Abstract Choosing a university degree in Mexico is an important decision, especially if, upon completing high school, you wish to enter a Higher Education Institution. Indeed, private universities have assumed the responsibility of being competitive by offering professional training that allows effective job placement. That is why the present study was carried out in the City of Puebla Mexico, since it is one of the entities with the largest number of universities. A qualitative research was carried out, supported by an exploratory methodology, content analysis and digital positioning, including a search in different academic databases such as Scopus, Ebsco, Web of Science, among others. Among the results, it stands out that there are activities that favor brand positioning in private universities in Puebla through educational marketing; likewise, it was found that the actions that the different private higher education institutions have are numerous and seek to capture the attention of applicants and, finally, it was determined which of these actions represented favorable results in terms of improving perception and achieve improvement in their enrollment in an institution.

Resumen La elección de una carrera universitaria en México es una decisión importante sobre todo si al concluir los estudios de bachillerato se desea ingresar a una Institución de Educación Superior. En efecto, las universidades privadas han asumido la responsabilidad de ser competitivas al ofrecer una formación profesional que permita una inserción laboral efectiva. Es por ello que, el presente estudio se realizó en la Ciudad de Puebla México, ya que es una de las entidades con un mayor número de universidades. Se realizó una investigación de tipo cualitativa, sustentada bajo una metodología exploratoria, el análisis de contenido y posicionamiento digital incluyendo una búsqueda en diferentes bases de datos académicas tales como Scopus, Ebsco, Web of Science, entre otros. Entre los resultados se destaca que existen actividades que favorecen el posicionamiento de marca en universidades privadas de Puebla a través del marketing educativo; asimismo, se encontró que las acciones que tienen las diferentes instituciones de educación superior de carácter privado en son numerosas y buscan captar la atención de los aspirantes y, finalmente, se determinó cuáles de esas acciones representaron resultados favorables en cuestión de mejoramiento de la percepción y alcance la mejora en la inscripción del mismo en una institución.

Abstract Currently, social media (SM) have evolved beyond their initial purpose, reshaping social and political interactions. This study explores the effect of SM on the circulation of political information in Portoviejo, Ecuador. It examines how SM affects the dissemination and reception of this type of content in the region. Specific objectives included identifying the most used SM platforms, evaluating the predominant political content formats, and measuring their impact on users' political opinions. To this end, a mixed-methodological approach was adopted, both cross-sectional and prospective, and an anonymous survey was conducted, whose results were validated using concordance coefficients and Cronbach's Alpha. The findings reveal a preference for platforms like Facebook, Instagram, TikTok, and YouTube, a diversity in types of multimedia content, exposure to varied political perspectives, and a notable influence on citizens' opinions and electoral decisions. Differences in online interaction levels and in the enrichment of political discourse were also detected, varying according to demographic and generational factors. These results provide a deeper understanding of the political environment in Portoviejo, offering crucial data for making informed political decisions and implementing effective strategies in the current digital context.

Resumen Actualmente, las redes sociales (RS) han evolucionado más allá de su propósito inicial, reconfigurando las interacciones sociales y políticas. Este estudio explora el efecto de las RS en la circulación de información política en Portoviejo, Ecuador. Se investiga cómo las RS afectan la difusión y recepción de este tipo de contenidos en la región. Los objetivos específicos incluyeron la identificación de las plataformas de RS más utilizadas, la evaluación de los formatos de contenido político predominantes y la medición de su impacto en las opiniones políticas de los usuarios. Para ello, se adoptó un enfoque metodológico mixto, tanto transversal como prospectivo, y se llevó a cabo una encuesta anónima cuyos resultados fueron validados mediante coeficientes de concordancia y el Alfa de Cronbach. Los resultados revelan una preferencia por plataformas como Facebook, Instagram, TikTok y YouTube, una diversidad en los tipos de contenidos multimedia, una exposición a variadas perspectivas políticas, y una notable influencia en las opiniones y decisiones electorales de los ciudadanos. También se detectaron diferencias en los niveles de interacción online y en el enriquecimiento del discurso político, variando según factores demográficos y generacionales. Estos resultados aportan una mayor comprensión del entorno político en Portoviejo, ofreciendo datos cruciales para la formulación de decisiones políticas informadas y la implementación de estrategias efectivas en el contexto digital actual.

Abstract The research analyzes the variables that influence the strengthening of business and tax culture through knowledge management. Methodologically, it is a study with a qualitative and analytical approach. The study highlights the importance of knowledge management as a catalyst for improving organizational culture and tax compliance in companies. Variables such as effective communication allow the organization to improve tax and administrative management through the individual knowledge of each employee. The acquisition of skills and knowledge through training and education strengthens the resilience of individuals to regulatory changes. Technology, used as a management and process optimization tool, reduces error variability while increasing efficiency and performance. Teamwork in the execution of tasks facilitates more efficient planning and optimal allocation of individual responsibilities. Finally, by implementing a risk management approach, it is possible to exercise greater diligence in the early detection of errors and minimize their impact on the ongoing business development context.

Resumen La investigación analiza las variables que influyen en el fortalecimiento de la cultura empresarial y tributaria a través de la gestión del conocimiento. A nivel metodológico es un estudio con enfoque cualitativo y analítico. El estudio destaca la importancia de la gestión del conocimiento como un catalizador para mejorar la cultura organizacional y el cumplimiento tributario en las empresas. Variables como la comunicación efectiva, permite en la organización el mejoramiento en la gestión tributaria y administrativa por medio del conocimiento individual de cada trabajador; la adquisición de habilidades y conocimientos a través de la formación y capacitación fortalece la resiliencia de los individuos ante las modificaciones regulatorias; la tecnología, utilizada como un instrumento para la gestión y optimización de los procesos, reduce la variabilidad de errores, al tiempo que aumenta la eficiencia y el rendimiento; el trabajo en equipo en la ejecución de tareas facilita una planificación más eficiente y una asignación óptima de las responsabilidades individuales; y finalmente, mediante la implementación de un enfoque de gestión de riesgos, es posible ejercer una mayor diligencia en la detección temprana de fallos y en la minimización de su impacto en el contexto del desarrollo del negocio en marcha.

The Call for the STI Conference held in September 2024, in Berlin, argues that there is a variety of processes of openness among different communities and stakeholders which pose questions about the interaction of openness and closedness. It stimulates the participants to ask how much closedness is embedded in openness and vice versa and how to measure these intertwined phenomena. This keynote has been framed in these basic concerns and intends to advance towards the intersection with inclusiveness, considering that openness is necessary but not sufficient to achieve a more equitable and effective scholarly communication globally. In the convergence of field approach and structural heterogeneity, we build a conceptual framework to assess the combinations observed in the space of open science, and the stakeholders that represent forces towards inclusiveness or exclusiveness. Exploring the main indicators of inclusive openness, 7 cartographies are proposed for a global mapping and the discussion of the main issues at stake towards a just transition to open science: 1) a comparison between the distribution by country of repositories of published output and primary data repositories, 2) a mapping of the Current Information systems (CRIS) and their different developments at the national and institutional level, 3) a cartography of persistent identifiers of digital resources comparing DOI and ARK, 4) a cartography of persistent identifiers for  active researchers (ORCID) by country and its weak representation of the national research communities, 5) a comparison of the coverage of identifiers of research organizations (ROR) with a national database of organizations, 6) a cartography of indexed journals with no-fee for publishing or reading and 7) a mapping of multilingualism in scholarly publishing, by platform. Finally, some study cases are discussed to show examples of the limited inclusiveness of the current state of open infrastructures and publishing platforms.

Research that directs the way stakeholders act and how they collaborate is essential when addressing complex environmental challenges in the field of sustainability science. For example, researchers attempting to manage Prosopis invasions through biological control in South Africa have historically faced challenges from stakeholders. In this study we illustrate the importance of stakeholder engagement and social learning by outlining the collaborative efforts of various stakeholders to promote effective, integrative and sustainable management of Prosopis invasions in the Northern Cape, South Africa. Through a community of practice approach, stakeholders worked together over the past half-decade in an attempt to develop a National Strategy for Prosopis management and improve its control. This strategy aimed not only to emphasise the need for integration of biomass use (aimed at offsetting the costs of mechanical clearing and necessary herbicide use) but also to underscore the significance of biocontrol alongside other management approaches. Stakeholders also identified that adequate farm-scale planning is necessary to provide a sense of purpose and assist in monitoring of progress. We worked alongside land managers and experts to develop such plans. The engagement of local champions played a crucial role in facilitating collaboration and learning among stakeholders, emphasising the significance of inclusive approaches in addressing complex sustainability challenges. In addition, we gained an understanding of how to develop the community of practice to enhance collaboration that ensures the implementation of plans to better manage Prosopis. Our findings underscore the necessity of meaningful stakeholder engagement and collaboration in effective invasive species management. By promoting understanding and involvement of diverse stakeholders, initiatives can have a greater impact in addressing broader sustainability issues. SIGNIFICANCE: Our findings highlight the fundamental role of stakeholder collaboration in addressing environmental challenges (e.g. biological invasions), promoting sustainability and fostering social learning. Collaboration facilitates exchange of knowledge, promotes social learning and allows stakeholders to make informed decisions when addressing sustainability issues. Collaborative approaches promote the effectiveness of a community of practice in managing Prosopis invasions in South Africa. Local champions played a pivotal role in facilitating collaboration, bridging communication gaps and promoting inclusive approaches. Sustained stakeholder engagement, transdisciplinary collaborations, effective biological control and market development for biomass products will be essential to improve the sustainable management Prosopis.

Remote areas that lack conventional water-provisioning infrastructure often rely on rainwater harvesting, rivers, pans, reservoirs and borehole-extracted water to meet domestic water requirements. These water sources often have poor microbial quality and chemical composition, the quality of which is not routinely monitored. This study explored citizen science as a tool for Engaged Research and Responsible Research and Innovation, detailing the co-creation of a sustained community-based water quality monitoring program in collaboration with communities in villages in Amakhala Game Reserve (Eastern Cape, South Africa). Without access to other water sources, participants predominantly used rainwater for drinking and cooking (80%), while borehole water was mainly used for cleaning and gardening due to its salty or bitter taste. A hydrogen sulfide (H2S) water testing kit was used by the citizen scientists to monitor the water quality. The H2S kits were effective in estimating bacterial contamination, showing a proportional relationship with Colilert® test results conducted in a laboratory. The alignment observed between community-based monitoring results and those derived from scientist-led testing underscores the value of data produced through citizen science initiatives. Sustained participant engagement throughout this research reflected a sense of community empowerment through access to tools that inform their decision-making around water use and treatment as well as investment in the research, indicative of the perceived relevance of the research to community interests. This integration of transdisciplinary data sources holds promise for informing evidence-based decision-making processes, facilitating more effective and contextually informed water management strategies that value and integrate community perspectives alongside scientific insights. SIGNIFICANCE: Drawing on the principles of Engaged Research and Responsible Research and Innovation, we applied citizen science tools to engage researchers and communities in the co-development of a water quality monitoring program. In addressing a specific area of concern, raised by the remotely situated community around the need for knowing their water quality, the project successfully trained communities in applying water testing tools and fostered agency in decision-making around water treatment. Combined with continuous feedback and communication loops, a high rate of continuity was sustained among the participants.

SUMMARY: This study focuses on the review and proposal for anatomical terminology associated with the anatomical concept of Hyrtl´s porus crotaphitico-buccinatorius (PCBH), which is a passage area for the lateral divisions of the mandibular nerve in the infratemporal fossa. The objective of this research is to determine the most appropriate anatomical term from the perspective of international anatomical terminology to describe the structure known as PCBH. Furthermore, it seeks to provide solid proof, based on scientific and historical evidence that supports the correct choice of the term for international anatomical terminology in order to further precise and uniform communication in anatomy and medical science. The detailed analysis of the existing structure highlights the lack of descriptive information and the presence of eponyms. The proposed "Infratemporal Pterygoalar Foramen" is presented as a more precise alternative, supported by historical and etymological definitions. Each component of this new term is carefully selected, more accurately reflecting the location, components, shape and anatomical characteristics of the structure. This research contributes to the standardization and continuous improvement of international anatomical terminology, facilitating more effective communication in the scientific and medical field.

RESUMEN: Este estudio se centra en la revisión y propuesta para la terminología anatómica asociada al concepto anatómico de Poro Crotafítico Buccinatorio de Hyrtl (PCBH) que es un área de paso para las divisiones laterales del nervio mandibular en la fosa infratemporal. El objetivo de esta investigación es determinar el término anatómico más apropiado desde la perspectiva de la terminología anatómica internacional para describir la estructura denominada PCBH. Asimismo, se busca proporcionar una justificación sólida y basada en evidencia científica e histórica que respalde la elección correcta del término para la terminología anatómica internacional, con el propósito de promover una comunicación precisa y uniforme en el campo de la anatomía y la ciencia médica. El análisis detallado de la estructura existente resalta la carencia de información descriptiva y la presencia de epónimos. La propuesta del "Foramen Infratemporal Pterigoalar" se presenta como una alternativa más precisa, respaldada por definiciones históricas y etimológicas. Cada componente de este nuevo término se selecciona cuidadosamente, reflejando con mayor precisión la ubicación, componentes, forma y características anatómicas de la estructura. Esta investigación contribuye a la estandarización y mejora continua de la terminología anatómica internacional, facilitando una comunicación más efectiva en el ámbito científico y médico.

SUMMARY: The teaching of human anatomy plays a fundamental role for both students and health professionals; understanding the structure of the human body is essential for accurate diagnosis and effective treatment. In this context, this systematic review article focused on answering the following main question: What are the most effective methodological strategies for teaching human anatomy? To address this question, an exhaustive investigation was carried out involving the consultation of recognized databases such as Web of Science (Wos), PubMed and Scopus, covering the period from 2013 to 2023. It was concluded that effective teaching of human anatomy is achieved through various methodological strategies, including the use of information and communication technologies (ICTs), practice in dissection laboratories, active learning methods, teacher training factors, evaluation of student performance and promotion of collaborative learning.

RESUMEN: La enseñanza de la anatomía humana desempeña un papel fundamental tanto para estudiantes como para profesionales del ámbito de la salud; comprender la estructura del cuerpo humano resulta esencial para realizar diagnósticos precisos y llevar a cabo tratamientos efectivos. En este contexto, el presente artículo de revisión sistemática se enfocó en responder a la siguiente pregunta principal: ¿Cuáles son las estrategias metodológicas más efectivas para la enseñanza de la anatomía humana?. Para abordar esta cuestión, se llevó a cabo una exhaustiva investigación que incluyó la consulta de bases de datos reconocidas como Web of Science (Wos), PubMed y Scopus, abarcando el periodo comprendido entre 2013 y 2023. Se concluyó que la enseñanza efectiva de la anatomía humana se alcanza a través de diversas estrategias metodológicas, entre las que se incluyen el uso de tecnologías de la información y comunicación (TICs), la realización de prácticas en laboratorios de disección, métodos de aprendizaje activo, factores de formación docente, la evaluación del desempeño estudiantil y la promoción del aprendizaje colaborativo.

Scientific press releases are reaching the public directly through press reproduction or institutional dissemination. Science News Agencies (SNAs) mediate this process, distributing texts to thousands of journalists while also "leaking" them on their websites and social media. This comparative case study examines four SNAs — BORI, SMC UK, AlphaGalileo, and EurekAlert! — regarding their role in circulating public scientific information. Through literature review and principles such as openness and inclusion in science, we converted scholars' concerns into a preliminary index potentially capable of assessing SNAs' public suitability. The SNAPI (Science News Agencies Public Index) suggests a shift from purely public relations content towards serving the public interest, highlighting areas needing attention in SNAs' social function, to be refined in future research. Clear guidelines, links to open scientific articles, and explicit notices on press releases’ purposes are simple yet effective ways to address issues concerning science public relations' pervasiveness in the public sphere.

Resumen El presente estudio examina la forma en que algunas empresas responden al daño reputacional causado por una crisis. A través del análisis cualitativo de una compañía colombiana de medicina natural enfrentando un evento disruptivo que amenazaba su producto insignia y negocio, el estudio de caso explora la respuesta de la empresa ante sospechas mediáticas de manipulación de un producto fitoterapéutico. Los hallazgos revelan inconsistencias significativas en las respuestas organizacionales de la empresa, así como las repercusiones de dichas inconsistencias en los stakeholders y la industria. Este estudio arroja luz sobre el uso estratégico de respuestas desvinculadas de la realidad en escenarios de crisis para proteger la reputación. Además, destaca que la empresa analizada se apartó de las estrategias establecidas en teoría para la gestión de crisis. La empresa no empleó la estrategia consistente en ‘tomar la iniciativa’ al no revelar proactivamente la crisis. Además, priorizó respuestas instrumentales sobre consideraciones normativas o éticas. El análisis de las desviaciones identificadas de los principios establecidos de gestión de crisis resalta aún más la importancia de los hallazgos de este trabajo y sus implicaciones teóricas y prácticas para el desarrollo de estrategias de comunicación de crisis más efectivas basadas en la búsqueda de la verdad.

Abstract This study examines how businesses respond to reputational damage caused by reputation crises. Drawing on the qualitative analysis of a Colombian natural medicine company facing a disruptive event that threatened its flagship product and business, the case study explores the company’s response to media suspicions of tampering with a phytotherapeutic product. The findings reveal significant inconsistencies in the firm’s organizational responses and their repercussions on stakeholders and the industry. This study sheds light on the strategic use of responses detached from reality in crisis scenarios to protect reputation. In addition, the study highlights that the analyzed company deviated from established crisis management strategies outlined in theory. The company did not implement the ‘steal the thunder’ approach, as it failed to proactively disclose the crisis. Moreover, the company prioritized instrumental responses over normative or ethical considerations. The analysis of the identified deviations from established crisis management principles further emphasizes the importance of the work’s findings and their theoretical and practical implications for developing more effective crisis communication strategies grounded in truth-seeking.

RESUMO A pandemia de covid-19 revelou múltiplas dimensões da crise civilizatória e ecológica, destacando a falência do modelo de desenvolvimento capitalista hegemônico e a injusta concentração de riqueza global, gerando profundas desigualdades sociais. No nível local, a campanha ‘Cuidar é Resistir’ demonstrou que populações tradicionais podem oferecer respostas promissoras para o futuro. Por meio da coordenação de diversas ações, como arrecadação e distribuição de alimentos, compra de produtos locais e comunicação efetiva, essa campanha promoveu segurança sanitária, econômica e alimentar, além de reduzir desigualdades e pressões socioambientais. A participação das organizações da sociedade civil, das instituições públicas e do Sistema Único de Saúde foi fundamental nesse processo. A experiência da campanha sugere que o futuro diante da pandemia e da crise climática pode ser encontrado nos modos de vida das comunidades tradicionais, que podem inspirar novas formas de habitar o planeta, promovendo uma relação sustentável e solidária entre seres humanos e natureza. Ao aprender com o modo de vida tradicional e combinar suas práticas com as dimensões positivas do pensamento científico e tecnopolítico, baseado em abordagens solidárias e conhecimento colaborativo, é possível utilizar estratégias de governança viva para promover o Bem Viver. covid19 covid 19 covid-1 ecológica global sociais local Cuidar Resistir ações alimentos efetiva sanitária alimentar socioambientais civil processo planeta natureza tecnopolítico colaborativo Viver covid1 1 covid-

ABSTRACT The COVID-19 pandemic has revealed multiple dimensions of the civilizational and ecological crisis, highlighting the failure of the dominant capitalist development model and the unjust global concentration of wealth, resulting in profound social inequalities. At the local level, the ‘Cuidar é Resistir’ campaign has demonstrated that traditional populations can offer promising responses for the future. Through the coordination of various actions, such as food collection and distribution, support for local products, and effective communication, this campaign has promoted sanitary, economic, and food security, while reducing social and environmental pressures. The participation of civil society organizations, public institutions, and the Unified Health System has been crucial in this process. The campaign’s experience suggests that the future in the face of the pandemic and the climate crisis can be found in the ways of life of traditional communities, which can inspire new ways of inhabiting the planet, promoting a sustainable and compassionate relationship between humans and nature. By learning from traditional ways of life and combining their practices with the positive dimensions of scientific and technopolitical thinking, based on solidarity and collaborative knowledge, it is possible to employ strategies of living governance to promote the ‘Buen Vivir’ (Good Living) paradigm. COVID19 COVID 19 COVID-1 wealth inequalities level Cuidar Resistir actions distribution products communication sanitary economic security pressures organizations institutions process campaigns s communities planet nature thinking knowledge Buen Vivir Good Living paradigm COVID1 1 COVID-

RESUMEN: El lenguaje científico, en el ámbito de la anatomía y ciencias de la salud, se sustenta en una terminología que ha estado abierta a discusiones y modificaciones. En Terminologia Anatomica, el término ‘Lengua’ proviene del latín Lingua. Sin embargo, también existen términos que derivan del lexema griego glossa y glotta, que también significa lengua. Lo que establece hiperonimia y sinonimia entre estructuras anatómicas relacionadas con este órgano músculo-sensorial. El objetivo fue analizar la presencia de los lexemas ‘glossa’ - ‘glotta’ en Terminologia Anatomica y revisar las definiciones de términos que incluyan estos lexemas utilizando el Diccionario Manual Griego-Español VOX y Vocabulario Básico de Griego con anotaciones morfológicas y etimológicas. Para la etimología en español se utilizaron el Diccionario panhispánico de términos médicos y Diccionario médico-biológico, histórico y etimológico. También se determinó la primera vez que se ocuparon en español, utilizando Corpus Diacrónico del Español. Los lexemas estudiados aparecen citados 15 veces en Terminologia Anatomica. Estos se definen como ‘lengua, boca; habla, don de la palabra; expresión, manifestación, palabras; habla, lengua, lenguaje, idioma’. También se encuentran algunos términos derivados como Ductus thyroglossalis, epiglottis, glottis, ligamentum thyroepiglotticum y Vallecula epiglottica. Por lo que estos lexemas se consideran sinónimos. El lexema glossa se utilizó por primera vez en el ámbito médico el año 1870. Los lexemas glossa y glotta son frecuentes en Terminologia Anatomica, generando preguntas sobre el uso del doble sigma en griego jónico y doble tau en griego ático clásico. Aunque son sinónimos, su abundancia destaca la importancia del dominio del lenguaje anatómico para la comunicación efectiva y la comprensión precisa entre estudiantes, profesionales e investigadores.

SUMMARY: The scientific language in the field of anatomy and health sciences relies on a terminology that has been open to discussions and modifications. In Terminologia Anatomica, the term lengua comes from the Latin Lingua. However, there are also terms derived from the Greek lexemes glossa and glotta, both meaning ‘tongue.’ This establishes hyperonymy and synonymy among anatomical structures related to this sensory-muscular organ. The objective was to analyze the presence of the lexemes glossa - glotta in Terminologia Anatomica and review the definitions of terms containing these lexemes using the Diccionario Manual Griego-Español VOX and the Vocabulario Básico de Griego con anotaciones morfológicas y etimológicas. For Spanish etymology, the Diccionario panhispánico de términos médicos and the Diccio- nario Médico-Biológico, Histórico y Etimológico were used. The first use in Spanish was determined using the Corpus Diacrónico del Español. The studied lexemes were cited 15 times in Terminologia Anatomica, defined as ‘tongue, mouth; speech, gift of speech; expression, manifestation, words; speech, tongue, language, idioma.’ Some derived terms are also found, such as Ductus thyroglossalis, Epiglottis, Glottis, Ligamentum thyroepiglotticum, and Vallecula epiglottica. Therefore, these lexemes are considered synonymous. The lexeme glossa was first used in the medical field in 1870. The lexemes glossa and glotta are frequent in Terminologia Anatomica, raising questions about the use of double sigma in Ionic Greek and double tau in classical Attic Greek. Although synonymous, their abundance emphasizes the importance of mastering anatomical language for effective communication and precise understanding among students, professionals, and researchers.

Resumen Este texto reflexiona sobre el uso de abordajes metodológicos colaborativos en proyectos de extensión específicos en el área de la comunicación, más específicamente para la comunicación estratégica en contextos de desastres socioambientales. Para ello, aborda las acciones del proyecto de extensión de la carrera de Relaciones Públicas de la Universidad Federal de Alagoas, Brasil, el Laboratorio de Comunicación Colaborativa. Se parte de una comprensión de la extensión universitaria como el intercambio de conocimientos —académicos y populares— que resulta en la democratización del conocimiento, la participación efectiva de la comunidad en las actividades universitarias y una producción resultante de enfrentarse con la realidad. Se sostiene que los procesos colaborativos, distintos de los cooperativos, generan aprendizajes para todos los involucrados, allanan el camino para la apropiación de acciones, lenguajes y tecnologías, además de posibilitar la problematización colectiva de cuestiones sociales.

Abstract This paper discusses the use of collaborative methodological approaches in university extension projects in the area of communication, more specifically for strategic communication in contexts of socio-environmental disasters. To this end, see the actions of the extension project for the Public Relations course at the Federal University of Alagoas, Brazil, the Collaborative Communication Laboratory. It starts from an understanding of university extension as the exchange of knowledge —academic and popular— resulting in the democratization of knowledge, the effective participation of the community in the university’s activities and a production resulting from the confrontation with reality. It is argued that collaborative processes, which are distinct from cooperatives, generate learning for everyone involved, paving the way for the appropriation of actions, languages and technologies, in addition to enabling collective problematization of social issues.

Resumo O presente texto faz uma reflexão sobre a utilização de abordagens metodológicas colaborativas em projetos de extensão voltados para a área da comunicação, mais especificamente para a comunicação estratégica em contextos de desastres socioambientais. Para tanto, olha para as ações do projeto de extensão do curso de Relações Públicas da Universidade Federal de Alagoas, Brasil, o Laboratório Colaborativo de Comunicação. Parte-se de uma compreensão de extensão universitária como a troca de saberes –acadêmico e popular– tendo como consequência a democratização do conhecimento, a participação efetiva da comunidade na atuação da universidade e uma produção resultante do confronto com a realidade. Defende-se que os processos colaborativos, que são distintos dos cooperativos, geram aprendizados para todos os envolvidos, abrindo caminho para a apropriação dos fazeres, linguagens e tecnologias, além de possibilitar problematizações coletivas das questões sociais.

Resumo A literacia em saúde, a capacidade de obter e compreender conhecimentos sobre saúde, é essencial para promover a saúde e reduzir as disparidades. A comunicação em saúde tem por objetivo melhorar a saúde, assegurando uma compreensão e aplicação eficazes da informação sobre saúde. Apesar dos desafios atuais, existem muitas oportunidades para melhorar a comunicação na prática da literacia em saúde. A promoção da comunicação na literacia em saúde é essencial para capacitar os indivíduos, melhorar os resultados e reduzir as disparidades nos cuidados de saúde. Uma comunicação eficaz permite o acesso, a compreensão e a tomada de decisões informadas dos indivíduos e das comunidades relativamente à sua saúde, reforçando o seu papel central na promoção da literacia em saúde. Este artigo destaca os desafios e as oportunidades no mundo atual, especialmente numa era pós-pandémica, dominada pela infodemia e pelos influenciadores nas redes sociais, ao mesmo tempo que apresenta soluções, incluindo a formação profissional dos profissionais de saúde em comunicação e competências digitais, e uma estratégia global para as instituições de saúde. A tradução do conhecimento em comportamentos promotores da saúde e do bem-estar só pode ser eficaz se a comunicação for tida em conta na literacia em saúde.

Abstract Health literacy, the ability to obtain and comprehend health knowledge, is essential to promote health and reduce disparities. Health communication aims to improve health by ensuring an effective understanding and application of health information. Despite current challenges, there are many opportunities for improving communication in the health literacy practice. Promoting communication in health literacy is essential in empowering individuals, improving outcomes, and reducing healthcare disparities. Effective communication enables access, comprehension, and informed decision-making of individuals and communities regarding their health, strengthening their central role in promoting health literacy. This paper highlights the challenges and opportunities in today’s world, especially in a post-pandemic era, dominated by infodemic and social media influencers, while providing solutions, encompassing professional training of health professionals on communication, digital skills, and an overarching strategy across health institutions. Translating knowledge into health-promoting behaviors and well-being can only be effective by accounting for communication in health literacy.

The incidence of medical negligence claims is well documented in South Africa (SA). Civil and criminal processes are in place to deal with this, and the matter may be reported to the Health Professions Council of SA (HPCSA). There is a school of thought that suggests that these processes do not provide sufficient relief to an affected party. The processes are not always satisfactory; an aggrieved party may wish to know the reasons why a particular error occurred and why a healthcare practitioner acted in a particular manner. In addition to this, they may want to receive a sincere apology. Medical practitioners may also want to communicate with patients or family members of a patient who has passed away as a result of an iatrogenic event, but may be fearful of litigation. This article considers the current position in SA in relation to issuing an apology related to an iatrogenic event, and consults foreign jurisdictions for further guidance on the topic.