Abstract The objective of this study was to optimize the composition of the fermentation medium through a Central Composite Rotational Design (CCRD) for the production of L (+)- latic acid (LA) using Lactobacillus rhamnosus ATCC 9595 and potato, corn steep liquor (CSL) and calcium carbonate as raw materials. A CCRD with three independent variables (potato flour (PF), CSL and CaCO3 concentrations) was performed for a total of 17 treatments. Kinetic studies were conducted, and samples were taken at time intervals of 0 to 72 h. Cell count, pH, reducing sugars and LA concentrations were determined. LA productivity and yield, sugar consumption and cell growth factor were calculated. The highest concentration of LA was 183.8 g/L, with 2.553 g/L.h productivity, 94.2% yield and 96.1 % sugar consumption.