extranjero haciendo un inventario de los elementos distintivos de la moda brasileña. Principales aspectos metodológicos: El estudio se asienta en el enfoque cualitativo. Los datos fueron recolectados mediante entrevistas en profundidad con participantes del mercado, siendo cinco agentes de apoyo a la inserción de la moda brasileña en el mercado internacional y cuatro agentes de mercado demandantes, (consumidores corporativos). Se utilizó la técnica de análisis del discurso para examinar los datos. Síntesis de los principales resultados: Para competir en el extranjero, la oferta de la moda brasileña debe basarse en: 1. diseño; 2. calidad de la costura, corte, terminación, modelado, el uso adecuado de las materias primas y el confort de la pieza, 3. apoyo y servicios al cliente; 4. desarrollo de atributos relacionados con el país de origen, como color, vibración, relajación, alegría, e imagen de Brasil, 5. ofrecer precios adecuados a la oferta. Principales consideraciones/conclusiones: la inserción de la moda brasileña en el exterior sigue siendo modesta. Gerentes de moda pueden apoyar su oferta en atributos relacionados con el país de origen, mirando al consumidor global, precio y calidad, ya que esas todavía son causas inhibidoras del desempeño internacional de la moda brasileña.

The search for innovation has become an important motivation for the internationalization of companies in emerging countries. In that context, this study tests the impact that a nation's development has on whether subsidiaries transfer innovation of products or that of processes. Survey data collected from 73 subsidiaries of Brazilian companies indicate that companies located in developed markets tend to transfer more product-oriented innovations than do those based in emerging countries. Furthermore, the size and age of a subsidiary has an impact on the transfer process. The larger and younger the subsidiary, the more likely a company is to favor the flow of product innovation into its headquarters. The level of national development was not identified as an influence on the flow of process innovation.