Abstract To assist Ecuadorian chia seed producers in their quest for internationalisation. This article uses a case study to present a methodology which assists in the selection of the most suitable export market for a product. It is based on a diverse range of indicators grouped into 7 dimensions that were used to analyse the 27 member countries of the European Union in order to determine the most suitable export market for chia seeds from Ecuador. Germany is the biggest European importer of chia seeds with a 55% share, followed by the Netherlands, the United Kingdom and Spain. It presents a methodology for market selection that can be employed as a tool for international expansion which can easily be used by companies in search of the most suitable export market for their products.

Abstract: This paper provides an approximation to the housing needs for Spain in the period 2014-2021, on the basis of the demographic evolution in Spanish households. Using as a methodology the Rate of Reference Person, we could estimate the number of households as the basic unit of the potential demand. It also contains an approach to families with second homes and properties by non-residents. The results show a progressive decrease in the balance of new homes. Undoubtedly, it will have an impact on housing market and can also imply the standstill of this market in broad areas of the country.

Resumen: Este artículo realiza una aproximación a las necesidades de viviendas en España en el periodo 2014-2021, a partir de la evolución demográfica de los hogares españoles. Utilizando como metodología la Tasa de Persona de Referencia se realiza una estimación del número de hogares como unidad básica de demanda potencial. También se realiza una aproximación de los hogares con segunda vivienda e inmuebles de no residentes. Los resultados muestran una disminución progresiva del saldo de nuevos hogares que afectarán al mercado de la vivienda y supondrá, la práctica paralización del mercado inmobiliario en amplias zonas del territorio.