O presente artigo questiona o papel da mídia diante da epidemia do HIV/Aids. Toda a discussão é travada à luz da bioética, tentando sempre apreender os dilemas morais subjacentes nas mensagens de prevenção do HIV/Aids. Pautar se a mídia considerou os rumos da epidemia na medida em que essa ia se modificando; refletir se as campanhas educativas do HIV/Aids ponderavam as assimetrias de gênero, a sexualidade e os processos de socialização.

The present article tries to question the mission of the media before the epidemic of HIV/AIDS. The whole discussion is supposed, in the light of the bioethics, to try to apprehend the tenor of the messages transmitted in the context of the disease. To discuss if the media had considered the different ways of the epidemic while they were being modified; to think if the HIV/AIDS educative campaigns had considered the gender differences, the sexuality and the socialization process.

O presente artigo questiona o papel da mídia diante da epidemia do HIV/Aids. Toda a discussão é travada à luz da bioética, tentando sempre apreender os dilemas morais subjacentes nas mensagens de prevenção do HIV/Aids. Pautar se a mídia considerou os rumos da epidemia na medida em que essa ia se modificando; refletir se as campanhas educativas do HIV/Aids ponderavam as assimetrias de gênero, a sexualidade e os processos de socialização.

The present article tries to question the mission of the media before the epidemic of HIV/AIDS. The whole discussion is supposed, in the light of the bioethics, to try to apprehend the tenor of the messages transmitted in the context of the disease. To discuss if the media had considered the different ways of the epidemic while they were being modified; to think if the HIV/AIDS educative campaigns had considered the gender differences, the sexuality and the socialization process.