Abstract This research aims to identify the main factors that have been studied about the marketing of services and guest satisfaction in the hotel industry through a review of the literature during the period 2003 to 2023. The research path that was considered was of a qualitative order, since the first attempt was to discover and refine research questions until the main components around the study variables were identified using the database through the LENS platform. ORG, and the use of the VOSviewer tool to carry out bibliometric networks. Two clusters were identified that, through a bibliometric network directed towards the incidence of marketing in the hotel field with emphasis on the hospitality industry, the main study components were distinguished. It can be affirmed that, by effectively linking the advocacy component to human resources towards the organizational goals and objectives, as well as towards the adaptation of the prevailing organizational culture, people can be recruited, developed, encouraged, and retained to gain a competitive advantage; therefore, the success at a strategic and tactical level of a company immersed in the hotel industry.

Resumen Esta investigación tiene como objetivo identificar los principales factores que se han estudiado acerca de la mercadotecnia de servicios y la satisfacción del huésped en la hotelería a través de una revisión de la literatura durante el periodo 2003 a 2023. La ruta de investigación que se consideró fue de orden cualitativo, ya que, se trató primero de descubrir y refinar preguntas de investigación hasta identificar los principales componentes alrededor de las variables de estudio usando la base de datos a través de la plataforma LENS. ORG, y, el uso de la herramienta VOSviewer para realizar redes bibliométricas. Se identificaron dos clústeres que, a través una red bibliométrica dirigida hacia la incidencia de la mercadotecnia en el ámbito hotelero con énfasis en la industria de la hospitalidad se distinguieron los principales componentes de estudio. Se puede afirmar que, al vincular de forma efectiva el componente de incidencia a los recursos humanos hacia las metas y objetivos organizacionales, así también, como hacia la adaptación de la cultura organizacional prevaleciente, las personas pueden ser reclutados, desarrollados, alentados y retenidos para obtener una ventaja competitiva; por lo tanto, el éxito a nivel estratégico y táctico de una empresa inmersa en la industria hotelera.

Abstract This article explores the impact of the gastronomic boom on gentrification processes in Lima, Peru, during the last two decades. It is an ethnographic study conducted in 2012, 2014, and 2016 in the Santa Cruz housing development, which used to be a working-class neighborhood located in the Miraflores district. The central focus is the analysis of the personal narratives of change and belonging of residents, workers, and visitors, supported by photographic practice. In particular, it is based on the experience of Carlos, a young actor who after living several years in London returns to Peru to start a business and, taking advantage of competitive prices in Santa Cruz, opens a gourmet bakery in the neighborhood. Using the notion of “cosmopolitan imagination,” we show the different ways in which Carlos recontextualizes his experience in London in the specificity of La Mar, negotiating the limits, meanings and values of the places, people, and cultural practices that arise from inhabiting this space of change. Ultimately, Carlos’s bakery becomes a meeting point for linking or negotiating different strategies and experiences of belonging to the area, materializing power dynamics that emerge inside and outside the business, thus shaping the commodification of Santa Cruz.

Resumen En el presente artículo se explora el impacto del auge gastronómico en los procesos de gentrificación en Lima, Perú, durante las últimas dos décadas. Se trata de una investigación etnográfica realizada en 2012, 2014 y 2016 en la urbanización de Santa Cruz, que solía ser un barrio obrero ubicado en el distrito Miraflores. El enfoque central es el análisis de las narrativas personales de cambio y pertenencia de las personas residentes, trabajadoras y visitantes de la zona, apoyado en la práctica fotográfica. Se basa en la experiencia de Carlos, un joven actor que después de vivir varios años en Londres regresa al Perú para emprender y tomando ventaja de los precios competitivos en Santa Cruz, abre una panadería gourmet en el barrio. A partir de la idea de “imaginación cosmopolita”, se muestran las distintas formas en las que Carlos recontextualiza su experiencia en Londres en la especificidad de La Mar, negociando los límites, significados y valores de los lugares, personas y prácticas culturales que surgen al habitar este espacio de cambio. Finalmente, la panadería de Carlos se transforma en un punto de encuentro para vincular o negociar distintas estrategias y experiencias de pertenencia a la zona, materializando dinámicas de poder que emergen dentro y fuera del negocio, marcando así la mercantilización de Santa Cruz.

ABSTRACT This study examines the relationship between business adaptability and superior performance. The researchers used Exploratory Factor Analysis and Kruskal-Wallis statistics to analyze data from a survey of 227 companies associated with a University Center. The study found that the Triad Model of Dynamic Capabilities, which includes Sense, Seize, and Transform components, explained 78.38% of the variance in business adaptability. The findings confirm the importance of Sense, Seize, and Transform capabilities in sustaining competitive advantage, as demonstrated by the observed superior performance of the organizations. The paper's originality lies in identifying higher-order capabilities associated with business adaptability in organizations across different sectors.

RESUMEN Este estudio examina la relación entre la adaptabilidad empresarial y el rendimiento superior. Los investigadores utilizaron Análisis Factorial Exploratorio y estadísticas de Kruskal-Wallis para analizar datos de una encuesta de 227 empresas asociadas a un Centro Universitario. El estudio encontró que el modelo tríada de capacidades dinámicas, que incluye componentes Detección, Aprovechamiento y Transformación, explica el 78,38% de la variación en la adaptabilidad empresarial. Los hallazgos del estudio confirman la importancia de las capacidades de detección, aprovechamiento y transformación para mantener la ventaja competitiva, como lo demuestra el desempeño superior observado de las organizaciones. La originalidad del estudio radica en identificar capacidades de orden superior asociadas con la adaptabilidad empresarial en organizaciones de diferentes sectores.

Resumo O crescimento tecnológico nas últimas décadas transformou diversas áreas da sociedade e do Estado, incluindo a defesa, devido à sua natureza tecnológica. Isso levantou discussões sobre o «espaço cibernético», o «poder cibernético» e o «domínio cibernético». O ciberespaço influencia os domínios operacionais tradicionais, tornando crucial o conhecimento do espaço cibernético, tanto próprio quanto dos adversários, como vantagem competitiva em conflitos entre Estados. Isso é conhecido como «consciência situacional», concebida por Mica Endsley nos anos 1980, definida como a capacidade de perceber, compreender e prever atividades em um espaço e tempo específicos. Esse conceito se desdobra no âmbito cibernético, criando a consciência situacional cibernética, o conhecimento das ações no espaço cibernético. Este artigo explora o papel estratégico da consciência situacional cibernética, identificando teorias e modelos de consciência situacional e seus desdobramentos na estratégia militar.

Abstract The technological growth of the last decades has changed the way many sectors of society and the state carry out their respective activities. The defense sector is part of this framework due to its essentially technological nature. With these changes, discussions began about phenomena known as ‘cyberspace’, ‘cyber power’, and ‘cyber domain’. Because cyberspace permeates and can even influence the other operational domains (sea, land, air, and space), having the right knowledge of cyberspace - both one’s own and that of one’s adversaries - has become a competitive advantage in interstate conflicts. This knowledge is called situational awareness, a concept conceived in the 1980's by Mica Endsley, then Chief Scientist of the United States Air Force, and which can be defined as the ability to perceive and understand activities in a given time and space and to predict the future evolution of the situation. This concept can be unfolded in the cyber domain, giving rise to the so-called cyber situational awareness, which generally means the full knowledge of the actions occurring in the cyber space of interest. Thus, this article aims to elucidate the strategic role of cyber situational awareness, identifying the theories and models of its emerging concept and, subsequently, its developments in military strategy.

Resumen En un entorno competitivo en constante cambio, las empresas deben adaptarse y responder rápidamente a las fluctuaciones del entorno. En ese proceso, algunas empresas consiguen fortalecer su ventaja competitiva al balancear actividades de exploración y explotación. Con una metodología de estudio de caso, el objetivo de esta investigación fue entender cómo una empresa pasa de ser tradicional a ser ambidiestra y fortalece su ventaja competitiva operando en un entorno turbulento. Los hallazgos muestran que la empresa equilibra la exploración de nuevas oportunidades con la explotación de las existentes; además, promueve la sostenibilidad y forja alianzas estratégicas. Algunas lecciones clave para empresas en procesos de transformación incluyen la importancia de colaboraciones estratégicas y la reconexión con su propósito original para identificar nuevas oportunidades y ventajas competitivas. Clasificación JEL: M10; M14.

Abstract In an ever-changing competitive environment, companies must adapt and respond quickly to market fluctuations. In this process, some companies manage to strengthen their competitive advantage by balancing exploration and exploitation activities. Using case study methodology, this research aimed to understand how a traditional company becomes ambidextrous and strengthens its competitive advantage operating in a turbulent environment. The findings indicate that the company balances the exploration of new opportunities with the exploitation of existing ones, promoting sustainability and forging strategic alliances. Key lessons for companies in transformation processes include the importance of strategic collaborations and reconnecting with their original purpose to identify new opportunities and competitive advantages.

Resumo Em um ambiente competitivo em constante mudança, as empresas devem adaptar-se e responder rapidamente às flutuações do entorno. Nesse processo, algumas empresas conseguem fortalecer sua vantagem competitiva ao balancear atividades de análise e de exploração. Com uma metodologia de estudo de caso, o objetivo desta pesquisa foi entender como uma empresa passa de ser tradicional para ser ambidestra e fortalece sua vantagem competitiva operando em um ambiente turbulento. As descobertas mostram que a empresa equilibra a análise de novas oportunidades com a exploração das existentes; além disso, promove a sustentabilidade e forja alianças estratégicas. Algumas lições-chave para empresas em processos de transformação incluem a importância de colaborações estratégicas e a reconexão com seu propósito original para identificar novas oportunidades e vantagens competitivas.

Resumo El objetivo del estudio consiste en evaluar si los grupos hoteleros de Los Cabos, México efectúan estrategias de Creación de Valor compartido que inciden en la Agenda 2030 a través de la comunicación acciones en su página web corporativa. La metodología fue de enfoque cualitativo con alcance exploratorio y descriptivo; se diseñó un modelo de observación de las páginas web corporativas, con una muestra en cadena a seis grupos hoteleros que representan el 20% del sector en la región sudcaliforniana. Los principales resultados mostraron que los grupos hoteleros tienen acciones de creación de valor compartido (100%), que aportan a los ODS (100%), tiene fundaciones de apoyo para la comunidad (100%), solamente el 33% tiene una articulación directa en plan estratégico para la competitividad, y el 83% comunica acciones sociales y de sostenibilidad. Se determinaron estrategias definidas en los tres ejes de la creación de valor compartido: preconcebir los productos y mercados, redefinir la productividad en la cadena de valor, y permitir el desarrollo de clústeres locales. La Asociación de Hoteles tiene un papel clave como clúster en la coordinación de esfuerzos conjuntos para el bienestar de los visitantes y comunidad residente. Las acciones presentan una conexión de ventaja competitiva y aborda aportaciones para los siete problemas sociales en el contexto local, que son transversales a los 17 ODS, sin embargo, tienen el área de oportunidad de que no miden los avances. En conclusión, la guía de observación permitió llevar acabo un análisis sistemático de la comunicación de acciones por parte de los grupos hoteleros, facilitó la detección de buenas prácticas y áreas de oportunidad.

Abstract The objective of the study is to assess whether hotel groups in Los Cabos, Mexico carry out strategies for Creating Shared Value that impact the 2030 Agenda through communication actions on their corporate website. The methodology was qualitative in approach with an exploratory and descriptive scope; an observation model of corporate web pages was designed, with a chain sample of six hotel groups representing 20% of the sector in the Southern Californian region. The main results showed that the hotel groups have actions to create shared value (100%), that they contribute to the SDGs (100%), have community support foundations (100%), only 33% have a direct articulation in a strategic plan for competitiveness, and 83% communicate social and sustainability actions. Strategies defined in the three axes of shared value creation were determined: preconceive products and markets, redefine productivity in the value chain, and enable the development of local clusters. The Hotel Association has a key role as a cluster in coordinating joint efforts for the well-being of visitors and the resident community. The actions present a competitive advantage connection and address contributions to the seven social problems in the local context, which are transversal to the 17 SDGs, however, they have the area of opportunity that they do not measure progress. In conclusion, the observation guide allowed for a systematic analysis of the communication of actions by the hotel groups, facilitating the detection of good practices and areas of opportunity.

ABSTRACT: This paper identified the intangible aspects (IA) that generate impacts in companies of the agricultural sector in the different stages of the companies life cycle. This paper is based on a systematic review methodology to identify intangibles in the agricultural sector. Studies on the life cycle of companies were analyzed to classify the impact of intangible aspects according to the reality of companies. Identify the intangible aspects that impact the agricultural sector through a review of the scientific literature. How intangible aspects affect each stage of the life cycle of companies in the sector shows that they have a different impact depending on the period in which the company is located. Although, much of the previous literature has suggested that intangible aspects have positive effects on a variety of performance variables, there are no scientific studies that specifically address the importance of these intangible aspects in the life cycle of companies in the agricultural sector. ABSTRACT IA (IA located Although variables

RESUMO: O objetivo deste trabalho é identificar os aspectos intangíveis (AI) que geram impactos nas empresas do sector agrícola nas diferentes fases do ciclo de vida das empresas. Para isso, utilizamos a metodologia de revisão sistemática para identificar os intangíveis no setor agrícola. Foram analisados estudos sobre o ciclo de vida das empresas para classificar o impacto dos aspectos intangíveis de acordo com a realidade das empresas. A forma como os aspectos intangíveis afetam cada fase do ciclo de vida das empresas do setor mostra que estes apresentam um impacto diferente consoante o período em que a empresa se encontra. Embora grande parte da literatura anterior tenha sugerido que os aspectos intangíveis têm efeitos positivos em diferentes variáveis de desempenho, não existem estudos científicos que abordem especificamente a importância destes aspectos intangíveis no ciclo de vida das empresas do setor agrícola. RESUMO AI (AI isso encontra desempenho

Resumen El objetivo de este artículo es ver si la sostenibilidad corporativa, utilizando la ESG en el actual sistema capitalista neoliberal, puede contribuir a prácticas verdaderamente sostenibles y a un consumo sostenible. Para lograrlo, se explica el trípode de la sostenibilidad y su influencia en el sector empresarial a través del Triple Bottom Line y la ESG. Se analiza el vigente sistema capitalista neoliberal y la consiguiente crisis civilizatoria. Por fin, se trata de ver si el consumo sostenible, promovido por el sector empresarial a través de la ESG, puede ser una alternativa a la crisis civilizatoria emergente del sistema capitalista neoliberal. Se utiliza el método inductivo, empleando las técnicas de referencia, categoría, conceptos operativos e investigación bibliográfica. Se entiende que la sostenibilidad crea ventajas competitivas, mejora la reputación de la empresa y fortalece las relaciones con los grupos de interés, pero, por otro lado, no se puede ignorar que en ocasiones el mercado puede aprovechar situaciones de cuidado ambiental para simplemente potenciar aún más sus ansias capitalistas. La sostenibilidad empresarial, a través de la ESG, es una forma importante de ayudar a mitigar los impactos ambientales perjudiciales para la supervivencia de la humanidad, contribuyendo a la promoción del consumo sostenible. corporativa sostenible lograrlo fin inductivo referencia categoría bibliográfica competitivas interés pero lado capitalistas humanidad

Abstract This article aims to verify whether corporate sustainability, using the ESG (Environmental, Social, and Governance) framework, within the current neoliberal capitalist system, can contribute to truly sustainable practices and sustainable consumption. To this end, the tripod of sustainability and its influence on the corporate sector are explained according to the Triple Bottom Line and ESG. The current neoliberal capitalist system and the resulting civilizational crisis are analyzed. Finally, we seek to verify whether sustainable consumption, driven by the corporate sector through ESG, can be an alternative to the civilizational crisis emerging from the neoliberal capitalist system. The inductive method is used, using the techniques of referent, category, operational concepts, and bibliographical research. It is understood that sustainability creates competitive advantages, improves the company’s reputation, and strengthens relationships with stakeholders, but, on the other hand, it cannot be ignored that, sometimes, the market can take advantage of environmental care situations simply to increasingly boost its capitalist opportunities. Corporate sustainability, with ESG, is an important way to contribute to mitigating harmful environmental impacts for the survival of humanity, contributing to sustainable consumption. Environmental, Environmental (Environmental Social Governance framework consumption end analyzed Finally used referent category concepts research advantages companys company s reputation stakeholders but hand sometimes opportunities humanity

Resumo Este artigo tem como objetivo verificar se a sustentabilidade corporativa, utilizando-se da ESG, no sistema capitalista neoliberal vigente, pode contribuir para práticas realmente sustentáveis e para um consumo sustentável. Para isso, explana-se acerca do tripé da sustentabilidade e sua influência no setor corporativo, por meio do Triple Bottom Line e da ESG. Analisa-se o sistema capitalista neoliberal vigente e a crise civilizatória dele decorrente. Por fim, busca-se verificar se o consumo sustentável, impulsionado pelo setor corporativo por meio da ESG, pode ser uma alternativa à crise civilizatória emergente do sistema capitalista neoliberal. Utiliza-se o método indutivo, sendo acionadas as técnicas do referente, da categoria, dos conceitos operacionais e da pesquisa bibliográfica. Entende-se que a sustentabilidade cria vantagens competitivas, melhora a reputação da empresa e fortalece os relacionamentos com interessados, mas, por outro lado, não se pode ignorar que, por vezes, o mercado pode se aproveitar das situações de cuidado ambiental para apenas impulsionar cada vez mais seus ensejos capitalistas. A sustentabilidade corporativa, por meio da ESG, é uma forma importante de contribuir para mitigar os impactos ambientais nocivos para a sobrevivência da humanidade, contribuindo na promoção do consumo sustentável. corporativa utilizandose utilizando ESG sustentável isso explanase explana Analisase Analisa decorrente fim buscase busca Utilizase Utiliza indutivo referente categoria bibliográfica Entendese Entende competitivas interessados mas lado vezes capitalistas humanidade

ABSTRACT India and Indonesia propose a bilateral cooperation to develop and operate telemetry, tracking, and control (TCC) ground stations to support satellite missions on geostationary orbits with the use of Geostationary Satellite Launch Vehicle (GSLV) since 1997, in order to master and commercialize space technology. This cooperation needs to be assessed in order to identify how it will affect Indonesia and India and to establish an improvement strategy for improved business and ways to integrate. The objectives of this paper are to (i) evaluate the benefits and cost of this cooperation, (ii) map the business model of the telemetry, tracking and command ground station in Biak, and (iii) design a new strategy to get competitiveness. Descriptive analysis with canvas mapping and transaction cost perspective is the approach utilized. The article’s results highlight that (i) Indonesia and India have mutual benefits from tangible and intangible side, (ii) Indonesia has a competitive advantage due to its geographic location and commercialization of Biak Ground Station, so its potential to Telemetry, Tracking, and Command (TT&C) commercial businesses in the future, not only to domestic, but also international market, and (iii) Indonesia needs collaborate with commercial entities and making optimum diplomation with G2B schema to get beneficially among parties to maximize TT&C infrastructure in Biak Island. telemetry TCC (TCC GSLV (GSLV 1997 technology integrate i (i ii (ii iii (iii competitiveness utilized articles article s side Station Telemetry Tracking TTC TT C (TT&C future domestic market GB G B Island 199 19 1

Resumen: El objetivo del artículo fue investigar los beneficios de la hospitalidad en el segmento de viajes de incentivo y presenta el resultado de una investigación empírica, exploratoria y explicativa por el método mixto con base en los conceptos Emic-Etic-Emic. Debido al tamaño y a la profundidad del estudio principal, el foco de este artículo estaba en los hallazgos de la fase final Emic de la investigación de campo, a partir de los espacios observados en los resultados de las fases anteriores Emic y Etic. Fue realizada una investigación cualitativa por el método de estudio de casos múltiples por medio de la observación participante en tres viajes, siendo el problema de la investigación comprender la importancia de la hospitalidad entre stakeholders envueltos en viajes de incentivo para alcanzar un diferencial competitivo en el sector. Los principales resultados fueron que la hospitalidad es importante al crear fuertes lazos comerciales y ventajas competitivas, los componentes del experienscape son fundamentales en los viajes y la posibilidad de alcanzar la meta-hospitalidad durante los incentivos. Para futuros estudios, se considera realizar otros tipos de investigaciones con más respondentes y dar continuidad al análisis de las ventajas de la hospitalidad en viajes de incentivo, considerando la manifestación de otros stakeholders envueltos en este segmento. Resumen empírica EmicEticEmic. EmicEticEmic Etic Emic. Emic-Etic-Emic principal campo sector competitivas metahospitalidad meta incentivos estudios

Abstract: The goal of the research was to investigate the benefits of hospitality in the incentive travel segment and it presents the results of an empirical, exploratory and explanatory research by the mixed method based on Emic-Etic-Emic concepts. Due to the size and depth of the main study, the focus of this article was on the findings of the final Emic phase of the field research, based on the gaps observed in the results of the previous Emic and Etic phases. Qualitative research was carried out using the multiple case study method through participant observation in three trips, understanding the importance of hospitality among stakeholders involved in incentive travels to achieve a competitive advantage in the sector. The main results were that hospitality is important when creating strong business ties and competitive advantages, experienscape components are fundamental in travel and the possibility of achieving meta-hospitality during incentives. For future studies, it is considered to conduct other types of research with more respondents and continue the analysis of the advantages of hospitality in incentive travel, considering the manifestation of other stakeholders involved in this segment. Abstract empirical EmicEticEmic concepts phases trips sector metahospitality meta incentives studies

Resumo: O objetivo do artigo foi investigar os benefícios da hospitalidade no segmento de viagens de incentivo e apresenta o resultado de uma pesquisa empírica, exploratória e explicativa pelo método misto com base nos conceitos Emic-Etic-Emic. Devido ao tamanho e à profundidade do estudo principal, o foco deste artigo foi nos achados da fase final Emic da pesquisa de campo, a partir das lacunas observadas nos resultados das fases anteriores Emic e Etic. Foi feita uma pesquisa qualitativa pelo método de estudo de casos múltiplos por meio da observação participante em três viagens, sendo o problema da pesquisa compreender a importância da hospitalidade entre stakeholders envolvidos em viagens de incentivo para alcançar um diferencial competitivo no setor. Os principais resultados foram que a hospitalidade é importante ao criar fortes laços comerciais e vantagens competitivas, os componentes do experienscape são fundamentais nas viagens e a possibilidade de alcançar a meta-hospitalidade durante os incentivos. Para futuros estudos, considera-se realizar outros tipos de pesquisa com mais respondentes e dar continuidade à análise das vantagens da hospitalidade em viagens de incentivo, considerando a manifestação de outros stakeholders envolvidos nesse segmento. Resumo empírica EmicEticEmic. EmicEticEmic Etic Emic. Emic-Etic-Emic principal campo setor competitivas metahospitalidade meta incentivos estudos considerase considera se

Resumen Este artículo analiza las prácticas de green marketing en el campo del turismo y la hospitalidad y tiene como objetivo discutir la presencia, la eficacia y los resultados derivados de estas prácticas en tres balnearios en la costa del Estado de Santa Catarina. Para el desarrollo de la investigación cualitativa exploratoria-descriptiva, se adoptó el método de estudio de casos múltiples, con cinco entrevistas en profundidad apoyadas en documentación como instrumentos de recolección de datos. Para el análisis de los casos, la técnica de proposiciones teóricas y análisis cruzado (Yin, 2015) apoyó la discusión de los resultados. El escenario observado permitió identificar la ocurrencia de ventaja competitiva a través de prácticas de green marketing y propuestas de valor verdes presentes en el posicionamiento de las organizaciones investigadas, indicando la alineación entre su aplicación y el comportamiento del consumidor en turismo. A pesar de ello, se identificó que la marca verde y el uso de etiquetas y certificaciones en las actividades de comunicación y posicionamiento no son considerados activos estratégicos capaces de influir en las decisiones de consumo. Así, este artículo se propone estimular a los investigadores e instigar a los gestores sobre la presencia del green marketing en las decisiones de marketing de los medios de alojamiento. Catarina exploratoriadescriptiva, exploratoriadescriptiva exploratoria descriptiva, descriptiva exploratoria-descriptiva múltiples datos Yin, Yin (Yin 2015 investigadas ello consumo Así alojamiento 201 20 2

Abstract This paper discusses green marketing practices in the field of tourism and hospitality and aims to discuss the presence, effectiveness and results arising from these practices in three resorts on the coast of the State of Santa Catarina. For the development of the exploratory-descriptive qualitative research, the multiple case study method was adopted, with five in-depth interviews supported by documentation as data collection instruments. For the analysis of the cases, the technique of theoretical propositions and cross-analysis (Yin, 2015) supported the discussion of the results. The observed scenario allowed identifying the occurrence of competitive advantage through green marketing practices and green value propositions present in the positioning of the investigated organizations, indicating alignment between its application and consumer behavior in tourism. Despite this, it was verified that the green brand and the use of labels and certifications in communication materials are not considered strategic assets capable of influencing consumption decisions. Thus, this article proposes to stimulate researchers and instigate managers about the presence of green marketing in the market decisions among means of accommodation. Catarina exploratorydescriptive exploratory descriptive research adopted indepth depth instruments cases crossanalysis cross Yin, Yin (Yin 2015 organizations Thus accommodation 201 20 2

Resumo Este artigo discorre sobre práticas de green marketing no âmbito do turismo e hospitalidade e tem como objetivo discutir a presença, a efetivação e os resultados advindos dessas práticas em três resorts do litoral do Estado de Santa Catarina. Para o desenvolvimento da pesquisa qualitativa exploratória-descritiva, foi adotado o método de estudo de casos múltiplos contando com cinco entrevistas em profundidade apoiadas por documentação como instrumentos de coleta de dados. Para análise dos casos, a técnica de proposições teóricas e análises cruzadas (Yin, 2015) embasou a discussão dos resultados. O cenário observado permitiu identificar a ocorrência de vantagem competitiva para as organizações investigadas por meio de práticas de green marketing e proposições de valor verde presentes em seus posicionamentos, indicando alinhamento entre sua aplicação e o comportamento do consumidor no turismo. Apesar disso, observou-se que a marca verde e a utilização de selos e certificações na comunicação de marketing não podem ser considerados ativos estratégicos capazes de influenciar decisões de consumo. Assim, o presente artigo propõe estimular pesquisadores e instigar gestores sobre a presença do green marketing em decisões mercadológicas de meios de hospedagem. Catarina exploratóriadescritiva, exploratóriadescritiva exploratória descritiva, descritiva exploratória-descritiva dados Yin, Yin (Yin 2015 posicionamentos disso observouse observou se consumo Assim hospedagem 201 20 2

Abstract Purpose The purpose of this study is to examine how reputational capital (RC) can be affected by the pillars of Conscious Capitalism as operationalized in conscious business practices (CBPs). Specifically, the practices were measured against four key tenets: higher purpose, stakeholder integration, conscious leadership, and conscious culture. Theoretical framework RC, from the perspective of the resource-based view (RBV) theory, is considered a scarce and valuable resource that allows companies to achieve a competitive advantage. Specifically, businesses that stand out for their commitment to ethical and conscious business practices leverage their RC to gain legitimacy, credibility, and access to resources. Design/methodology/approach This study adopted a post-positivist paradigm with a quantitative approach. Data were collected from small and medium-sized enterprises (SMEs) located in the western region of Mexico using an online survey. Using structural equation modeling, 115 valid responses were analyzed to test hypotheses derived from the proposed theoretical model. Findings The RC of SMEs can be developed by declaring and operating according to a higher purpose and conscious culture. In this sample, stakeholder integration and conscious leadership did not directly impact RC. Practical & social implications of research Findings contribute to increasing awareness of the impact of implementing conscious business practices as a means of building reputational capital. Originality/value This study contributes to the literature on RC by exploring its development in SMEs in emerging economies. From a managerial perspective, it highlights the potential for SMEs to gain a competitive advantage by adopting CBPs and enhancing their RC. Keywords Reputational capital, conscious business practices, Mexican SMEs, Conscious Capitalism. (RC CBPs. . (CBPs) Specifically tenets culture resourcebased based RBV (RBV theory legitimacy credibility resources Designmethodologyapproach Design methodology approach postpositivist post positivist mediumsized medium sized (SMEs survey modeling 11 model sample Originalityvalue Originality value economies (CBPs 1

Abstract Objective: To analyze the scope and importance of the value chain applied to gastronomic microbusinesses in the Estado de México to identify the elements that lead to a competitive advantage. Methodology: Exploratory, ethnographic and analytical, derived from field work on site and a workshop seminar. Results: The relevance and usefulness of the model applied to small businesses in the service sector was verified. Aspects of shared value and differentiation were identified. Limitations: due to the qualitative nature of the research, the analyzed ventures are unique, so the results are not generalizable. Conclusions: The model is relevant and has a positive impact on this type of business due to the use of regional gastronomic heritage as an element of differentiation compared to the rest of the current offer, such as ultra-processed food. Contextualized indicators are required for the efficient management of these ecosystems. Shared value gives evidence of the decisions’ importance to make resources efficient and ensure permanence in the markets.

Resumen Objetivo: analizar los alcances y la importancia de la cadena de valor aplicada a los micronegocios gastronómicos en el Estado de México para saber cuáles son los elementos que dan ventaja competitiva. Metodología: exploratoria, etnográfica y analítica, derivada del trabajo de campo in situ y de un seminario taller. Resultados: se comprobó la pertinencia y la utilidad del modelo aplicado a pequeños emprendimientos del sector de servicios. Se observaron valores compartidos y diferencias. Limitaciones: debido al carácter cualitativo del trabajo, los emprendimientos que se analizaron son singulares, por lo que los resultados no son generalizables. Conclusiones: el modelo es pertinente y de incidencia positiva en este tipo de negocios, debido al aprovechamiento del patrimonio gastronómico regional como elemento diferenciador del resto de la oferta actual, como la comida ultraprocesada. Se requieren indicadores contextualizados para la gestión eficiente de esos ecosistemas. El valor compartido demuestra la importancia de las decisiones para hacer eficientes los recursos y asegurar la permanencia en los mercados.

ORIENTATION: The rapid competition among companies puts pressure on managers to maintain their business's competitive advantage. However, because of the massive competition and economic downturn during and after the coronavirus disease 2019 (COVID-19) pandemic, financial scandals occurred at a much higher rate than in the past. This phenomenon has caused organisational leaders to shift their focus from material concerns to ethical leadership contexts in the workplace. It has a strong correlation with employee attitudes RESEARCH PURPOSE: This research examined the effects of ethical leadership on work engagement and knowledge sharing, which influence job performance and commitment among employees to the organisations MOTIVATION FOR THE STUDY: Investigating the relationship between ethical leadership, work engagement, and knowledge sharing among employees in Indonesia can provide insight on strategies to enhance employees' job performance and commitment to the organisation. It plays an important role in significantly obtaining organisational outcomes and goals MAIN FINDINGS: A survey was conducted with 670 Indonesian government employees, and structural equation modelling (SEM) was used to validate the research framework. The results showed that ethical leadership significantly affects employees' work engagement and knowledge-sharing, which further enhances employees' job performance and commitment to organisations. Furthermore, the mediator variables partially mediate the relationship between ethical leadership and outcome variables (e.g., employees' job performance and organisational commitment PRACTICAL/MANAGERIAL IMPLICATIONS: The leaders of public organisations should address moral and rational concerns to improve service quality in society. Additionally, it should be centred on purifying employees' and organisation leaders' ethical concerns and communication patterns to promote society's service quality CONTRIBUTION: The research outcomes provide insight into the fact that leadership style plays an important role in employees' attitudes and commitment. Hence, the organisation leaders should apply it to enhance employees' commitment to organisations and performance

ORIENTATION: Today, industries and academic institutions across different continents, including those in South Africa, compete for the same talent, which presents the most valuable asset of an organisation. The surge in talent rivalry means that employers need to adopt strategies to distinguish themselves from their rivals. RESEARCH PURPOSE: The aim of this study was to develop a conceptual model to better understand how talent management (TM) creates value for higher education institutions. MOTIVATION FOR THE STUDY: Talent management research is primarily built around an exclusive approach to TM, yet how it works in practice and is implemented, conceived and developed in higher education, remains unclear. Hence, this study is needed to understand how integrated TM fosters competitive advantage in higher education institutions. RESEARCH APPROACH/DESIGN AND METHOD: A quantitative research method was, by means of a questionnaire. Primary data were collected from 265 academics across three universities in South Africa. The data were analysed using the Statistical Package for the Social Sciences and Analysis of Moment Structures. MAIN FINDINGS: The results revealed that integrated TM practices (i.e. talent attraction, development and retention) positively contributed to sustainable competitive advantage of higher education institutions. PRACTICAL/MANAGERIAL IMPLICATIONS: The study provides a better understanding of the role of integrated TM in improving competitive advantage. Also, the study will help shape the policy-making process on TM in higher education institutions. CONTRIBUTION/VALUE-ADD: This study adds value to TM literature by designing a conceptual model for higher education institutions to achieve sustainable competitive advantage.