Abstract: The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing.

Resumo Objetivo – O objetivo desta pesquisa é estudar três sinais (reputação do funcionário, design do site e segurança) da estrutura da gestão da experiência do cliente que podem motivar a satisfação e a intenção de recompra do comprador por celular. O papel moderador da distância percebida do varejista é explorado. Metodologia – A abordagem dos mínimos quadrados parciais foi empregada para analisar as informações obtidas de 1053 compradores por celular em um mercado geograficamente extenso e emergente (México). Resultados – A estrutura da gestão da experiência do cliente é útil para explicar a satisfação e a intenção de recompra do comprador-c via telefone celular. Nossos resultados mostram que a reputação (particularmente para os consumidores que percebem que os varejistas estão próximos), design do site (principalmente para os consumidores que percebem que os varejistas estão distantes) e segurança melhoram a satisfação do comprador por celular. Experiências satisfatórias aumentam a intenção de recompra, independentemente da distância percebida de varejistas alternativos. Contribuições – Este estudo contribui para a compreensão de quais fatores os vendedores via celular (vendedores-c) podem gerenciar de diferentes modos para gerar satisfação e intenção de recompra via celular, a partir da perspectiva inexplorada da Gestão da Experiência do Cliente e em um mercado emergente pouco estudado. Outra faceta importante deste estudo está relacionada à influência moderadora da distância percebida no relacionamento entre a reputação do funcionário, design do site e segurança, por um lado, e a satisfação do comprador-c, por outro.

Abstract Purpose – The purpose of this research is to study three clues (employee reputation, site design, and security) of the Customer Experience Management framework that can prompt mobile shopper satisfaction and repurchase intention. The moderator role of perceived distance of the retailer is explored. Design/methodology/approach – The Partial Least Squares approach was employed to analyze information gathered from 1053 mobile shoppers in a geographically extensive and emerging market (Mexico). Findings – The Customer Experience Management framework is helpful in explaining m-shopper satisfaction and intention to repurchase via mobile phone. Our findings show that reputation (particularly for consumers who perceive that retailers are near), site design (principally for consumers who perceive that retailers are far away), and security enhance mobile-shopper satisfaction. Satisfactory experiences increase repurchase intention, regardless of perceived distance of alternative retailers. Originality/value – This study contributes to understanding which factors mobile vendors (m-vendors) could manage in different ways to engender satisfaction and intention to repurchase via mobile, from the unexplored Customer Experience Management perspective and in a scarcely studied emerging market. Also, a key facet of this study is related to the moderating influence of perceived distance on the relationship between employee reputation, site design, and security, on one hand, and m-shopper satisfaction on the other.

An observational descriptive study with qualitative approach was conducted from August 1st to October 30th, 2002, in the municipality of Cotorro, Havana City. The psychosocial, familial, affective-familial and sexual areas were explored. It was found a lack of communication between parents and adolescents and that the main motivation of our adolescentes is to continue studying. It was proved that the sexual act is motivated by curiosity and that it began at a very early age. The fundamental cause to remain pregnant was the fear to parents' reaction, whereas the decision to induce abortion was mainly motivated by the desire to keep on studying.

Se realizó un estudio descriptivo observacional con enfoque cualitativo en el período comprendido desde el 1º de Agosto al 30 de Octubre de 2002, en el municipio Cotorro de la Ciudad de La Habana. Se exploraron las áreas psicosocial, familiar, afectivo-familiar y sexual, y encontramos falta de comunicación entre padres y adolescentes, así como también que la principal motivación de nuestros adolescentes es continuar los estudios. El acto sexual se comprobó que es motivado por curiosidad, iniciándose desde muy temprana edad, y la fundamental causa que determinó la continuación del embarazo fue el temor a la reacción de los padres, mientras que la decisión de su interrupción fue principalmente motivada por el deseo de continuar los estudios.