Abstract The use of wood is often indicated as a decarbonization strategy for the construction sector. However, the CO 2 footprint of native wood, that is, the emissions during wood harvesting, transportation, and processing, depends on the type of forest management practiced. This study quantifies the CO 2 footprint of native rough sawn lumber from forests with three types of harvesting: sustainable management, conventional management, and conventional selective extraction (deforestation). CO 2 emissions were analyzed from harvesting to the end of wood processing based on data from the literature and the Construction Environmental Performance Information System. The CO 2 footprint of rough sawn lumber varies between 25 and 19,860 kCO 2 /m 3 , with the lowest values for wood from sustainable management and the highest for conventional selective extraction. In addition, managed wood stores temporarily in its cell structure ~353kgC/m 3 . Native wood from sustainable harvesting can contribute to decarbonizing buildings, whereas wood from conventional harvesting and deforestation are relevant sources of CO 2 emissions, considering the wood life cycle.

Resmo O uso da madeira é frequentemente apontado como uma estratégia de descarbonização para a construção. Entretanto, a pegada de CO2 da madeira nativa, ou seja, que são as emissões decorrentes da sua exploração florestal, transporte e beneficiamento, depende do tipo de manejo florestal. Este estudo quantifica a pegada de CO2 da madeira nativa serrada bruta, proveniente de três tipos de exploração florestal: manejo sustentável, manejo convencional e extração seletiva convencional (desmatamento). Analisaram-se as emissões de CO2 da exploração florestal até o término do beneficiamento da madeira, com dados da literatura e do Sistema de Informação do Desempenho Ambiental da Construção. A pegada de CO2 da madeira serrada bruta varia entre 25 e 19.860 kgCO2/m3, com os menores valores para a madeira de manejo sustentável e os maiores para a madeira de extração seletiva convencional. Além disso, a madeira manejada estoca temporariamente, em sua estrutura celular, ~353 kgC/m3. Madeiras nativas de manejo florestal sustentável podem contribuir com a descarbonização dos edifícios, enquanto as madeiras de manejo convencional e, sobretudo, de desmatamentosão fontes expressivas de CO2 dentro do seu ciclo de vida.

Abstract In recent years, the analysis of development conditions during the operation phase has gained attention, specially using Building Information Modeling (BIM). In this context, this research aims to delineate the frontiers of knowledge and identify future research directions with regard to the uses of BIM for the management, operation and maintenance of facilities. A mixed review method was employed, which combined scientometric analysis and a systematic literature review. To conduct the review, 4050 publications were initially retrieved from the Scopus database, which were filtered using the PRISMA protocol and resulted in 1004 publications to be analyzed. The frequency of sources and citations and the networks of co-occurrence of keywords, co-authorship of authors and countries composed the first analysis. Then, the systematic analysis of the data set was carried out, grouping the surveys into eight different categories. As a result, it was possible to identify that the field “BIM for management, operation and maintenance of facilities” is growing and that the purposes of application in this area have been expanded, in addition to there being a promising association of emerging technologies with BIM for this purpose.

Resumo Nos últimos anos a análise das condições de empreendimentos durante a fase de operação tem ganhado atenção, inclusive com o uso do Building Information Modeling (BIM). Neste âmbito, esta pesquisa tem por objetivo delinear as fronteiras do conhecimento e identificar direções de pesquisa futuras no que diz respeito aos usos do BIM para fins de gestão, operação e manutenção de instalações. Foi empregado um método misto de revisão que associou a análise cientométrica e revisão sistemática da literatura. Para condução da revisão inicialmente foram identificadas 4050 publicações da base de dados Scopus, que foram filtrados por meio do protocolo PRISMA e resultaram em 1004 publicações a serem analisadas. A frequência de fontes e citações e as redes de coocorrência de palavras-chave, de coautoria e de países compuseram a primeira análise. Em seguida, a análise sistemática do conjunto de dados foi realizada com o agrupamento das pesquisas em oito categorias diferentes. Como resultado, foi possível identificar que o campo “BIM para gestão, operação e manutenção das instalações” está em crescimento e que as finalidades de aplicação neste âmbito têm sido ampliadas, além de haver uma associação promissora das tecnologias emergentes com o BIM para este fim.

Projekborge speel belangrike rolle by die fase stadium hekke van 'n projeklewensiklus model. Die rol van projekborge by hierdie hekke, en die kenmerke wat vereis word van die borg, is egter nog selde bestudeer. Hierdie studie het die rol van staatsdiens en munisipale borge by hekke tussen die fases van 'n lewensiklus model van 'n water-nutsorganisasie ondersoek, en kenmerke waaroor die borge moet beskik asook uitdagings wat hulle die hoof moet bied, geïdentifiseer. 'n Gevallestudiebenadering is gevolg, en semi-gestruktureerde onderhoude is met relevante belanghebbendes gevoer. Die bevindings kan die senior bestuur van water-nutsorganisasies, staatsdepartemente, en munisipaliteite help om geskikte projekborge aan te stel.

Project sponsors play significant roles at the stage gates of project life cycle models (PLCMs). However, research on the roles that sponsors play at stage gates, and the attributes required of the sponsor, are sparse. This study investigated the roles played by government and municipal sponsors at the PLCM stage gates of a water utility, and identified the attributes that the sponsor should have as well as the challenges they face. A case study approach was employed, and semi-structured interviews were conducted with relevant stakeholders. The findings could assist the senior management of water utilities, national government departments, and municipalities when appointing suitable project sponsors.

Mobiele bystandstelsels (MAS) beloof om die personeeltekorte in die operasiesaal wêreldwyd te oorkom. 'n Literatuuroorsig geïnspireer deur die PRISMA 2020 metode bepaal die stand van die kuns van MAS en identifiseer 'n gebrek aan toepassingsareas vir MAS in die operasieteater. Onderhoude met vakkundiges het ten doel om toepassingsareas vir MAS te ondersoek. Die resultate toon dat die meeste operasionele take na materiaalbestuur en pasiëntbestuur verwys. MAS met die potensiaal om die tyd in materiële en pasiëntbestuur te verminder, sowel as fisiese en geestelike spanning in pasiëntbestuur, het groot potensiaal in die operasieteater.

Mobile assistance systems (MAS) promise to overcome personnel shortages in operating theatres worldwide. A literature review inspired by the PRISMA 2020 method determines the state of the art of MAS, and identifies a lack of application areas for MAS in the operating theatre. Interviews with subject-matter experts aim to investigate application areas for MAS. The results show that most operational tasks refer to material management and patient management. MAS, with their potential to reduce the time needed for material and patient management, and the physical and mental strain of patient management, have great potential in the operating theatre.

Lean six sigma (LSS) is 'n belangrike besigheidstrategie vir organisasies, insluitend klein en mediumgrootte ondernemings (KMO's). Oor die jare het KMO's 'n potensieel beduidende impak op verskeie lande se bruto binnelandse produk (BBP) gehad. Die hoofdoel van hierdie navorsing is om die kritieke suksesfaktore (CSF's) vir lean six sigma (LSS) implementering in die Koninkryk van Saoedi-Arabië se KMO's te ondersoek, en om by te dra tot die ontdekking van die faktore wat lei tot besigheidsukses, verhoogde inkomste en verbeterde mededingende voordele. Die studie het 29 faktore uit vorige navorsing geïdentifiseer ten einde die suksesvolle implementering van LSS in die KMO-sektor in veral Saoedi-Arabië te lei. Die CSF's is verfyn, wat 'n gekonsolideerde lys van 14 faktore opgelewer het. 'n Hoofkomponent-analise (PCA) het vier hooffaktore geïdentifiseer: leierskapondersteuning en bestuurstruktuur, tegnologiese vermoëns, kennisverkryging, en kreatiwiteit en innovasie. Hierdie faktore kan die sukses van KMO's in Saoedi-Arabië beïnvloed deur LSS in hul besigheidsprosesse aan te neem.

Lean six sigma (LSS) is an important business strategy for organisations, including small and medium-sized enterprises (SMEs). Over the years, SMEs have had a potentially significant impact on various countries' gross domestic product (GDP). The main purpose of this research is to investigate the critical success factors (CSFs) for lean six sigma (LSS) implementation in the Kingdom of Saudi Arabia's SMEs, and to contribute to discovering the factors that lead to business success, increase revenue, and enhanced competitive advantages. The study identified 29 factors from previous research in order to guide the successful implementation of LSS in the SME sector in Saudi Arabia in particular. The CSFs were refined, producing a consolidated list of 14 factors. A principal components analysis (PCA) identified four main factors: leadership support and management structure, technological capabilities, knowledge acquisition, and creativity and innovation. These factors could influence the success of SMEs in Saudi Arabia by adopting LSS in their business processes.

Resumen (Objetivo) En este articulo se describe el proceso de elaboración de una Guia de valoración de la idoneidad didáctica de un proceso de estudio del concepto de diferencial de una función. El objetivo que se persigue es proponer un instrumento que promueva, oriente y apoye el análisis y la reflexión del profesorado en torno a los procesos de enseñanza y aprendizaje del concepto de diferencial. (Metodologia) El metodo de investigación empleado es el análisis de contenido y toma como punto de partida la revision sistematica de los conocimientos didactico-matematicos en investigaciones claves. El análisis esta orientado por las dimensiones o facetas que intervienen en un proceso educativo: epistémica, cognitiva, afectiva, instruccional y ecologica cuyos componentes y criterios se fundamentan en noción de idoneidad didáctica propuesta por el enfoque ontosemiotico del conocimiento y la instrucción matemáticos (EOS). (Resultados) La construccion de la Guia de valoración de la idoneidad didáctica introduce una metodologia para la reconstruccion del significado de referencia para el estudio de la diferencial en sus diversas facetas. Ademas, esta guía representa una herramienta potente para el profesor en el momento del diseño, implementación y valoración de procesos de estudio teniendo en cuenta los diversos significados de la diferencial, sus conexiones, sus potenciales conflictos semióticos y sus relaciones con otros conceptos. (Conclusiones) En línea con el marco teorico de referencia, se concluye que su uso idoneo permitiria al profesor tomar decisiones didácticas argumentadas sobre la propia gestión del proceso didactico teniendo en cuenta el contexto educativo.

Resumo (Objetivo) Este artigo descreve o processo de elaboração de um guia para avaliar a adequação didatica de um processo a fim de estudar o conceito de diferencial de uma função. O objetivo buscado e propor um instrumento que promova, oriente e apoie a analise e a reflexão dos professores sobre os processos de ensino e aprendizagem do conceito de diferencial. (Metodologia) O metodo de pesquisa utilizado e a analise de conteúdo e tem como ponto de partida a revisão sistematica do conhecimento didatico-matematico em pesquisas-chave. A analise esta norteada pelas dimensões ou facetas que intervêm em um processo educacional: epistêmica, cognitiva, afetiva, instrucional e ecologica cujos componentes e criterios se baseiam na noção de adequação didatica proposta pela abordagem ontosemiotica do conhecimento e da instrução matematica (EOS). (Resultados) A construção do Guia de avaliação da adequação didatica introduz uma metodologia para a reconstrução do significado de referência para o estudo da diferencial em suas varias facetas. Alem disso, esse guia representa uma ferramenta poderosa para o professor ao projetar, implementar e avaliar processos de estudo, levando em conta os diferentes significados da diferencial, suas conexões, seus possiveis conflitos semioticos e suas relações com outros conceitos. (Conclusões) De acordo com o marco teorico de referência, conclui-se que seu uso ideal permitiria que o professor tomasse decisões didaticas fundamentadas sobre a propria gestão do processo didatico, considerando o contexto educacional.

Abstract (Objective) This article describes the process of preparing a Guide for the Assessment of Didactic Suitability of a process for studying the concept of the differential of a function. The objective of this exercise was to propose an instrument to promote, guide and support teachers’ analysis of, and reflection on, teaching and learning processes of the differential concept. (Methodology) The research method used was content analysis, and its starting point was a systematic review of didactic-mathematical knowledge in key research. The analysis was guided by the dimensions or facets that characterize an educational process - epistemic, cognitive, affective, instructional and ecological - whose components and criteria are based on the notion of didactic suitability proposed in the Onto-semiotic Approach to Mathematical Knowledge and Instruction (OSA). (Results) The construction of the Didactic Suitability Assessment Guide introduced a methodology for the reconstruction of the reference meaning for the study of various facets of the differential. In addition, this guide represents a powerful tool for teachers at the time of designing, implementing. and evaluating study processes, taking into account the various meanings of the differential, its connections, its potential semiotic conflicts and its relationships with other concepts. (Conclusions) In line with the theoretical reference framework, it is concluded that its ideal use would allow teachers to make informed decisions about management of the didactic process, taking into account its educational context.

Resumen (Objetivo). Se evaluó el manglar de Chacarita en el Pacífico Central de Costa Rica, a través de la composición florística y las poblaciones de moluscos asociados de interés comercial, con el fin de proponer actividades de aprovechamiento sustentables en el manglar. (Metodología). Mensualmente y durante un año, se realizaron visitas al área de estudio, con el propósito de establecer una base florística de árboles de mangle y medir el almacenamiento de carbono en el lugar, además, de recolectar moluscos bivalvos para analizar el estado de las poblaciones, con base en las abundancias de organismos hallados y otras características como las longitudes y la masa de estos. En los mangles, se obtuvo el diámetro de la altura de pecho (DAP en cm), la altura (m), el índice de valor de importancia (IVI) y las reservas de carbono (Mg C·ha-1). En cuanto a los moluscos, se examinaron cuatro especies de interés comercial, evaluando la longitud (cm), la masa (g) y el índice gonadosomático. Finalmente, se realizaron valoraciones económicas de los datos obtenidos en el manglar, del turismo e información histórica de pesca para el acopio de Chacarita. (Resultados). Se hallaron cinco especies de mangles, Rhizophora mangle, Rizophora racemosa, Laguncularia racemosa, Avicennia germinans y Pelliciera rhizophorae; P. rhizophorae fue la de mayor índice de valor de importancia. Se obtuvo un almacenamiento de carbono equivalente a 78.49 Mg C·ha-1. Se contabilizaron 357 organismos, de los cuales el 18 % correspondió a Anadara similis, 37.5 % a Anadara tuberculosa, 41.46 % a Leukoma spp. y 3.08 % a Mytella guyanensis. Tomando en cuenta el valor económico de las reservas de carbono y los moluscos bivalvos presentes en los muestreos, se obtuvieron valoraciones económicas de 9812.63 USD·ha-1 y 28 USD·ha-1, respectivamente. (Conclusiones). Las bajas densidades poblacionales de moluscos, especialmente del género Anadara, hacen necesario establecer medidas de gestión que permitan recuperar las poblaciones de estos. La presente investigación propone actividades de aprovechamiento sustentables, como turismo comunitario con fines educativos y culturales.

Resumo (Objetivo). O mangue de Chacarita, no Pacífico Central da Costa Rica, foi avaliado por meio da composição florística e das populações de moluscos associados de interesse comercial, com o objetivo de propor atividades de uso sustentável no mangue. (Metodologia). Foram feitas visitas mensais à área de estudo durante um ano para estabelecer uma base florística de árvores do mangue e medir o armazenamento de carbono no local, bem como para coletar moluscos bivalves para analisar o status das populações, com base na abundância de organismos encontrados e em outras características, como comprimento e massa de tais organismos. Nos manguezais, foram obtidos o diâmetro à altura do peito (DAP em cm), a altura (m), o índice de valor de importância (IVI) e as reservas de carbono (Mg C-ha-1). No que diz respeito aos moluscos, foram examinadas quatro espécies de interesse comercial., avaliando o comprimento (cm), a massa (g) e o índice gonadossomático. Por fim, foram feitas avaliações econômicas de dados de mangue, turismo e informações históricas de pesca para a coleção Chacarita. (Resultados). Foram encontradas cinco espécies de mangue, Rhizophora mangle, Rizophora racemosa, Laguncularia racemosa, Avicennia germinans e Pelliciera rhizophorae; a P. rhizophorae apresentou o índice de valor de importância mais alto. Foi obtido um armazenamento de carbono equivalente a 78.49 Mg C-ha-1. Foram calculados um total de 357 organismos, dos quais 18% correspondeu a Anadara similis, 37.5% Anadara tuberculosa, 41.46% Leukoma spp. e 3.08% Mytella guyanensis. Levando em conta o valor econômico das reservas de carbono e dos moluscos bivalves presentes nas amostras, foram obtidas avaliações econômicas de US$ 9812.63 ha-1 e US$ 28 ha-1, respectivamente. (Conclusões). As baixas densidades populacionais de moluscos, especialmente do gênero Anadara tornam necessário o estabelecimento de medidas de manejo para permitir a recuperação dessas populações. Esta pesquisa propõe atividades de uso sustentável, como o turismo comunitário para fins educacionais e culturais.

Abstract (Objective). The floristic composition and populations of associated molluscs of commercial interest of the Chacarita mangrove forest on the Central Pacific of Costa Rica were evaluated to guide proposals for sustainable exploitation activities in the mangrove forest. (Methodology). Monthly visits to the study area were conducted for one year to establish a floristic baseline of mangrove trees and measure carbon storage. Additionally, bivalve molluscs were collected to analyze the state of their populations based on the abundances of organisms found, as well as other characteristics such as length and mass. Data regarding the mangrove trees included their diameter at breast height (DBH, cm), height (m), importance value index (IVI), and carbon reserves (Mg C·ha-1). Four mollusc species of commercial interest were analyzed, using data on their length (cm), weight (g), and gonodosomatic index. Economic evaluations were also conducted using data obtained from the mangrove forest, as well as tourism and historical fishing data for the collection of Chacarita. (Results). Five species of mangroves were identified: Rhizophora mangle, Rizophora racemosa, Laguncularia racemosa, Avice germinans, and Pelliciera rhizophorae, while P. rhizophorae had the highest importance value index. The study revealed a carbon storage equivalent to 78.49 Mg C·ha-1. A total of 357 organisms were counted, with Anadara similis accounting for 18% of the total count, followed by Anadara tuberculosa (37.5%), Leukoma spp. (41.46%), and Mytella guyanensis (3.08%). When considering the economic value of carbon stocks and the bivalve molluscs obtained from the samples, economic valuations of 9,812.63 USD·ha-1 and 28 USD·ha-1 were determined, respectively. (Conclusions). The low population densities of molluscs, particularly those belonging to the Anadara genus, necessitate the establishment of management measures to facilitate the recovery of these mollusk populations. This research proposes sustainable use activities such as community tourism for educational and cultural purposes.

Abstract Introduction. The main control measure for brown spot (BS) caused by Septoria glycines is through the application of foliar fungicide. However, the management of the disease could be accomplished through cultural and genetic practices. Objective. To analyze the evolution of BS in soybean under different production systems. Materials and methods. This study was conducted for two consecutive years (2020 and 2022), in Pergamino, Buenos Aires, using the soybean cultivar DM46i20. The management variables studied were cover crops (CC), rotations (Rt), and timing of foliar fungicide application (MAFF). The evaluated pathometric variable was the area under the progress curve of plant height with symptoms (ABCPAPS), and the quantitative physiology variable was grain yield (R) in kg/ha. Results. Agronomic management practices had a significant effect (p≤0.05) on R and ABCPAPS. CC and MAFF were independent variables and showed a significant response (p<0.0001) on R. On the other hand, there was a significant triple interaction (p<0.0001) among CC, Rt, and MAFF for ABCPAPS, and therefore, the data were explained based on this relationship. Conclusions. The implementation of cover crops, crop rotations, and foliar fungicide significantly reduced (p≤0.05) the evolution of BS in soybean cultivation. There was a significant negative correlation (p≤0.05) between soybean yield and the area under the progress curve of the plant height with BS symptoms.

Resumen Introducción. La principal medida de control de la mancha marrón (MM) causada por Septoria glycines, se realiza mediante la aplicación de fungicida foliar, sin embargo, el manejo de la enfermedad podría realizarse con prácticas de manejo cultural y genético. Objetivo. Analizar la evolución de la MM de la soja en diferentes sistemas de producción. Materiales y métodos. Este estudio se llevó a cabo durante dos años consecutivos (2020 y 2022), en la localidad de Pergamino, Buenos Aires, sobre un cultivar de soja DM46i20. Las variables de manejo fueron cultivos de cobertura (CC), rotaciones (Rt), momento de aplicación del fungicida foliar (MAFF). La variable patométrica evaluada fue el área bajo la curva de progreso de la altura de la planta con síntomas (ABCPAPS) y como variable cuantitativa fisiología sobre el cultivo el rendimiento (R) en granos en kg/ha. Resultados. Las prácticas de manejo agronómico tuvieron un efecto significativo (p≤0,05) sobre el R y el ABCPAPS. Las variables CC y MAFF fueron independientes y presentaron una repuesta significativa (p<0,0001) sobre el R. En cambio, hubo una triple interacción significativa (p<0,0001) entre los CC, las Rt y el MAFF para el ABCPAPS y, por lo tanto, los datos fueron explicados con base en esta relación. Conclusiones. La implementación de cultivos de cobertura, de rotaciones de cultivo y de fungicida foliar, redujeron significativamente (p≤0,05) la evolución de la MM en el cultivo de soja. Hubo una correlación negativa y significativa (p≤0,05) entre el rendimiento en soja y el área bajo la curva de progreso de la altura de la planta con síntomas de la MM.

Abstract Introduction. Cocoa cultivation in tropical areas is a commercially viable agroecological alternative that allows for productive diversification and sustainable soil management through the use of organic fertilization. Objective. To evaluate the development of four cocoa varieties (INIFAP 4, INIFAP 8, INIFAP 9, and Almendra Blanca) under the climatic conditions of the Úrsulo Galván region, Veracruz, Mexico. Materials and methods. An experiment was conducted between winter (December 2021) and summer (June 2022), using a completely randomized design with four treatments and ten replications. Conventional agronomic management was employed, with the addition of 10 kg of compost per tree, followed by 3 kg of vermicompost. At four months into the study, 50 g of urea, 50 g of ammonium diphosphate, and 50 g of potassium chloride were incorporated. The study included analysis of variance and Tukey’s tests (α 0.05). Results. Statistical equality was found for height, diameter, and number of branches. The cocoa’s response to temperature, precipitation, relative humidity, and wind showed that these factors influenced the expression of its productive potential, as well as its morphology and yield, without adapting to the climatic conditions under study. Conclusion. The development of the studied varieties was homogeneous based on the climatic conditions of the Ursulo Galvan region, with the Almendra Blanca variety standing out.

Resumen Introducción. El cultivo del cacao en las zonas tropicales es una alternativa comercial de interés agroecológico, que permite la diversificación productiva y el manejo sustentable de los suelos al emplear abonado orgánico. Objetivo. Evaluar el desarrollo de cuatro variedades de cacao (INIFAP 4, INIFAP 8, INIFAP 9 y Almendra Blanca) en las condiciones climatológicas de la región de Úrsulo Galván, Veracruz, México. Materiales y métodos. Se realizó un experimento, entre invierno (diciembre 2021) y verano (junio 2022), bajo un diseño completamente al azar, distribuido en cuatro tratamientos y diez repeticiones. El manejo agronómico fue convencional, se agregaron 10 kg de composta por árbol, seguidos de 3 kg de vermicompost. A los cuatro meses del estudio se incorporaron 50 g de urea, 50 g de difosfato de amonio y 50 g de cloruro de potasio. El estudio incluyó análisis de varianza y pruebas de Tukey (α 0,05). Resultados. Se encontró igualdad estadística para altura, diámetro y número de ramas. La respuesta del cacao a temperatura, precipitación, humedad relativa y viento, demostró que afectaron la expresión de su potencial productivo, así como su morfología y rendimiento, no adaptándose a las condiciones climáticas en estudio. Conclusión. El desarrollo de las variedades en estudio fue homogéneo, con base en las condiciones climatológicas de la región Úrsulo Galván, destacándose la variedad Almendra Blanca.

Resumen: En el escenario competitivo del sector bancario, las actividades de marketing y branding se han convertido en un elemento crucial para el éxito a largo plazo de las instituciones financieras. Desde la gestión del brand equity, la confianza y la lealtad son esenciales, no solo en los procesos operativos con los usuarios, sino en la consolidación de la marca como un activo estratégico. El objetivo de esta investigación fue analizar la multidimensionalidad del brand equity para el sector bancario desde la perspectiva de la generación Z. Se desarrolla un estudio de tipo cuantitativo, analítico y de corte transversal, utilizando el análisis factorial exploratorio y confirmatorio a partir de un instrumento aplicado de forma on line a personas pertenecientes a este segmento generacional. Los hallazgos infieren que el brand equity en el sector bancario dirigido a la generación Z está conformado por las siguientes dimensiones: fidelidad e importancia de la marca (FIM), calidad percibida (CP), asociación de marca (AM), rendimiento de la marca (RM) y conciencia de la marca (CM). Se concluye que el sector bancario debe seguir consolidando su brand equity como actividad estratégica a partir de dichas dimensiones, fortaleciendo el posicionamiento de sus marcas, su participación y su orientación al mercado, garantizando el entendimiento de las necesidades, deseos y comportamientos de la generación Z.

Abstract: In the competitive scenario of the banking sector, marketing and branding activities have become a crucial element for the long-term success of financial institutions. From the perspective of brand equity management, trust and loyalty are essential, not only in the operational processes with users, but also in the consolidation of the brand as a strategic asset. The aim of this research was to analyse the multidimensionality of brand equity for the banking sector from the perspective of Generation Z. A quantitative, analytical, and cross-sectional study was carried out, using exploratory and confirmatory factor analysis based on an instrument applied online to people belonging to this generational segment. The findings infer that brand equity in the banking sector aimed at Generation Z is made up of the following dimensions: brand loyalty and importance (BLI), perceived quality (PQ), brand association (BA), brand performance (BP) and brand awareness (BA). It is concluded that the banking sector must continue to consolidate its brand equity as a strategic activity based on these dimensions, strengthening its brand positioning, market share and market orientation, ensuring an understanding of the needs, desires, and behaviours of Generation Z.

Resumen: Esta investigación tiene por objeto adaptar y validar el instrumento denominado Perfil de Implementación del Proyecto (PIP) para la evaluación de proyectos realizados en Latinoamérica. Participaron 420 profesionales involucrados, ya sea como líderes o miembros de equipos, en proyectos culminados en el periodo 2020-2021. Como el instrumento fue elaborado en inglés se utilizó un procedimiento de traducción y re-traducción, en el cual participaron expertos profesionales y académicos en gestión de proyectos junto con traductores certificados, para su adaptación a la población hispanoparlante en Latinoamérica. Para el análisis factorial exploratorio se seleccionó el método de extracción de mínimos cuadrados no ponderados, obteniéndose cuatro factores críticos de éxito: Comunicación con el cliente, seguimiento y planeación, alta gerencia, y capacidades técnicas, con coeficientes Cronbach Alpha comprendidos entre .876 y .933. Posteriormente se aplicó el análisis factorial confirmatorio, el cual demostró que el instrumento posee validez convergente y discriminante y, en consecuencia, puede ser utilizado en la academia para futuras investigaciones sobre la gestión de proyectos, y en lo profesional para evaluar el desempeño de proyectos ecuatorianos, contemplando la limitación de que el porcentaje de participación de proyectos de otros países de Latinoamérica en la muestra de estudio fue del 22 %.

Abstract: This research aims to adapt and validate the Project Implementation Profile (PIP) instrument for evaluating projects carried out in Latin America. Four hundred twenty professionals participated as leaders or team members in projects completed in 2020-2021. As the instrument was developed in English, a translation and retranslation procedure was used, in which professional and academic experts in project management participated, along with certified translators, for its adaptation to the Spanish-speaking population in Latin America. For the exploratory factor analysis, the unweighted least squares extraction method was selected, obtaining four critical success factors: Communication with the client, monitoring and planning, senior management, and technical capabilities, with Cronbach Alpha coefficients between .876 and 933. Subsequently, confirmatory factor analysis was applied, demonstrating that the instrument has convergent and discriminant validity and, consequently, can be used in academia for future research on project management and professionally to evaluate the performance of Ecuadorian projects, considering the limitation that the percentage of participation of projects from other Latin American countries in the study sample was 22%.

Resumen: Esta investigación aborda la diversidad de rasgos en el mercado minorista mexicano, buscando identificar atributos comunes fundamentales entre los consumidores de tiendas de retail. El objetivo es analizar las variaciones en las preferencias de distintos tipos de consumidores con respecto a las estrategias de precios implementadas por un supermercado y cómo estas contribuyen a una experiencia transformadora. Se destacan cinco segmentos de consumidores prósperos: i) myopic switcher light, ii) strategic switchers light, iii) myopic switchers heavy, iv) strategic loyal heavy, y v) myopic loyal light. La aplicación del enfoque de segmentación permite a los tomadores de decisiones discernir estrategias más aceptadas en cada segmento, facilitando la comprensión de cómo abordar efectivamente las características distintivas de los consumidores. Este enfoque informado proporciona un marco valioso para especialistas y tomadores de decisiones de marketing, permitiéndoles adaptar estrategias específicas según las preferencias diferenciadas de los consumidores en el mercado minorista mexicano. La investigación destaca la viabilidad de adoptar estrategias de precios basadas en la segmentación de mercado en distintas regiones, ofreciendo hitos prácticos para eficientizar la implementación de tácticas de precios en el contexto retail en México.

Abstract: The present research addresses the diversity of traits in the Mexican retail market, aiming to find fundamental common attributes among consumers in retail stores. Aim: To examine differences in preferences among various consumer segments regarding pricing strategies implemented by a supermarket and their role in fostering a transformative experience. Five prosperous consumer segments are highlighted: i) myopic switcher light, ii) strategic switchers light, iii) myopic switchers heavy, iv) strategic loyal heavy, and v) myopic loyal light. The application of the segmentation approach allows decision-makers to discern more accepted strategies in each segment, easing an understanding of how to effectively address the distinctive characteristics of consumers. This informed approach supplies a valuable framework for specialists and marketing decision-makers, enabling them to adapt specific strategies grounded regarding the diverse preferences exhibited by consumers in the Mexican retail sector. The research highlights the feasibility of adopting market segmentation-based pricing strategies in various regions, providing practical milestones to streamline the implementation of pricing tactics in the Mexican retail context.

Resumen La transición de lo rural a lo semiurbano en Yucatán ocurre principalmente en las cabeceras municipales, y trae consigo problemas de gestión de los residuos. Las autoridades municipales son las encargadas del Manejo Integral de los Residuos Sólidos Urbanos (MIRSU); pero en últimos años, la asociación entre el sector público y el privado para la gestión de los residuos resulta una estrategia eficaz. Existen pocos estudios sobre el MIRSU en zonas rurales o semiurbanas y la disposición a pagar de los usuarios, información que ayudaría a los creadores de política pública a diseñar planes y programas adecuados para su gestión. Por lo tanto, el objetivo de este estudio es determinar los factores socioeconómicos asociados a la disposición a pagar por el MIRSU de los usuarios de municipios semiurbanos de Yucatán. Se realizaron 1,144 encuestas en 6 localidades semiurbanas de Yucatán, los datos se analizaron mediante estadística descriptiva e inferencial con un modelo econométrico de regresión Tobit. El 69,75% de los usuarios encuestados declararon estar dispuestos a pagar por el manejo integral de los residuos sólidos un monto promedio de 17,65 pesos mexicanos (0,85 dólares estadounidenses). La disposición a pagar disminuye cuando predomina el idioma maya, y mientras menos activos físicos y habitaciones tenga el hogar. Existen elementos culturales y sociales arraigados en la recolección de residuos sólidos, este sistema integral puede ir acompañado de otro tipo de incentivos económicos para modificar el comportamiento de los consumidores hacia algo más beneficioso para el medio ambiente, tal como el ingreso familiar.

Abstract In Yucatan, the transition from rural to semi-urban communities has occurred mainly in the municipality seats; this transition comes with the problems of waste management. The municipalities oversee the Integral Urban Solid Waste Management (IUSWM); but in recent years, the public-private partnership for waste management has proved to be an effective strategy. There are few studies on the IUSWM in rural or semi-urban areas and the users’ willingness to pay, information that would help public policymakers to design adequate plans and programs for its management. Therefore, the purpose of this study is to determine the socioeconomic factors associated with the willingness to pay for the IUSWM of users in semi-urban municipalities of Yucatan. A total of 1,144 interviews were conducted in 6 semi-urban localities in Yucatan, and the data were analyzed using descriptive and inferential statistics with a Tobit regression econometric model. 69.75% of the surveyed users declared that they were willing to pay an average of 17.65 Mexican pesos (0.85 U.S. dollars) for the integral urban solid waste management. The willingness to pay decreases when the Mayan language predominates among the member of the household, and when they have fewer tangible assets and rooms. There are cultural and social factors rooted in solid waste collection, this integrated system may be accompanied by other types of economic incentives to modify consumers’ behavior towards something more beneficial for the environment, such as the homes’ income.

Resumen Durante las últimas décadas en Puno, Perú, la problemática de la contaminación se fue agudizando por la acción combinada del crecimiento desordenado de la población urbana, gestión deficiente de residuos sólidos, descarga de aguas servidas sin tratamiento en la bahía del lago Titicaca y prácticas de sanidad e higiene inadecuadas; situaciones que afectan severamente el ambiente y la salud humana. El objetivo del estudio fue caracterizar las actitudes y comportamientos proambientales de la población de la ciudad de Puno en relación al saneamiento, la contaminación y la gestión ambiental. La investigación es no experimental, cuantitativa, trans¬versal, descriptiva, correlacional y nivel de análisis micro. El universo de estudio fue la población mayor de 18 años del área urbana, que comprende 97.264 habitantes; la muestra, deter¬minada al azar simple, fue de 382 personas. Se aplicó un cuestionario estructurado. El análisis descriptivo, inferencial y prueba de hipótesis se realizó con el software estadístico SPSS. Los resultados señalan que las actitudes ambientales de la mayoría de la población son positivas respecto a factores y fuentes de contaminación y efectos en la salud humana; contrariamente, las prácticas ambientales son inadecuadas en gestión ambiental en el hogar y condiciones de sanidad e higiene en la vivienda. Se concluye, que la mejora sostenible de actitudes y comportamientos proambientales, demanda de una nueva política pública de educación ambiental, cuya implementación incorpore la participación efectiva de la sociedad civil con base a un sistema de incentivos.

Abstract During the last decades in Puno, Peru, the problem of contamination has worsened due to the combined action of the disorderly growth of the urban population, poor management of solid waste, discharge of untreated sewage into the bay of Lake Titicaca and practices of inadequate sanitation and hygiene, severely affecting the environment and human health. The objective of the study was to characterize the pro-environmental attitudes and behaviors of the city’s population of Puno in relation to sanitation, pollution and environmental management. The research is nonexperimental, quantitative, cross-sectional, descriptive, correlational and micro level of analysis. The universe of study was the population over 18 years of age in the urban area, which comprises 97,264 inhabitants; the sample, determined at simple random, was 382 people. A structured questionnaire was applied. Descriptive and inferential analysis and hypothesis testing were performed with SPSS statistical software. The results indicate that the environmental attitudes of the majority of the population are positive regarding factors and sources of pollution and effects on human health. On the contrary, environmental practices are inadequate in environmental management in the home and health and hygiene conditions in the home. It is concluded that the sustainable improvement of pro-environmental attitudes and behaviors demands a new public policy of environmental education, whose implementation incorporates the effective participation of civil society based on an incentive system.