Resumo Objetivo: Este estudo tem como objetivo mensurar os insights religioso-espirituais dos consumidores durante festas religiosas e comparar os resultados considerando os estímulos de duas propagandas: uma propaganda religiosa e uma irritante. Quando os insights religioso-espirituais dos consumidores são negligenciados na concepção de um anúncio de TV para um festival religioso, em particular, isso pode levar à irritação e afetar a atitude dos consumidores em relação à propaganda. Com base na teoria da ação racional (TAR), o efeito mediador dos insights religioso-espirituais foi medido entre a atitude em relação à propaganda e as variáveis independentes (irritação, credibilidade, informação, bom para a economia e entretenimento). Originalidade/valor: Este estudo usa o instrumento recém-desenvolvido de insights religioso-espirituais para medir sua influência na atitude em relação à propaganda e confirma o efeito mediador dos insights religioso-espiri-tuais entre a atitude dos consumidores e outros construtos, como credibilidade, entretenimento, informação, irritação e bom para a economia. Design/metodologia/abordagem: Duzentos e cinquenta e cinco consumidores domésticos foram selecionados usando a técnica de amostragem de conveniência não probabilística para coletar as respostas por meio do método de survey. Cada respondente preencheu dois questionários após assistir ao anúncio de estímulo em anexo, um anúncio religioso e um anúncio irritante. A abordagem de mínimos quadrados parciais – modelagem de equações estruturais (partial least squares – structural equation modeling [PLS-SEM]) – foi usada para testar as hipóteses com base no teste de bootstrapping. Resultados: Os resultados mostram que insights religioso-espirituais mediaram significativamente a relação entre a atitude em relação à propaganda e outros construtos quando havia um anúncio religioso que retratava sinais, símbolos e visuais religiosos. Contrariamente, um efeito não significativo de irritação foi identificado nos insights religioso-espirituais quando havia um anúncio irritante. Objetivo religiosoespirituais espirituais propagandas irritante particular TAR, TAR , (TAR) irritação, (irritação credibilidade informação entretenimento. entretenimento . entretenimento) Originalidade/valor Originalidadevalor Originalidade valor recémdesenvolvido recém desenvolvido espiri tuais Design/metodologia/abordagem Designmetodologiaabordagem Design metodologia survey anexo partial PLSSEM PLS SEM [PLS-SEM] bootstrapping Resultados sinais religiosos Contrariamente (TAR [PLS-SEM

Abstract Purpose: This study aims to measure the religio-spiritual insights of consumers during religious festivals and compare the results considering the stimuli of two advertisements, i.e., religious and irritating advertisements. When the religio-spiritual insights of the consumers are neglected in the designing of a TV advertisement for a religious festival, in particular, it can lead to irritation and affect the consumers’ attitude toward advertising. Based on the theory of reasoned action (TRA), the mediating effect of religio-spiritual insights was measured between consumers’ attitude toward advertising and independent variables (irritation, credibility, information, good for the economy, and entertainment). Originality/value: This study uses the newly developed instrument of religio-spiritual insights to measure their influence on consumers’ attitudes toward advertising and confirms the mediating effect of religio-spiritual insights between the consumers’ attitude and other constructs, such as credibility, entertainment, information, irritation, and good for the economy. Design/methodology/approach: Two hundred and fifty-five household consumers were selected using the non-probability convenience sampling techniques to collect the responses using the survey method. Each respondent was asked to fill out two questionnaires after watching the attached stimulus advertisement, i.e., one religious and one irritating advertisement. The partial least squares structural equation modeling (PLS-SEM) approach was used to test the hypothesis based on the bootstrapping test. Findings: The results show that religio-spiritual insights significantly mediate attitude toward advertising and other constructs when there was a religious advertisement that depicted religious cues, symbols, and visuals. Contrarily, a non-significant effect of irritation was identified on religio-spiritual insights when there was an irritating advertisement. Purpose religiospiritual religio spiritual advertisements ie i e i.e. festival particular TRA, TRA , (TRA) (irritation credibility information economy entertainment. entertainment . entertainment) Originality/value Originalityvalue Originality value Design/methodology/approach Designmethodologyapproach Design methodology fiftyfive fifty five nonprobability non probability method PLSSEM PLS SEM (PLS-SEM Findings cues symbols visuals Contrarily nonsignificant significant i.e (TRA

Abstract The present study conducted to assess nutritional, safety parameters (aflatoxin M1/AFM1 and heavy metals; copper, cadmium and zinc) and fatty-acid composition of tea-whiteners (TWs). Accordingly, TW’s samples composition (moisture, ash, protein, fat and nitrogen free extract) determined using AOAC methods, minerals including Na, K and Ca heavy metals including Cu, Cd and Zn determined via atomic absorption spectrophotometer. The AFM1 measured using thin layer chromatography (TLC) whereas, fatty acids and trans-fat contents were determined using gas chromatography. ANOVA and independent sample t test applied to assess the significant difference. Results indicated that protein and fat contents (%) of liquid TWs were 2.7-5.4 and 4.28-6.48, respectively. Powdered TWs protein and fat (%) were 13.4-17, and 23.06-29.03, respectively. AFM1 was not found in any TW. Cu/Cd and Zn levels (ppm) of liquid TWs were 0.296-2.075, ND-1.206 and 0.009-0.026 respectively. For powdered TWs the readings (ppm) were 0.515-0.632, 0.003-0.005 and 0.010-0.013 respectively. Trans-fats (%) in liquid TWs were 2.90-7.51 and in powdered TWs were 1.29-1.83. In nutshell, TWs had traces of trans fats ranged 1.29-7.51% whereas, liquid TWs contain more trans-fats than powdered TWs. Major fatty acids among liquid and powdered TWs were palmitic acid, heptadecanoic acid, stearic acid and oleic acid.

Abstract In traditional row and strip cowpea-sorghum intercropping systems, cowpea forage yield reduces significantly due to intense competition and dominance of sorghum in acquiring growth resources. This field study evaluated novel mixed strip intercropping systems of forage cowpea and sorghum having different number of crops rows arranged under different spatial arrangements. Cowpea was intercropped with sorghum in 8, 12 and 16 rows strips with row-row spacing of 30, 45 and 60 cm. In each strip, equal number of rows of cowpea and sorghum were maintained. Factorial arrangement of randomized complete block design with three replicates was used to execute the field trials during summer seasons of 2013 and 2014. Strips having 12 rows and 60 cm row-row spacing positively affected all agronomic variables of cowpea which led to maximum forage yield (22.2 and 23.7 t ha-1 during 2013 and 2014 respectively) and dry matter biomass (6.63 and 6.94 t ha-1 during 2013 and 2014 respectively). In contrast, 8-rows strips having line spacing of 30 cm outperformed other intercropping systems by yielding the maximum herbage yield and dry matter biomass of sorghum. The intercropping system comprising of 12-rows strips with 60 cm row-row spacing remained superior in recording the maximum crude protein, fats and total ash along with the minimum fiber content of cowpea. In addition, this intercropping system under rest of spatial arrangements also remained unmatched, while 16-rows strips under all planting geometries remained inferior to other intercropping systems. Thus, cowpea intercropping with sorghum in 12-rows strips having 60 cm spacing offers biologically viable solution to improve biomass and forage quality of cowpea in intercropping with sorghum.

Resumen En los sistemas tradicionales de cultivo intercalado de frijol caupí y sorgo en franjas y filas, el rendimiento de forraje del frijol caupí se reduce significativamente debido a la intensa competencia y al dominio del sorgo en la adquisición de recursos para el cultivo. Este estudio de campo evaluó novedosos sistemas de cultivo intercalado en franjas mixtas de frijol caupí forrajero y sorgo con diferente número de filas de cultivo en diferentes disposiciones espaciales. El frijol caupí se intercaló con el sorgo en franjas de 8, 12 y 16 filas con un espaciamiento de 30, 45 y 60 cm entre las filas. En cada franja se mantuvo igual número de filas de frijol caupí y sorgo. Para la ejecución de los ensayos de campo durante las temporadas de verano de 2013 y 2014 se utilizó un diseño factorial en bloques completos aleatorizados con tres repeticiones. Las franjas con 12 filas y un espaciamiento de 60 cm entre las filas afectaron positivamente a todas las variables agronómicas del frijol caupí que condujeron al máximo rendimiento forrajero (22.2 y 23.7 t/ha en 2013 y 2014, respectivamente) y de biomasa de materia seca (6.63 y 6.94 t/ha en 2013 y 2014, respectivamente). En cambio, las franjas de 8 filas con un espaciamiento de 30 cm superaron a otros sistemas de cultivo intercalado al obtener el rendimiento máximo de hierba y de biomasa de materia seca del sorgo. El sistema de cultivo intercalado compuesto por franjas de 12 filas con un espaciamiento de 60 cm entre las filas siguió siendo superior, al registrar el contenido máximo de proteína bruta, grasas y cenizas junto con el mínimo contenido de fibra de frijol caupí. Además, este sistema de cultivo intercalado bajo el resto de las disposiciones espaciales también permaneció incomparable, mientras que las franjas de 16 filas bajo todas las geometrías de siembra permanecieron inferiores a otros sistemas de cultivo intercalado. Por lo tanto, el cultivo intercalado de frijol caupí con sorgo en franjas de 12 filas con un espaciado de 60 cm ofrece una solución biológicamente viable para mejorar la biomasa y la calidad del forraje del caupí en cultivo intercalado con sorgo.

Abstract Introduction Posttonsillectomy pain results in significant morbidity to the patients. There is a disagreement in the literature regarding the use of local anesthetics during tonsillectomy. The aim of this placebo-controlled, double-blind study is to evaluate the effect of peritonsillar administration of local anesthetics. Objective To evaluate the role of intraoperative use of analgesics in tonsillar fossa and postoperative evaluation with visual analogue scale (VAS) scores in achieving pain relief after tonsillectomy procedure Methods In this study, 180 patients were randomized to 1 of the 6 groups: bupivacaine infiltration, lidocaine infiltration, normal saline infiltration, bupivacaine packing, lidocaine packing, and normal saline packing. Pain caused by speaking, swallowing, and on rest was assessed using VAS at 4, 8, 12, 16 hours, and at discharge. Results Significant analgesia was obtained in patients who received bupivacaine infiltration and packing compared with placebo (p < 0.05). The majority of the study subjects had no postoperative complications, and patients receiving bupivacaine infiltration required less additional analgesics in the first 24 hours after surgery. Conclusion We advocate the use of bupivacaine infiltration or packing immediately following the procedure to achieve adequate postoperative analgesia.

Para avaliar a propriedade aglutinante da goma Prunus domestica em formulações de comprimidos, seis lotes (F-1B para F-6B) foram preparados pelo método de granulação úmida, contendo Avicel pH 101 como diluente e diclofenaco de sódio como fármaco modelo, usando 10, 15 e 20 mg de goma de Prunus domestica como agente aglutinante e PVP K30 como aglutinante padrão. O estearato de magnésio foi utilizado como lubrificante. Propriedades de fluxo dos grânulos, como a densidade, índice de Carr, razão de Hausner, ângulo de repouso, bem como parâmetros físicos dos comprimidos, incluindo o tempo de dureza, friabilidade, espessura e desintegração foram determinados e se mostraram satisfatórios. A análise espectroscópica no FTIR mostrou que a formulação contendo goma vegetal é compatível com o fármaco e outros excipientes utilizados na formulação dos comprimidos. Assim, a goma vegetal tem papel potencial como aglutinante em formulações de comprimidos. O perfil de dissolução das formulações que contêm 15 mg/200 mg do peso total do comprimido em goma de Prunus domestica como aglutinante mostrou melhores resultados comparativamente ao PVP K30.

To evaluate binding potential of Prunus domestica gum in tablets formulations. Six tablet batches (F-1B to F-6B) were prepared by wet granulation method, containing Avicel pH 101 as diluent, sodium diclofenac as model drug using 10, 15 and 20 mg of Prunus domestica gum as binder and PVP K30 was used as standard binder. Magnesium stearate was used as lubricant. Flow properties of granules like bulk density, tapped density, Carr index, Hausner’s ratio, angle of repose as well as physical parameters of the compressed tablets including hardness, friability, thickness and disintegration time were determined and found to be satisfactory. The FTIR spectroscopic analysis showed that the formulation containing plant gum is compatible with the drug and other excipients used in tablets formulation. Hence the plant gum has role as a potential binder in tablets formulations. The dissolution profile showed that tablets formulations containing Prunus domestica gum 15 mg/200 mg of total weight of tablet as binder showed better results as compared to PVP K30.