RESUMO Objetivo: Analisar o alcance e o engajamento sobre a história da enfermagem nas mídias sociais do Centro de Memória da Escola de Enfermagem, da Universidade Federal de Minas Gerais (CEMENF/UFMG), à luz de Pierre Lévy. Métodos: Estudo documental realizado no Instagram do CEMENF e no YouTube da Escola de Enfermagem da UFMG, de setembro a dezembro de 2021. Os achados foram analisados segundo os conceitos de Pierre Lévy. Resultados: As publicações nas redes sociais, nos anos de 2020 e 2021, resultaram em uma média de 6,79 postagens de feed e 1,42 Reels no Instagram, com média de 25,54 comentários nas postagens de feed e 512,17 visualizações nos Reels. Quanto ao Youtube, observa-se uma média de 1,58 postagens, com 2164,08 visualizações e 101,58 curtidas. Conclusões: O Ciberespaço pode ser um potente instrumento de aproximação de museus universitários com a sociedade e de difusão de projetos de extensão e de pesquisa.

ABSTRACT Objective: To analyze the reach and engagement on the history of nursing on social media of the Memory Center of the School of Nursing, Federal University of Minas Gerais (CEMENF/UFMG), in light of Pierre Lévy. Methods: Documentary study carried out on CEMENF’s Instagram and on the YouTube of the School of Nursing of UFMG, from September to December 2021. The findings were analyzed according to Pierre Lévy’s concepts. Results: Publications on social media, in the years 2020 and 2021, resulted in an average of 6.79 feed posts and 1.42 Reels on Instagram, with an average of 25.54 comments on feed posts and 512.17 views on Reels. As for YouTube, an average of 1.58 posts was observed, with 2164.08 views and 101.58 likes. Conclusions: Cyberspace can be a powerful instrument for bringing university museums closer to society and for disseminating extension and research projects.

RESUMEN Objetivo: Analizar el alcance y el compromiso con la historia de la enfermería en las redes sociales del Centro de Memoria de la Escuela de Enfermería de la Universidad Federal de Minas Gerais (CEMENF/UFMG) a la luz de Pierre Lévy. Métodos: Se trata de un estudio documental del CEMENF realizado por Instagram y YouTube de la Escuela de Enfermería de la UFMG, entre septiembre y diciembre de 2021. Las deducciones se analizaron según los conceptos de Pierre Lévy. Resultados: Las publicaciones en redes sociales en 2020 y 2021 dieron lugar a una media de 6,79 feed posts y 1,42 Reels en Instagram, con una media de 25,54 comentarios en los feed posts y 512,17 visualizaciones en los Reels. Con relación a YouTube, hubo una media de 1,58 publicaciones con 2164,08 visualizaciones y 101,58 me gusta. Conclusiones: El ciberespacio puede ser una poderosa herramienta para acercar los museos universitarios a la sociedad y difundir proyectos de extensión e investigación.

RESUMO Objetivo: Analisar o alcance e o engajamento sobre a história da enfermagem nas mídias sociais do Centro de Memória da Escola de Enfermagem, da Universidade Federal de Minas Gerais (CEMENF/UFMG), à luz de Pierre Lévy. Métodos: Estudo documental realizado no Instagram do CEMENF e no YouTube da Escola de Enfermagem da UFMG, de setembro a dezembro de 2021. Os achados foram analisados segundo os conceitos de Pierre Lévy. Resultados: As publicações nas redes sociais, nos anos de 2020 e 2021, resultaram em uma média de 6,79 postagens de feed e 1,42 Reels no Instagram, com média de 25,54 comentários nas postagens de feed e 512,17 visualizações nos Reels. Quanto ao Youtube, observa-se uma média de 1,58 postagens, com 2164,08 visualizações e 101,58 curtidas. Conclusões: O Ciberespaço pode ser um potente instrumento de aproximação de museus universitários com a sociedade e de difusão de projetos de extensão e de pesquisa.

ABSTRACT Objective: To analyze the reach and engagement on the history of nursing on social media of the Memory Center of the School of Nursing, Federal University of Minas Gerais (CEMENF/UFMG), in light of Pierre Lévy. Methods: Documentary study carried out on CEMENF’s Instagram and on the YouTube of the School of Nursing of UFMG, from September to December 2021. The findings were analyzed according to Pierre Lévy’s concepts. Results: Publications on social media, in the years 2020 and 2021, resulted in an average of 6.79 feed posts and 1.42 Reels on Instagram, with an average of 25.54 comments on feed posts and 512.17 views on Reels. As for YouTube, an average of 1.58 posts was observed, with 2164.08 views and 101.58 likes. Conclusions: Cyberspace can be a powerful instrument for bringing university museums closer to society and for disseminating extension and research projects.

RESUMEN Objetivo: Analizar el alcance y el compromiso con la historia de la enfermería en las redes sociales del Centro de Memoria de la Escuela de Enfermería de la Universidad Federal de Minas Gerais (CEMENF/UFMG) a la luz de Pierre Lévy. Métodos: Se trata de un estudio documental del CEMENF realizado por Instagram y YouTube de la Escuela de Enfermería de la UFMG, entre septiembre y diciembre de 2021. Las deducciones se analizaron según los conceptos de Pierre Lévy. Resultados: Las publicaciones en redes sociales en 2020 y 2021 dieron lugar a una media de 6,79 feed posts y 1,42 Reels en Instagram, con una media de 25,54 comentarios en los feed posts y 512,17 visualizaciones en los Reels. Con relación a YouTube, hubo una media de 1,58 publicaciones con 2164,08 visualizaciones y 101,58 me gusta. Conclusiones: El ciberespacio puede ser una poderosa herramienta para acercar los museos universitarios a la sociedad y difundir proyectos de extensión e investigación.

Abstract Social networks consist of a group of individuals connected by family, work, or other interests and facilitated by an online structure or platform. They are also a relatively recent and widely used marketing phenomenon that is constantly evolving. The healthcare field includes professions such as social work, biology, biomedicine, physical education, nursing, pharmacy, physiotherapy, speech therapy, medicine, veterinary medicine, nutrition, dentistry, psychology, and occupational therapy. The present study aimed to analyze the influence of social networks in the process of finding and selecting healthcare professionals. The methodology was a survey using a structured questionnaire created on Google Forms. Descriptive research was carried out with non-probabilistic convenience and snowball sampling, followed by quantitative data analysis. A total of 268 participants who signed the informed consent were included in the study. The findings revealed that the most common way to find healthcare professionals is through recommendations from friends/relatives and other professionals, followed by the use of social networks. The majority of participants used social networks to search for healthcare professionals, with Instagram being the most widely used platform. Sponsored advertisements can be an effective way to reach potential new patients. The most valued characteristics in healthcare content creators were reliability, expertise, and the ability to convey messages, with health-related explanations in an easily understandable manner being the preferred type of content. Therefore, this study revealed that social networks can influence the search for and selection of healthcare professionals.

A growing body of literature suggests that the platformization of the public sphere is eroding the public debate, thus potentially leading to the fragmentation of the public sphere. While there exists mounting evidences supporting this perspective there also exists a substantial body of literature that suggests otherwise. Within this realm of mixed evidence, studies on climate change visibility play a prominent role, presenting findings that both weaken and reinforce the fragmentation hypothesis. To investigate this matter in a context conducive for a fragmented public sphere, we collected a longitudinal (2014-2022) and cross-platform (Instagram, Facebook and Twitter) dataset (n=794.281) and correlated it with a secondary database on the press coverage of climate change in Brazil (n=3.490). Our analysis reveals a robust positive correlation between these datasets, indicating that the Brazilian public sphere retains the capacity to interconnect various arenas of visibility. We argue that this finding is particularly significant, given that it emanates from a case characterized by circumstances favoring a high degree of public sphere fragmentation. Consequently, our discovery lends support to a less pessimistic assessment of the influence of platformization on political communication within the deliberative system. debate otherwise evidence role hypothesis 20142022 2014 2022 (2014-2022 crossplatform cross platform Instagram, Instagram (Instagram Twitter n=794.281 n794281 n 794 281 (n=794.281 n=3.490. n3490 n=3.490 . 3 490 (n=3.490) datasets significant Consequently system 2014202 201 202 (2014-202 n=794.28 n79428 79 28 (n=794.28 n349 n=3.49 49 (n=3.490 201420 20 (2014-20 n=794.2 n7942 7 2 (n=794.2 n34 n=3.4 4 (n=3.49 20142 (2014-2 n=794. n794 (n=794. n3 n=3. (n=3.4 (2014- n=794 n79 (n=794 n=3 (n=3. (2014 n=79 n7 (n=79 n= (n=3 (201 n=7 (n=7 (n= (20 (n (2 (

Abstract The phenomenon of digital influencers has transformed the way brands communicate with their audience via social networks. In a society that is governed by immediacy, companies have taken the lead in considering Instagram as the platform on which to advertise their products. In this scenario, influencers become a key tool and a business market for advertising. In parallel, Artificial Intelligence has given rise to a world of avatars, a non-human profile, that develop capabilities with unknown effects on audiences and that focus the attention of fashion brands. The objective of this research is to understand how digital influencers communicate on Instagram and the impact on luxury brands. A dual-focus content analysis methodology (quantitative/qualitative) and SPSS statistical tool are applied. The first results show the level of frequency of digital influencers in the advertising campaigns of fashion brands, the presence of luxury brands in their conversations and a positive interaction with users, despite being profiles that cannot reproduce the emotions of human language, we have been able to obtain some results which support that, although the avatars generated by artificial intelligence (AI) have the necessary characteristics to play a relevant role in brand advertising on social networks, it cannot be said that are involved in the “influencer” profession in at least not in the near future. In the future, it may be equivalent to the work done by humans.

Resumen El fenómeno de los influencers digitales ha transformado la manera en que las marcas se comunican con su audiencia vía redes sociales. En una sociedad que se rige por la inmediatez, las empresas han tomado la delantera al considerar Instagram como la plataforma donde publicitar sus productos. En este escenario, los influencers se convierten en una herramienta clave y un mercado de negocio para la publicidad. En paralelo, la inteligencia artificial ha dado lugar a un mundo de avatares, un perfil no humano, que desarrollan capacidades con efectos desconocidos sobre los públicos y que centran la atención de las marcas de moda. El objetivo de esta investigación es conocer cómo se comunican en Instagram los influencer digitales y el impacto en las marcas de lujo. Se aplica una metodología de análisis de contenido de doble enfoque (cuantitativo/cualitativo) y herramienta estadística SPSS. Los primeros resultados muestran el nivel de frecuencia de los influencers digitales en las campañas publicitarias de las marcas de moda, la presencia de las marcas de lujo en sus conversaciones y una interacción positiva con los usuarios. A pesar de ser perfiles que no pueden reproducir las emociones del lenguaje humano, hemos podido obtener algunos resultados los cuales avalan que, si bien los avatares generados por inteligencia artificial (IA) tienen las características necesarias para desempeñar un papel relevante en la publicidad de las marcas en las redes sociales, no se puede decir que estén involucrados en la profesión de “influencer“ al menos no en un futuro próximo. En el futuro, podrían llegar a realizar un trabajo equivalente al de los humanos.

Abstract Chiara Ferragni is one of the most important fashion influencers in the world. A pioneer in the profession, with the creation of her blog The Blonde Salad, she has reached more than 29 million followers on her Instagram account. At the end of 2023, her image and reputation suffered a serious deterioration after the Pandoro gate scandal. This article analyses the evolution of its content creation routines before and after this crisis. The main objective is to analyse the evolution in the behaviour of the influencer, her followers and the brands with which she collaborated. The results show a significant transformation in her digital behaviour, characterized by a month of silence followed by a notable decrease in her publications. This trend continues after her separation and the agreement with her husband not to show the faces of their children. It is striking how the engagement of her Instagram account, despite the lack of content published by the influencer, increases. However, there has been a rise in critical and controversial comments. Despite the decrease in content, the activity of her community intensifies, suggesting that the interest of her followers is focused more on Ferragni’s personal and professional history than on her controlled posts.

Resumen Chiara Ferragni es una de las influencers de moda más importantes del mundo. Como pionera en la profesión, con la creación de su blog The Blonde Salad, ha llegado a alcanzar más de 29 millones de seguidores en su cuenta de Instagram. A finales de 2023 su imagen y su reputación sufrieron un grave deterioro tras el escándalo Pandoro Gate. Este artículo analiza la evolución de sus rutinas de creación de contenidos antes y después de esta crisis. El objetivo principal consiste en estudiar la evolución en el comportamiento de la influencer, sus seguidores y las marcas con las que colaboraba. En los resultados se aprecia una transformación significativa en su comportamiento digital, caracterizada por un mes de silencio seguido de una notable disminución en sus publicaciones. Esta tendencia continúa tras su separación y el acuerdo con su marido de no mostrar el rostro de sus hijos. Llama la atención cómo el engagement de su cuenta de Instagram, pese a la falta de contenidos publicados por la influencer, aumenta. No obstante, se observa un alza en comentarios críticos y polémicos. Pese a la disminución de contenidos, la actividad de su comunidad se intensifica, esto sugiere que el interés de los seguidores se centra más en la historia personal y profesional de Ferragni que en sus publicaciones controladas.

RESUMEN Los Centennials presentan más disposición para comprar en redes sociales, aunque son evidentes las diferencias sobre el uso y consumo de contenidos e información de Instagram entre los miembros de esta generación, lo que sugiere que su comportamiento de compra también puede diferir Por ello en esta investigación se propone clasificar el comportamiento de compra de los Z en esta red social basados en su actitud hacia la publicidad y el uso de la aplicación. Se abordó un enfoque cuantitativo a través de un análisis factorial confirmatorio seguido de una prueba de conformación de clúster jerárquicos en una muestra de 494 participantes entre los 18 a 29 años de ciudades y municipios colombianos y de diversos niveles socioeconómicos. Se encontró que las dimensiones de uso, acciones de compra, consumo de contenidos, interés social, agrado por la publicidad, atencionalidad a la publicidad y seguridad están presentes en el comportamiento de los usuarios en la red social. Estas variables se usaron para exponer tres tipologías de comportamiento concluyendo que existen diversos comportamientos de compra y actitud hacia la publicidad desplegada en el medio digital.

ABSTRACT Centennials are more willing to buy on social networks, although not all of them have the same behavior differences observed by inner members of this generation, which suggests that their buying behavior may also differ For this reason, in this research it was proposed to classify the purchasing behavior of generation Z in the social network Instagram based on their attitude towards advertising and the use of the application. A quantitative approach was used through a confirmatory factor analysis followed by a hierarchical cluster confirmation test in a sample of 494 participants from 18 to 29 years old, residents in main, intermediate and small cities in the country and of various socioeconomic levels. It was found that the dimensions of use, purchase actions, content consumption, social interest, liking for advertising, attention to advertising and security are present in the behavior of users on the social network. These variables were used to expose three types of behavior, concluding that there are different purchasing behaviors and attitudes towards advertising displayed in digital media.

RESUMO Os Centennials estão mais dispostos a comprar nas redes sociais, embora existam diferenças evidentes na utilização e consumo do Instagram entre os membros desta geração, o que sugere que o seu comportamento de compra também pode ser diferente. Portanto, nesta pesquisa, propõe-se classificar o comportamento de compra do Z no Instagram com base na sua atitude em relação à publicidade e ao uso do aplicativo. Abordou-se uma abordagem quantitativa por meio de análise fatorial confirmatória seguida de teste hierárquico de formação de cluster em uma amostra de 494 participantes entre l8 e 29 anos das principais cidades intermediárias e pequenas do país e de diversos níveis socioeconómicos. Verificou-se que as dimensões uso, ações de compra, consumo de conteúdo, interesse social, gosto pela publicidade, atenção à publicidade e segurança estão presentes no comportamento dos usuários na rede social. Estas variáveis foram utilizadas para expor três tipologias de comportamento, concluindo que existem diversos comportamentos de compra e atitudes face à publicidade veiculada no meio digital.

Resumen: La competencia mediática es un reto y una necesidad para la formación del profesorado, ya que los contenidos mediáticos están presentes en la vida escolar y social cotidiana, además, a menudo, se utilizan o se accede a ellos sin los conocimientos necesarios. Por lo tanto, la competencia mediática se convierte en fundamental para que las personas usuarias consuman y produzcan contenidos de forma crítica y analítica. Por lo que el objetivo de este estudio fue comprender la producción de contenidos en los medios sociales por parte de la profesora Alba Marília y su relación con la competencia mediática. Para ello, se realizó un estudio mediante netnografía a fin de analizar sus vídeos más populares en YouTube y sus reels en Instagram. Se analizaron los comentarios de los vídeos en ambas redes sociales que, al igual que las entrevistas, sirvieron de base para comprender cómo las dimensiones de la competencia mediática de Ferrés y Piscitelli (2012) pueden observarse en los perfiles de la profesora. Los resultados muestran que los vídeos de la profesora explicitan algunas dimensiones de la competencia mediática, como el lenguaje y la tecnología. Se puede concluir que, con un enfoque pedagógico accesible, Alba Marília demuestra conocimiento de los medios y compromiso con la formación del profesorado, enriqueciendo la práctica educativa con ejemplos de actividades lúdicas y psicomotrices.

Resumo: A competência midiática é um desafio e uma necessidade para a formação de professores, uma vez que o conteúdo midiático está presente na vida escolar e social cotidiana, e muitas vezes é utilizado ou acessado sem o conhecimento necessário. Portanto, a competência midiática torna-se essencial para que as pessoas usuárias consumam e produzam conteúdo de forma crítica e analítica. Portanto, o objetivo deste estudo foi compreender a produção de conteúdo nas redes sociais da professora Alba Marília e sua relação com a competência midiática. Para isso, foi realizado um estudo utilizando netnografia para analisar seus vídeos mais populares no YouTube e seus reels no Instagram. Foram analisados os comentários dos vídeos em ambas as redes sociais, que, assim como as entrevistas, serviram de base para a compreensão de como as dimensões da competência midiática de Ferrés e Piscitelli (2012) podem ser observadas nos perfis da professora. Os resultados mostram que os vídeos da professora explicam algumas dimensões da competência mediática, como a linguagem e a tecnologia. Podese concluir que, com uma abordagem pedagógica acessível, Alba Marília demonstra conhecimento da mídia e compromisso com a formação do professorado, enriquecendo a prática educativa com exemplos de atividades lúdicas e psicomotoras.

Abstract: Media literacy is a challenge and a necessity for teacher education because media content is present in everyday school and social life. Moreover, it is often used or accessed without the necessary knowledge. Therefore, media literacy is fundamental for people to be able to consume and produce content critically and analytically. The aim of this study was to understand the production of content in social media carried out by Professor Alba Marília and its relationship with media literacy. For this purpose, a netnography study was con- ducted to analyze her most popular YouTube videos and Instagram stories. The comments on the videos inboth social networks were analyzed, which, like the interviews, served as a basis for understanding how Ferrés and Piscitelli’s (2012) dimensions of media literacy can be observed in the professor’s profiles. The results show that the teachers’ videos make some dimensions of media literacy explicit, such as language and technology. It can be concluded that Alba Marília, with an accessible pedagogical approach, demonstrates media literacy and commitment to teacher training, enriching activities.

SUMMARY OBJECTIVE: Pregnancy, childbirth, and postpartum periods bring along biological, psychological, and social changes that could affect women's sexual health. The aim of this study was to evaluate the effect of genital self-image on sexual satisfaction and stress in women who had a vaginal delivery. METHODS: This descriptive and cross-sectional study was conducted online between June and September 2023 by using snowball sampling and the data collection forms prepared in the GoogleDocs program. Women who had a normal vaginal delivery were included, were within 6 weeks to 1 year postpartum, were able to use at least one of the social media networks (e-mail, WhatsApp, Facebook, and Instagram), and volunteered to participate in the research. Data were collected through the Personal Information Form, the "Female Genital Self-Image Scale," the "Golombok-Rust Inventory of Sexual Satisfaction," and the "Female Sexual Distress Scale-Revised." RESULTS: The average age of the participating women was 30.54±5.83 years (n=235). The participants’ mean scores were 18.94±2.92 for the Female Genital Self-Image Scale, 40.07±15.51 for the Golombok-Rust Inventory of Sexual Satisfaction, and 8.85±8.50 for the Female Sexual Distress Scale-Revised total. A statistically significant and negative relationship was found between Female Genital Self-Image Scale and Golombok-Rust Inventory of Sexual Satisfaction and Female Sexual Distress Scale-Revised total scores (r=-0.183, p<0.01; r=-0.387, p<0.01). Regression analysis (forward) was performed, and genital self-image was found to be the predictive factor affecting sexual satisfaction and stress. CONCLUSION: This study found that women had a medium level of genital self-image and sexual satisfaction and a low level of sexual distress. OBJECTIVE Pregnancy childbirth biological psychological womens s health selfimage self image METHODS crosssectional cross sectional 202 program included email, email e mail, mail (e-mail WhatsApp Facebook Instagram, Instagram , Instagram) research Form SelfImage Self Image GolombokRust Golombok Rust ScaleRevised. ScaleRevised Revised. Revised Scale-Revised. RESULTS 3054583 30 54 5 83 30.54±5.8 n=235. n235 n n=235 . 235 (n=235) participants 1894292 18 94 2 92 18.94±2.9 40071551 40 07 15 51 40.07±15.5 885850 8 85 50 8.85±8.5 r=0.183, r0183 r r= 0.183, 0 183 (r=-0.183 p<0.01 p001 p 01 r=0.387, r0387 0.387, 387 r=-0.387 p<0.01. p<0.01) forward (forward performed CONCLUSION distress 20 305458 3 30.54±5. n23 n=23 23 (n=235 189429 9 18.94±2. 4007155 4 40.07±15. 88585 8.85±8. r=0.183 r018 0183 0.183 (r=-0.18 p<0.0 p00 r=0.387 r038 0387 0.387 38 r=-0.38 30545 30.54±5 n2 n=2 (n=23 18942 18.94±2 400715 40.07±15 8858 8.85±8 r=0.18 r01 018 0.18 (r=-0.1 p<0. p0 r=0.38 r03 038 0.38 r=-0.3 3054 30.54± n= (n=2 1894 18.94± 40071 40.07±1 885 8.85± r=0.1 r0 0.1 (r=-0. p<0 r=0.3 03 0.3 r=-0. 305 30.54 (n= 189 18.94 4007 40.07± 88 8.85 r=0. 0. (r=-0 p< r=-0 30.5 (n 18.9 400 40.07 8.8 r=0 (r=- r=- 30. 18. 40.0 8. (r= 40. (r

Resumo Este artigo investiga os processos de reconfiguração e percepção da vacinação infantil contra Covid-19 no Brasil e o cuidado da criança no pós-pandemia. Por meio da etnografia em ambientes digitais, analisamos os argumentos utilizados para questionar a vacina a partir de quatro campos (Telegram, Twitter, YouTube e Instagram). Com isso, buscamos compreender qual é a percepção dos indivíduos em relação à segurança e os riscos do imunizante, como se dá a reconfiguração da cultura da vacinação infantil no Brasil e como isso acaba reverberando em outras instâncias da vida social. Observamos que os argumentos apresentados pelos indivíduos para negar a vacina já foram utilizados em emergências sanitárias anteriores (como o HPV e a H1N1) e possuem um forte apelo por liberdade e pela manutenção dos direitos individuais, além de colocar a criança como responsabilidade da família, não cabendo esse papel ao Estado. Covid19 Covid 19 Covid-1 póspandemia. póspandemia pós pandemia. pandemia pós-pandemia digitais Telegram, Telegram (Telegram Twitter Instagram. Instagram . Instagram) imunizante social H1N1 HN H N individuais família Estado Covid1 1 Covid- H1N

Abstract This article investigates the processes of reconfiguration and perception of childhood vaccination against COVID-19 in Brazil and childcare in the post-pandemic context. Through ethnography in digital environments, we analyze the arguments used to question the vaccine across four platforms (Telegram, Twitter, YouTube, and Instagram). Thus, we seek to understand individuals’ perceptions of the safety and risks of the vaccine, how the reconfiguration of childhood vaccination culture occurs in Brazil, and how this resonates in other instances of social life. We observe that arguments used to reject the vaccine have been employed in previous health emergencies (such as HPV and H1N1), emphasizing a strong appeal for freedom, the preservation of individual rights, and positioning the child as the family’s responsibility, excluding the State from this role. COVID19 COVID 19 COVID-1 postpandemic post pandemic context environments Telegram, Telegram (Telegram Twitter YouTube Instagram. Instagram . Instagram) Thus individuals life such H1N1, H1N1 HN , H N H1N1) freedom rights familys family s responsibility role COVID1 1 COVID- H1N

Resumo A pandemia de Covid 19 aprofundou dinâmicas de vulnerabilidade que há muito já eram sentidas por certos agrupamentos sociais. Nesse contexto, a solidez das redes de suporte material e psíquico frequentemente emerge como aquilo que amortece aqueles que foram os efeitos mais corrosivos da pandemia. Neste artigo, trago reflexões sobre esse tema a partir de uma etnografia feita nos ambientes virtuais em que uma importante liderança dos motoristas de aplicativo em Pernambuco se faz presente. Além de identificar algumas das arbitrariedades sofridas pelo grupo de trabalhadores que esse interlocutor representa (publicizadas em seu Instagram), também mapeio como os próprios motoristas se associam para lidar com tais vulnerabilidades. Por fim, demonstro que foi o meu próprio sofrimento psíquico (aprofundado pelo isolamento social da pandemia) que me fez procurar um motorista engajado com a defesa dessa categoria de trabalhadores. 1 sociais contexto artigo presente publicizadas Instagram, Instagram , Instagram) vulnerabilidades fim aprofundado

Abstract The COVID-19 pandemic has deepened dynamics of vulnerability that had long been felt by certain social groups. In this context, the solidity of material and psychological support networks often emerged as what buffers the most corrosive effects of the pandemic. In this article, I reflect on this topic based on an ethnography carried out in virtual environments in which an important leadership of app drivers in Pernambuco is present. In addition to identifying some of the arbitrariness suffered by the group of workers that this interlocutor represents (publicized on his Instagram), I also map how the drivers themselves come together to deal with such vulnerabilities. Finally, I demonstrate that it was my own psychological suffering (deepened by the social isolation of the pandemic) that made me look for a driver committed to defending this category of workers. COVID19 COVID 19 COVID-1 groups context article present publicized Instagram, Instagram , Instagram) vulnerabilities Finally COVID1 1 COVID-

Resumen: El presente estudio tiene por objetivo principal conocer la percepción de los estudiantes de educación superior en España sobre las redes sociales, en función de la formación en tecnología educativa recibida. La recogida de datos se lleva a cabo aplicando una metodología cuantitativa en la que se evalua la percepción de 1360 estudiantes de educación superior sobre la utilización de las redes sociales, atendiendo a la mejora del aprendizaje, las calificaciones, el aumento de la motivación, la comprensión de los conocimientos y la satisfacción global. Las plataformas analizadas son YouTube, Instagram, Twitch, TikTok y Twitter. Los resultados muestran que la red social con mejor rendimiento es YouTube en todos los factores analizados. Hay una baja introducción de redes sociales (RR.SS.) con fines académicos en el aula. Se concluye que la formación en tecnología educativa es baja, pero el alumnado que sí recibe esta formación tiene una mejor percepción de utilidad de las redes sociales.

Abstract: The main objective of this research study is to assess the perception of higher education students in Spain regarding social networks, according to the technologcal training received. Data gathering is attained by applying a quantitative methodology in which the perception of 1360 higher education students is assessed on the usefulness of social networks in improving learning, grades, motivation, content understanding, and overall satisfaction. The platforms examined are YouTube, Instagram, Twitch, TikTok, and Twitter. The results show that YouTube is the social network with the best performance across all factors analyzed. There is also a low introduction to social networks for academic purposes in the classroom. It is concluded that training in technological education is low, but students who do receive training in educational technology have a better perception of social networks utility.

ABSTRACT In the last 30 years, significant transformations have occurred in labor relations, unionism, and union communication itself in Brazil. The advance of neoliberalism and online platforms has expanded informality, fragmented working class organizations, and produced an even more precarious digital age proletariat. Under the effects of platform capitalism, app-based workers began to experiment with new resistance arrangements based on media convergence and the possibilities of existing and fighting in digital environments. This article analyzes the communication experiences of the group of delivery motorcyclists Galera da Pressão (GDP), which has been operating in the city of Natal, in the state of Rio Grande do Norte, since 2020. The reflections sought to identify possible similarities and differences with the traditional union communication, based on the observation of a strike led by the collective, in May 2022, whose actions were recorded on the group's Instagram.

RESUMO Nos últimos 30 anos, ocorreram transformações significativas nas relações de trabalho, no sindicalismo e na própria comunicação sindical no Brasil. O avanço do neoliberalismo e das plataformas online expandiu a informalidade, fragmentou as organizações da classe trabalhadora e produziu um proletariado da era digital ainda mais precarizado. Sob os efeitos do capitalismo de plataforma, os trabalhadores de aplicativos começaram a experimentar novos arranjos de resistência a partir da convergência midiática e das possibilidades de existir e lutar em ambientes digitais. Este artigo analisa as experiências de comunicação do grupo de moto-entregadores Galera da Pressão (GDP), em atividade na cidade de Natal, no Estado do Rio Grande do Norte, desde 2020. As reflexões buscaram identificar possíveis semelhanças e diferenças com a tradicional comunicação sindical, a partir da observação de uma paralisação liderada pelo coletivo, em maio de 2022, cujas ações foram registradas no Instagram do grupo.

RESUMEN En los últimos 30 años se han producido importantes transformaciones en las relaciones laborales, en el sindicalismo y en la propia comunicación sindical en Brasil. El avance del neoliberalismo y de las plataformas online ha expandido la informalidad, fragmentado las organizaciones de la clase trabajadora y producido un proletariado de la era digital aún más precario. Bajo los efectos del capitalismo de plataformas, los trabajadores de las aplicaciones han comenzado a experimentar nuevos dispositivos de resistencia basados en la convergencia mediática y en las posibilidades de existir y luchar en entornos digitales. Este artículo analiza las experiencias de comunicación del grupo de repartidores en moto Galera da Pressão (GDP), activo en la ciudad de Natal, en el estado de Rio Grande do Norte, desde 2020. Las reflexiones buscaron identificar posibles similitudes y diferencias con la comunicación sindical tradicional, a partir de la observación de una huelga protagonizada por el colectivo en mayo de 2022, cuyas acciones fueron registradas en la cuenta de Instagram del grupo.

Abstract In this paper, an analysis of the student initiatives and actions of three pre-university schools of the University of Buenos Aires (Argentina) is carried out through the Instagram social network of their respective student centers. From the methodological perspective of digital ethnography, and from categories typical of the fields of youth and student movement in general -and of digital citizenship in particular-, the formats, contents, activities and demands expressed by students in virtual environments are reconstructed during 2020 and 2021.

Resumen En este trabajo se realiza un análisis de las iniciativas y acciones estudiantiles de tres escuelas preuniversitarias de la Universidad de Buenos Aires, a través de la red social Instagram de sus respectivos centros de estudiantes. Desde la perspectiva metodológica de la etnografía digital, y a partir de categorías propias de los campos de juventudes y movimiento estudiantil en general -y de ciudadanía digital en particular-, se reconstruyen los formatos, contenidos, actividades y demandas expresadas por los estudiantes en entornos virtuales durante 2020 y 2021.

Resumen Las redes sociales se han convertido en un espacio idóneo para el intercambio de información y conocimiento. El objetivo de este estudio fue determinar la utilidad de la implementación de Instagram como herramienta didáctica, para fomentar y facilitar el aprendizaje del estudiantado en los cursos teóricos y de laboratorio de Odontopediatría y Ortodoncia durante el 2022. Se crearon cuentas privadas en Instagram para cada uno de los cuatro cursos. Durante 4 meses se posteó información de relevancia para repasar conceptos y fortalecer el proceso de enseñanza- aprendizaje de los estudiantes. Al finalizar los cursos se realizó una encuesta que contenía las siguientes variables: utilidad de la red social, cantidad de información proporcionada, lugar preferido para ver el contenido (muro o historias) y si los estudiantes recomiendan el uso de Instagram en otros cursos del Departamento de Odontopediatría y Ortodoncia. Para la asociación de variables se utilizó la prueba de chi-cuadrado, el valor de p<0,05, 95%Cl. La participación en las cuentas fue de 222 individuos; la interacción de los estudiantes con las cuentas fue del 87,5% respecto a las historias, el 95% observaron las historias de forma completa. Hubo una diferencia estadísticamente significativa respecto al lugar donde se publicaba la información: las historias fue el lugar preferido por los estudiantes. La participación en la encuesta fue de 167 estudiantes. A todos los estudiantes les resultó muy útil o útil el contenido en la red social. El 100% de los encuestados recomendaron mantener la implementación de las redes sociales en los cursos teóricos del Departamento. Instagram no es solo una aplicación de carácter social, sino que constituye un canal para hacer el proceso de enseñanza más dinámico y atractivo. Los docentes pueden integrar esta plataforma social para fomentar la motivación y el aprendizaje en los estudiantes.

Abstract Social networks have become an ideal space for the exchange of information and knowledge. The objetive of this study was to determine the usefulness of the implementation of Instagram as a didactic tool to promote and facilitate student learning in the theoretical and laboratory courses of Pediatric Dentistry and Orthodontics during 2022. Private Instagram accounts were created for each of the four courses. During 4 months relevant information was posted to review concepts and strengthen the teaching-learning process of the students. At the end of the courses, a survey was conducted containing the following variables: usefulness of the social network, amount of information provided, preferred place to view content (wall or stories) and whether students recommend the use of Instagram in other courses of the Department of Dentistry and Orthodontics. For the association of variables, the chi-square test was used, value of p<0.05, 95%Cl. The participation in the accounts was 222 individuals; the interaction of the students with the accounts was 87.5% with respect to the stories, 95% observed the stories completely. There was a statistically significant difference with respect to where the information was posted: stories was the preferred place for students. There were 167 students participating in the survey. All the students found very useful or useful the content of the application on the social network.100% of the respondents recommended keeping the implementation of social networks in the theoretical courses of the Department. Instagram is not only a social application but also a channel to make the teaching process more dynamic and attractive. Teachers can integrate this social platform to foster motivation and learning in students.