ABSTRACT The purpose of this study was to analyze the influence of attention and skepticism in the evaluation of false market discourse with an environmental appeal (greenwashing). The theoretical support for the research was based on the study of the attention process (understood in terms of pre-attention and attention), as well as the practice of greenwashing and consumer skepticism. The methodological procedure adopted a hypothetical-deductive approach, carried out through two face-to-face experiments (n=129 and n=159) with a 2 factorial design (attention/pre-attention) x 2 (present/absent skepticism), with the measurement of four interest metrics (attribute evaluation, judgment about the practice of greenwashing, emotional reaction to the advertisement, and environmental purchase behavior), added to eye tracking. One-way ANOVA was used for one-dimensional analyzes and general linear model (GLM) ANOVA for multivariate analyses, with Tukey's post hoc test. As a result, it was possible to observe a better evaluation of the practice of greenwashing when pre-attentiveness and the absence of skepticism were combined, which sets up a potential scenario for the influence of this false marketing discourse on consumer behavior. greenwashing. . (greenwashing) understood preattention pre attention, , attention) hypotheticaldeductive hypothetical deductive approach facetoface face n=129 n129 n 129 (n=12 n=159 n159 159 attention/preattention attentionpreattention attention/pre (attention/pre-attention present/absent presentabsent present absent skepticism, skepticism) attribute advertisement behavior, behavior behavior) tracking Oneway One way onedimensional one dimensional GLM (GLM analyses Tukeys Tukey s test result preattentiveness attentiveness combined (greenwashing n=12 n12 12 (n=1 n=15 n15 15 attentionpre n=1 n1 1 (n= n= (n

RESUMO O trabalho teve como objetivo analisar a influência da atenção e do ceticismo na avaliação do falso discurso mercadológico com apelo ambiental (greenwashing). O suporte teórico da pesquisa assentou-se no estudo do processo da atenção (compreendido em termos de pré-atenção e atenção), assim como da prática de greenwashing e o ceticismo do consumidor. O procedimento metodológico adotou uma abordagem hipotético-dedutiva, realizada por meio de dois experimentos presenciais (n=129 e n=159) com desenho fatorial 2 (atenção/pré-atenção) x 2 (ceticismo presente/ausente), com a mensuração de quatro métricas de interesse (avaliação dos atributos, julgamento acerca da prática de greenwashing, reação emocional ao anúncio e comportamento ambiental de compra), somada ao monitoramento ocular (eyetracker). Foram empregadas a ANOVA one-way para as análises unidimensionais e a ANOVA pelo modelo linear geral (GLM) para as análises multivariadas, com o teste post hoc de Tukey. Como resultado, foi possível observar uma melhor avaliação da prática de greenwashing quando da junção da pré-atenção e da ausência do ceticismo, o que configura um cenário de potencialidade da capacidade de influência desse falso discurso mercadológico no comportamento do consumidor. greenwashing. . (greenwashing) assentouse assentou se compreendido préatenção pré atenção, , atenção) consumidor hipotéticodedutiva, hipotéticodedutiva hipotético dedutiva, dedutiva hipotético-dedutiva n=129 n129 n 129 (n=12 n=159 n159 159 atenção/préatenção atençãopréatenção atenção/pré (atenção/pré-atenção presente/ausente, presenteausente presente/ausente presente ausente presente/ausente) atributos compra, compra compra) eyetracker. eyetracker (eyetracker) oneway one way GLM (GLM multivariadas Tukey resultado (greenwashing n=12 n12 12 (n=1 n=15 n15 15 atençãopré (eyetracker n=1 n1 1 (n= n= (n

Resumo O objetivo deste artigo é analisar a percepção de professores universitários sobre os determinantes da adoção de tecnologias de mercado no currículo dos cursos de graduação em Ciências Contábeis da América Latina. Este estudo é baseado na Teoria Unificada de Aceitação e Uso de Tecnologia 2 (UTAUT2). Foi realizada uma survey com professores de cursos de graduação em contabilidade localizados em países que fazem parte da América Latina, resultando em uma amostra de 151 professores distribuídos em 16 países. Os dados foram analisados por meio de uma abordagem de métodos mistos, utilizando Modelagem de Equações Estruturais - Mínimos Quadrados Parciais e Análise Comparativa Qualitativa fuzzy-set. Os resultados mostram a influência simétrica do hábito, expectativa de desempenho e influência social na adoção de tecnologias de mercado, independentemente da idade, experiência acadêmica ou gênero. Além disso, várias combinações assimétricas de condições acarretam em uma alta adoção de tecnologias de mercado nos currículos de contabilidade, com a expectativa de desempenho presente em todas as combinações possíveis. Latina UTAUT2. UTAUT2 UTAUT . (UTAUT2) 15 1 mistos fuzzyset. fuzzyset fuzzy set. set fuzzy-set hábito idade gênero disso possíveis (UTAUT2 (UTAUT

Abstract The aim of this article is to analyze the perception of university professors regarding the determinants of adopting market technologies in the curriculums of undergraduate accounting courses in Latin America. This study is based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). A survey was conducted with professors from undergraduate accounting courses located in the countries that make up Latin America, resulting in a sample of 151 professors distributed among 16 countries. The data was analyzed through a mixed-method approach using Partial Least Squares - Structural Equation Modeling and fuzzy-set Qualitative Comparative Analysis. The findings show the symmetrical influence of habit, performance expectancy, and social influence on the adoption of market technologies regardless of age, academic experience or gender. Furthermore, various asymmetrical combinations of conditions bring about a high adoption of market technologies in accounting curricula, with performance expectancy being present in all possible combinations. America UTAUT2. UTAUT2 UTAUT . (UTAUT2) 15 1 mixedmethod mixed method fuzzyset fuzzy set Analysis habit age gender Furthermore curricula (UTAUT2 (UTAUT

RESUMO: A batata-doce é uma cultura importante para a segurança alimentar com mercado mundial em ascensão. Com base nas alterações fisiológicas das plantas em resposta às condições climáticas e à fertilização, este estudo avaliou os efeitos da época de cultivo (período chuvoso e seco) e de doses de P2O5 (0, 50, 100, 200 e 400 kg ha-1) na produtividade total e por classes comerciais, bem como, a composição química das raízes de armazenamento de duas cultivares de batata-doce. A produtividade de raízes tuberosas foi maior na estação chuvosa. As doses ótimas agronômica e econômica foram de 128 e 95 kg ha-1 de P2O5 para a cultivar Canadense. A cultivar Uruguaiana não respondeu a adubação fosfatada, mas suas raízes tiveram maiores teores de matéria seca, lipídios, fibras, açúcares totais e redutores e amido. O cultivo de batata-doce no período chuvoso com doses de até 100 kg ha-1 de P2O5 aumenta a produtividade de raízes em classes de maior valor econômico e com maiores teores de carboidratos. Estes resultados ajudam os produtores a planejarem o plantio e a colheita da batata-doce ao longo do ano e contribui para a gestão da aplicação de fertilizantes fosfatados. RESUMO batatadoce batata doce ascensão fertilização seco PO P P2O 0, 0 (0 50 20 40 ha1 ha 1 comerciais como batatadoce. doce. chuvosa 12 9 ha- Canadense fosfatada seca lipídios fibras amido 10 carboidratos fosfatados ( 5 2 4

ABSTRACT: Sweet potato is an important food security crop, and the world market for this root is on the rise. Based on the physiological changes in plants in response to climatic conditions and fertilization, this study evaluated the effects of the growing season (rainy and dry season) and P2O5 doses (0, 50, 100, 200 and 400 kg ha-1) on total yield, marketable classes yields, as well as chemical composition of storage roots of two sweet potato cultivars. The storage roots yield was greater in the rainy season. The optimum agronomic and economic doses were 128 and 95 kg ha-1 P2O5 for the cultivar Canadense. Cultivar Uruguaiana did not respond to phosphate fertilization, but its storage roots had higher contents of dry matter, lipids, fibers, total and reducing sugars, and starch. Sweet potato cultivation in the rainy season with doses up to 100 kg ha-1 P2O5 increase root yield in marketable size classes in higher economic value and with higher carbohydrate contents. The results can help producers schedule the planting and harvesting of sweet potatoes throughout the year and contribute to the seasonal management of phosphate fertilizer application. ABSTRACT crop rise fertilization PO P O P2O 0, 0 (0 50 20 40 ha1 ha 1 yields cultivars 12 9 ha- Canadense matter lipids fibers sugars starch 10 application ( 5 2 4

RESUMO: O melão de polpa alaranjada honeydew apresenta elevado potencial nutricional e econômico, sendo amplamente apreciado como fruta doce e refrescante. Portanto, avaliar amostras comerciais de produtos tão relevantes para o mercado de frutas frescas é de grande importância. O objetivo deste estudo foi investigar a capacidade antioxidante, os parâmetros de qualidade e a composição química de melões do mercado brasileiro. Os valores de pH e ºBrix determinados para as amostras de melão foram 6,5 ± 0,30 e 9,2 ± 0,80 g/100 g (peso fresco), respectivamente, o que está de acordo com os resultados esperados para melões de alta qualidade. A análise cromatográfica revelou a sacarose (49% do açúcar total) como principal açúcar, seguida pela frutose (30%) e glicose (21%). Os carotenóides, que estão diretamente ligados à cor laranja característica, apresentaram teor total de 270,59 µg/g (peso seco). Além disso, o maior valor de b* comparado ao valor de a* indica a maior contribuição da cor amarela. Quanto ao potencial antioxidante, além de apresentar capacidade antioxidante para ambos os métodos aplicados, DPPH e FRAP, níveis variando de 16,40 ± 0,21 µmol equivalente de ácido ascórbico/g a 56,98 ± 0,80 µmol equivalente de Trolox/g (peso seco) foram encontrados nos extratos de melão. Ademais, os resultados foram maiores em termos de FRAP do que em DPPH. Desta forma, os resultados destacam os melões avaliados como fontes valiosas de compostos bioativos, como carotenóides e fenólicos, que contribuem para suas propriedades antioxidantes. Além disso, análises de cor, pH e teor de sólidos solúveis totais também refletem os atributos de qualidade. RESUMO econômico refrescante Portanto importância brasileiro 65 6 5 6, 030 0 30 0,3 92 9 2 9, 080 80 0,8 g100 100 g/10 peso fresco, fresco , fresco) respectivamente 49% 49 (49 30% (30% 21%. 21 21% . (21%) característica 27059 270 59 270,5 µgg µg seco. seco disso b amarela aplicados 1640 16 40 16,4 021 0,2 ascórbicog ascórbico 5698 56 98 56,9 Troloxg Trolox Ademais forma bioativos fenólicos antioxidantes 03 3 0, 08 8 g10 10 g/1 4 (4 (30 (21% 2705 27 270, 164 1 16, 02 569 56, g1 g/ ( (3 (21 (2

ABSTRACT: Orange-fleshed non-netted honeydew melon has high nutritional and economic potential, being widely appreciated as a refreshing sweet fruit. Therefore, evaluating commercial samples of such relevant products for the fresh fruit market is of great importance. This study investigated the antioxidant capacity, quality parameters, and chemical composition of honeydew melons from the Brazilian market. The values of pH and °Brix determined for melon samples were 6.5 ± 0.30 and 9.2 ± 0.80 g/100 g (fresh weight), respectively, which agree with the results expected for high-quality melons. The chromatography analysis revealed sucrose (49% of total sugar) as the main sugar, followed by fructose (30%) and glucose (21%). Carotenoids, which are directly linked to the characteristic orange color, showed a total level of 270.59 µg/g (dry weight). Additionally, the higher b* value compared to a* value indicates the highest yellow contribution. Regarding the antioxidant assays, in addition to presenting antioxidant capacity for both methods applied, DPPH and FRAP, levels ranging from 16.40 ± 0.21 µmol ascorbic acid equivalent/g to 56.98 ± 0.80 µmol Trolox equivalent/g (dry weight) were reported in melon extracts. Moreover, the results were higher in terms of FRAP than DPPH. Therefore, the results underscore the evaluated honeydew melons as valuable sources of bioactive compounds, such as carotenoids and phenolics, which contribute to their antioxidant properties. Besides, analyses of color, pH, and total soluble solids content also reflect the quality attributes. ABSTRACT Orangefleshed Orange fleshed nonnetted non netted potential Therefore importance parameters Brix 65 6 5 6. 030 0 30 0.3 92 9 2 9. 080 80 0.8 g100 100 g/10 weight, weight , respectively highquality 49% 49 (49 sugar 30% (30% 21%. 21 21% . (21%) Carotenoids color 27059 270 59 270.5 µgg µg dry weight. Additionally b contribution assays applied 1640 16 40 16.4 021 0.2 equivalentg equivalent 5698 56 98 56.9 extracts Moreover compounds phenolics properties Besides attributes 03 3 0. 08 8 g10 10 g/1 4 (4 (30 (21% 2705 27 270. 164 1 16. 02 569 56. g1 g/ ( (3 (21 (2

Abstract Differences in skills among graduates form the key explanation of meritocratic approaches to the unequal results observed in the labor market. In this study, we use data from Enade (2009-2011) and Rais (2013-2015) to analyze to what extent qualitative dimensions of higher education, including training quality, can structure formal employment and wages four years after graduation. The main result indicates the significance of the skills measured for the occupational destination of graduates, but also that the dichotomy between formal-informal employment does not seem to apply to the upper strata of the workforce: graduates with a privileged social background and high professional qualification in technically intensive areas tend to remain out of formal employment after graduation, which seems to be aggravated by deteriorating employment conditions in occupations that require higher education. Although skills matter for the transition between higher education and the labor market, we found evidence of the persistence of processes of social reproduction and social closure by diploma. market study 20092011 2009 2011 (2009-2011 20132015 2013 2015 (2013-2015 quality graduation formalinformal informal workforce diploma 2009201 200 201 (2009-201 2013201 (2013-201 200920 20 (2009-20 201320 (2013-20 20092 2 (2009-2 20132 (2013-2 (2009- (2013- (2009 (2013 (200 (201 (20 (2 (

Résumé différences de compétences entre les diplômés constituent l’explication clé des approches méritocratiques aux résultats inégaux observés sur le marché du travail. Dans cette étude, nous utilisons les données d’Enade (2009-2011) et de Rais (2013-2015) pour analyser dans quelle mesure les dimensions qualitatives de l’enseignement supérieur, y compris la qualité de la formation, ont une capacité distinctes de structurer l’emploi formel et les salaires quatre ans après l’obtention du diplôme. Le principal résultat indique la pertinence des compétences mesurées pour la destination professionnelle des diplômés, mais aussi que la dichotomie entre l’emploi formel et informel ne s’applique pas aux couches supérieures de la population active : Les diplômés d’origine sociale privilégiée et de haute qualification professionnelle dans les domaines techniquement intensifs ont tendance à rester en dehors de l’emploi formel après l’obtention de leur diplôme, ce qui semble aggravé par des conditions de détérioration de l’emploi dans les professions de niveau supérieur. Bien que les compétences importent pour la transition entre l’enseignement supérieur et le marché du travail, nous avons trouvé des preuves de la persistance des processus de reproduction sociale et de fermeture sociale par diplôme. lexplication l explication travail étude dEnade d Enade 20092011 2009 2011 (2009-2011 20132015 2013 2015 (2013-2015 lenseignement enseignement formation lemploi emploi lobtention obtention diplôme sapplique s applique dorigine origine 2009201 200 201 (2009-201 2013201 (2013-201 200920 20 (2009-20 201320 (2013-20 20092 2 (2009-2 20132 (2013-2 (2009- (2013- (2009 (2013 (200 (201 (20 (2 (

Resumo As diferenças de habilidades entre graduados compõem a explicação chave das abordagens meritocráticas para os resultados desiguais observados no mercado de trabalho. Neste estudo, utilizamos dados do Enade (2009-2011) e da Rais (2013-2015) para analisar em que medida dimensões qualitativas da educação superior, incluindo a qualidade da formação, têm capacidades distintas de estruturar o emprego formal e os salários quatro anos após a graduação. O principal resultado indica a relevância das habilidades mensuradas para o destino ocupacional dos graduados, mas também que a dicotomia entre o emprego formal-informal não se aplica aos estratos superiores da força de trabalho: os graduados com origem social privilegiada e elevada qualificação profissional em áreas tecnicamente intensivas tendem a permanecer fora do emprego formal após a graduação, o que parece agravado por condições de deterioração do emprego em ocupações de nível superior. Embora as habilidades importem para a transição entre educação superior e mercado de trabalho, encontramos evidências de persistência de processos de reprodução social e fechamento social por diploma. trabalho estudo 20092011 2009 2011 (2009-2011 20132015 2013 2015 (2013-2015 formação graduação formalinformal informal diploma 2009201 200 201 (2009-201 2013201 (2013-201 200920 20 (2009-20 201320 (2013-20 20092 2 (2009-2 20132 (2013-2 (2009- (2013- (2009 (2013 (200 (201 (20 (2 (

Resumen Las diferencias de competencias entre los titulados constituyen la explicación clave de los enfoques meritocráticos para los resultados desiguales observados en el mercado laboral. En este estudio, utilizamos datos de Enade (2009-2011) y Rais (2013-2015) para analizar en qué medida las dimensiones cualitativas de la educación superior, incluida la calidad de la formación, tienen diferentes capacidades para estructurar el empleo formal y los salarios cuatro años después de la graduación. El principal resultado indica la pertinencia de las competencias medidas para el destino profesional de los titulados, pero también que la dicotomía entre empleo formal e informal no se aplica a los estratos superiores de la población activa: los titulados procedentes de medios sociales privilegiados con altas cualificaciones profesionales en ámbitos técnicamente intensivos tienden a permanecer fuera del empleo formal tras su titulación, lo que parece agravarse por las condiciones de deterioro del empleo en las ocupaciones de nivel superior. Aunque las competencias son importantes para la transición entre la enseñanza superior y el mercado laboral, encontramos pruebas de la persistencia de procesos de reproducción social y de cierre social a través de los diplomas. laboral estudio 20092011 2009 2011 (2009-2011 20132015 2013 2015 (2013-2015 formación graduación activa titulación diplomas 2009201 200 201 (2009-201 2013201 (2013-201 200920 20 (2009-20 201320 (2013-20 20092 2 (2009-2 20132 (2013-2 (2009- (2013- (2009 (2013 (200 (201 (20 (2 (

Abstract The competitiveness of SMEs is relevant to analyze their development in the market, which increasingly requires better performance to remain relevant. Competitiveness must be analyzed comprehensively to have a better overview of these companies and know how they interact with their competitors. The objective of this article is to present an analysis of the level of competitiveness of SMEs in the municipality of Umán, Yucatán. The present work is with a quantitative and cross-sectional approach. In this research, the systemic competitiveness model was used, the study population was 95 companies with a sample of 77. The main findings of the work indicate that the companies studied have a high competitiveness index, where the quality assurance factor is one of the best evaluated, while the environmental management factor is one of those that obtained the lowest score.

Resumen La competitividad de las PyMEs resulta relevante para analizar su desarrollo en el mercado, el cual cada vez exige un mejor desempeño para que se mantengan vigentes. La competitividad debe ser analizada de forma integral para tener un mejor panorama de estas empresas y conocer cómo interactúan con sus competidores. El objetivo del presente artículo es presentar un análisis del nivel de competitividad de las PyMEs del municipio de Umán, Yucatán. El presente trabajo es con enfoque cuantitativo y de corte transversal. En esta investigación se empleó el modelo de la competitividad sistémica, la población de estudio fueron 95 empresas con una muestra de 77. Los principales hallazgos del trabajo indican que las empresas estudiadas presentan un alto índice de competitividad, donde el factor de aseguramiento de la calidad es uno de los mejores evaluados, mientras que el factor de la gestión ambiental es uno de los que obtuvieron menor puntaje

Abstract Worker cooperatives in Argentina experienced an important boom at the beginning of the 21st century in response to the economic and social crises that affected the country. This situation entailed a restructuring of social and employment policies that emphasized work as a means of social inclusion. The aim of this article is to describe and characterize the type of labor insertion that worker cooperatives propose to their members in terms of income, formalization, benefits, and labor guarantees and the ways in which they organize production and time. The findings are presented of a descriptive study, based on the application of surveys and semi-structured interviews with members of 27 worker cooperatives in the Greater Santa Fe agglomerate, located in the Argentine pampas. The study, carried out between 2019 and 2020, recognizes the possibility of labor insertion offered by cooperatives to many people who have been excluded from the formal labor market and even of becoming a space for support, meeting, and training for members and associates. However, it describes nearly generalized situations of labor precariousness among people working in cooperatives, shaped by the lack of social protections and adequate economic regulation for associative and self-managed organizations.

Resumen Las cooperativas de trabajo en Argentina tuvieron un importante auge en los inicios del siglo XXI debido a las crisis económicas y sociales que afectaron al país. Esta situación supuso una reestructuración de la política social y de empleo que puso el énfasis en el trabajo como medio de inclusión social. El objetivo del presente artículo es describir y caracterizar el tipo de inserción laboral que las cooperativas de trabajo proponen a sus miembros en términos de ingresos, formalización, beneficios, garantías laborales y modos en que organizan la producción y los tiempos. Se presentan los hallazgos de una investigación descriptiva, basada en la aplicación de encuestas y entrevistas semiestructuradas a miembros de 27 cooperativas de trabajo del aglomerado Gran Santa Fe, ubicado en la pampa argentina. En el estudio, realizado entre los años 2019 y 2020, se reconoce la posibilidad de inserción laboral que ofrecen las cooperativas a muchas personas que han quedado excluidas del mercado de trabajo formal e incluso de convertirse en un espacio de contención, de encuentro y de formación para asociadas y asociados. Sin embargo, muestra situaciones de precariedad laboral de manera casi generalizada entre las personas que trabajan en las cooperativas, enmarcadas en la falta de condiciones de protección social y de regulación económica adecuadas para las organizaciones asociativas y autogestionadas.

RESUMEN El karaguata es un arbusto de la familia de las bromelias del cual se extrae fibra a fin de producir distintos productos, utilizado como recurso ancestral por las comunidades indígenas del Gran Chaco. La presente investigación tiene como objetivo la descripción del avance de los últimos años del uso del karaguata, teniendo a las comunidades de los Ayoreos de Carmelo Peralta y a los Nivaclé de Boquerón como casos de estudio. El método empleado es de enfoque cualitativo, nivel descriptivo de diseño etnográfico; la técnica es de análisis documental. Por medio de estos estudios se tiene como resultado que estas comunidades aborígenes han adquirido un cierto grado de tecnología y la apertura a un nuevo mercado de comercialización que pueden ofrecer soluciones económicas de desarrollo sustentable. Aunque se obtienen resultados positivos se requiere también tener en cuenta algunos aspectos de suma importancia a fin de sostener las mejoras significativas, como por ejemplo, el aprovisionamiento de la materia prima y el cuidado del valor simbólico y sociocultural de la producción hecha por los pueblos originarios. El artículo es un estudio introductorio a otros que pueden realizarse a futuro y que tengan como enfoque principal el examinar a más profundidad la producción, distribución y comercio del karaguata a nivel país.

ABSTRACT Karaguata is a shrub from the bromeliad family from which fiber is extracted in order to produce different products, used as an ancestral resource by the indigenous communities of the Gran Chaco. The objective of this research is to describe the progress in recent years in the use of Karaguata, taking the communities of the Ayoreos of Carmelo Peralta and the Nivaclé of Boquerón as case studies. The method used is a qualitative approach, descriptive level of ethnographic design; the technique is documentary analysis. Through these studies, the result is that these aboriginal communities have acquired a certain degree of technology and the opening to a new marketing market that can offer economic solutions for sustainable development. Although positive results are obtained, it is also necessary to take into account some extremely important aspects in order to sustain significant improvements, such as, for example, the provision of raw materials and the care of the symbolic and sociocultural value of the production made by the native peoples. The article is an introductory study to others that may be carried out in the future and whose main focus is to examine in more depth the production, distribution and trade of karaguata at the country level.

RESUMEN El comercio electrónico se ha convertido en una actividad global practicada por un número cada vez más creciente de personas que interactúan en el mercado de bienes y servicios. El objetivo de este estudio fue identificar y analizar las costumbres y hábitos de compras de los consumidores de Asunción y del Departamento Central de Paraguay en relación a las compras en línea. Se utilizó un enfoque cuali-cuantitativo y se aplicó una encuesta en formato electrónico a un total de 400 participantes residentes en las zonas de influencia del estudio. Se observo que gran parte de la población analizada utiliza este método de compras y qué lo hacen de manera frecuente, aunque con una clara preferencia por ciertos tipos de productos como es el caso de los alimentos, que mayormente son adquiridos vía servicios de delivery desde tiendas locales; y también los pedidos de ropas, que generalmente son adquiridos desde tiendas internacionales, aunque también provienen en un número importante de tiendas locales que ofrecen sus productos principalmente a través de redes sociales. Los resultados más relevantes señalan que la mayoría de los participantes ya realizan compras en línea y que estarían dispuestos a repetir las compras en esa modalidad, debido a que las experiencias en general han sido positivas. Como recomendación, se expresa que las empresas locales deberían invertir mayores recursos para dotar a sus negocios de un sistema de comercio electrónico que les permita concretar transacciones en línea incluyendo el proceso de cobros con distintos medios de pago.

ABSTRACT E-commerce has become a global activity practiced by an increasing number of people who interact in the market for goods and services. The objective of this study was to identify and analyze the customs and shopping habits of consumers in Asunción and the Central Department of Paraguay in relation to online shopping. A quantitative approach was used and a survey in electronic format was applied to a total of 400 participants residing in the areas of influence of the study. It was observed that a large part of the population analyzed uses this shopping method and that they do so frequently, although with a clear preference for certain types of products such as food, which are mostly purchased via delivery services from local stores; and also clothing orders, which are generally purchased from international stores, although they also come in a significant number from local stores that offer their products mainly through social networks. The most relevant results indicate that most of the participants already make purchases online and that they would be willing to repeat purchases in this modality, since the experiences have generally been positive. As a recommendation, it is expressed that local companies should invest more resources to provide their businesses with an e-commerce system that allows them to carry out online transactions, including the collection process with different means of payment.

Abstract Introduction. The network of cattle mobilization for fattening in Mexico is complex. The purpose, volume, origin, and destination of the mobilized animals determine the economic structure and market network. Objective. To analyze the market structure of the national network of cattle for fattening in Mexico from 2017 to 2021. Materials and methods. The study considered all heads of cattle mobilized for fattening in 956 municipalities (supply) and 1173 destination municipalities (demand) within Mexico from 2017 to 2021. The market structure was analyzed using economic, density, and centrality measures from Social Network Analysis (SNA). Results. The network of cattle mobilization for fattening was composed of 31 sources and 32 destinations, with an average annual mobilization of of 3.9 million heads of cattle and 73.6 heads of cattle per mobilization. The most important states in cattle mobilization, both in origin and destination, were Chiapas and Durango. In all cattle sources and destinations, there was a high concentration of fattening steers, as they had low centrality and density measures throughout the network. Veracruz and Durango were the most influential both in origin and destination. Conclusions. The cattle fattening market network in Mexico has a structure with high density and low centrality. The degree of specialization, both in sources and destinations, is low. Supply is concentrated in the southeast, while demand is concentrated in the north and center of the country. This information allows the establishment of three networks: sanitary prevention, cattle traceability, and market information.

Resumen Introducción. La red de movilización de ganado bovino para engorda en México es compleja. El motivo, volumen, origen y destino de los animales movilizados, determinan la estructura económica y red de mercado. Objetivo. Analizar la estructura de mercado de la red nacional de bovinos para engorda en México de 2017 a 2021. Materiales y métodos. El estudio consideró todas las cabezas de ganado movilizado para engorda en 956 municipios de origen (oferta) y 1173 municipios de destino (demanda) dentro de México del año 2017 a 2021. La estructura del mercado se analizó con medidas económicas, de densidad y centralidad del Análisis de Redes Sociales (ARS). Resultados. La red de movilización de bovinos para engorda se conformó con 31 orígenes y 32 destinos, un promedio anual de 3,9 millones de cabezas de ganado bovino movilizadas y 73,6 cabezas de ganado por movilización. Los Estados más importantes en la movilización de ganado, en origen y destino, fueron Chiapas y Durango. En todos los orígenes y destinos del ganado se encontró una alta concentración de novillo para engorda, porque tuvieron medidas de centralidad y densidad bajas de toda la red. Tanto en origen como en destino Veracruz y Durango fueron los más influyentes. Conclusiones. La red de mercado de bovinos para engorda en México tiene una estructura con alta densidad y baja centralidad. El grado de especialización, tanto de orígenes y destinos, es bajo. La oferta se concentra en el sureste y la demanda en el norte y centro del país. Esta información permite establecer tres redes: prevención sanitaria, trazabilidad del ganado e información de mercados.

Resumen. Los tambores y roncadores (Sciaenidae) son parte importante de la composición específica de las capturas costeras en el Golfo de California, México. Dentro de este grupo de especies, la curvina rayada (Cynoscion reticulatus) destaca por su alto potencial pesquero, gran demanda y debido a que ha incrementado su valor de mercado. La curvina rayada ha estado bajo constante presión pesquera durante los últimos 20 años. Sin embargo, se necesita contar con información biológica actual o puntos de referencia que permitan establecer medidas de manejo pesquero. Por tanto, el objetivo del presente estudio fue estimar la longitud estándar media de madurez sexual (LE 50 ) utilizando varios modelos para sugerir una talla mínima de captura (TMC) de C. reticulatus en la costa sur de Sinaloa. Para esto, se realizaron muestreos mensuales en las descargas de la flota costera desde diciembre de 2020 hasta diciembre de 2021 en la costa sur de Sinaloa. La LE 50 se evaluó con base en 3 modelos candidatos (Gompertz, Lysack y White) a través de un enfoque binomial. Los intervalos de confianza para la LE 50 se estimaron utilizando perfiles y contornos de verosimilitud, y se utilizó el criterio de información de Akaike (CIA) para seleccionar el mejor modelo. Se examinaron un total de 284 individuos, de los cuales 131 se utilizaron en el análisis. El modelo de White fue el más adecuado; sin embargo, con base en los pesos de CIA, los 3 modelos mostraron un rendimiento similar, por lo que la LE50 (24.48 cm; IC 95% 12.9-36.0 cm) se estimó como el promedio de estos. Por último, como medida de manejo, proponemos una TMC bajo un enfoque precautorio de 36 cm LE para C. reticulatus en la costa sur de Sinaloa.

Abstract. Drums and croakers (Sciaenidae) are important to the species composition of coastal catches in the Gulf of California, Mexico. Among these species, the striped corvina (Cynoscion reticulatus) stands out because of its high fishery potential, high demand, and increased market value. The striped croaker has been under constant fishing pressure over the past 20 years. Still, there needs to be current biological information or reference points to allow the establishment of management measures for fisheries. The objective of the present study was to estimate the mean standard length at sexual maturity (SL 50 ) of females using various models and to suggest a minimum catch size (MCS) for C. reticulatus off the southern coast of Sinaloa. Monthly samplings of coastal fishery landings were done from December 2020 to December 2021 on the south coast of Sinaloa. The SL 50 was evaluated based on 3 candidate models (Gompertz, Lysack, and White) through a binomial approach. Confidence intervals for SL 50 were estimated using likelihood profiles and contours, and Akaike’s information criterion (AIC) was used to select the best model. A total of 284 individuals were examined, of which 131 were used in calculations. White’s model was the most adequate; however, based on AIC weights, all 3 models performed similarly, and SL 50 (24.48 cm; C.I. 95% 12.9-70 36.0 cm) was estimated as their average. As a management measure, we propose a precautionary MCS of 36 cm SL for C. reticulatus off southern Sinaloa.

Research that directs the way stakeholders act and how they collaborate is essential when addressing complex environmental challenges in the field of sustainability science. For example, researchers attempting to manage Prosopis invasions through biological control in South Africa have historically faced challenges from stakeholders. In this study we illustrate the importance of stakeholder engagement and social learning by outlining the collaborative efforts of various stakeholders to promote effective, integrative and sustainable management of Prosopis invasions in the Northern Cape, South Africa. Through a community of practice approach, stakeholders worked together over the past half-decade in an attempt to develop a National Strategy for Prosopis management and improve its control. This strategy aimed not only to emphasise the need for integration of biomass use (aimed at offsetting the costs of mechanical clearing and necessary herbicide use) but also to underscore the significance of biocontrol alongside other management approaches. Stakeholders also identified that adequate farm-scale planning is necessary to provide a sense of purpose and assist in monitoring of progress. We worked alongside land managers and experts to develop such plans. The engagement of local champions played a crucial role in facilitating collaboration and learning among stakeholders, emphasising the significance of inclusive approaches in addressing complex sustainability challenges. In addition, we gained an understanding of how to develop the community of practice to enhance collaboration that ensures the implementation of plans to better manage Prosopis. Our findings underscore the necessity of meaningful stakeholder engagement and collaboration in effective invasive species management. By promoting understanding and involvement of diverse stakeholders, initiatives can have a greater impact in addressing broader sustainability issues. SIGNIFICANCE: Our findings highlight the fundamental role of stakeholder collaboration in addressing environmental challenges (e.g. biological invasions), promoting sustainability and fostering social learning. Collaboration facilitates exchange of knowledge, promotes social learning and allows stakeholders to make informed decisions when addressing sustainability issues. Collaborative approaches promote the effectiveness of a community of practice in managing Prosopis invasions in South Africa. Local champions played a pivotal role in facilitating collaboration, bridging communication gaps and promoting inclusive approaches. Sustained stakeholder engagement, transdisciplinary collaborations, effective biological control and market development for biomass products will be essential to improve the sustainable management Prosopis.

ABSTRACT Care for human well-being and health requires the consumption of healthy foods, and therefore, the “baby-leaf” gains increased space in the market as they have higher concentrations of bioactive compounds. The present study aimed to evaluate the growth and bioactive compounds of baby-leaf chicory (Cichorium intybus L.) according to the color of cultivation benches with different wavelengths. The experiment was conducted in a non-acclimatized greenhouse, covered with low density polyethylene film with an aluminized screen of 50% shading under the film and 50% shading screens on the sides. In a completely randomized design, five types of benches were evaluated without and with bright reflective colored materials: Control bench without reflective material, a bench with reflective bright white laminate, reflective bright dark red laminate, reflective bright dark blue laminate, and reflective bright yellow laminate. The bright white and yellow laminates amplified the most photosynthetically active radiation. All the laminates enhanced yield of baby-leaf chicory plants, where white, yellow, red, and dark blue enhanced the fresh matter by 102.6%, 50.2%, 60.6%, and 37.4% compared to the control, respectively. The bright dark blue laminates enhanced the bioactive compounds of baby-leaf chicory plants. The bright dark blue laminate enhanced the carotenoid production of baby-leaf chicory plants by 11.0%. The use of colored laminates was effective in the cultivation of baby-leaf chicory, both in terms of yield and quality, with significant increases in fresh matter and bioactive compounds. To provide baby-leaf chicory with higher bioactive content with antioxidant effect (carotenoids) the use of dark blue laminates is necessary; however, if the objective is greater shoot DM it will be white laminates.

Resumen: Esta investigación analiza la relación entre comportamiento de consumo sostenible con la percepción, las prácticas y los atributos percibidos en los productos y los fabricantes en torno al consumo responsable en la generación Z. Para esto se hizo un estudio descriptivo, con enfoque cuantitativo. Se aplicó una encuesta en formato digital a 903 adultos nacidos a partir de 1995 en la ciudad de Bogotá. El análisis estadístico se realizó mediante un análisis factorial confirmatorio para identificar si las variables se agrupan en los constructos propuestos, seguido se realizó un modelo causal a partir de un análisis de ecuaciones estructurales, con la metodología de bootstraping con el fin de validar las hipótesis propuestas. Los resultados comprueban la existencia de los factores propuestos y se identificó que los hábitos de consumo responsable, la actitud hacia el consumo responsable y los atributos del producto inciden en el comportamiento de consumo sostenible, sin embargo, los atributos percibidos del fabricante no tienen una relación directa con este, aunque cuando los atributos del fabricante son mediados por los atributos del producto existe incidencia. Estos hallazgos aportan al conocimiento científico ya que la literatura actual no ha analizado la relación entre el fabricante con producción responsable y los atributos de productos de consumo responsable percibidos por el consumidor. Por tal razón, los fabricantes deben mejorar sus esfuerzos en comunicar y llevar al mercado productos amigables con el medio ambiente.

Abstract: This research analyzes the relationship between sustainable consumption behavior with perception, practices and perceived attributes in products and manufacturers around responsible consumption in generation Z. For this a descriptive study was made, quantitatively. A digital survey was carried out on 903 adults born in Bogotá since 1995. The statistical analysis was performed using a confirmatory factor analysis to identify if the variables are grouped in the proposed constructs, followed by a causal model based on an analysis of structural equations, with the bootstraping methodology in order to validate the proposed hypotheses. The results prove the existence of the proposed factors and it was identified that responsible consumption habits, attitude towards responsible consumption and product attributes affect sustainable consumption behavior, However, the perceived attributes of the manufacturer do not have a direct relationship with it, although when the attributes of the manufacturer are mediated by the attributes of the product there is incidence. These findings contribute to scientific knowledge since the current literature has not analyzed the relationship between the manufacturer with responsible production and the attributes of responsible consumer products perceived by the consumer. For this reason, manufacturers must improve their efforts to communicate and bring environmentally friendly products to market.

Resumen: En el escenario competitivo del sector bancario, las actividades de marketing y branding se han convertido en un elemento crucial para el éxito a largo plazo de las instituciones financieras. Desde la gestión del brand equity, la confianza y la lealtad son esenciales, no solo en los procesos operativos con los usuarios, sino en la consolidación de la marca como un activo estratégico. El objetivo de esta investigación fue analizar la multidimensionalidad del brand equity para el sector bancario desde la perspectiva de la generación Z. Se desarrolla un estudio de tipo cuantitativo, analítico y de corte transversal, utilizando el análisis factorial exploratorio y confirmatorio a partir de un instrumento aplicado de forma on line a personas pertenecientes a este segmento generacional. Los hallazgos infieren que el brand equity en el sector bancario dirigido a la generación Z está conformado por las siguientes dimensiones: fidelidad e importancia de la marca (FIM), calidad percibida (CP), asociación de marca (AM), rendimiento de la marca (RM) y conciencia de la marca (CM). Se concluye que el sector bancario debe seguir consolidando su brand equity como actividad estratégica a partir de dichas dimensiones, fortaleciendo el posicionamiento de sus marcas, su participación y su orientación al mercado, garantizando el entendimiento de las necesidades, deseos y comportamientos de la generación Z.

Abstract: In the competitive scenario of the banking sector, marketing and branding activities have become a crucial element for the long-term success of financial institutions. From the perspective of brand equity management, trust and loyalty are essential, not only in the operational processes with users, but also in the consolidation of the brand as a strategic asset. The aim of this research was to analyse the multidimensionality of brand equity for the banking sector from the perspective of Generation Z. A quantitative, analytical, and cross-sectional study was carried out, using exploratory and confirmatory factor analysis based on an instrument applied online to people belonging to this generational segment. The findings infer that brand equity in the banking sector aimed at Generation Z is made up of the following dimensions: brand loyalty and importance (BLI), perceived quality (PQ), brand association (BA), brand performance (BP) and brand awareness (BA). It is concluded that the banking sector must continue to consolidate its brand equity as a strategic activity based on these dimensions, strengthening its brand positioning, market share and market orientation, ensuring an understanding of the needs, desires, and behaviours of Generation Z.