Abstract Business networks as an associative strategy represent an option to promote business development and growth, companies of the same turn join efforts and interests to create competitive advantages; through the transmission of knowledge among the members of the organizations their technical and management skills are improved. The objective of this quantitative, descriptive and transactional research is to analyze the conditions and characteristics of the artisans of the Mixteca Oaxaqueña region to integrate a business network; and investigate the appropriate methodology for their integration. The case study method was applied to study the problem in depth. The results indicate that the creation of a business network among the artisans of the Mixteca Oaxaqueña region will promote greater collaboration and joint promotion, which will allow them to enter potential markets with greater competitiveness. The skills and competences they demonstrate to produce a wide range of artisanal products will allow them, together, to attract a greater number of customers and contribute to the generation of economies of scale. In the integration of the business network, five phases were proposed: network identification; trust relationships; monitoring, evaluation and autonomous management; strategic planning; and the pilot project.

Resumen Las redes empresariales como estrategia asociativa representan una opción para promover el desarrollo y crecimiento empresarial, donde empresas del mismo giro unen esfuerzos e intereses para crear ventajas competitivas; mediante la transmisión de conocimientos entre los integrantes se mejoran sus habilidades técnicas y de gestión. El objetivo de esta investigación cuantitativa, descriptiva y transeccional consiste en analizar las condiciones y características de los artesanos de la región Mixteca Oaxaqueña para integrar una red empresarial; e investigar la metodología apropiada para su integración. Se aplicó el método estudio de caso, para estudiar a profundidad la problemática. Los resultados indican que la creación de una red empresarial entre los artesanos de la región Mixteca Oaxaqueña impulsará una mayor colaboración y promoción conjunta, que les permitirá incursionar en mercados potenciales con una mayor competitividad. Las habilidades y competencias que manifiestan para la producción de una gran diversidad de artesanías les permitirá en conjunto, captar un mayor número de clientes y contribuir en la generación de economías de escala. En la integración de la red empresarial se propusieron cinco fases: identificación de la red; relaciones de confianza; monitoreo, evaluación y gestión autónoma; planificación estratégica; y el proyecto piloto.

Resumo As soft skills podem ser o gatilho para capacitar as empresas, fornecendo serviços de qualidade ou experiências satisfatórias, para as quais os fornecedores devem envolver competências emocionais e sociais para alcançar a satisfação do cliente. Portanto, neste trabalho foi realizada uma análise às pequenas e médias empresas turísticas (PME) para tentar compreender as suas necessidades, para que possam tornar-se empresas adaptáveis e competitivas, especialmente em consequência da pandemia de covid-19. Para tanto, desenhou-se uma pesquisa qualitativa baseada na teoria fundamentada nos dados, por meio da revisão de artigos, e a codificação foi aplicada com o software Taggette. Os resultados demonstram a importância do turismo reforçar o serviço e a atenção ao cliente para gerar experiências memoráveis e contribuir para a preservação do património natural, cultural e paisagístico, elementos vitais para manter a sustentabilidade territorial e o crescimento da área. Da mesma forma, são evidentes as deficiências na formação e desenvolvimento de quem oferece este serviço, uma vez que carecem de conhecimentos e competências específicas necessárias para este sector.

Abstract Soft Skills can be the trigger to empower companies through providing quality services or satisfactory experiences. Service providers must engage emotional and social skills to achieve customer satisfaction. Tourism is an important economic activity in Mexico due to its contribution to the Gross Domestic Product. The analysis of tourism small and medium enterprises (SMEs) was carried out to know the needs to achieve adaptable and competitive companies. The tourism sector and especially SMEs need to make changes arising from the COVID 19 pandemic. In this study, qualitative research was carried out based on the grounded theory with the review of articles and the coding was applied using the Taggette software. To identify growth needs, an approach was made to SMEs within this tourism sector. As a result of this research, it has been emphasized how tourism should strengthen customer service and attention to generate memorable experiences and help preserve the natural, cultural, landscape heritage, which are vital to maintain territorial sustainability as well as the growth of area. The deficiencies in the training and development of those who offer this service are shown, since they lack the knowledge and skills that they must have specifically for this sector; Therefore, this research focuses on the analysis of the soft skills necessary to provide a quality servicie.

Resumen Las habilidades blandas pueden ser el detonante para potenciar a las empresas mediante la prestación de servicios de calidad o experiencias satisfactorias, para lo cual los proveedores deben involucrar habilidades emocionales y sociales para alcanzar la satisfacción de los clientes. Por ende, en el presente trabajo se llevó a cabo un análisis de pequeñas y medianas empresas (pymes) turísticas para intentar comprender sus necesidades, de modo que puedan convertirse en empresas adaptables y competitivas, en especial a raíz de la pandemia por covid-19. Para ello, se diseñó una investigación cualitativa basada en la teoría fundamentada mediante la revisión de artículos, y se aplicó la codificación con el software Taggette. Los resultados demuestran la importancia de que el turismo fortalezca el servicio y la atención al cliente para generar experiencias memorables y contribuir a la preservación del patrimonio natural, cultural y paisajístico, elementos vitales para mantener la sostenibilidad territorial y el crecimiento de la zona. Asimismo, se evidencian deficiencias en la formación y desarrollo de quienes ofrecen este servicio, pues carecen del conocimiento y las habilidades específicas necesarias para este sector.

ABSTRACT: This paper identified the intangible aspects (IA) that generate impacts in companies of the agricultural sector in the different stages of the companies life cycle. This paper is based on a systematic review methodology to identify intangibles in the agricultural sector. Studies on the life cycle of companies were analyzed to classify the impact of intangible aspects according to the reality of companies. Identify the intangible aspects that impact the agricultural sector through a review of the scientific literature. How intangible aspects affect each stage of the life cycle of companies in the sector shows that they have a different impact depending on the period in which the company is located. Although, much of the previous literature has suggested that intangible aspects have positive effects on a variety of performance variables, there are no scientific studies that specifically address the importance of these intangible aspects in the life cycle of companies in the agricultural sector. ABSTRACT IA (IA located Although variables

RESUMO: O objetivo deste trabalho é identificar os aspectos intangíveis (AI) que geram impactos nas empresas do sector agrícola nas diferentes fases do ciclo de vida das empresas. Para isso, utilizamos a metodologia de revisão sistemática para identificar os intangíveis no setor agrícola. Foram analisados estudos sobre o ciclo de vida das empresas para classificar o impacto dos aspectos intangíveis de acordo com a realidade das empresas. A forma como os aspectos intangíveis afetam cada fase do ciclo de vida das empresas do setor mostra que estes apresentam um impacto diferente consoante o período em que a empresa se encontra. Embora grande parte da literatura anterior tenha sugerido que os aspectos intangíveis têm efeitos positivos em diferentes variáveis de desempenho, não existem estudos científicos que abordem especificamente a importância destes aspectos intangíveis no ciclo de vida das empresas do setor agrícola. RESUMO AI (AI isso encontra desempenho

ABSTRACT Objective: New technology-based firms (NTBFs) are key actors in creating value through innovation, but they face significant challenges in the rapidly changing and competitive technological environment. Methods: This research is a multi-method analysis aiming to present a model of relationships among drivers for collaboration and competition among technology-based companies and identify effective actions and policies to enhance coopetition (cooperation and competition) that can boost the ability of NTBFs to grow and commercialize innovations. The methodology of this study is exploratory in nature. Thus, it employs literature review method for gathering qualitative data, Fuzzy Delphi method for collecting data from experts, and DEMATEL-ISM method for modeling the relationships among drivers and demonstrating the impact of coopetition on the performance of NTBFs. Results: The research findings show that coopetition can improve growth, innovation, and commercialization in NTBFs by overcoming technological and competitive limitations. Conclusions: The study offers practical and social implications for managers, policy makers, and economic development by highlighting the role of coopetition in fostering innovation and prosperity. Objective technologybased technology based (NTBFs environment Methods multimethod multi cooperation innovations nature Thus experts DEMATELISM DEMATEL ISM Results growth limitations Conclusions managers makers prosperity

ABSTRACT The aerospace industry continually seeks to optimize product development processes to remain competitive. Design for Excellence (DFX) plays a crucial role in meeting customer expectations while aligning with organizational capabilities. However, the diversity of DFX technological areas and methods can make it challenging for companies to select the appropriate ones for each project. Successful DFX application, ensuring projects stay within scope, time, cost, and quality constraints without overburdening the development process, often depends on the engineering team’s experience and the project phase. This work maps DFX technological areas to address the decision-making problem of selecting the most suitable ones for various projects. The objective is to evaluate, from the engineering team’s perspective, whether a general approach can guide project managers in selecting key DFX areas, considering a typical aerospace organization’s project portfolio and specific project phase characteristics. Starting with a literature review of DFX in aerospace, the research includes a survey along with senior product development engineers. Quantitative results are gathered using the Likert scale and analyzed through the analytic hierarchy process (AHP). The paper presents a method to guide the initial selection of DFX areas, aiding project managers and engineers in designing complex products. competitive (DFX capabilities However application scope time cost teams team s decisionmaking decision making evaluate perspective organizations organization characteristics AHP. AHP . (AHP) products (AHP

Abstract Purpose The purpose of this study is to examine how reputational capital (RC) can be affected by the pillars of Conscious Capitalism as operationalized in conscious business practices (CBPs). Specifically, the practices were measured against four key tenets: higher purpose, stakeholder integration, conscious leadership, and conscious culture. Theoretical framework RC, from the perspective of the resource-based view (RBV) theory, is considered a scarce and valuable resource that allows companies to achieve a competitive advantage. Specifically, businesses that stand out for their commitment to ethical and conscious business practices leverage their RC to gain legitimacy, credibility, and access to resources. Design/methodology/approach This study adopted a post-positivist paradigm with a quantitative approach. Data were collected from small and medium-sized enterprises (SMEs) located in the western region of Mexico using an online survey. Using structural equation modeling, 115 valid responses were analyzed to test hypotheses derived from the proposed theoretical model. Findings The RC of SMEs can be developed by declaring and operating according to a higher purpose and conscious culture. In this sample, stakeholder integration and conscious leadership did not directly impact RC. Practical & social implications of research Findings contribute to increasing awareness of the impact of implementing conscious business practices as a means of building reputational capital. Originality/value This study contributes to the literature on RC by exploring its development in SMEs in emerging economies. From a managerial perspective, it highlights the potential for SMEs to gain a competitive advantage by adopting CBPs and enhancing their RC. Keywords Reputational capital, conscious business practices, Mexican SMEs, Conscious Capitalism. (RC CBPs. . (CBPs) Specifically tenets culture resourcebased based RBV (RBV theory legitimacy credibility resources Designmethodologyapproach Design methodology approach postpositivist post positivist mediumsized medium sized (SMEs survey modeling 11 model sample Originalityvalue Originality value economies (CBPs 1

RESUMO Para permanecer competitivo nos ambientes altamente dinâmicos, as empresas muitas vezes precisam atuar rapidamente. A partir da improvisação, as organizações conseguem criar e gerar novas ideias para resolver um determinado problema, em eventos que é necessário a atuação imediata, ou seja, a improvisação é a concepção espontânea em tempo real e a execução de uma resposta nova a uma situação que está além das fronteiras para as quais um sistema não se preparou. Este artigo tem como objetivo fornecer um panorama do desenvolvimento das publicações científicas na temática de improvisação organizacional, um tópico de pesquisa de crescente interesse para a teoria das organizações. Do ponto de vista metodológico, o trabalho faz uso da análise bibliométrica, sendo caracterizado como estudo quantitativo, descritivo, desenvolvido a partir de uma avaliação de material bibliográfico. Foram verificadas publicações científicas no período de 1990 a 2023, por meio dos dados recolhidos na base de dados Scopus (Elsevier). A seleção dos trabalhos se deu a partir da combinação de termos em inglês que estivessem contidos no título, resumo e palavras-chave das publicações. Espera-se que esse estudo seja uma base e ponto de partida para pesquisadores de assuntos organizacionais que pretendem se envolver nessa temática. dinâmicos rapidamente problema imediata preparou organizacional metodológico bibliométrica quantitativo descritivo bibliográfico 199 2023 Elsevier. Elsevier . (Elsevier) título palavraschave palavras chave Esperase Espera 19 202 (Elsevier 1 20 2

ABSTRACT To remain competitive in high-sound environments, companies often need to act quickly. Through improvisation, organizations are able to create and generate new ideas to solve a given problem, in events that require immediate action, that is, improvisation is the conception planned in real time and the execution of a new response to a situation. that is beyond borders that a system has not prepared for. This article aims to provide an overview of the development of scientific publications on the topic of organizational improvisation, a research topic of growing interest for organization theory. From a methodological point of view, the work makes use of bibliometric analysis, being characterized as a quantitative, descriptive study, developed from an evaluation of bibliographic material. Scientific publications were verified from 1990 to 2023, using data collected in the Scopus (Elsevier) database. The selection of works was made based on a combination of English terms contained in the title, abstract and keywords of the publications. It is hoped that this study will be a basis and starting point for researchers on organizational issues who intend to get involved in this topic. highsound high sound environments quickly problem action situation theory view analysis quantitative material 199 2023 Elsevier (Elsevier database title 19 202 1 20 2

ORIENTATION: This research focusses on the dynamics of job insecurity, job satisfaction and employee turnover intentions in the Indonesian mining industry facing significant global and local economic challenges. RESEARCH PURPOSE: This research aims to investigate the influence of job insecurity and rewards on the turnover intentions of employees with job satisfaction as a mediating variable in the mining industry of Indonesia. MOTIVATION FOR THE STUDY: This research is based on the observation that the mining industry faces high turnover rates, which can be detrimental to company operations and sustainability. RESEARCH APPROACH/DESIGN AND METHOD: This research uses a quantitative approach by collecting data through surveys distributed to employees in various mining industries. The population in this study were employees of the mining industry in PT Vale Indonesia, totalling 3044 employees, and a sample of 230 respondents was taken at random. MAIN FINDINGS: The main findings show that job insecurity negatively influences job satisfaction, increasing employee turnover intentions. However, when companies implement a fair and adequate reward system, the negative impact of job insecurity on job satisfaction and turnover intentions can be minimised. PRACTICAL/MANAGERIAL IMPLICATIONS: The practical implication of this research is the importance of the mining industry developing human resource management strategies that not only focus on competitive compensation but also create a stable and satisfying work environment. CONTRIBUTION/VALUE-ADD: This research provides an important contribution to the development of human resource management by highlighting the mediating role of job satisfaction in the relationship between job insecurity and turnover intentions. These findings provide new insights for companies in overcoming employee retention challenges with a holistic approach and good reward system.

BACKGROUND: Digital transformation (DT) is key for service providers in the logistics industry to achieve or retain a sustainable competitive advantage. However, for many third-party logistics (3PLs) in South Africa, implementing DT remains a challenge OBJECTIVES: To explore the challenges that hinder the implementation of DT and to present the best practices that are important for achieving success in DT among South African logistics service providers METHOD: This study was exploratory and descriptive. Data were collected through semi-structured interviews with a sample of 10 managers employed by South African 3PLs companies. Thematic analysis was used to analyse the data, which involved manually coding the findings, the organisation of these 'codes' into related areas to construct 'descriptive' themes and the development of 'analytical' themes RESULTS: The challenges and best practices of DT implementation centre around leadership and strategic alignment, technological integration and innovation, data management and cybersecurity, and resource optimisation and cost management CONCLUSION: Substantial challenges and best practices associated with DT implementation in the logistics sector were identified CONTRIBUTION: The significance of the study lies in examining DT through the lens of 3PLs providers in South Africa, a segment not conventionally associated with innovation. The outcomes contribute to academic research and industry practice. Firstly, the findings bridge a critical gap in the existing literature, providing insight into previously unexplored DT challenges and best practices. Secondly, this study provides valuable insights into key areas, offering practical guidance for industry practitioners

Abstract Circular economy has become relevant as a replacement to the classic method involving production lines, as it promises full use of natural resources in a more responsible manner, reducing waste and contamination levels as well as improving living conditions in the population. Its use in developed countries is already underway and, although developing countries have approached the model, such as the SDGs, it is still uncertain whether the appropriate conditions for its implementation exist in said countries. The objective of this study is to identify the obstacles in developing countries which would hinder their implementation and discuss whether they can be overcome. The methodology used was a systematic literature review. The study identified a relation between obstacles involving cultural matters and organizational, institutional and technological structuring. In order to overcome them, it would be necessary to bring forth commitment and joint work between the State, companies and society. These obstacles, although hard to overcome, also represent opportunities for economies in need to innovate and gain competitive advantages to achieve economic and environmental development. JEL: O3 Technological change; investigation and Development (I+D).

Resumen La economía circular ha tomado relevancia como reemplazo del clásico método de producción lineal, pues promete aprovechar los recursos naturales de una forma más responsable, reduciendo la producción de desechos y los niveles de contaminación, además de mejorar las condiciones de vida de la población. Su aplicación en países desarrollados ya está en marcha, y aunque en países en vías de desarrollo se han hecho acercamientos al modelo, como con los ODS, es incierto que existan condiciones propicias para su implementación en dichos países. El objetivo de la presente investigación es identificar las barreras en países en vías de desarrollo que dificultan su aplicación y discutir si podrían superarse. La metodología fue una revisión sistémica de literatura. El estudio identifica una interrelación de las barreras referentes a temas culturales, estructuras de organizaciones, institucionales y tecnológicas. Para superarlas, se necesitaría compromiso y trabajo conjunto entre el Estado, las empresas y la sociedad. Estas barreras, aunque difíciles de superar, también representan oportunidades para economías que necesitan innovar y ganar ventajas competitivas, para lograr el desarrollo económico y ambiental. JEL: O3 Cambio tecnológico; Investigación y desarrollo (I+D).

Resumo A economia circular tem se virado relevante nesses dias como uma substituição ao método clássico de produção linear, pois ela promete um uso mais responsável dos recursos naturais, reduzindo a produção de resíduos e os níveis de contaminação, além de melhorar as condições de vida da população. A sua aplicação em países desarrolhados já está em andamento e, mesmo se os países em desenvolvimento estão se aproximando ao modelo, por exemplo com as ODS, é incerto se esses países possuem condições adequadas para a sua implementação. O objetivo dessa pesquisa é identificar os obstáculos nos países em desenvolvimento que dificultam a sua implementação e discutir se eles podem se superar. A metodologia foi uma revisão sistémica da literatura. O estudo identifica uma inter-relação dos obstáculos em relação aos temas culturais, estruturas de organizações institucionais e tecnológicas. Para superar esses obstáculos, é necessário ter um compromisso e trabalho coletivo do Estado, companhias e a sociedade. Esses obstáculos, mesmo se eles são difíceis de superar, são também oportunidades para economias que precisam de inovar e ganhar vantagens competitivas para seu desarrolho econômico e ambiental. JEL: O3 Mudança tecnológica; Investigação e desarrolho (I+D).

Abstract The purpose of this article lies in addressing the contemporary challenge of evaluating companies and brands, delving into the historical development of objective economic value and subjective economic value. Its aim is to provide a comprehensive understanding that supports strategic decision-making in a dynamic business environment. To achieve this, it delves into the complexity of business value and brand value, considering both objective financial measurements and subjective intangible aspects. The research, with a descriptive and documentary approach, emphasizes the need to integrate both perspectives. It focuses on revealing the convergence and divergence between objective value, represented by traditional financial metrics, and subjective value, reflected in intangible elements. This hybrid and holistic approach allows for a more complete and profound understanding of business value, enabling well-informed and solid decision-making in a highly competitive and ever-changing business environment.

Resumen El propósito de este artículo radica en abordar la problemática del desafío contemporáneo de valorar empresas y marcas, se adentra en el desarrollo histórico del valor económico objetivo y valor económico subjetivo. Su objetivo es proporcionar una comprensión integral que respalde la toma de decisiones estratégicas en un entorno empresarial dinámico. Para ello, se sumerge en la complejidad del valor empresarial y el valor de marca, considerando tanto mediciones financieras objetivas como aspectos intangibles subjetivos. La investigación, de enfoque descriptivo y documental, destaca la necesidad de integrar ambas perspectivas. Se enfoca en revelar la convergencia y divergencia entre el valor objetivo, representado por las métricas financieras tradicionales, y el valor subjetivo, reflejado en elementos intangibles. Este enfoque híbrido y holístico permite una comprensión más completa y profunda del valor empresarial, impulsando decisiones informadas y sólidas en un entorno empresarial altamente competitivo y en constante cambio.

Resumen Las cooperativas agropecuarias tienen una larga experiencia en ofrecer servicios de asistencia técnica a sus socios. Esta actuación, y las consecuencias que de ella se derivan, aunque potencialmente diversa y relevante, no han sido suficientemente discutida por las cooperativas, institutos de investigación y empresas prestadoras del servicio. Esta es una investigación teórica, que tiene como objetivo investigar el tema, a partir de las experiencias de las cooperativas en Minas Gerais, Brasil. Dado el contexto competitivo en el que se encuentran, las cooperativas agropecuarias necesitan dar respuestas económicas al mismo tiempo que son organizaciones que tienen la capacidad de intervenir en la realidad social de la población; es decir, las cooperativas agropecuarias son un acto local que cumplen funciones en la promoción de mejores condiciones de vida para sus asociados y son potenciales protagonistas del desarrollo rural. La conclusión apunta que considerar los servicios de los departamentos de asistencia técnica y extensión rural como una Cooperativa ATER permitiría una mayor integración entre los sectores administrativo, comercial y financiero de la cooperativa y el desarrollo colectivo de los cooperativistas. socios actuación derivan relevante servicio teórica tema Gerais Brasil encuentran población decir administrativo cooperativistas

Abstract Agricultural cooperatives have long experience in offering technical assistance services to their members. This action, and the consequences arising from it, although potentially diverse and relevant, has not been sufficiently discussed by cooperatives, research institutes and companies that provide the service. This is a theoretical investigation, which aims to investigate the issue, based on the experiences of cooperatives in Minas Gerais, Brazil. Given the competitive context in which they find themselves, agricultural cooperatives need to provide economic responses at the same time that they are organizations that have the capacity to intervene in the social reality of the population; that is, agricultural cooperatives are a local act that fulfill functions in the promotion of better living conditions for their associates and are potential protagonists of rural development. The conclusion points out that considering the services of the technical assistance and rural extension departments as an ATER Cooperative would enable greater integration between the administrative, commercial and financial sectors of the cooperative and the collective development of the cooperative members. members action it relevant service investigation issue Gerais Brazil themselves population administrative

Resumo As cooperativas agropecuárias têm longa experiência na oferta de serviços de assistência técnica para os seus associados. Esta atuação, e as consequências advindas dela, apesar de potencialmente diversa e relevante, não tem sido suficientemente discutida por cooperativas, institutos de pesquisa e empresas que prestam o serviço. Trata-se de uma investigação teórica, que tem por objetivo investigar a questão, baseada nas experiências das cooperativas de Minas Gerais, no Brasil. Dado o contexto competitivo em que se encontram, as cooperativas agropecuárias precisam dar respostas econômicas, ao tempo em que são organizações que têm a capacidade de intervir na realidade social da população; ou seja, as cooperativas agropecuárias são atos locais que cumprem funções na promoção de melhores condições de vida para seus associados e são potenciais protagonistas do desenvolvimento rural. A conclusão aponta que considerar os serviços dos departamentos de assistência técnica e de extensão rural como uma ATER Cooperativa possibilitaria uma maior integração entre os setores administrativos, comerciais e financeiros da cooperativa, bem como o desenvolvimento coletivo dos cooperados. atuação dela relevante serviço Tratase Trata teórica questão Gerais Brasil encontram econômicas população seja administrativos cooperativa cooperados

Abstract As the development of new information and communication technologies drives the generation of vast amounts of data, companies are increasingly interested in investing in tools that enable them to leverage it. However, investment alone will not provide a competitive advantage. Instead, companies need to build capabilities to manage the big data volumes that their competitors are struggling to keep up with. In this sense, big data analytics capabilities are a fundamental resource that can drive business innovation from which an organization can benefit. In a study of 91 small and medium-sized enterprises (SMEs) in Bogotá, various descriptive and correlative analyzes were conducted, using multiple OLS regressions according to a research model proposed to estimate the impact of the variables “big data analytic capabilities” and “organizational innovation performance”. It was found that organizations that have higher levels of big data capabilities at the level of data, technologies, technical skills, and data culture have higher innovation performance. The research shows that resources dedicated to big data capabilities give companies tools to drive innovation development and enter new markets.

Resumen Debido a que el desarrollo de las nuevas tecnologías de la información y comunicación propulsan la generación de enormes cantidades de datos, las empresas están cada vez más interesadas en invertir en herramientas que les permita utilizarlos. Sin embargo, la inversión por sí sola no crea una ventaja competitiva. En cambio, las empresas deben crear capacidades para la gestión del alto volumen de datos que su competencia encuentre difícil de igualar. En este sentido, las capacidades de big data son un recurso fundamental que puede impulsar la innovación empresarial de la cual se puede ver beneficiada una organización. Mediante un estudio de 91 pequeñas y medianas empresas (Pymes) de la ciudad de Bogotá, se realizaron diferentes análisis descriptivos y de correlación, usando regresiones múltiples por MCO, según un modelo de investigación propuesto para estimar los efectos de las variables capacidades de análisis de big data y rendimiento innovador de las organizaciones. Se evidenció que las empresas que demuestran un mayor nivel de capacidades de big data a nivel de datos, tecnologías, habilidades técnicas y cultura de datos, tienen mayor rendimiento innovador. La investigación muestra que los recursos destinados a las capacidades de big data brindan a las organizaciones herramientas para avanzar en el desarrollo de la innovación y abrirse a nuevos mercados.

Resumen Los cambios que enfrentan actualmente las organizaciones a nivel mundial producto de los diferentes paradigmas del entorno conducen a reflexionar sobre la dinámica de las empresas del sector lácteo. El propósito de la presente investigación es develar las experiencias empresariales pospandemia del sector lácteo de la provincia de Pamplona (Colombia). Para ello, se evaluó el paradigma interpretativista, el enfoque cualitativo y el método historia de vida, aplicado a cinco empresarios del sector. Como resultado se observó que el sector empresarial de los lácteos de la provincia de Pamplona se ha adaptado a las contingencias que ha impuesto el mercado, dinamizando la producción y comercialización de sus productos en el marco de la pospandemia. Además, en su mayoría, las experiencias de los empresarios han sido positivas, específicamente en la capacidad estratégica financiera al mantener o aumentar la venta de los productos; de igual manera, la capacidad estratégica de gestión permitió sacar a flote el espíritu emprendedor para continuar en el proceso empresarial a pesar de las adversidades. Sin embargo, se evidenció una afectación en la capacidad estratégica dinámica debido a los cambios en el estilo de vida y su impacto a nivel emocional. Finalmente, el conjunto de capacidades empresariales permitió el desarrollo de estrategias para el sector lácteo contribuyendo a la competitividad de la región.

Abstract The changes currently faced by organizations worldwide as a result of the different paradigms of the environment, lead to reflect on the dynamics of companies in the dairy sector. In this sense, the aim of the research is to disseminate the post-pandemic business experiences of the dairy sector in the province of Pamplona (Colombia). The interpretivist paradigm, the qualitative approach and the life history method applied to the five entrepreneurs of the sector were evaluated. As a result, it was observed that the dairy business sector in the province of Pamplona has adapted to the contingencies imposed by the market, boosting the production and marketing of its products in the post-pandemic context. In addition, the experiences of most of the entrepreneurs have been positive, specifically in the strategic financial capacity to maintain or increase the sale of products. Similarly, the strategic management capacity allowed the entrepreneurial spirit to continue the business process in spite of adversities. However, the dynamic strategic capacity was affected due to changes in lifestyle and their impact on the emotional aspect. Finally, the overall entrepreneurial capabilities allowed the development of strategies for the dairy sector contributing to the competitiveness of the region.

Resumen Ante un mercado económico cada vez más globalizado y competitivo, la formación de economias solidarias y la práctica de la cooperación son oportunidades plausibles de desarrollo de las pequenas empresas para tener competitividad y supervivencia, convirtiéndose en un camino no solo de desarrollo económico, sino también de desarrollo humano y social. Por lo tanto, está investigación tuvo como objetivo principal estudiar qué ganancias competitivas pueden ser proporcionadas a los pequeños productores de harina de yuca en la aldea de Manoel dos Santos, área rural del municipio de Tracuateua, PA, si constituyeron una cooperativa de trabajo. También se estudió el perfil de la cooperación entre los productores y el entorno económico en caso de que se produzca la cooperación, caracterizando este trabajo como exploratorio y cualitativo en relación a su metodología. Para la recolección de datos, se utilizó como medio para la realización de entrevistas al investigador observador y al investigador participante, guiados por un cuestionario semiestructurado y adoptando el análisis del discurso para formular los resultados. Se concluyó que la constitución de la cooperativa de trabajo se vuelve viable, ya que tiene la capacidad de proporcionar las cuatro ganancias competitivas estudiadas (acceso a soluciones, aprendizaje e innovación, reducción de riesgos y costos y relaciones sociales). Además de los resultados presentaren positivamente la proyección de ganancias económicas futuras con la cooperativa instalada, la mayoría de los productores se caracterizan como involucrados y comprometidos con el proyecto. Este estudio es relevante ya que demuestra que el conocimiento académico puede transformar a un grupo de pequeños agricultores individuales, generando posibles alternativas de generación de ingresos y desarrollo social. competitivo supervivencia social tanto Santos Tracuateua PA metodología datos participante viable acceso soluciones innovación sociales. sociales . sociales) instalada proyecto individuales

Abstract Faced with an increasingly globalized and competitive economic market, the formation of solidarity economies and cooperation practices are plausible opportunities for small companies’ development to maintain competitiveness and survival, becoming a path not only to economic but also to human and social development. Therefore, this research aimed to study what competitive gains can be provided to small producers of cassava flour in the village of Manoel dos Santos, a rural area of the municipality of Tracuateua, PA, if they constituted a worker cooperative. The profile of cooperation between producers and the economic environment in case the cooperation takes place was studied, characterizing this research as exploratory with a qualitative methodology. For data collection, the observer researcher and the participant researcher were used as means to carry out interviews, guided by a semi-structured questionnaire and adopting discourse analysis to formulate the results. It was concluded that the constitution of the work cooperative becomes viable, as it can provide the four competitive gains studied (access to solutions, learning and innovation, risk and cost reduction, and social relations). In addition to the results presenting a positive projection of future economic gains with the installed cooperative, most producers are characterized as engaged and committed to the project. This study becomes relevant as it demonstrates that academic knowledge can transform a group of small individual farmers, providing possible alternatives for income generation and social development. market companies survival Therefore Santos Tracuateua PA methodology collection interviews semistructured semi structured viable access solutions innovation reduction relations. relations . relations) project farmers

Resumo Diante de um mercado econômico cada vez mais globalizado e concorrencial, a formação de economias solidárias e a prática de cooperação são oportunidades plausíveis para pequenas empresas se desenvolverem e manterem a competitividade e sobrevivência, tornando-se um caminho não somente para o desenvolvimento econômico, mas também humano e social. Sendo assim, esta pesquisa teve como objetivo estudar quais os ganhos competitivos podem ser proporcionados a pequenos produtores de farinha de mandioca da vila de Manoel dos Santos, zona rural do município de Tracuateua, PA, caso eles constituíssem uma cooperativa de trabalho. Foi estudado o perfil de cooperação entre os produtores e o ambiente econômico, caso a cooperação se concretize, caracterizando este trabalho como exploratório e qualitativo. Para a coleta dados, utilizou-se o pesquisador observador e o pesquisador participante para a realização de entrevistas, guiadas por um questionário semiestruturado e adotando a análise de discurso para formulação dos resultados. Concluiu-se que a constituição da cooperativa de trabalho torna-se viável porter a capacidade de proporcionar os quatro ganhos competitivos estudados (acesso a soluções; aprendizagem e inovação; redução de riscos; e custos e relações sociais). Além de os resultados apresentarem positiva projeção dos ganhos econômicos futuros com a cooperativa instalada, a maioria dos produtores se caracterizaram como engajados e comprometidos com o projeto. Este estudo torna-se relevante ao demonstrar que o conhecimento acadêmico pode transformar um grupo de pequenos agricultores individuais, fornecendo possíveis alternativas de geração de renda e desenvolvimento social. concorrencial sobrevivência tornandose tornando social assim Santos Tracuateua PA concretize qualitativo dados utilizouse utilizou entrevistas Concluiuse Concluiu tornase torna acesso soluções inovação riscos sociais. sociais . sociais) instalada projeto individuais