Resumo Neste artigo, discorremos sobre comunicação organizacional com os objetivos de evidenciar estratégias acionadas pelas organizações em perspectiva de reduzir e/ou direcionar sua (in)visibilidade nas mídias sociais e de problematizar tais práticas em perspectiva do interesse público. Para isso, acionamos dados de pesquisa realizada por Da Silva (2018), que evidencia um conjunto de sete estratégias empregadas por organizações com atuação no Brasil para gestão de sua (in)visibilidade nas mídias sociais. Complementarmente, em perspectiva do interesse público, evidenciamos que tais estratégias também são empregadas por organizações para fins que não são orientados pela ética e, mesmo, para ações ilícitas.

Abstract In this paper, we discuss about organizational communication with the objective of highlight strategies triggered by organizations with a view to reduce and/or direct their (in)visibility in social media and problematize such practices in the perspective of the public interest. To do so, we used data from a survey conducted by Da Silva (2018), which shows a set of seven strategies used by organizations operating in Brazil to manage their (in)visibility on social media. Complementarily, in the public interest perspective, we show that such strategies are also used by organizations for purposes that are not guided by ethics and, even, for illegal actions.

Resumen En este artículo, discutimos la comunicación organizacional con el objetivo de evidenciar las estrategias activadas por las organizaciones con la intención de reducir y/o conducir su (in)visibilidad en las redes sociales y problematizar tales prácticas en la perspectiva del interés público. Para hacerlo, utilizamos datos de una encuesta realizada por Da Silva (2018), que muestra un conjunto de siete estrategias utilizadas por organizaciones que operan en Brasil para gestionar su (in)visibilidad en las redes sociales. Complementariamente, en la perspectiva del interés público, mostramos que dichas estrategias también son utilizadas por organizaciones con fines que no están guiados por la ética e, incluso, por acciones ilícitas.

Objectives: The aim of this study was to assess technical preferences of general dental practitioners when restoring anterior composite restorations. How the level of clinical experience or post-graduate training infuenced their options was also tested. Material and Methods: A cross-sectional study was performed using a questionnaire with general dental practitioners (GDPs) (n=276) in Southern Brazil. Information regarding post graduation training (specialization, master's or PhD degree) and linical experience (years since completing graduation) were gathered. The options regarding anterior composite restorations (type of composite, adhesive system, light curing unit, polishing procedures and rubber dam use) were collected. Data were submitted to descriptive analysis and associations were tested. Results: Response rate was 68% (187). GDPs selected microhybrid composite (52%) and 2-step total etch adhesive system (77%). LED was the preferred method of activation for 72.8%. Immediate polishing was preferred by 75%, using a combination of techniques. Most of the respondents (74.3%) did not use rubber dam. More experienced clinicians used more halogen lights (p<0.022), performed more light monitoring (p<0.001) and were resistant to use rubber dam (p<0.012). Dentists with post-graduation training used 3-etch-and-rinse system more frequently (p<0.04), usually monitored light intensity (p<0.014) and placed rubber dam more frequently (p<0.044). Conclusions: Hybrid composite, simplifed adhesives, LED units and immediate polishing were preferred by Southern Brazilian dentists for anterior composite restorations. Few dentists used rubber dam to perform composite restorations in anterior teeth. Clinical experience and post-graduation training infuenced the dentists' choices.