Resumen Las lógicas institucionales representan los sistemas de valores y creencias que guían las acciones de los individuos u organizaciones. Este estudio tiene como objetivo identificar la dinámica de interacción de las lógicas que dan forma a las prácticas de sostenibilidad en las organizaciones. La sistematización de las diferentes categorías de interacciones entre lógicas permite analizar cómo se puede incorporar la sostenibilidad en las organizaciones. La investigación se desarrolló desde un enfoque cualitativo, a través de una revisión sistemática junto con un análisis temático para la síntesis e interpretación de resultados. Se observó que a partir de la interpretación de las distintas lógicas se desarrollan las interrelaciones de dominancia, competencia, convivencia o hibridez, las cuales fueron sistematizadas en categorías para analizar los procesos de cambio para el desarrollo de la sostenibilidad en las organizaciones. Se concluye que la aplicación de las lógicas institucionales en el campo de la sostenibilidad va más allá de la perspectiva del desempeño ambiental, ya que las categorías analíticas identificadas permiten comprender los procesos que promueven el cambio para incorporar la sostenibilidad en las organizaciones. En la gestión de las organizaciones, las lógicas institucionales permiten la elaboración de marcos para que los actores puedan crear un lenguaje común para equiparar lógicas contradictorias y crear valor compartido para las partes interesadas y para la propia organización. organizaciones cualitativo resultados dominancia competencia hibridez ambiental organización

Abstract Institutional logic represents the systems of values and beliefs that guide the actions of individuals or organizations. This study aims to identify the dynamics of interactions of the logic that guides sustainability practices in organizations. Systematizing the different categories of interactions among logics makes it possible to analyze how sustainability can be incorporated into organizations. The research was developed from a qualitative approach through a systematic review and thematic analysis to synthesize and interpret results. From the interpretation of different logics, it was observed that the interrelationships of dominance, competition, coexistence, or hybridity are developed, which were systematized into categories to analyze the processes of change for the development of sustainability in organizations. It is concluded that applying institutional logic in the field of sustainability goes beyond the perspective of environmental performance, as the analytical categories identified make it possible to understand the processes that promote change to incorporate sustainability in organizations. In managing organizations, institutional logic allows the elaboration of frameworks so that the actors can create a common language to equate contradictory logic and create shared value for the interested parties and the organization itself. organizations results dominance competition coexistence performance itself

Resumo As lógicas institucionais representam os sistemas de valores e crenças que orientam a ação de indivíduos ou organizações. Este estudo tem por objetivo identificar as dinâmicas de interações das lógicas que moldam as práticas de sustentabilidade nas organizações. A sistematização das diferentes categorias de interações entre lógicas possibilita analisar como a sustentabilidade pode ser incorporada nas organizações. A pesquisa foi desenvolvida com uma abordagem qualitativa, por meio de revisão sistemática e com uma análise temática para síntese e interpretação dos resultados. Observou-se que, com a interpretação das diferentes lógicas, desenvolvem-se as inter-relações de dominância, concorrência, coexistência ou hibridismo, as quais foram sistematizadas em categorias para analisar os processos de mudança para desenvolvimento da sustentabilidade nas organizações. Conclui-se que a aplicação das lógicas institucionais no campo da sustentabilidade avança além da perspectiva de desempenho ambiental, pois as categorias analíticas identificadas possibilitam compreender os processos de mudança para incorporar a sustentabilidade nas organizações. Na gestão das organizações, as lógicas institucionais permitem a elaboração de quadros para que os atores consigam criar uma linguagem comum para equacionar lógicas contraditórias e um valor compartilhado para as partes interessadas, além da própria organização. organizações qualitativa resultados Observouse Observou se desenvolvemse desenvolvem interrelações inter relações dominância concorrência hibridismo Concluise Conclui ambiental interessadas organização

Resumen Los grandes medios de comunicación internacionales han presentado a las fintech como revolucionarias y una amenaza para el sector financiero tradicional. Este artículo explora cómo se construye esa imagen. Diseñadas para ampliar el acceso al sistema bancario, las fintechs deben seguir parámetros de responsabilidad social y llenar un vacío de mercado dejado por los bancos. Optamos por analizar los medios por su carácter de barómetro de percepción y comprensión de lógicas específicas (LOK, 2010). Analizamos artículos del New York Times y el Financial Times durante 24 meses. Los artículos mostraron que los medios, cuando se trata de fintechs, utilizan expresiones como “amenaza”, “competencia”, “ruptura”, “revolución” y, con mucho menos énfasis, las consecuencias sociales. Nuestro análisis encontró un discurso ambiguo de racionalización del mercado en un intento de alinear las prácticas con la Responsabilidad Social Corporativa (RSE), en una industria en construcción. tradicional imagen bancario bancos LOK, LOK (LOK 2010. 2010 . 2010) 2 meses amenaza, , “amenaza” competencia, competencia “competencia” ruptura, ruptura “ruptura” revolución “revolución énfasis sociales RSE, RSE (RSE) construcción 201 “amenaza “competencia “ruptura (RSE 20

Abstract International mainstream media have presented fintech as revolutionary and a threat to the traditional banking industry. This article explores how that image is constructed. Designed to expand access to the banking system, fintechs should follow social responsibility parameters and fill a market gap left by banks. We chose to analyze the media for its character as a barometer of perception and understanding of specific logics (LOK, 2010). We analyzed articles from the New York Times and the Financial Times for 24 months. The articles showed that the media, when dealing with fintech, uses expressions such as “threat”, “competition”, “disruption”, “revolution,” and, with much less emphasis, social consequences. Our analysis found an ambiguous discourse of market rationalization in an attempt to align practices with Corporate Social Responsibility (CSR) in an industry under construction. constructed system banks LOK, LOK (LOK 2010. 2010 . 2010) 2 months threat, , “threat” competition, competition “competition” disruption, disruption “disruption” revolution, revolution “revolution, emphasis consequences CSR (CSR construction 201 “threat “competition “disruption “revolution 20

Resumo As fintechs têm sido apresentadas pela grande mídia internacional como revolucionárias e uma ameaça à indústria bancária tradicional. Este artigo explora como essa imagem é construída. Concebidas para ampliar o acesso ao sistema bancário, as fintechs deveriam seguir parâmetros de responsabilidade social e preencher uma lacuna de mercado deixada pelos bancos. Escolhemos analisar a mídia por seu caráter de barômetro da percepção e compreensão de lógicas específicas (LOK, 2010). Analisamos artigos do New York Times e do Financial Times durante 24 meses. Os artigos mostraram que a mídia, ao tratar das fintechs, utiliza expressões como “ameaça”, “competição”, “ruptura”, “revolução” e, com bem menos ênfase, as consequências sociais. Nossa análise encontrou um discurso ambíguo de racionalização de mercado em uma tentativa de alinhamento das práticas à Responsabilidade Social Corporativa (RSC) em uma indústria em construção. tradicional construída bancário bancos LOK, LOK (LOK 2010. 2010 . 2010) 2 meses ameaça, , “ameaça” competição, competição “competição” ruptura, ruptura “ruptura” revolução “revolução ênfase sociais RSC (RSC construção 201 “ameaça “competição “ruptura 20

ABSTRACT Purpose: This study proposes to map the barriers to scaling the microfinance industry in the U.S., as it pertains to home maintenance and improvement for low-income households. The selected context of analysis is the American city of Baltimore, due to the city’s high need for housing repair and large percentage of residents with limited access to finance. Originality/Value: Most research has discarded microfinance as a viable option for a housing market solution in the U.S. This paper discusses how the market of microfinance for housing repair could improve its financial sustainability seizing the smaller dollar value of repair loans, relative to housing purchase, and the high and recurring need for repair. Design/methodology/approach: Qualitative research was conducted on how microfinance for housing repair works in Baltimore City, leveraging secondary government and private research, along with interviews with lenders and borrowers. Data were analyzed through PESTEL framework, describing the macro-environmental context. Findings: The market for Housing Microfinance (HM) loan products in Baltimore matches the academic literature. Similar market demands exist as they relate to an increasingly aging housing stock. Lender supply of financing seems “healthy”, but it is mostly from philanthropic or government sources favoring “affordability” over financial sustainability.

ABSTRACT Purpose: This study aims to analyze a model of credit union, which allows meeting demands of microcredit of family farmers in a responsible way, identifying the real needs of clients and promoting financial access. Originality/value: In recent years, the microfinance community has witnessed unwanted consequences of microcredit misuse. We present an original approach about the way credit unions may achieve their target in a responsible way, offering appropriate products, services and training to the entire community involved. Design/methodology/approach: Through secondary data and interviews with decision makers and credit union members, we studied the case of Cresol Baser, a large credit union in Brazil. We analyzed data based on inductive theorizing. First and second-order themes were identified, resulting in a procedural model, representing relationships between responsible microfinance factors. Findings: The three main dimensions in the model of inclusive microfinance - conditions, proximity, and access - were integrated in order to promote a dynamic that respects the assumption of a responsible financial inclusion with regards to design, offer and access of products and services related to microfinance.

ABSTRACT The objective of this study is to analyze how relationships between individuals are structured in a virtual network, Twitter. The analysis is supported by theories of social capital. Twitter accounts of the candidates for São Paulo mayoral election, in the year 2012, were analyzed by using the NodeXL program. Quantitative validation by means of the clustering coefficient Clauset, Newman & Moore (2004) was applied. As a result, there were identified - through the topological/quantitative method - intersection points between the social capital and the relationships between individuals in virtual groups on Twitter, explained by reciprocal relations in each network.

Bancos brasileiros têm desenvolvido iniciativas inovadoras para levar serviços financeiros à população de baixa renda por meio de correspondentes bancários (CBs). O Banco Lemon é um caso interessante a ser investigado, pois implantou um modelo de negócios exclusivamente baseado no uso de CBs e focado nos clientes de baixa renda. Este artigo descreve o processo de adoção da tecnologia de CBs no Banco Lemon para ofertar serviços financeiros para a população de baixa renda, fazendo um resgate histórico das suas atividades, desde sua criação até o ano de 2009. O artigo também discute o relativo sucesso do banco na operação de serviços de arrecadação e os resultados pouco expressivos nas iniciativas de concessão de crédito.

Brazilian banks have developed innovative initiatives to deliver financial services for the low-income population through correspondent banking (CB). Banco Lemon is such an interesting case to be studied because it has implemented a business model based exclusively on CB outlets and its focus was on low-income clients. This paper describes Banco Lemon's adoption process of the CB technology to deliver financial services for the low-income population, promoting a historical description of the bank's activities, since its creation and up to the year 2009. Eventually, this paper concludes that bill payment initiatives were successful while credit initiatives led to unexpressive outcomes.