Abstract Throughout this work we address the concept of Sustainable Entrepreneurship that arises from Social Entrepreneurship and the Sustainable Development Goals in a context of major global crises and emergencies such as Climate Change and COVID-19, and relates as well with the change in the paradigm of consumption in which millennials and centennials seek to buy products made in a responsible way and that have the least possible impact on the ecosystem. We will provide examples of successful stories of sustainable entrepreneurs at a global level and the opportunities that this new form of business offers. We’ll also make reference to the importance of teaching this new business model in universities, particularly in business schools, a model that is conscious and responsible with the environment and that responds to the need for an urban economy that provides concrete development solutions for the community in which it is inserted and the city we need.

Resumen A lo largo del presente trabajo abordamos el concepto de Emprendedorismo Sostenible, que surge del Emprendedorismo Social y de los Objetivos de Desarrollo Sostenible en un contexto de grandes crisis y emergencias mundiales, como el Cambio Climático y COVID-19, sumado al cambio en el paradigma del consumo en el cual los millennials y centennials buscan comprar productos elaborados de forma responsable y que tengan el menor impacto posible en el ecosistema. Se brindarán ejemplos de casos de éxitos de emprendedores sostenibles a nivel global y de las oportunidades que esta nueva forma de negocios brinda, así como de la importancia de que desde los ámbitos universitarios, en particular desde las escuelas de negocios, se enseñe este nuevo modelo de negocios consciente y responsable con el ambiente y que da respuesta a la necesidad de una economía urbana que brinde soluciones concretas de desarrollo para la comunidad en la que está inserta y la ciudad que necesitamos.

Resumo Ao longo deste trabalho abordamos o conceito de Empreendedorismo Sustentável, que surge do Empreendedorismo Social e dos Objetivos de Desenvolvimento Sustentável em um contexto de grandes crises e emergências globais, como Mudanças Climáticas e COVID-19, somadas à mudança de paradigma de consumo em que millennials e centennials procuram comprar produtos feitos de forma responsável e que tenham o menor impacto possível no ecossistema. Exemplos de casos de sucesso de empreendedores sustentáveis a nível global e das oportunidades que esta nova forma de negócio oferece, bem como a importância do ensino deste novo modelo nas universidades, em particular nas escolas de negócios, negócios conscientes e responsáveis com o meio ambiente e que respondam à necessidade de uma economia urbana que ofereça soluções concretas de desenvolvimento para a comunidade em que está inserida e para a cidade de que precisamos.

ORIENTATION: Millennials have become the largest age cohort in the modern world of work. Understanding the phenomenological experiences of millennials may be the key to facilitating more ethical organisational cultures RESEARCH PURPOSE: The aim of this article is to explore the lived, working experiences of millennials' organisational ethics contexts factors as predisposed by ethical leadership in an organisation in the energy sector MOTIVATION FOR THE STUDY: An extensive body of research exists concerning the statistical relationship between ethical leadership, ethical culture, and workplace ethics climates. However, less explored is qualitative studies regarding millennials' work experiences of organisational ethics context factors. RESEARCH DESIGN, APPROACH AND METHOD: A qualitative research design was selected. Purposive and convenience sampling were utilised. The sample included eight millennials, and face-to-face interviews were used for data collection. Data were analysed by means of content analysis. MAIN FINDINGS: The findings suggest an ambivalent and paradoxical split in how millennials experience the ethical context factors in the participating organisation PRACTICAL AND MANAGERIAL IMPLICATIONS: The study has implications for the type of leadership styles that should be considered when engaging with millennials. Top human resource management could use the results to create a working environment that actively fosters psychological attachment, satisfaction, and boosts employee commitment. CONTRIBUTION OR VALUE ADDED: Expanding and enhancing the comprehension of how ethical leadership contributes to the theory of ethical leadership in the work context.

ORIENTATION: South African higher education institutions (HEIs) face significant challenges in attracting and retaining younger-generation academics. This results in a critical shortage of a talented pool of scholars required for succession and the sustainability of HEIs over the longer term. RESEARCH PURPOSE: This study aimed to explore the factors affecting the retention of millennial academics in South Africa. MOTIVATION FOR THE STUDY: The retention of millennial academics is essential to the success of HEIs. Research on the factors affecting the retention of this cohort of academics is scarce despite their growing importance in sustainable HEI practice. RESEARCH APPROACH/DESIGN AND METHOD: The study adopted a cross-sectional qualitative research approach using semi-structured interviews to collect the data. The sample included 14 millennial academics representing various public HEIs in South Africa. Thematic analyses were applied to analyse the data. MAIN FINDINGS: The findings showed that five factors should be considered to retain millennial academics: career and growth opportunities, work environment, rewards, leadership and work-life balance. PRACTICAL/MANAGERIAL IMPLICATIONS: The study concluded that an integrated talent retention strategy should be developed that, at a minimum include opportunities for career development, employee growth, healthy employee-employer relationships, employee support and market-related compensation to retain millennial academics. CONTRIBUTION/VALUE-ADD: This research contributes to the limited knowledge of the factors affecting the retention of millennial academics.

Resumen El objetivo de la investigación fue analizar cómo la intención y la actitud de compra influyen en la identidad étnica del Consumidor Millennial en México y Colombia. El método de investigación fue un estudio cuantitativo, correlacional y transversal; para el análisis de datos se utilizó un análisis de ecuaciones estructurales-PLS. La muestra fue de 709 estudiantes de posgrado de cinco universidades de México y Colombia. Los resultados muestran que la intención de compra de textiles étnicos influye en la identidad étnica de los consumidores Millennials, y que la intención de compra participa como mediadora entre la actitud de compra y la identidad étnica. La originalidad consiste en informar sobre el comportamiento de compra de productos artesanales de los Millennials en México y Colombia. El principal hallazgo es que los millennials en México y Colombia manifiestan actitudes positivas hacia los textiles étnicos y la intención de comprarlos. La principal limitación es la inclusión de millennials en lugares donde se elaboran textiles étnicos.

Abstract The research objective was to analyze how purchase intention and attitude influence the Consumer Millennial ethnic identity in Mexico and Colombia. The research method was a quantitative, correlational, and cross-sectional study; an analysis of structural equations-PLS was used for data analysis. The sample was 709 graduate students at five universities in Mexico and Colombia. The results show that the purchase intention of ethnic textiles influences the ethnic identity of Millennial consumers, and that the purchase intention participates as a mediator between the buying attitude and the ethnic identity. The originality consists in reporting on the purchasing behavior of artisanal products of Millennials in Mexico and Colombia. The main finding is that millennials in Mexico and Colombia show positive attitudes towards ethnic textiles and the intention to buy them. The main limitation is the inclusion of millennials in places where ethnic textiles are made.

Abstract The primary objective of this quantitative study was to provide a comprehensive depiction of online consumer behavior, with a particular focus on comparing three distinct generational cohorts: Baby Boomers, Generation X, and Millennials. The investigation was conducted within the confines of Aguascalientes, Mexico. It emphasized the importance for small and medium- sized enterprises (SMEs) to understand intergenerational purchasing behavior in order to tailor advertising campaigns, sales strategies, and online sales channels to generational market segments. To facilitate the data collection process, a meticulously structured questionnaire, comprising two distinct sections: The primary aim is to determine the profile of the respondent, while the secondary aim is to investigate online consumer behavior across multiple dimensions, encompassing purchasing habits, purchase motivators, purchasing platforms, acquired products, purchase intentions, and consumer satisfaction, was employed. The sample size encompassed 384 participants, of whom 166 abstained from engaging in online purchases. Consequently, the remaining 218 respondents, who had executed at least one online transaction, were deemed as valid subjects suitable for evaluating online consumer behavior. The findings underscore the fact that all three generational groups display a proclivity towards selecting specific dates and domestic online platforms for their purchasing activities. Millennials, owing to their heightened comprehension of the digital landscape, demonstrate a more pronounced inclination towards this medium. Remarkably, notable variations between the cohorts were observed across all facets examined, as each generation experienced distinct levels of exposure to technology throughout different life stages.

Resumen El objetivo de este estudio cuantitativo fue describir el comportamiento del consumidor en línea, centrándose en la comparación de tres grupos generacionales: Baby Boomers, X y Millennials. La investigación se realizó en la ciudad de Aguascalientes, México. Es crucial que las MiPymes conozcan el comportamiento de compra entre generaciones con el fin de encausar sus campañas publicitarias, estrategias de venta y creación de canales de venta en línea a nichos de mercado generacionales. Para recopilar los datos, se utilizó un cuestionario estructurado dividido en dos secciones; el primero para identificar el perfil del respondiente y el segundo para determinar el comportamiento del consumidor en línea bajo las dimensiones de hábitos de compra, motivador de compra, plataforma de compra, producto comprado, intención de compra y satisfacción del consumidor. La muestra consistió en 384 participantes, de los cuales 166 no realizaron compras en línea. Los 218 restantes fueron considerados sujetos válidos para medir el comportamiento del consumidor en línea debido a que realizaron al menos una compra bajo esta modalidad. Los resultados constatan que las tres generaciones buscan fechas especiales y sitios nacionales a la hora de comprar. Los Millennials utilizan más este canal debido a que entienden mejor el entorno digital, cada generación tuvo contacto con el mundo tecnológico en diversas etapas de su vida.

PURPOSE: The aim of this research was to test the assumption of differences between leadership styles adopted by leaders across generations, as perceived by their subordinates, on the premise that millennials hold different values from other generations, and that these values, in turn, have an impact on their leadership styles DESIGN/METHODOLOGY/APPROACH: This research was conducted in South Africa, in a variety of organisations, and by sampling employees across three generations, namely millennials, Generation X and baby boomers. Cross-sectional data were collected with an instrument based on the Pearce leadership typology of leadership styles. After confirming reliability and general factorial validity, mean scores were compared using analyses of variance FINDINGS/RESULTS: The results of the study found practically significant differences between millennial leaders and Generation X leaders in the extent to which they apply empowering and transformational leadership styles, as perceived by their subordinates. In absolute terms, millennial leaders display less leadership behaviour than do those of Generation X, with regard to these leadership approaches PRACTICAL IMPLICATIONS: Organisations involved in the development of millennial leaders should be aware that interventions should not blindly align to the stereotypes associated with this generation. Further research is also needed to determine which leadership styles are effective with millennial leaders ORIGINALITY/VALUE: The millennial generation has emerged in the workplace as the new leadership pipeline, yet there appears to be a lack of research on how millennials want to lead. This study contributes to a nuanced understanding of and improved development of the millennial generation leaders

Resumen Objetivo: Identificar la relación estadística entre las variables del comportamiento de ciudadanía organizacional (CCO) en relación a la satisfacción y retención de personal entre la generación de trabajadores del milenio a través de la técnica de ecuaciones estructurales. Diseño Metodológico: Es un estudio cuantitativo transversal a través de cuestionarios en una población de 385 millennials de la región Laja-Bajío. Primeramente, se realizó la validación del cuestionario a través del análisis factorial exploratorio y posteriormente se validó el modelo presentado a través de ecuaciones estructurales. En ambos análisis los resultados fueron satisfactorios de acuerdo con los criterios estadísticos aceptados. Resultados: Se demostró que existe una relación positiva causal entre el comportamiento de ciudadanía organizacional individual y el colectivo, del comportamiento de ciudadanía organizacional colectivo con la satisfacción en el trabajo y por último de la satisfacción con la retención de los trabajadores millennials. La relación entre el comportamiento cívico organizacional individual y la satisfacción en el trabajo no fue probada. Limitaciones de la investigación: El estudio únicamente se limita al estudio de la relación entre el CCO y la satisfacción y la retención del personal millennial. Es necesario ampliar el estudio a otras variables como la justicia organizacional, rasgos personales, productividad percibida, etc. Además, es necesario ampliarlo a otras regiones del territorio mexicano. Hallazgos: El comportamiento de ciudadanía organizacional contribuye a la explicación del fenómeno de la retención de los millennials en el trabajo. Este hallazgo refuerza la literatura internacional sobre la contribución de este comportamiento de los trabajadores y sus repercusiones en el trabajo.

Abstract Purpose: To identify the statistical relationship between the variables of organizational citizenship behavior (OCB) in relation to staff satisfaction and retention among the generation of millennial workers through the technique of structural equations. Methodological Design: It is a cross-sectional quantitative study through questionnaires in a population of 385 millennials from the Laja-Bajio region in Mexico. Firstly, the questionnaire was validated through exploratory factor analysis; subsequently, the model was validated through structural equations. In both analyses, the results were satisfactory according to accepted statistical criteria. Results: It was shown that there is a positive causal relationship between individual and collective organizational citizenship behavior, collective organizational citizenship behavior with job satisfaction and, finally, satisfaction with the retention of millennial workers. The relationship between individual organizational citizenship behavior and job satisfaction was not tested. Research limitations: The study is limited only to the study of the relationship between the OCB and the satisfaction and retention of millennial staff. It is necessary to extend the study to other variables such as organizational justice, personal traits, perceived productivity, etc. In addition, it is necessary to extend it to other regions of the Mexican territory. Findings: Organizational citizenship behavior contributes to the explanation of the phenomenon of retention of millennials at work. This finding reinforces international literature on the contribution of this behavior of workers and its repercussions at work

Resumen Street harassment refers to the unwanted comments, gestures, and actions that strangers address to people in public places without the consent of the affected individuals. In Costa Rica, even though anyone regardless of their gender can experience street harassment, this issue has a major incidence on women as shown on studies such as the Encuesta Actualidades conducted by the School of Statistics of UCR in 2015 (Umaña, 2016). This study highlights that 61,7% of all women surveyed indicated having been victims of street harassment while 32.8% of men indicated the same (Umaña, 2016). This research aimed to examine the perceptions of professional and non-professional millennial men towards the street harassment of women in San Pedro, San José, Costa Rica, with the purpose of determining if the academic educational level of this age group stands as a differentiating factor of people who perpetrate street harassment against women. The researcher surveyed fifty-two millennial men and results revealed that the academic educational level is not a determinant factor that differentiates the perpetrators of street harassment as both professional and non-professional men harass women almost evenly, and many of them ignore the definition of street harassment and their types.

Abstract El acoso callejero se refiere a todos aquellos gestos, acciones y comentarios no deseados que personas extrañas dirigen a sus víctimas en lugares públicos sin el consentimiento de las personas afectadas. En nuestro país, a pesar de que todas las personas sin importar su género pueden experimentar acoso callejero, este problema tiene una mayor incidencia en las mujeres según lo han demostrado estudios como el de la Encuesta Actualidades de la Escuela de Estadística de la UCR en 2015[1] (Umaña, 2016)[2]. Dicho estudio afirma que un 61,7 % de las mujeres encuestadas aseguraron haber sido víctimas de acoso callejero frente a un 32,8% de hombres encuestados que indicaron lo mismo (Umaña, 2016)[2]. Esta investigación tuvo como objetivo examinar la percepción de hombres profesionales y no profesionales de la generación millennial respecto al acoso callejero en San Pedro, San José, Costa Rica, con el fin de determinar si el grado de escolaridad de este grupo etario de los participantes fungía como factor que diferencia a las personas que perpetran acoso callejero hacia las mujeres. El investigador encuestó a 52 hombres profesionales y no profesionales de la generación millennial y los resultados revelaron que la escolaridad no es un factor determinante que diferencia a los perpetradores de acoso callejero, pues tanto profesionales como no profesionales acosan casi de igual forma y la mayoría de estas personas desconocen la definición de acoso callejero y sus tipos.

RESUMO Finalidade: A natureza efêmera da moda fast tem influenciado uma mudança de pensamento de pessoas ao redor do mundo acerca das suas práticas de produção e consumo. Esta mudança de comportamento social vem sendo percebida, pois pessoas questionam a atual maneira de consumir e provocam o que tem sido nomeado de slow fashion. Desta maneira, como se dá a adesão de ‘práticas’ de consumo de moda, tidas como slow fashion por mulheres jovens, grupo etário inserido na classificação millennials? Seria uma transição do fast ao slow? Metodologia: Esta pesquisa é de abordagem qualitativa e quanto a seu tipo se classifica como exploratória, fazendo uso da entrevista como técnica de coleta de dados. Resultados: Os resultados apontaram um consumo assíduo dentro do grande varejo de fast fashion, decorrente de fatores como preços baixos, comodidade e fácil acesso. Contudo, as entrevistadas apresentaram tendências de posicionamento para o consumo de produtos slow. Originalidade: Conclui-se que o fast fashion, até o momento, é a prática concreta e hegemônica do consumo de moda, não sendo possível visualizá-la como ex-prática, posto que os três critérios de sua classificação ainda se mantêm conectados. Quanto ao slow, este se encontra um estado de proto-prática, pois são identificados elementos componentes, mas as conexões ainda não foram realizadas. Finalidade percebida ‘práticas jovens millennials Metodologia exploratória dados Resultados baixos acesso Contudo Originalidade Concluise Conclui momento visualizála visualizá la exprática, exprática ex prática, ex-prática conectados protoprática, protoprática proto proto-prática componentes realizadas

ABSTRACT Purpose: The ephemeral nature of fast fashion has influenced a change in people’s thinking around the world about its production and consumption practices. This change in social behavior has been noticed, as people question the current way of consuming and provoke what has been called slow fashion. In this way, how is the adherence to ‘practices’ of fashion consumption, considered as slow fashion, by young women, an age group inserted in the millennials classification? Would it be a transition from fast to slow? Design/methodology/approach: This research has a qualitative approach, and its type is classified as exploratory, making use of the interview as a data collection technique. Findings: The results showed a steady consumption within the large retail of fast fashion due to low prices, convenience, and easy access. However, the interviewees showed trends in positioning for the consumption of slow products. Originality/value: It is concluded that fast fashion, until nowadays, is the concrete and hegemonic practice of fashion consumption, and it is not possible to view it as an ex-practice, since the three criteria of its classification still remain connected. As for slow fasion, this is in a proto-practice state, as component elements are identified, but connections have not yet been made. Purpose peoples s practices noticed ‘practices women Design/methodology/approach Designmethodologyapproach Design methodology approach exploratory technique Findings prices convenience access However products Originality/value Originalityvalue Originality value nowadays expractice, expractice ex practice, ex-practice connected fasion protopractice proto state identified made

Abstract: This study aims to determine the factors that influence purchase decision by millennials from the city of Medellin (Colombia) through virtual media, based on the theory of planned behavior. The methodology is exploratory-descriptive with a quantitative focus of correlational scope. Three-hundred-and-fifty self-administered surveys are gathered. The levels of association between the dimensions of the proposed model were quantified using Somers' D statistic. The results reveal the explanatory capacity of the model and show the factors (attitude and perceived control) that best explain millenials’ willingness to use e-commerce. It is concluded that purchase decision and conduct occurs when the user experience is satisfactory and when the service received and experienced corresponds to the expectations generated around the service.

Resumen: Este estudio tiene como objetivo determinar los factores que influyen en la decisión de compra de los habitantes millennials de la ciudad de Medellín (Colombia) a través de medios virtuales, a partir de la teoría del comportamiento planeado. La metodología es de tipo exploratoria-descriptiva con enfoque cuantitativo de alcance correlacional. Se recolectaron 350 encuestas auto-administradas. Se cuantificaron los niveles de asociación entre las dimensiones del modelo propuesto utilizando el estadístico D de Somers. Los resultados muestran la capacidad explicativa del modelo y revelan los factores (actitud y control percibido) que explican la intención de uso del comercio-e por parte de los millennials. Se concluye que la intención de compra y conducta se produce cuando la experiencia del usuario es satisfactoria, o cuando el servicio recibido y lo experimentado corresponde con las expectativas generadas alrededor del servicio.

Abstract Deception in advertising is a practice that has been increasing to achieve the sale of products and services and involves an ethical issue. The objective of this work was to examine the relationship of skepticism and the perception of deception in the advertising of “Buen Fin” and its effect on the attitude, credibility on advertisements, and purchase intention of millennials. A quantitative, explanatory and cross-sectional research was conducted on 392 millennials living in Mexico City. The results showed that, indeed, skepticism on “Buen Fin” advertising will increase deception perception and both parameters will negatively influence indirectly purchase intention, since the reliability of the product is in doubt.

Resumen El engaño en la publicidad es una práctica que ha ido en aumento para lograr la venta de productos y servicios e implica un asunto ético. El objetivo del presente trabajo fue examinar la relación del escepticismo en la publicidad del “Buen Fin” y la percepción de engaño en dicha publicidad y su efecto en la actitud hacia la misma, la credibilidad en los anuncios y la intención de compra de los millennials. Se realizó una investigación cuantitativa, explicativa y transversal a 392 millennials radicados en la Ciudad de México. Los resultados mostraron que, efectivamente, el escepticismo en la publicidad del “Buen Fin” incrementará la percepción de engaño en la misma y ambos parámetros influirán negativamente en forma indirecta en la intención de compra, ya que la confiabilidad en el producto queda en duda.

ABSTRACT Introduction: The past century facilitates access to the legacy that can be provided by different generations of nursing professionals in different health care settings. Four generations of Asturian nurses could coincide in the same work group and, upon analyzing the historical time that has corresponded to each one, a great difference was observed at the theoretical, practical and technological levels regarding the way of providing care. Objective: To identify the generational differences or similarities between perception of paradomestic roles of four generations of Asturian nurses and their level of dependence on medical power from a gender perspective. Methods: The start has been the principles of the hermeneutic paradigm, orienting the research from the perspective provided by social and cultural history. The sample was composed of Asturian nurses belonging to the generation of veterans, baby boomers, generation X and millennials. Forty interviews were conducted from February 2018 to April 2020. The dialectical structural model of care was used for data analysis, while the ATLAS.ti 7 software was used for qualitative data analysis. Results: Three categories emerged: functional unit, functional framework and functional element. The different expectations in the use of information technology by the different generations stand out. Millennial nurses perceive their valuation based on the fact that they are an important member of the healthcare team, especially by the opinion of younger physicians. In the aftermath of the COVID-19 pandemic, nursing is reinforced as a feminized workforce. Conclusion: Millennial nurses, despite recognizing the subservience that still exists within the nursing profession, are committed to change and the struggle for recognition of their work, both socially and professionally.

RESUMEN Introducción: El siglo pasado facilita el acceso al legado que pueden aportar diferentes generaciones de profesionales de enfermería en distintos entornos de salud. Cuatro generaciones de enfermeras asturianas pudieron coincidir en un mismo grupo de trabajo y al analizar el tiempo histórico que le ha correspondido a cada una, se observa una gran diferencia tanto a nivel teórico como práctico y tecnológico en la manera de administrar los cuidados. Objetivo: Identificar las diferencias o similitudes generacionales existentes entre la percepción de roles paradomésticos de cuatro generaciones de enfermeras asturianas y su nivel de dependencia del poder médico desde una perspectiva de género. Métodos: Se ha partido de los principios del paradigma hermenéutico orientando la investigación desde la perspectiva aportada por la historia social y cultural. La muestra ha estado integrada por enfermeras asturianas pertenecientes a la generación de Veteranos, Baby Boom, Generación X y Millennials. Se realizaron 40 entrevistas desde febrero de 2018 hasta abril del 2020. Para el análisis de datos se utilizó el modelo estructural dialéctico de los cuidados y para el análisis de datos cualitativo el software Atlas ti 7. Resultados: Emergieron 3 categorías: unidad funcional, marco funcional y elemento funcional. Sobresalen las diferentes expectativas en el uso de la tecnología informática de las distintas generaciones. Las enfermeras Millennials perciben su valoración como miembro importante del equipo de salud, sobre todo por parte de los médicos más jóvenes. Tras la pandemia de la COVID-19 la enfermería se ve reforzada como una fuerza laboral feminizada. Conclusión: Las enfermeras Millennial a pesar de reconocer el servilismo aún vigente dentro de la profesión de enfermería, apuestan por el cambio y la lucha del reconocimiento de su labor, a nivel social y profesional.

Abstract: The aim of this paper is to analyze the effects of altruism and the credibility of the CSR image´ perceptions on the purchase intention. The method consisted of an analysis of structural equations with a sample of 309 university students. Our findings suggest that, when CSR communications are perceived as legitimate, the consumer creates an altruistic and credible perception that promotes a CSR image, predicting the millennial purchase intentions. The originality consists in presenting an analysis of the millennial generation, who are socially responsible consumers. The main limitation is the inclusion of university millennials from a single university.

Resumen: El objetivo de investigación es analizar los efectos del altruismo y la credibilidad en las percepciones de la imagen de RSC, y a la vez, la influencia de ésta sobre en la intención de compra. El método consistió en un análisis de ecuaciones estructurales con una muestra de 309 jóvenes universitarios. Los hallazgos sugieren que cuando las comunicaciones de RSC son percibidas como legítimas, el consumidor crea una percepción altruista y creíble, potenciando una imagen socialmente responsable que motiva la intención de compra millennial. La originalidad consiste en presentar un análisis de la generación millennials quienes se muestran como una tendencia socialmente responsable. La principal limitación es la inclusión de millenials universitarios de una sola universidad.

Resumen Actualmente, tres generaciones de trabajadores están presentes en las organizaciones; la generación de los baby boomers, está a punto de salir del mercado laboral y le abren paso a la generación de trabajadores millennials. El objetivo de este artículo es presentar una revisión sistemática de la literatura referente a la generación del milenio, destacando: primero, la caracterización de los millennials, que contiene elementos clasificados en psicológicos, familiares y sociales que han demostrado tener efecto en el contexto laboral; y segundo, la extracción de prácticas que han dado algunos autores para retenerlos y evitar altos costos por la pérdida de productividad, contratación y formación de nuevos empleados. De esta revisión se concluye que los millennials son aquellas personas nacidas entre 1980 y el 2000, quienes en el contexto laboral buscan tener equilibrio entre su vida y el trabajo, retroalimentación, contacto con los líderes y crecimiento rápido a posiciones altas. Además, prefieren laborar en y para organizaciones que les generen aprendizaje y los desafíen, razón por la que cambian constantemente de trabajo. En consecuencia, es importante entender que en las prácticas de retención no es necesario realizar grandes inversiones de dinero, sino mejorar y fortalecer los procesos del área de recursos humanos.

Resumo Atualmente, três gerações de trabalhadores estão presentes nas organizações; a geração dos baby boomers está prestes a deixar o mercado de trabalho e abrir caminho para a geração de trabalhadores millennials. O objetivo deste artigo é apresentar uma revisão sistemática da literatura referente à geração millennial, destacando: primeiro, a caracterização dos millennials que contém elementos classificados como psicológicos, familiares e sociais que demonstraram ter efeito no contexto laboral e, segundo, a extração de práticas que alguns autores têm dado para retê-los e evitar altos custos devido à perda de produtividade, contratação e treinamento de novos funcionários. A partir dessa revisão, conclui-se que os millennials são aquelas pessoas nascidas entre 1980 e 2000, as quais no contexto laboral buscam ter equilíbrio entre vida pessoal e profissional, retroalimentação, contato com lideranças e rápida ascenção para altos cargos. Além disso, preferem trabalhar em e para organizações que geram aprendizado e os desafiam; razão pela qual mudam constantemente de emprego. Consequentemente, é importante entender que nas práticas de retenção não é necessário fazer grandes investimentos de dinheiro, mas sim melhorar e fortalecer os processos da área de recursos humanos.

Abstract Currently, three generations of employees work together in organizations: baby boomers are about to leave the labor market and make way for millennials. This article presents a systematic literature review that highlights two aspects: the characterization of millennial workers, which contains psychological, family, and social elements that have shown to have an effect in the work context, and the extraction of retention practices that different authors have proposed to avoid high costs due to loss productivity and hiring and training new employees. From this review, it is concluded that millennials are those born between 1980 and 2000, who, in the labor context, seek a balance between life and work, feedback, contact with leaders, and rapid growth to high positions. It can also be concluded that millennials prefer jobs that generate learning and are challenging, due to which they constantly change jobs. In response to that, it is important that companies understand that in retention practices, it is not necessary to make large money investments but to improve and strengthen the processes around human resources.