Resumo As atividades de varejo são essenciais no comércio de rosas (Rosa spp.), uma vez que geram rendimentos e empregos significativos. Nestes trabalhos, os floristas ganham reconhecimento pelos seus arranjos que conquistam os consumidores. Ao mesmo tempo, são empreendedores chave na comercialização de rosas. O objetivo dessa pesquisa foi identificar o papel empresarial dos floristas na comercialização de rosas (Rosa spp.) no sul de Veracruz, México. Foi realizada uma pesquisa exploratória em floriculturas, cinco em Coatzacoalcos, nove em Minatitlán e seis em Acayucan. Foram conduzidas entrevistas com 20 floristas. As categorias de análise utilizadas foram o perfil demográfico, de psicossocial e sociocultural dos floristas como empresários inovadores. Quanto ao perfil demográfico, estes agentes econômicos têm a experiência e o conhecimento necessários para desenvolver a sua atividade. Em suma, os floristas são identificados como microempresas familiares com estabelecimentos com 20 anos de atuação. No perfil psicossocial, os floristas apresentam baixa capacidade de inovação no que diz respeito à composição dos seus arranjos florais; no entanto, caracterizam-se como tomadores de risco com a capacidade de resolver problemas. Finalmente, o perfil sociocultural demonstra a colaboração entre floristas-intermediários-produtores; tal atividade empresarial gera incentivos económicos com influência local-regional. Portanto, os floristas precisam reforçar os seus laços com outros floristas, produtores e distribuidores para melhorar as suas capacidades inovadoras que beneficiarão tanto eles próprios como os consumidores.

Abstract Retail florist activities are essential elements in the rose (Rosa spp.) market since they generate significant income and employment. In these jobs, florists gain recognition by their designs that captivate consumers. At the same time, they are key entrepreneurs in the commercialization of roses. Then, the objective of the research was to know the entrepreneurial role of florists in the commercialization of roses (Rosa spp.) in southern Veracruz, Mexico. An exploratory research was conducted in flower shops, five in Coatzacoalcos, nine in Minatitlán and six in Acayucan. Interviews were conducted with florists (n = 20). The categories of analysis used were the demographic, psychosocial and sociocultural profile of the florists as innovative entrepreneurs. In regards to the demographic profile, these economic agents have the experience and knowledge necessary to develop their activity. In short, florists are identified as family micro-enterprises with establishments that are 20 years old. In the psychosocial profile, florists present low innovative capacity with respect to the composition of their floral arrangements; however, they are characterized as risk takers with the ability to solve problems. Finally, the sociocultural profile demonstrates the florists-intermediary-producers collaboration; such entrepreneurial activity generates economic incentives with local-regional influence. Therefore, florists need to strengthen their links with other florists, producers and distributors to improve their innovative capabilities that will benefit both themselves and consumers.

Abstract The agribusiness is a major generator of employment and income worldwide and contributes to food security and nutrition. Therefore, the objective was to perform a qualitative and quantitative analysis of the scientific contributions in agribusiness. A bibliographic consultation was made in Scopus and "Agribusiness" was used as keyword. A textual analysis was performed on 407 scientific papers from 2020, through Nvivo 12 software using the following analysis codes: Mega trade agreements and institutional harmonization, farm-level technology pricing and contracts, market power related to the mega consolidation of companies, new agricultural technologies, emergence of agrocorporations, institutional land access rules, property rights regimes and their consequences, private enforcement of property rights, farmer class action studies and territorial reconversion. Two more codes emerged in the analysis process: Environmental impact and human health impact. Current scientific contributions in agribusiness are focused on new agricultural technologies (24%), environmental impact (17%) and local actions of farmers (14%). A qualitative improvement of the contributions is observed as more elements that support the complex processes agribusiness generates are increasingly incorporated. From focusing on economic and financial aspects, sustainability-oriented and social commitment domains are now considered. A modern and innovative concept defines agribusiness as economic activities with different forms or models of production, derived from or linked to agricultural products. It considers production-consumption processes and farmers are inserted in a differentiated way according to their economic rationality. These activities are not only focused on the generation of monetary value, but also on the social processes it produces, where multiple actors are involved.