Goethe's novel 'Elective Affinities', published in 1809, uses Bergmann's concept of 'Elective Attractions', from 1775, as a metaphor for social relations. Its analysis demonstrates the possibility of describing chemical theories, characterised by an anthropomorphic language, using poetic means. Due to the inherently poetic nature of chemical language, Nobel Laureate Roald Hoffmann (2002) suggests relaxing strictures against expressing emotions and personal motives in scientific publications, thus enabling the use ofing poetry to understand and communicate science. Based on the analysis of Goethe's novel and Hoffmann's essay, this article discusses the possibility of using poetic means to help understand chemistry and communicate its research results.

Typically hundreds of different chemical products stored in small flasks which cannot accommodate labels large enough to bear all information required by the Globally Harmonised System of Classification, Labelling and Packaging of Chemicals (GHS) are used in academic laboratories. To overcome this restriction Brazilian legislation permits communication of the dangers of chemical products to trained laboratory workers/students by alternative means. Here we describe an alternative label system, developed by the German Social Accident Insurance (DGUV), which allows hazard communication to trained workers/students via a labelling system, using pictograms and highly condensed hazard statements to alert about dangerous chemical products.