ABSTRACT Objective: To describe how smartphone applications can contribute to the management of epilepsy in children and adolescents. Data source: This is an integrative review conducted on the Medline, PubMed, and SciELO databases, based on the descriptors “epilepsy” and “smartphone.” Original studies published between 2017–2023 in Portuguese or English that addressed the research question were included. Theses and dissertations, duplicate studies, literature reviews, and studies that did not answer the research question were excluded. Data synthesis: A total of 178 studies were located, of which six were selected for this review. The sample included 731 participants (631 children and adolescents with epilepsy and 100 caregivers). The applications allow for the collection of seizure frequency; timing and type of crisis; reminders for medication administration; and information about sleep quality. They can store these data for healthcare professionals, caregivers, and users to monitor the progress of the condition. Conclusions: The use of applications in managing seizures in children and adolescents with epilepsy shows promising results by promoting continuous and personalized monitoring. Further studies are needed to optimize beneficial outcomes and overcome challenges. Objective source Medline PubMed databases “epilepsy smartphone. “smartphone. 20172023 2017 2023 2017–202 dissertations reviews excluded synthesis 17 located 73 631 (63 10 caregivers. caregivers . caregivers) frequency crisis administration quality professionals condition Conclusions monitoring challenges “smartphone 2017202 201 202 2017–20 1 7 63 (6 201720 20 2017–2 6 ( 20172 2 2017–

RESUMO Objetivo: Descrever como aplicativos de smartphone podem contribuir para o gerenciamento de quadros de epilepsia em crianças e adolescentes. Fontes de dados: Trata-se de uma revisão integrativa realizada nas bases de dados Medline; PubMed e SciELO, com base nos descritores “epilepsy” e “smartphone”. Foram incluídos estudos originais publicados entre 2017–2023 em português ou inglês que respondessem à pergunta de investigação. Teses e dissertações, estudos duplicados, revisões de literatura e estudos que não responderam à questão de pesquisa foram excluídos. Síntese dos dados: Foram localizados 178 estudos, dos quais seis foram selecionados para compor esta revisão. A amostra incluiu 731 participantes (631 infantojuvenis com epilepsia e 100 cuidadores). Os aplicativos permitem a coleta da frequência de convulsões; momento e o tipo de crise; lembretes para a administração de medicamentos; e informações sobre a qualidade do sono, sendo capazes de armazenar esses dados para profissionais da saúde, cuidadores e usuários acompanharem a evolução do quadro. Conclusões: O uso de aplicativos no manejo das convulsões de crianças e adolescentes com epilepsia apresenta resultados promissores ao promoverem um monitoramento contínuo e personalizado. Novos estudos são necessários para otimizar os resultados benéficos e superar desafios. Objetivo Tratase Trata se Medline SciELO epilepsy “epilepsy smartphone. . “smartphone” 20172023 2017 2023 2017–202 investigação dissertações duplicados excluídos 17 73 631 (63 10 cuidadores. cuidadores) crise medicamentos sono saúde quadro Conclusões personalizado desafios “smartphone 2017202 201 202 2017–20 1 7 63 (6 201720 20 2017–2 6 ( 20172 2 2017–

Abstract The influence of occupant behaviour in buildings is widely discussed as one of the causes for the gap between energy use estimated via computer simulation and during building operation. Knowing the main drivers for adjustments in building systems is essential to guide the development of mathematical models for such behaviours. The aim of this study is to evaluate the main motivating agents for adjusting windows, luminaires, and air-conditioning in offices. Two offices were monitored using sensors that collected data from the internal environment and user interaction with such systems. Rainfall and external and internal air temperatures were considered influential for the interaction with window systems. The increase in internal and external temperatures had even more influence on interactions with air-conditioners. The main conclusions were: there is influence of the layout of the offices in the sharing and control of windows and efficiency of passive strategies, such as the use of natural and cross ventilation; and there is an influence of the increase in internal temperature compared to external temperature in the predictability of opening windows and turning air-conditioning devices on. operation behaviours luminaires airconditioning conditioning airconditioners. airconditioners conditioners. conditioners air-conditioners strategies ventilation

Resumo Ainfluência do comportamento dos usuários em edificações é amplamente discutida como uma das causas para discrepâncias entre consumos energéticos esperados, durante a fase de projeto, e consumos durante a operação. Conhecer os principais motivadores para ajustes nos sistemas de edificações é imprescindível para aprimorar a modelagem desses comportamentos. O objetivo deste estudo é avaliar os principais agentes motivadores para o ajuste das janelas, luminárias e aparelhos de ar-condicionado em escritórios. Dois escritórios foram monitorados por meio de sensores que coletaram dados de qualidade do ambiente interno e comportamento de usuário. Foram consideradas influentes para a interação com sistemas de janelas a pluviometria e as temperaturas do ar externo e interno. O aumento das temperaturas interna e externa apresentou ainda mais influência na interaçãocom aparelhos de ar-condicionado. Duas foram as principais conclusões: há influência do layout dos escritórios no compartilhamento e controle das janelas e eficiência de estratégias passivas, como o uso de ventilação natural e cruzada; e há influência do aumento da temperatura interna em comparação à externa na previsibilidade de abertura de janelas e acionamento de aparelhos de ar-condicionado. esperados projeto operação comportamentos arcondicionado condicionado usuário arcondicionado. condicionado. conclusões passivas cruzada

Abstract The way residents occupy and operate houses influences the energy consumption. The objective of this paper is to findpatterns of occupant behaviour in actual data for thermal performance simulation.Data on occupancy of rooms and operation of doors and windows were obtained through a database created by means of application of questionnaires in low-income houses located in Florianópolis, southern Brazil. The reference profiles were obtained using cluster analysis, hierarchical and non-hierarchical techniques combined. Such profiles were submitted to computer simulations. The results showed significant variability within the clusters regarding the occupancy and operation of doors and windows. It was possible to verify the impact that different profiles have on the performance of the house, either due to occupancy or heat losses and gains from air changes through doors and windows. The combination of these effects resulted in some profiles that were highly vulnerable to external temperature conditions, while others were able to maintain the internal temperatures more constant. It was possible to verify that the use of reference profiles based on actual data lead to more reliable performance indicators. consumption simulationData simulation Data lowincome low income Florianópolis Brazil analysis nonhierarchical non combined simulations house conditions constant indicators

Resumo A forma como os moradores ocupam e operam as casas influencia o consumo de energia. O objetivo deste trabalho é encontrar padrões de comportamento dos moradores em dados reais para fins de simulação do desempenho térmico. Dados sobre ocupação de cômodos e funcionamento de portas e janelas foram obtidos por meio de um banco de dados criado por meio da aplicação de questionários em habitações de interesse social localizadas em Florianópolis. Os perfis de referência foram obtidos por meio de análise de agrupamento, com técnicas hierárquicas e não hierárquicas combinadas. Tais perfis foram submetidos a simulações computacionais. Os resultados mostraram variabilidade significativa entre os grupos quanto à ocupação e operação de portas e janelas. Foi possível verificar o impacto que diferentes perfis têm no desempenho da casa, seja pela ocupação ou pelas perdas de calor e ganhos com as trocas de ar através de portas e janelas. A combinação desses efeitos resultou em alguns perfis altamente vulneráveis às condições de temperatura externa, enquanto outros foram capazes de manter as temperaturas internas mais constantes. Foi possível verificar que a utilização de perfis de referência baseados em dados reais leva a indicadores de desempenho mais confiáveis. energia térmico Florianópolis agrupamento combinadas computacionais casa externa constantes confiáveis

Abstract: The use of e-commerce to enhance consumer relationships is becoming increasingly important in the information society. The constant development of technologies allows existing platforms to benefit from their characteristics; however, these advancements also bring various legal issues that must be addressed to protect users' interests and rights. Blockchain technology is revolutionizing B2C electronic relations due to its transnational nature, decentralization, guarantee of trust, immutability, and one of its most distinctive functionalities: smart contracts. These agreements are characterized by their automation and self-execution, features that can conflict with existing consumer and user legislation. Additionally, the opportunities provided by Blockchain, such as allowing users to act anonymously, may contradict regulations concerning the determination of international judicial jurisdiction and the applicable law for B2C consumer legal relationships. This work aims to analyze the applicability of smart contracts in e-commerce, particularly for B2C companies, and to study the potential issues they pose for current regulations, in order to determine whether these regulations need to be adapted for these technologies

Resumen: El uso del comercio electrónico para celebrar relaciones de consumo cada vez toma más protagonismo en la sociedad de la información. El constante desarrollo de las tecnologías hace que las plataformas existentes puedan beneficiarse de sus características; sin embargo, también traen consigo diferentes cuestiones jurídicas que deben mitigarse a fin de proteger los intereses y derechos de los usuarios. La tecnología blockchain es una de las tecnologías que viene a revolucionar el ámbito de las relaciones electrónicas B2C gracias a su carácter transnacional, descentralización, garantía de confianza, inmutabilidad y a una de sus funcionalidades más características: los smart contracts. Este tipo de acuerdos se distinguen por su automatización y autoejecución, caracteres que a priori pueden poner en riesgo la legislación existente sobre consumidores y usuarios. Asimismo, las oportunidades que brinda blockchain de cara a que los usuarios puedan actuar de forma irreconocible puede poner en jaque la normativa encargada de determinar la competencia judicial internacional y la ley aplicable a las relaciones jurídicas de consumo B2C. Este trabajo analiza la aplicabilidad de los smart contracts en el ámbito del comercio electrónico, en especial en el de empresas con consumidores (B2C) y estudiar los posibles inconvenientes que generan sobre la normativa existente a fin de analizar si es necesario adaptar la legislación a estas tecnologías

Resumo: A utilização do comércio eletrônico para efetivar relações de consumo assume cada vez mais um papel central na sociedade da informação. O constante desenvolvimento das tecnologias faz com que as plataformas existentes possam beneficiar-se das suas características, no entanto, também trazem consigo diversas questões jurídicas que devem ser mitigadas de forma a proteger os interesses e direitos dos usuários. A tecnologia blockchain é uma das tecnologias que veio revolucionar o campo das relações eletrônicas B2C graças ao seu carácter transnacional, descentralização, garantia de confiança, imutabilidade e uma das suas funcionalidades mais características, os smart contracts. Estes tipos de acordos distinguem-se pela sua automatização e auto-execução, características que, a priori, podem colocar em risco a legislação existente sobre consumidores e usuários. Da mesma forma, as oportunidades que o Blockchain oferece para que os usuários possam agir de forma irreconhecível podem colocar em xeque os regulamentos encarregados de determinar a competência judicial internacional e a lei aplicável às relações jurídicas de consumo B2C. O objetivo deste trabalho é analisar a aplicabilidade dos smart contracts no campo do comércio eletrônico, especialmente o de empresas com consumidores (B2C) e estudar os possíveis inconvenientes que eles geram sobre a regulamentação existente, a fim de analisar se é necessário adaptar a legislação a estas tecnologias

Resumen:El presente estudio analiza los principales factores que tienen influencia en el consumo de agua potable, así como los patrones de consumo horario del recurso hídrico en zonas residenciales de la parroquia El Rosario. Se aplicó un estudio de caracterización urbanística por medio de fichas técnicas y análisis estadístico que denotan 3 estratificaciones en el sector (B, C y D). Se aplicaron encuestas para conocer factores que inciden en el consumo de agua potable y se realizó el registro horario de lecturas de 219 medidores de agua durante 24 horas los 7 días de la semana. El consumo de agua potable registrado presenta incrementos que tienen dependencia a factores como el número de usuarios que disponen del servicio, tipo de residencia, unidades sanitarias en uso y otras características externas. Se obtuvieron curvas de consumo horarias para cada red de distribución y los coeficientes de variación de consumo horario máximos y mínimos. Los caudales máximos ocurren a las 13h00 con 94.76 l/h y a las 19h00 con 73.46 l/h, el coeficiente máximo de variación de consumo horario (Kh_max) es de 3.44, valor que sobrepasa lo establecido en la normativa nacional vigente CPE INEN 5 (1992); los valores de los coeficientes máximos de cada barrio se presentan mediante digitalización georreferenciada.

Abstract:This study analyzes the main factors that influence drinking water consumption, as well as the hourly water consumption patterns in residential areas of El Rosario parish. A study of urban characterization was applied by means of technical data sheets and statistical analysis that showed 3 stratifications in the sector (B, C and D). Surveys were conducted to determine the factors that affect drinking water consumption, and an hourly record was made of readings of 219 water meters 24 hours a day, 7 days a week. The consumption of drinking water recorded showed increases that depend on factors such as the number of users who have the service, type of residence, sanitary units in use and other external characteristics. Hourly consumption curves were obtained for each distribution network and the coefficients of variation of maximum and minimum hourly consumption. The maximum flows occur at 13h00 with 94.76 l/h and at 19h00 with 73.46 l/h, the maximum coefficient of variation of hourly consumption (Kh_max) is 3.44, a value that exceeds that established in the current national regulation CPE INEN 5 (1992); the values of the maximum coefficients of each neighborhood are presented through georeferenced digitalization.

Resumo: Introdução: No início de 2015, foi implementado o acordo de complementaridade público-privado entre os dois principais prestadores do Departamento de San José Uruguai: AMSJ e ASSE San José, formando assim a Unidade Departamental de Medicina Paliativa de San José (UDMP). O principal objetivo do acordo é garantir cuidados paliativos a todos os usuários dos prestadores envolvidos, com os princípios fundamentais de qualidade, equidade e acessibilidade, seguindo as diretrizes do Plano Nacional de Cuidados Paliativos do Ministério de Saúde Pública do Uruguai. El objetivo es descrever e analisar a experiência de implementação do primeiro modelo de complementação público-privada em Cuidados Paliativos (CP) do país. Metodologia: Estudo descritivo, analítico, retrospectivo que inclui dados dos primeiros sete anos de vigência do convênio. Resultados: O acordo de complementação público-privada no Departamento de San José permitiu a criação de uma equipe interdisciplinar que atendeu continuamente 1.422 pacientes de áreas urbanas e rurais, com diversas patologias. A cobertura departamental do CP aumentou significativamente, de 24% em 2014 para 57% em 2021. Estes resultados foram alcançados através da implementação de um modelo de cuidados paliativos que garante a continuidade dos cuidados no internamento, no consultório e no domicílio, o que permitiu respeitar a autonomia do doente, atingindo a morte de 67% dos doentes no domicílio. A satisfação dos usuários e familiares com a assistência prestada foi avaliada como muito boa. Conclusões: O convênio de complementação revelou-se uma ferramenta eficiente para promover o acesso à CP, evitando a sobreposição de equipes na atenção domiciliar em todo o departamento de San José.

Abstract: Introduction: At the beginning of 2015, the public-private complementarity agreement was implemented between the two main providers of the Department of San José Uruguay: AMSJ and ASSE San José, thus forming the Departmental Unit of Palliative Medicine of San José (UDMP). The main objective of the agreement is to ensure palliative care to all users of the providers involved, with the fundamental principles of quality, equity and accessibility, following the guidelines of the National Palliative Care Plan of the Ministry of Public Health of Uruguay. The objective is describe and analyze the experience of implementing the country's first public-private complementation model in Palliative Care (PC). Methodology: Descriptive, analytical, retrospective study that includes data from the first seven years of operation of the agreement. Results: The public-private complementation agreement in the Department of San José allowed the creation of an interdisciplinary team that continuously assisted 1,422 patients from urban and rural areas, with various pathologies. Departmental CP coverage increased significantly, from 24% in 2014 to 57% in 2021. These results were achieved by implementing a palliative care model that ensures continuity of care in hospitalization, office and home, which allowed the patient's autonomy to be respected, achieving the death of 67% of patients at home. The satisfaction of users and family members with the assistance provided was evaluated as very good. Conclusions: The complementation agreement turned out to be an efficient tool to promote access to CP, avoiding the overlap of teams in home care throughout the department of San José.

Resumen: Introducción: En inicios del año 2015 se implementa el convenio de complementación público-privado entre los dos principales prestadores del Departamento de San José - Uruguay: AMSJ y ASSE San José, conformándose así la Unidad Departamental de Medicina Paliativa de San José (UDMP). El convenio tiene como principal objetivo asegurar la asistencia paliativa a todos los usuarios de los prestadores involucrados con los principios fundamentales de calidad, equidad y accesibilidad, siguiendo los lineamientos del Plan Nacional de Cuidados Paliativos del Ministerio de Salud Pública de Uruguay. El objetivo es describir y analizar la experiencia de la implementación del primer modelo de complementación público-privado del país en Cuidados Paliativos (CP). Metodología: Estudio descriptivo analítico, retrospectivo que incluye datos de los primeros siete años de funcionamiento del convenio. Resultados: El convenio de complementación público-privado en el Departamento de San José, permitió la creación de un equipo interdisciplinario que asistió en forma continua a 1422 pacientes provenientes de zonas urbanas y rurales, portadores de diversas patologías. La cobertura departamental de CP aumentó de forma significativa, pasando de 24 % en 2014 a 57% en 2021. Estos resultados se lograron implementando un modelo de asistencia paliativa que asegura la continuidad asistencial en internación, consultorio y domicilio, que permitió respetar la autonomía del paciente, logrando el fallecimiento de 67% de los pacientes en su hogar. La satisfacción de usuarios y familiares de la asistencia brindada fue evaluada como muy buena. Conclusiones: El convenio de complementación resultó ser una herramienta eficiente para favorecer el acceso a CP, evitando la superposición de equipos en la asistencia domiciliaria en todo el departamento de San José.

Abstract Currently, social media (SM) have evolved beyond their initial purpose, reshaping social and political interactions. This study explores the effect of SM on the circulation of political information in Portoviejo, Ecuador. It examines how SM affects the dissemination and reception of this type of content in the region. Specific objectives included identifying the most used SM platforms, evaluating the predominant political content formats, and measuring their impact on users' political opinions. To this end, a mixed-methodological approach was adopted, both cross-sectional and prospective, and an anonymous survey was conducted, whose results were validated using concordance coefficients and Cronbach's Alpha. The findings reveal a preference for platforms like Facebook, Instagram, TikTok, and YouTube, a diversity in types of multimedia content, exposure to varied political perspectives, and a notable influence on citizens' opinions and electoral decisions. Differences in online interaction levels and in the enrichment of political discourse were also detected, varying according to demographic and generational factors. These results provide a deeper understanding of the political environment in Portoviejo, offering crucial data for making informed political decisions and implementing effective strategies in the current digital context.

Resumen Actualmente, las redes sociales (RS) han evolucionado más allá de su propósito inicial, reconfigurando las interacciones sociales y políticas. Este estudio explora el efecto de las RS en la circulación de información política en Portoviejo, Ecuador. Se investiga cómo las RS afectan la difusión y recepción de este tipo de contenidos en la región. Los objetivos específicos incluyeron la identificación de las plataformas de RS más utilizadas, la evaluación de los formatos de contenido político predominantes y la medición de su impacto en las opiniones políticas de los usuarios. Para ello, se adoptó un enfoque metodológico mixto, tanto transversal como prospectivo, y se llevó a cabo una encuesta anónima cuyos resultados fueron validados mediante coeficientes de concordancia y el Alfa de Cronbach. Los resultados revelan una preferencia por plataformas como Facebook, Instagram, TikTok y YouTube, una diversidad en los tipos de contenidos multimedia, una exposición a variadas perspectivas políticas, y una notable influencia en las opiniones y decisiones electorales de los ciudadanos. También se detectaron diferencias en los niveles de interacción online y en el enriquecimiento del discurso político, variando según factores demográficos y generacionales. Estos resultados aportan una mayor comprensión del entorno político en Portoviejo, ofreciendo datos cruciales para la formulación de decisiones políticas informadas y la implementación de estrategias efectivas en el contexto digital actual.

Abstract: One of the most recent and important changes in power distribution systems is self-consumption, activity in which one or several users install equipment (typically solar panels) to generate their own electricity and, in some cases, inject surplus energy into the grid. These users require a bidirectional meter, which does not register the active energy of all the load, making difficult the assessment of its power factor. This paper presents a methodology to assess the power factor in users with power generation equipment for self-consumption. The methodology details the measurement equipment needed, the steps to calculate the load’s average power factor, and, for some cases, the penalization method. The results indicate that the proposed methodology isolates correctly the power generation effect from the power factor calculation, and this, in turn, avoids incorrect penalties.

Resumen: Uno de los cambios más recientes e importantes en las redes de distribución de energía eléctrica es el autoabastecimiento, actividad en la que uno o varios usuarios instalan equipos (usualmente panales fotovoltaicos e inversores) para generar su propia energía eléctrica, autoabastecerse y, en algunos casos, inyectar excedentes de energía a la red. Estos usuarios requieren de un medidor bidireccional, el cual no registra la energía activa de toda la carga, haciendo difícil la evaluación de su factor de potencia. Este artículo presenta una metodología para la evaluación del factor de potencia en un usuarios con autoabastecimiento. La metodología detalla los equipos de medición necesarios, los pasos para calcular el factor de potencia medio mensual de la carga, y, para los casos necesarios, el método de penalización por bajo factor de potencia. Los resultados muestran que, la metodología propuesta aísla correctamente el efecto de la generación del cálculo del factor de potencia, y esto, a su vez, evita penalizaciones incorrectas.

Abstract: The integration of electric mobility is real nowadays. Government policies increasingly focus on encouraging the use of electric vehicles (EVs); particularly, replacing conventional public mobility with electric buses. An adequate energy management of electric bus systems must optimize resource usage, and extend the lifespan of transport units and charging stations, while providing quality service to users. The performance of the EV transport system depends on various deterministic and stochastic variables that need to be accurately simulated to analyze its behavior as closely as possible to real conditions. In this study, a model for the energy analysis of EVs has been implemented, by using the software SUMO (Simulation of Urban Mobility) and applying it to public transport routes in Quito, Ecuador. Through the executed simulations, energy consumption has been estimated and, a sensitivity analysis of the energy consumption of electric bus units to the variations in relevant parameters in the energy management of public transport systems, has been carried out. The impact of certain parameters on energy consumption has been verified, by indicating a significant decrease in the autonomy of EVs on the simulated route under very similar to reality operating conditions. For study case, autonomy reduction of electric bus is around 27% in comparison with manufacturer's specifications. The analysis of energy performance under various traffic scenarios will allow future optimizations of the electric public transport system operation, since traffic levels, variable traffic flow, and pronounced changes in terrain elevation, are considered.

Resumen: La integración de la movilidad eléctrica es una realidad en el mundo actual, las políticas gubernamentales se enfocan cada vez más en incentivar el uso de vehículos eléctricos (VE) particulares, pero, principalmente en reemplazar la movilidad pública convencional por el uso de buses eléctricos. Una adecuada gestión energética de los sistemas de buses eléctricos debe optimizar el uso de recursos, prolongando la vida útil de las unidades de transporte, estaciones de carga y brindando siempre un servicio de calidad a sus usuarios. El desempeño del sistema de transporte mediante VE depende de diversas variables determinísticas y estocásticas que necesitan ser debidamente simuladas a fin de analizar su comportamiento, lo más cercano a las condiciones reales. En el presente trabajo, mediante la aplicación del software SUMO (Simulation of Urban Mobility), se ha implementado un modelo para el análisis energético de VE y se lo ha aplicado en rutas de transporte público en Quito-Ecuador. A partir de las simulaciones realizadas se ha estimado el consumo energético y se ha efectuado un análisis de sensibilidad del consumo energético de las unidades de buses eléctricos ante variaciones de parámetros relevantes en la gestión energética de sistemas de transporte público. Para el caso de estudio se comprueba la reducción de la autonomía del bus eléctrico en 27% de acuerdo con la información del fabricante. El análisis del desempeño energético realizado bajo diversos escenarios de tráfico permitirá en futuros trabajos optimizar la operación de los sistemas de transporte público eléctrico, considerando niveles de tráfico, flujo vehicular variable y pronunciados desniveles en su relieve.

Abstract This study examines conversations with X user positions in Mexico about ultra-processed foods, which have recently been linked to obesity. Posts from 2019 and 2020 were identified through hashtags on the topics of "labeling," "ultra-processed," and "junk food." We used a mixed approach to identify word patterns and develop an analysis based on social network theory. We found 211,585 tweets and 904,484 retweets from 90,828 and 321,637 accounts, respectively. There was an emphasis on conversations during the legislative process, especially the hashtag #etiquetadoclaroya. The most intense interactions occurred in discussions about new front-of-package warnings. The most influential profiles belonged to the media, academia, and civil society. The food industry's involvement was limited, so its role in the debate is inconclusive. This method can be used in other countries to monitor discussions on regulations and other policies.

Resumen Este estudio examina conversaciones con posturas de usuarios de X en México acerca de los productos comestibles ultraprocesados, recientemente asociados con obesidad. Se identificaron publicaciones en 2019 y 2020 a través de hashtags en temáticas denominadas "etiquetado", "ultraprocesados" y "comida chatarra". Se utiliza un enfoque mixto para identificar patrones de palabras y desarrollar un análisis basado en la teoría de redes sociales. Se encontraron 211,585 tweets y 904,484 retweets de 90,828 y 321,637 cuentas, respectivamente. Hubo un énfasis en las conversaciones durante procesos legislativos, destacando el hashtag #etiquetadoclaroya. Las interacciones más intensas ocurrieron en las discusiones sobre un nuevo etiquetado de advertencia. Los perfiles más influyentes pertenecían a medios de comunicación, academia y sociedad civil. La participación de la industria alimentaria fue limitada, por lo que su papel en el debate no es concluyente. Este método puede usarse en otros países para monitorear la discusión de regulaciones o políticas.

Abstract: Healthcare buildings can be complicated to navigate, causing patients to experience stress and lose time if not adequately planned. This study aims to identify the relationship between the spatial layout in healthcare buildings and wayfinding for users, by utilizing Behavioral Sequence Analysis (BSA) and Space Syntax through Immersive Virtual Reality (iVR). The methodology is based on behavioral and spatial data and was tested by using the experimental setups in VR environments. Space syntax analysis is applied to collect spatial data. Experiments were conducted by assigning wayfinding tasks in virtual hospitals with various plan configurations. Behavioral data obtained from BSA was associated with the spatial data driven by the space syntax analysis to gain a comprehensive understanding of the participants' wayfinding behavior. The results indicate that the semi-centralized floor plan layout with high visibility levels performs better in wayfinding while the decentralized layout with low visibility values performs worse.

Resumen: Los edificios de atención médica pueden ser complicados de navegar, causando estrés y pérdida de tiempo a los pacientes si no están planificados adecuadamente. Este estudio busca identificar la relación entre la disposición espacial en estos edificios y la orientación de los usuarios, utilizando Análisis de Secuencia Comportamental (BSA) y Sintaxis Espacial a través de Realidad Virtual Inmersiva (iVR). La metodología se basa en datos comportamentales y espaciales, probada en configuraciones experimentales en entornos de iRV. El análisis de sintaxis espacial se emplea para recopilar datos. Se realizaron experimentos con tareas de orientación en hospitales virtuales con diversas configuraciones de plano. Los datos conductuales del BSA se asociaron con los datos espaciales, obteniendo una comprensión completa del comportamiento de orientación. Los resultados indican que la disposición semi-centralizada con alta visibilidad es más eficaz en la orientación, mientras que la distribución descentralizada con baja visibilidad lo es menos.

Abstract: The bioclimatic quality of three buildings by architect Gilberto Gatto Sobral at Universidad Central del Ecuador was evaluated with two objectives: to find problems that might affect users’ health and productivity, and to establish if climate had a significant role in the design of these buildings The buildings included two faculties: Law and Economics, and the General Administration. Bioclimatic quality was established by comparing existing levels of temperature, relative humidity, and natural light against comfort standards and the local climate. Data were measured over two years in space samples using data loggers. It was concluded that all buildings have spaces outside of comfort being too cold and dark; and climate played a minor role because despite attempts to control natural light, the thermal behavior of materials and the sun's apparent movement were ignored.

Resumen: Se hizo una evaluación de la calidad bioclimática de tres edificios del arquitecto Gilberto Gatto Sobral en la Universidad Central del Ecuador con dos objetivos: encontrar evidencia sobre posibles problemas en los espacios que podrían afectar la salud y productividad de sus usuarios, y determinar si el clima tuvo un papel significativo en el diseño de estos edificios. Los edificios eran dos facultades: Jurisprudencia y Economía, y la Administración General. La calidad bioclimática se estableció a través de la comparación de los niveles existentes de temperatura, humedad relativa y luz natural contra estándares de confort y el clima local. Los datos fueron medidos en muestras de espacios usando data-loggers. Se concluyó que todos los edificios tienen espacios fuera del confort siendo demasiado fríos y oscuros; y el clima tuvo un rol menor debido a que se ignoró el comportamiento térmico de los materiales y el movimiento aparente del sol, pero se intentó controlar la luz natural.

Resumen: El objetivo de este estudio es evaluar el efecto de la atmósfera, definida como el diseño consciente del ambiente de la tienda para crear ciertas respuestas en los compradores, en los valores de compra, la actitud hacia la compra y las emociones sobre la intención de recompra en una tienda online, basado en el modelo Estímulo-Organismo-Respuesta (S-O-R, por sus siglas en inglés). Aunque estos elementos han sido estudiados ampliamente en el contexto de tiendas físicas, artículos recientes que analizan la influencia de estos elementos en el ambiente online muestran la relevancia de estudios como este en investigaciones académicas actuales de mercadeo. Los resultados de una encuesta realizada a 306 usuarios de una tienda farmacéutica online, residentes de Venezuela y otros países de América Latina, se analizaron usando ecuaciones estructurales. Los hallazgos permiten concluir que el uso del modelo S-O-R es apropiado en la predicción del comportamiento de compra online, y confirman que el valor de compra hedónico tiene un impacto directo significativo tanto en la actitud hacia las compras como en la compra emocional. Por otra parte, el valor de compra utilitario afecta negativamente la compra emocional y el factor informático favorece la actitud hacia las compras. Por último, la actitud hacia las compras y la compra emocional predicen la intención de recompra. Se discuten las implicaciones para los especialistas en marketing.

Abstract: The objective of this study was to evaluate the effect of the online store atmosphere, shopping values, attitude toward online shopping and emotions on the repurchase intention in an online store, based on the Stimulus-Organism-Response model (S-O-R). Although these elements have been studied in the context of brick-and-mortar stores, recent articles that analyze the influence of these elements in the online environment demonstrate the relevance of this study in current marketing research. The results of an online survey conducted with 306 users of an online pharmaceutical store, which included residents of Venezuela and of other Latin American countries, were analyzed using structural equations, evaluating both the measurement model and the relationship model. The findings allow us to conclude that the use of the S-O-R model is appropriate in predicting online purchase behavior, having achieved an adequate fit, and confirm that the hedonic purchase value has a significant direct impact on both the attitude toward online shopping and the emotional purchase. On the other hand, the utilitarian purchase value negatively affects the emotional purchase and the computer factor favors the attitude toward online purchase. Finally, the attitude toward online shopping and the emotional purchase predicts the repurchase intention. Implications for marketers are discussed.

Resumen: En el escenario competitivo del sector bancario, las actividades de marketing y branding se han convertido en un elemento crucial para el éxito a largo plazo de las instituciones financieras. Desde la gestión del brand equity, la confianza y la lealtad son esenciales, no solo en los procesos operativos con los usuarios, sino en la consolidación de la marca como un activo estratégico. El objetivo de esta investigación fue analizar la multidimensionalidad del brand equity para el sector bancario desde la perspectiva de la generación Z. Se desarrolla un estudio de tipo cuantitativo, analítico y de corte transversal, utilizando el análisis factorial exploratorio y confirmatorio a partir de un instrumento aplicado de forma on line a personas pertenecientes a este segmento generacional. Los hallazgos infieren que el brand equity en el sector bancario dirigido a la generación Z está conformado por las siguientes dimensiones: fidelidad e importancia de la marca (FIM), calidad percibida (CP), asociación de marca (AM), rendimiento de la marca (RM) y conciencia de la marca (CM). Se concluye que el sector bancario debe seguir consolidando su brand equity como actividad estratégica a partir de dichas dimensiones, fortaleciendo el posicionamiento de sus marcas, su participación y su orientación al mercado, garantizando el entendimiento de las necesidades, deseos y comportamientos de la generación Z.

Abstract: In the competitive scenario of the banking sector, marketing and branding activities have become a crucial element for the long-term success of financial institutions. From the perspective of brand equity management, trust and loyalty are essential, not only in the operational processes with users, but also in the consolidation of the brand as a strategic asset. The aim of this research was to analyse the multidimensionality of brand equity for the banking sector from the perspective of Generation Z. A quantitative, analytical, and cross-sectional study was carried out, using exploratory and confirmatory factor analysis based on an instrument applied online to people belonging to this generational segment. The findings infer that brand equity in the banking sector aimed at Generation Z is made up of the following dimensions: brand loyalty and importance (BLI), perceived quality (PQ), brand association (BA), brand performance (BP) and brand awareness (BA). It is concluded that the banking sector must continue to consolidate its brand equity as a strategic activity based on these dimensions, strengthening its brand positioning, market share and market orientation, ensuring an understanding of the needs, desires, and behaviours of Generation Z.

Resumen: Este artículo analiza el impacto potencial de los chatbots en el mejoramiento del servicio al cliente en la industria logística, evaluando el rendimiento de diez destacadas empresas en Colombia, Perú y Ecuador (zona CPE). Estas empresas, insertas en el sector de servicios logísticos, desempeñan un papel crucial en la cadena de suministro, ofreciendo servicios especializados que abarcan transporte, almacenamiento y otras áreas dentro de su actividad económica. El estudio, que incluyó a 1250 usuarios individuales tipo B2C (empresa a consumidor) de chatbots, se enfocó en analizar la efectividad de estas herramientas y su repercusión en la conformidad del cliente. Mediante análisis de regresión múltiple, se identificaron elementos fundamentales que inciden en la satisfacción del cliente, como la capacidad de abordar problemas, el conocimiento detallado de la empresa, la autonomía en la resolución de problemas, la precisión gramatical y la reputación general. Los resultados destacan el potencial de los agentes virtuales para mejorar significativamente la atención al consumidor en la logística, señalando su eficacia en la resolución de problemas, familiaridad con productos y servicios, autonomía en la resolución de problemas, corrección gramatical y recomendaciones de usuarios. Estos hallazgos son cruciales para el sector logístico, subrayando el papel transformador de los chatbots en la elevación de la satisfacción del cliente y la eficiencia operativa mediante la integración tecnológica.

Abstract: The article analyzes the potential effectiveness of chatbots on enhancing consumer service in the logistics industry, assessing the performance of ten prominent companies in Colombia, Peru, and Ecuador (CPE region). These companies, situated in the logistics services sector, play a crucial role in the supply chain, offering specialized services encompassing transportation, storage, and other areas within their economic activities. The study, involving 1250 individual B2C (business-to-consumer) users of chatbots, focused on analyzing the effectiveness of these tools and their impact on customer satisfaction. Through multiple regression analysis, key factors influencing customer satisfaction were identified, such as the ability to address issues, detailed knowledge of the company, autonomy in issue resolution, grammatical accuracy, and overall reputation. The results underscore the significant potential of chatbots to enhance customer service in logistics, emphasizing their effectiveness in issue resolution, familiarity with products and services, autonomy in issue resolution, grammatical correctness, and user recommendations. These findings are vital for the logistics sector, highlighting the transformative role of chatbots in elevating customer satisfaction and operational efficiency through technological integration.