ABSTRACT With the objective of identifying the concerns, attitudes, and opinions of meat buyers and their relationship with their choice of place of purchase (supermarkets, free fair, or butchers), 381 consumers in the city of Garanhuns, Brazil, were interviewed. Data analysis was performed using descriptive statistics and discriminant analysis, complemented by stepwise regression, Wilks’ Lambda test, and Fisher’s linear test. Most of the respondents expressed that inadequate commercialization of meat occurred in free fairs, and the lack of hygiene and the fact that meat was exposed in the environment without refrigeration were the main preoccupations. They also reported that meat consumption without inspection could lead to disease transmission, with pork being considered the most dangerous. Based on the theory of planned behavior, buyers agreed that their attitudes toward the purchase of meat (concern with food safety, price, animal welfare, environment, and slave labor) influenced their purchasing decisions. Regarding the subjective norms, the results indicated that purchase intention could be modulated by the opinion and judgment that other people exercise on the buyer’s choice decision. Regarding perceived control, the respondents said that they were confused at the time of purchase and got irritated after making a purchase that did not satisfy their desires. The factors that differentiated consumers who prefer to buy meat in supermarkets from those who prefer butchers and free fairs are mainly the price of the product, custom/tradition, customer service, and hygiene of the establishment. Buyers who have a lower level of schooling and live in rural areas also tended to buy meat in free fairs.

ABSTRACT The objective of this study was to verify the association of improved native grassland and winter and summer pastures on the weaning rate in beef cattle production. Subsequently, we also verified the socioeconomic and productive characteristics related to the adoption of technologies to increase the weaning rate of the farmers. The survey was conducted with 73 producers of Hereford and Braford cattle in the state of Rio Grande do Sul, Brazil. A data analysis was performed using the minimum ordinal squares method and the regression analysis (Tobit). The results showed that cattle farmers who adopt winter pastures have greater weaning rates, and the factors that influence this adoption are related to a greater number of employees on the farm and the use of a crop-livestock production system. In addition, farmers who receive a greater number of technical assistance visits per year are more likely to adopt winter pastures and improved native grassland. This information can be useful in the formulation of technological dissemination programs that aim at a sustainable production of beef cattle.

ABSTRACT Traditional livestock productivity is hard to estimate, since it depends on a gamut of animal production indicators that are difficult to measure for many farms. Thus, we propose an analytical method for estimating productivity and understanding the importance of animal production indicators under different full-cycle cattle production systems in Brazil. To evaluate the impact of these indicators, equations were derived from a comutational model of herd evolution for estimating the output parameters of the system as follows: productivity per hectare (PH) and offtake rate (COR), as a function of the indicators; calving rate (CR), mating age (AM), age of slaughter (AS) and stocking rate (SR). For this analysis, twenty-seven scenarios (simulation data) of low to high productivity were used, resulting from the combination of the following factors and levels: 1) calving rate of 50, 65 and 80 %; 2) mating age of heifers of one, two and three, years of age; and 3) age at slaughter of one, two and three year old steers. The scenario with the highest impact for each parameter and the indicator of highest impact for each scenario were identified for the production conditions in the region. Under most scenarios, a reduction in mating age had a greater impact on the productivity indexes compared to a reduction in slaughter age. Appropriate management of available technologies enables farmers to compare the marginal impacts of specific indicators on full-cycle production systems for beef cattle.

RESUMO: O objetivo deste estudo foi avaliar a eficiência bioeconômica em sistemas de produção de bovinos de corte no sul do Brasil. A pesquisa foi realizada com 33 pecuaristas que operam com sistemas de produção baseado em ciclo completo, em áreas maiores ou iguais a 900 hectares. As respostas foram classificadas em dois fatores: tecnologia (TEC) e gestão (GES), os quais foram separados em subfatores com seus respectivos componentes. A análise de correspondência múltipla, teste de Tukey, análise de cluster e correlação de Pearson foram os procedimentos estatísticos. Os componentes do TEC estavam acima do normal para os pecuaristas brasileiros, mas a margem bruta ainda é menor do que a necessária para gerar recursos financeiros para uma remuneração adequada ao pecuarista. Os pecuaristas foram classificados em três grupos de acordo com a eficiência bioeconômica: baixo (BNE), intermediário (INE) ou alto nível de eficiência (ANE). O driver TEC diferenciou os clusters BNE x ANE e o GES, expresso principalmente em custos, o INE x ANE. A correlação positiva entre a idade no primeiro acasalamento e a idade ao abate no agrupamento ANE explica os custos mais elevados quando comparados aos INE, devido ao uso de recursos alimentares diferenciados. Os investimentos em tecnologias relacionadas à alimentação de rebanho no agrupamento ANE melhoraram a produtividade em apenas 20% e o custo por hectare em 95 USD ha-1 em comparação ao cluster INE. As principais diferenças entre os pecuaristas se devem ao uso de tecnologias relacionadas à alimentação e ao gerenciamento de custos. Portanto, antes de implementar uma nova tecnologia, uma avaliação econômica é necessária.

ABSTRACT: The objective of this study was to evaluate the bioeconomic efficiency of beef cattle production systems in the south of Brazil. A survey was conducted with 33 beef cattle farmers operating with complete cycle production systems in areas larger or equal to 900 ha. Answers were classified in two drivers, technology (TEC) and management (MAN), which were separated into subfactors with their respective components. Multiple correspondence analysis, Tukey test, cluster analysis, and Pearson correlation were the statistics procedures. The TEC components were above normal for Brazilian farmers, but the gross margin is still lower than that needed to generate financial resources for a proper remuneration of cattle farmer. Farmers were classified into three clusters according to bioeconomic efficiency: low (LEL), intermediate (IEL), or high-efficiency level (HEL). The TEC driver differentiated the LEL x HEL clusters and the MAN, mainly expressed in costs, the IEL x HEL. Positive correlation between age at first mating and age at slaughter in the HEL cluster explains the higher costs when compared to IEL because of the use of differentiated feed resources. Investments in technologies related to herd feeding in HEL cluster improved the productivity by only 20% and the cost per hectare by 95 USD ha-1 in comparison to IEL cluster. The main differences between farmers are because of the use of technologies related to feeding and cost management. Therefore, before implementing a new technology, an economic evaluation is necessary.

ABSTRACT This study assessed the risks of different management practices to increase pregnancy rate in beef cow-calf systems, aiming at assisting decision-making. The perception of 18 experts on animal sciences regarding the risks of 32 nutritional, breeding, and general management practices applied to increase pregnancy rate were evaluated through questionnaires. The experts were selected by a non-probability sampling of researchers on veterinary and animal sciences. In addition, five farmers and eight technical consultants were also selected. The questionnaire was applied during a face-to-face meeting. The risk of each practice was assessed according to four factors, namely, cost, technical knowledge, operational complexity, and flexibility, and an equation was developed to calculate this risk. The applied method allowed to determine the risk of each practice, obtaining results similar to those previously perceived by the experts. Operational complexity and cost had greater influence on the estimated risks compared with the other factors. Moreover, the increase of one unit in operational complexity and cost increased the perceived risk and the estimated risk scores in 0.43 and 0.28 points, respectively. Overall, the application of general management practices presented lower risk score compared with nutritional and breeding practices, which were not different from which other. Equations to estimate the risks of farm managers should routinely apply management practices to increase the efficiency of cow-calf production systems.

O objetivo deste experimento é a identificação das demandas de melhorias para fazendas com diferentes níveis de competitividade no Oeste do RS. Entrevistaram-se 63 produtores grandes (área= +900 ha) por meio de um questionário semi-estruturado, dividido em quatro direcionadores: tecnologia (TEC), gestão (MAN), relações de mercado (MR) e ambiente institucional (IE). Utilizou-se o software SAS 2002, versão 9.0, para realização da análise de cluster, realizando a tipologia dos produtores. Nesta análise, formaram-se aleatoriamente três clusters, sendo denominados de baixo nível de competitividade (LCL), médio nível de competitividade (MCL) e alto nível de competitividade (HCL). Dividiram-se as 29 variáveis (subfatores) avaliadas na análise de cluster de acordo com nível de impacto na competitividade das fazendas de bovinos de corte, sendo classificadas em variáveis de alto, médio ou baixo impacto. Esta estratificação do ranking de demanda de melhorias foi realizada a partir dos pesos atribuídos pelos especialistas aos subfatores. Os pecuaristas com baixo nível de competitividade apresentaram status desfavorável para MAN, enquanto os pecuaristas pertencentes aos clusters MCL e HCL apresentaram, respectivamente, status neutro e favorável para o mesmo direcionador. Portanto, a gestão é determinante para definir o nível de competitividade das fazendas entrevistadas

The aim of this experiment was to identify improvement demands for farms with different levels of competitiveness in the west of Rio Grande do Sul state, Brazil. A total of 63 owners of large farms were interviewed (farms with an area greater than 900ha) by applying a semi-structured questionnaire, guided by four drivers: technology (TEC), management (MAN), market relations (MR) and the institutional environment (IE).It was used the Statistical Analysis System 9.2 software to perform the cluster analysis and identify farmers' characteristics. Three random clusters with different levels of competitiveness were observed: low competitiveness level (LCL), middle competitiveness level (MCL) and high competitiveness level (HCL). The 29 variables (sub factors) were evaluated in the cluster analysis according to level of impact on competitiveness, being classified into variables of high, medium or low impact. Stratification was carried out, ranking demands for improvements from aspects attributed by experts in relation to sub factors. The farmers with low competitiveness level (LTL) had an unfavorable status for MAN, while the farmers belonging to clusters MCL and HCL have, respectively, favorable and neutral status for the same driver. The management characteristics determined the level of competitiveness of the farms surveyed

Objetivou-se estimar os efeitos das características fenotípicas de bezerros, que podem influenciar no preço final, comercializados em leilões na região Norte do Paraná. Os dados foram coletados entre abril de 2011 e abril de 2012, em 12 leilões, em que foram ofertados 197 lotes, totalizando 4.289 animais, sendo os preços finais considerados somente nos casos de efetiva comercialização. Foi observado que os bezerros do grupo genético britânicos obtiveram valor de comercialização superior aos zebuínos; os animais de maior porte obtiveram maior liquidez; e, independente do gênero, os lotes com maior uniformidade tiveram preferência do consumidor.

The aim of this study is to estimate the effects of phenotypic traits on the final price of calves sold at auctions in the region of northern Paraná. Data were collected between April 2011 and April 2012 at 12 auctions, in which 197 lots were offered, totaling 4,289 animals. In this study, only the final prices charged when the deals were closed have been considered. Calves belonging to the British genetic group reached higher marketing value than zebu calves; the largest animals presented higher liquidity; buyers preferred more uniform lots, regardless of the sex of the animals.

The pork meat production industry is facing new challenges as a consequence of consumers' expectations regarding the quality and safety of food products. For the present study, experts and consumers in Rio Grande do Sul State, Brazil were interviewed to identify the attributes of pork loin that need to be improved. Consumers have particular concerns about the juiciness, fibrousness, and portion size of the meat, the diversity of cuts and safety and animal welfare. The supply chain was also analyzed in order to verify the procedural priorities that need to be improved in order to meet the demands of consumers. Experts were interviewed using the quality function deployment methodology. The findings of the study indicate that, improvements must be made in the production sector in terms of animal handling and transportation. In the processing sector, improvements are required regarding slaughter control of PSE and DFD, the development of new packaging, and product fractionation. The requirements in the distribution sector relate to information campaigns for consumers to diffuse the nutritional characteristics of pork loin and in the product safety through sanitary inspection.

O Brasil e os EUA estão entre os principais produtores mundiais de carne bovina. Entretanto, distorções no mercado alimentar decorrentes da presença de barreiras comerciais podem comprometer a competitividade desses países. O objetivo deste trabalho foi verificar a competitividade da carne bovina brasileira e norte-americana, no mercado internacional, entre 1990 e 2008. Para isso, foi utilizado o Índice de Competitividade Revelada (CR) para inferir sobre os efeitos que subsídios, acordos comercias e barreiras sanitárias exercem sobre a competitividade da carne bovina dos respectivos países. Os resultados indicaram que o Brasil obteve vantagens competitivas no período de 1991 a 2008, enquanto que os EUA apresentaram vantagens entre 1993 e 2003. Os acordos comerciais elevaram a competitividade dos países envolvidos, contudo ocorreram diminuições dos índices quando problemas sanitários foram identificados. Em suma, os EUA, mesmo com os altos subsídios fornecidos aos produtores rurais, apresentou desempenho inferior em comparação ao Brasil no mercado mundial da carne bovina.

Brazil and the USA are among the leading producers of beef. However, trade barriers can bring about distortions in the food market, compromising competitiveness. The objective of this study was to evaluate the competitiveness of beef from Brazil and the USA in the international market from 1990 to 2008. The Revealed Competitiveness Index was used to discuss the effects of subsidies, trade agreements and sanitary barriers on the competitiveness of beef in the respective countries. The results indicate that Brazil had competitive advantages in the period 1991 to 2008, while The USA had advantages in the period 1993 to 2003. Trade agreements increased the competitiveness of these countries, however there was decrease in rates when sanitary problems were identified. Therefore, even with high subsidies provided to farmers, the USA presented lower performance compared to Brazil in the beef world market.

Technological changes afforded a development in the agricultural productivity, making use of less resources and producing more out of it. Aiming to analyze if the boundaries the firm (soy producer) were altered due to technological changes (GMO soy). The evolution of soy production was compared and related to: the use of credit loans for covering costs; the amount of contracts related to rural loans; and the area for farming soy using rural credit. The results confirm the “Penrosian” conceptual, that the decreasing incomes may be overcome by the firm’s capacity to adapt its structure to new production conditions. So, it is possible to state that soy producer in Brazil were benefited with the opportunities brought about by the technological economy.

An index was developed to estimate the bioeconomic efficiency of production systems, identifying alternative scenarios that could improve their efficiency, and building isoefficiency relations in beef cattle production systems in Rio Grande do Sul. The concept of return on investment was used to develop the indicator. Scenarios regarded as efficient showed values higher than 3. The bioeconomic efficiency index for beef cattle production in the theoretical reference scenario was considered inefficient. At least four modifications in the variables method made it a bioeconomically efficient activity. These circumstances were studied using sensitivity analyses, with theoretical changes in the scenarios by changing variables two by two, while the others were kept constant. In Rio Grande do Sul, alternatives that make the activity efficient were identified by changing productivity, production cost, land price and product price. Isoefficiency relationships were identified in other scenarios. The application of this indicator in other agricultural activities, as well as the design of bioefficiency studies including both environmental and social welfare characteristics are recommended.