Resumo: O futebol se inter-relaciona com diversos segmentos industriais e comerciais, que gera expressivos resultados econômicos e sociais, portanto necessita ser compreendido como um ecossistema de valor. Os efeitos multiplicadores e sistêmicos da cadeia futebolística não são conhecidos pelos clubes e pela sociedade, e são negligenciados pela literatura vigente. Essa pesquisa tem como objetivo avaliar dinamicamente ações de melhoria visando agregação de valor econômico no ecossistema de valor do futebol do Brasil, a partir de um Modelo de Dinâmica de Sistemas. Como resultado, foi possível identificar o relacionamento dinâmico entre as variáveis existentes no ecossistema do futebol e avaliar o impacto de ações de melhorias propostas. Além disso, propôs-se e foi simulado cenários demonstrando o impacto das decisões antes de implementa-las no contexto real e identificar efeitos multiplicadores no ecossistema de valor do futebol, que por vezes não são conhecidos pelo clube, sociedade e literatura vigente. Por fim, os resultados da simulação demonstraram o impacto positivo da gestão profissionalizada no negócio futebol para o clube e sociedade.

Abstract: Football is interrelated to several industrial and commercial segments. It generates significant economic and social results. Thus, football needs to be understood as a value ecosystem. The multiplying and systemic effects of the football chain are not known to clubs and society. The current literature has neglected them. This study aims to dynamically evaluate improvement actions aiming to add economic value to the Brazilian football value ecosystem based on a system dynamics model. It is possible to identify a dynamic relation between variables in the football ecosystem and assess the impacts of the improvement actions proposed here. We also propose and simulate scenarios demonstrating the impacts of decisions before implementing them in the real context and identify multiplying effects on the football value ecosystem. The results of the simulation show a positive impact of professional management on the football business for the club and society.

Abstract Paper aims The present study aims to identify the limitations of the artifacts used in the decision-making process in the adoption of energy efficiency measures in productive systems, using non-intensive energy companies as a delimitation. Originality Identifies authors and connections, the relationships between them and how these interactions contribute to the advancement of knowledge on the subject. Regarding energy efficiency, studies show that the real investment in initiatives in the industrial sector is below the full potential and that the artifacts used in the decision-making process have severe limitations when used in a complex and dynamic context. Research method In this paper a systematic literature review was conducted from the Literature-Grounded Theory. Additionally, social network analysis was used. Main findings It concludes that the approaches are limited to technical and financial factors and does not consider a systemic and dynamic understanding of different internal and external variables to the organization. Implications for theory and practice The contribution of this study is that it identifies the initiatives that help in the process of decision-making for the adoption of energy efficiency measures in productive systems. Specifically, the focus of this study is on non-intensive energy companies. Scientific articles published in the main databases of management were selected.