Abstract: The present work is conceived as an intersectional study between the different technologies of information, bodies, sexualities, class and race. Its focus of analysis are the virtual platforms intended for gay men, which make up a set of web pages and mobile applications (app), which mediate, manage and govern the desire of its users and the exercise of heterodisident sexualities. Technologies that set up emerging forms of sociability in real time and zero meters away, finding its expression in virtual cruising, which models the subjectivities of its users. The Grindr application that uses the geolocation of its users is centrally analized. The question that guides this research work, is how Grindr becomes an intersectional space that generates immediate intimacy and/or virtual cruising, which conveys forms of sociability and sexual practices, and ultimately configures and reconfigures gayness today, in Santiago de Chile. The application (app) Grindr is analyzed centrally, not only for being the pioneer in terms of mobile apps aimed at homosexual men but also for being the first to use the geolocation of its users, positioning it as a virtual map in motion. The question that guides this research work would be: how does Grindr become an intersectional space that generates immediate intimacy and / or virtual cruising, that conveys forms of sociability and sexual practices, and ultimately shapes and reconfigures gayness, in the news, in Santiago, Chile?

Resumen: El presente trabajo es concebido como un estudio interseccional entre las distintas tecnologías de información, cuerpos, sexualidades, clase y raza. Su foco de análisis son las plataformas virtuales destinadas a hombres homosexuales, que componen un conjunto de páginas web y aplicaciones móviles (app), que median, gestionan y gobiernan el deseo de sus usuarios y el ejercicio de las sexualidades heterodisidentes. Tecnologías que configuran formas emergentes de sociabilidad en tiempo real y a cero metros de distancia, encontrando su expresión en un cruising virtual, que modela las subjetividades de sus usuarios. Se analiza centralmente a la aplicación Grindr que utiliza la geolocalizacion de sus usuarios. La interrogante que guía este trabajo de investigación, es cómo Grindr se convierte en un espacio interseccional que genera intimidad inmediata y/o cruising virtual, que vehiculiza formas de sociabilidad y prácticas sexuales, y en ultima instancia configura y reconfigura la gaycidad en la actualidad, en Santiago de Chile.

The diversity of devices connected to the Internet has changed the conception of Web design. The navigation, using devices of different resolutions and screen sizes has radically modified the user experience. The Website of the Placental Histotherapy Center of Cuba, created in 2000 and modified several times according to design trends, is not far of this reality. The general objective of this work is to create and implement a new site design, applying the philosophy of Responsive Web Design, which allows the visibility from devices, such as: Smartphone, Tablet, computers or smart TV. The design was based on the Model-View-Controller pattern; In Vista, two interfaces were conceived, one for the user and another for the site administrator. The new design solves the problem of visibility in the range of mobile devices, allows a better positioning of the site in the search enginesand creates the bases to incorporate new services such as Electronic Commerce.

La diversidad de dispositivos conectados a Internet ha conllevado en la actualidad a un cambio en la concepción del diseño Web. La navegación, utilizando dispositivos de diferentes resoluciones y tamaños de pantalla, ha modificado de manera radical la experiencia del usuario. El sitio Web del Centro de Histoterapia Placentaria de Cuba creado en el año 2000 y modificado en varias ocasiones, según las tendencias del diseño no está ajeno a esta realidad. El objetivo general de este trabajo es crear e implementar un nuevo diseño del sitio, aplicando la filosofía de Responsive Web Design. Su empleo garantiza la visibilidad del sitio en cualquier dispositivo; ya sea, Smartphone, tableta, computadoras o smart TV. El diseño estuvo basado en el patrón Modelo-Vista-Controlador; en la Vista se concibieron dos interfaces, una para el usuario y otra para el administrador del sitio. El nuevo diseño soluciona el problema de la visibilidad en la gama de dispositivos móviles, permite un mejor posicionamiento del sitio en los buscadores y crea las bases para incorporar nuevos servicios como el Comercio Electrónico.

RESUMEN La comunicación ha ganado un espacio cada vez más importante en la mesa directiva de las diferentes organizaciones, lo cual ha dado paso a nuevos conceptos dentro de la comunicación organizacional, como la reputación, la imagen y la identidad, que repercuten, además, directa o indirectamente en su rentabilidad. Este artículo muestra cómo la comunicación, a partir de la construcción de los mensajes en las organizaciones, genera un efecto en la imagen y la reputación, y lo que esto conlleva con respecto a la rentabilidad y el crecimiento empresarial. Para ello, se realizó un estudio descriptivo en el que se vincularon variables cualitativas nominales (encuesta) y cuantitativas continuas (análisis de percepción y de posicionamiento). Con estos instrumentos, se analizaron las acciones comunicativas de cuatro empresas de telefonía celular en Colombia (Claro, Tigo, Movistar y Virgin Mobile) y los procesos de comunicación promovidos a través de sus páginas web. Como resultado se obtuvo que, al tener en cuenta elementos propios de la comunicación digital (usabilidad), elementos lingüísticos de aspectos ilocucionarios (intenciones de comunicación, convencer-dar información), locucionarios (selección y superposición de códigos) y perlocucionarios, se pueden lograr mensajes equilibrados que impactan la imagen y reputación de las organizaciones. En consecuencia, en estos casos el número de clientes aumentó impactando directamente la rentabilidad de la organización, y todo esto al usar de forma acertada el proceso de comunicación en cuanto a medios y mensajes correctamente elaborados.

ABSTRACT Communication has progressively been gaining an increasingly important place in the agenda of the boards of directors of the several organisations. This has, in turn, lead to consolidating new concepts within the field of organisational communication such as: reputation, image and identity which have either direct or indirect impact on a business' profitability. This article shows how communication, from the way messages are written within organisations, has an effect on both their image and reputation, and also shows what this entails regarding profitability and business growth. In order to do it, a descriptive study was carried out in which qualitative nominal variables (survey) and continuous quantitative variables (perception and positioning analysis) were included. Such instruments were used to analyse the communicative actions of four mobile communication companies in Colombia: Claro, Tigo, Movistar and Virgin Mobile as well as the communication processes promoted through their web sites. The outcome of the study showed that by taking elements of digital communication, such as usability, as well as linguistic elements of illocutionary (intentions of communication, persuading- informing), locutionary (selection and superposition of codes) as well as perlocutionary nature, balanced messages that impact the image and reputation of organisations can be accomplished. Consequently, in the cases object of this study, there was a noticeable increase in the number of customers, which positively impacted the profitability of those organisations. This was successfully achieved by appropriately using communication processes through suitably elaborated messages and media.

A tendência de utilização de dados voluntários e colaborativos em contextos de desastres naturais é crescente. Esse fato aliado aos cenários de alagamentos que ocorrem na cidade de São Paulo traz a possibilidade de exploração sobre o modo voluntário e colaborativo de geração e transmissão da informação geográfica de forma dinâmica. E estas são proporcionadas por tecnologias acessíveis à população, como o GPS (Global Positioning System) embarcado em celulares e a internet. O presente artigo tem como objetivo a proposta de um esquema conceitual para um sistema dinâmico e colaborativo de mapeamento dos pontos alagados, cuja fonte dos dados advém das pessoas equipadas com aparelhos celulares que permitem a sua localização. Os resultados apresentados correspondem aos esquemas conceituais do sistema, bem como ao protótipo "Pontos de Alagamento" - mapa disponibilizado via web com os pontos de alagamento da cidade, fornecidos no momento da ocorrência do evento por pessoas comuns. O protótipo foi desenvolvido por meio da plataforma livre e de código aberto - Crowdmap/Ushahidi. O sistema foi avaliado através de um questionário respondido por usuários, os quais opinaram sobre a viabilidade do mesmo, bem como os ajustes que devem ser realizados para o uso efetivo da população.

The trend of using volunteered and crowd data in natural disaster contexts is growing. This fact coupled with scenarios of flooding that occurred in the city of São Paulo, brings the possibility of exploration about the voluntary and collaborative approach to the generation and transmission of the geographic information dynamically. And these possibilities are provided by technologies accessible to the population, such as GPS (Global Positioning System) embedded in cell phones and internet. This article aims at presenting a conceptual scheme for a dynamic and collaborative mapping system of flooding, whose data source corresponds to those equipped with mobile devices that enable location. The results correspond to the conceptual schemes of the system as well as the prototype "Points of Flooding" - available map on the web with the points of flooding, provided at the time of the event by people. The prototype was developed through the free and open source platform - Crowdmap/Ushahidi The system was evaluated by a questionnaire answered by users, who stated their opinion about the viability of this as well as the adjustments that must be done for the effective use by population.

En esta investigación, se presenta el desarrollo de una aplicación que integra las tecnologías móviles, la realidad aumentada y la industria del turismo en un lugar geográfico específico. Todo esto, porque el turismo es una de las fuentes económicas poco exploradas debido a la falta de acceso a la información de manera virtual. Para tal fin, se implementa una capa en Layar con los principales puntos de interés turístico y se crea un sitio Web para administrar la información relacionada con cada uno de ellos. De manera concreta, incluye la presentación de las bases teóricas, el estado actual del área de investigación, la implementación metodológica para su desarrollo y la descripción de la aplicación móvil que permite el acceso a la información turística recolectada, así como también su implantación en dispositivos con sistemas operativos como iOS, Android y Symbian.

This research presents the development of an application that integrates mobile technologies, augmented reality and the tourism industry in a specific geographical location. This because tourism is one of the unexplored economic resources by the lack of access to information virtually, for it is implemented in Layar layer to the main points of interest and create a website for manage information related to each one of them. Concretely includes the presentation of the theoretical basis, the current state of the research area, the implementation methodology for its development and description of the mobile application that allows access to tourist information collected, as well as its implementation in devices operating systems such as iOS, Android and Symbian.