Ordered probit regression was used to analyze data of sensory acceptance tests designed to study the effect of brand name on the acceptability of beer samples. Eight different brands of Pilsen beer were evaluated by 101 consumers in two sessions of acceptance tests: blind evaluation and brand information test. Ordered probit regression, although a relatively sophisticated technique compared to others used to analyze sensory data, was chosen to enable the observation of consumers' behavior using graphical interpretations of estimated probabilities plotted against hedonic scales. It can be concluded that brands B, C, and D had a positive effect on the sensory acceptance of the product, whereas brands A, F, G, and H had a negative influence on consumers' evaluation of the samples. On the other hand, brand E had little influence on consumers' assessment.

Doce de leite é uma sobremesa láctea concentrada (cerca de 70% de sólidos) muito apreciada no Brasil. Propriedades termofísicas e reológicas de duas formulações de doce de leite brasileiro (puro e adicionado de coco ralado a 1,5% em massa) foram determinadas a temperaturas compreendidas entre 28,4 e 76,4 °C. No geral, a presença de flocos de coco não acarretou diferenças significativas (p < 0,05) nestas propriedades das duas formulações. A capacidade calorífica variou entre (2633,2 e 3101,8) J/kg.°C; a condutividade térmica entre (0,383 e 0,452) W/m°C; a massa específica entre (1350,7 e 1310,7) kg/m³; e enfim, a difusividade térmica entre (1,082 × 10-7 e 1,130 × 10-7) m²/s. O modelo de Bingham descreveu adequadamente o comportamento não Newtoniano dos dois produtos, com tensão crítica de escoamento variando entre (27,3 e 17,6) Pa e a viscosidade plástica de (19,9 a 5,9) Pa.s.

Dulce de leche (DL), a dairy dessert highly appreciated in Brazil, is a concentrated product containing about 70% m/m of total solids. Thermophysical and rheological properties of two industrial Brazilian Dulce de leche formulations (classic Dulce de leche and Dulce de leche added with coconut flakes 1.5% m/m) were determined at temperatures comprised between 28.4 and 76.4 °C. In general, no significant differences (p < 0.05) were observed in the presence of coconut flakes in the two formulations. Heat capacity varied from 2633.2 to 3101.8 J/kg.°C; thermal conductivity from 0.383 to 0.452 W/m.°C; specific mass from 1350.7 to 1310.7 kg/m³; and, thermal diffusivity from (1.082 × 10-7 to 1.130 × 10-7) m²/s. The Bingham model was used to properly describe the non-Newtonian behavior of both formulations, with yielding stress values varying from 27.3 to 17.6 Pa and plastic viscosity from 19.9 to 5.9 Pa.s.

O estudo do perfil dos consumidores e dos fatores envolvidos no processo de compra do iogurte é uma ferramenta importante na identificação dos diferentes segmentos desse mercado e de suas potencialidades. Assim, neste trabalho entrevistaram-se 387 consumidores de iogurte, residentes em Belo Horizonte - MG, que responderam os questionários estruturados. Os resultados foram analisados de forma descritiva, e para verificar a correlação entre características sociodemográficas com o perfil de consumo aplicou-se a análise de correlação de Pearson. Os resultados indicaram que o iogurte sabor morango apresenta maior aceitação pelos consumidores, que a categoria light/diet possui grande parte do seu público consumidor (54%). Segundo a pesquisa, 39,9% dos respondentes que não consomem iogurte light/diet disseram não consumi-lo por não gostar desse produto. Isto revela a importância de pesquisas para desenvolvimento de iogurte light/diet visando à melhoria da qualidade sensorial. O fato de não ver necessidade de consumir o produto foi apontado como um dos principais motivos por não consumir iogurte da categoria light/diet. A qualidade, a marca e o preço apresentaram grande importância na conquista de mercado, sendo os três principais atributos observados no momento da compra de iogurte na cidade estudada. Analisando a correlação entre consumo e fator sociodemográfico, observou-se que a renda e a idade influenciam tanto na frequência de consumo de iogurte quanto no consumo do produto na versão light/diet.

The study of consumers´ profile and the factors involved in the moment of purchasing yogurt is an important tool for identifying different market segments and their potentialities. Therefore, the aim of this study was to interview 387 yogurt consumers residing in the city of Belo Horizonte MG, Brazil, using structured questionnaires. The results were analyzed in a descriptive way. Pearson´s correlation was applied in order to verify the correlation between sociodemographic characteristics and the consumers´ profile. The results indicated that strawberry flavored yogurt shows the greatest acceptance among consumers and the category of light/diet represents a great part of the consumers' preferences (54%). According to the survey, 39,9% of the respondents that do not consume light/diet yogurts stated that they do not appreciate these products. These results shows the importance of carrying out research to develop light/diet yogurt with improved sensorial quality. One of the main reasons pointed out for consumers not to eat light/ diet yogurt is that they do not see the need for consuming it. In the city the research took place, quality, brand and price had the greatest importance in the act of purchasing, since these were the three main attributes reported to have been observed in the moment of the purchase.The analysis of the correlation between consumption and socio-demographic factors showed that income and age influence both the frequency of yogurt consumption and the consumption of the light/diet version of the product.