ABSTRACT This work analyses Brazilian tropical wood exports, taking into consideration their performance and competitiveness from 2004 to 2011. The present paper aims to: a) determine the competitiveness of exports of goods: sawn wood and tropical plywood; and b) compare the performance of both products. The Constant Market Share model and the Revealed Comparative Advantage Index (RVAI) estimated competitiveness and performance. The results show that sawn wood has proven to be the only product to provide competitive gains over the analyzed period.

RESUMO O objetivo deste estudo foi analisar os indicadores de competitividade no comércio exterior do produto mel natural, entre 2000 e 2011. Em 2000, o Brasil iniciou a inserção desse produto no mercado internacional, ganhando rápida projeção como país exportador. No entanto, ainda ocupa posição intermediária entre os principais exportadores mundiais. O problema analisado neste estudo está relacionado com a competitividade desse produto, no mercado, a partir de indicadores econômicos. Os procedimentos metodológicos utilizados para verificar a competitividade foram o modelo constant market share e o índice de vantagem comparativa revelada (IVCR). Constatou-se que o quantum e o valor exportado apresentam tendência de crescimento e de flutuações no mercado internacional. No período estudado, a China e a Argentina destacavam-se como os principais exportadores mundiais de mel natural e o Brasil era o sétimo maior exportador. Conclui-se que o País apresenta competitividade no mercado externo de mel natural e padrões de eficiência e de utilização de recursos semelhantes aos vigentes no mundo, além de potencial para ampliar sua participação, com um produto competitivo e diferenciado.

ABSTRACT The objective of this paper is to analyze the indicators of competitiveness in foreign trade of natural honey product between the years 2000-2011. Brazil, from 2000, initiated the insertion of this product in the international market, gaining rapid recognition as the exporting country, however, still occupies an intermediate position between the world's major exporters. The problem to be studied is the competitiveness this product in the international market from economic indicators. The methodological procedures used to verify the competitiveness abroad are the Constant Market Share Model and Index of Revealed Comparative Advantage (IVCR). It was observed that the quantum and export value have a tendency of growth and fluctuations in the international market. The main exporters are China and Argentina, Brazil is the seventh exporter in the study period. We conclude that Brazil has competitiveness in foreign markets natural honey and standards of efficiency and use of resources similar to those prevailing in the world, and has the potential to increase its share, with a competitive and differentiated product.