Resumen: Esta investigación analiza la relación entre comportamiento de consumo sostenible con la percepción, las prácticas y los atributos percibidos en los productos y los fabricantes en torno al consumo responsable en la generación Z. Para esto se hizo un estudio descriptivo, con enfoque cuantitativo. Se aplicó una encuesta en formato digital a 903 adultos nacidos a partir de 1995 en la ciudad de Bogotá. El análisis estadístico se realizó mediante un análisis factorial confirmatorio para identificar si las variables se agrupan en los constructos propuestos, seguido se realizó un modelo causal a partir de un análisis de ecuaciones estructurales, con la metodología de bootstraping con el fin de validar las hipótesis propuestas. Los resultados comprueban la existencia de los factores propuestos y se identificó que los hábitos de consumo responsable, la actitud hacia el consumo responsable y los atributos del producto inciden en el comportamiento de consumo sostenible, sin embargo, los atributos percibidos del fabricante no tienen una relación directa con este, aunque cuando los atributos del fabricante son mediados por los atributos del producto existe incidencia. Estos hallazgos aportan al conocimiento científico ya que la literatura actual no ha analizado la relación entre el fabricante con producción responsable y los atributos de productos de consumo responsable percibidos por el consumidor. Por tal razón, los fabricantes deben mejorar sus esfuerzos en comunicar y llevar al mercado productos amigables con el medio ambiente.

Abstract: This research analyzes the relationship between sustainable consumption behavior with perception, practices and perceived attributes in products and manufacturers around responsible consumption in generation Z. For this a descriptive study was made, quantitatively. A digital survey was carried out on 903 adults born in Bogotá since 1995. The statistical analysis was performed using a confirmatory factor analysis to identify if the variables are grouped in the proposed constructs, followed by a causal model based on an analysis of structural equations, with the bootstraping methodology in order to validate the proposed hypotheses. The results prove the existence of the proposed factors and it was identified that responsible consumption habits, attitude towards responsible consumption and product attributes affect sustainable consumption behavior, However, the perceived attributes of the manufacturer do not have a direct relationship with it, although when the attributes of the manufacturer are mediated by the attributes of the product there is incidence. These findings contribute to scientific knowledge since the current literature has not analyzed the relationship between the manufacturer with responsible production and the attributes of responsible consumer products perceived by the consumer. For this reason, manufacturers must improve their efforts to communicate and bring environmentally friendly products to market.

Resumen: En el escenario competitivo del sector bancario, las actividades de marketing y branding se han convertido en un elemento crucial para el éxito a largo plazo de las instituciones financieras. Desde la gestión del brand equity, la confianza y la lealtad son esenciales, no solo en los procesos operativos con los usuarios, sino en la consolidación de la marca como un activo estratégico. El objetivo de esta investigación fue analizar la multidimensionalidad del brand equity para el sector bancario desde la perspectiva de la generación Z. Se desarrolla un estudio de tipo cuantitativo, analítico y de corte transversal, utilizando el análisis factorial exploratorio y confirmatorio a partir de un instrumento aplicado de forma on line a personas pertenecientes a este segmento generacional. Los hallazgos infieren que el brand equity en el sector bancario dirigido a la generación Z está conformado por las siguientes dimensiones: fidelidad e importancia de la marca (FIM), calidad percibida (CP), asociación de marca (AM), rendimiento de la marca (RM) y conciencia de la marca (CM). Se concluye que el sector bancario debe seguir consolidando su brand equity como actividad estratégica a partir de dichas dimensiones, fortaleciendo el posicionamiento de sus marcas, su participación y su orientación al mercado, garantizando el entendimiento de las necesidades, deseos y comportamientos de la generación Z.

Abstract: In the competitive scenario of the banking sector, marketing and branding activities have become a crucial element for the long-term success of financial institutions. From the perspective of brand equity management, trust and loyalty are essential, not only in the operational processes with users, but also in the consolidation of the brand as a strategic asset. The aim of this research was to analyse the multidimensionality of brand equity for the banking sector from the perspective of Generation Z. A quantitative, analytical, and cross-sectional study was carried out, using exploratory and confirmatory factor analysis based on an instrument applied online to people belonging to this generational segment. The findings infer that brand equity in the banking sector aimed at Generation Z is made up of the following dimensions: brand loyalty and importance (BLI), perceived quality (PQ), brand association (BA), brand performance (BP) and brand awareness (BA). It is concluded that the banking sector must continue to consolidate its brand equity as a strategic activity based on these dimensions, strengthening its brand positioning, market share and market orientation, ensuring an understanding of the needs, desires, and behaviours of Generation Z.

ABSTRACT One of the components with the greatest effect on the development of a venture is that which refers to the characteristics of the entrepreneur. The objective of the research work was to survey the age group of agricultural entrepreneurs in Paraguay. First, a documentary bibliographic review was carried out, taking official data regarding the age composition of the country. In the field stage, a quantitative approach has been taken, with an exploratory scope, applying the data collection instrument to a total of 51 owners of agricultural enterprises. Its design is non-experimental quantitative. Of the farms studied, 96% are within the dimensions established to be considered in the range of Peasant Family Agriculture. All ventures have less than 10 people involved. 96% run a family-type business. The academic training with the highest percentage among these is primary and secondary. 35% of those surveyed belong to Generation It is the older generations that prevail on the country's agricultural farms. Generation X is the one with the highest participation in the sample, occupying just over a third. This could be expected to be the preeminent generation in terms of the direction of agricultural enterprises in the future decade.

RESUMEN Uno de los componentes con mayor efecto en el desarrollo de un emprendimiento es el que respecta a las características del emprendedor. El trabajo de investigación tuvo como objetivo sondear el grupo etario de los emprendedores agropecuarios en el Paraguay. Primeramente, se realizó una revisión bibliográfica documental tomando datos oficiales con respecto a la composición etaria del país. En la etapa de campo, se ha tenido un enfoque cuantitativo, con un alcance exploratorio, aplicando el instrumento de levantamiento de datos a un total de 51 propietarios de emprendimientos agropecuarios. El diseño del mismo es no experimental cuantitativa. De las fincas estudiadas el 96% se encuentra dentro de las dimensiones establecidas para ser consideradas en el rango de la Agricultura Familiar Campesina. Todos los emprendimientos cuentan con menos de 10 personas involucradas. En un 96% dirigen un emprendimiento de tipo familiar. La formación académica con mayor porcentaje entre estos es la primaria y secundaria. El 35% de los encuestados pertenece a la Generación X, 26% Millennial, 27% Baby Boomers y 12% a la Generación Z. Si bien la generación Millennial es la Generación predominante a nivel laboral en la actualidad, los resultados prueban que son aun las Generaciones de más edad las que prevalecen en las fincas agropecuarias del país. La Generación X es la de mayor participación en el caso de la muestra ocupando poco más de la tercera parte. Se podría esperar que esta sea la generación preeminente en cuanto a la dirección de los emprendimientos agropecuarias en la futura década.

Abstract Why are Generation Z employees quiet quitting? A potential answer is related to Generation Z disengagement. Quiet quitting is troublesome for companies with growing numbers of young recruits checking out emotionally from work. Literature about aggrieved company cultures discusses quiet quitting, the name Generation Z employees use for a form of disengagement. Nevertheless, there is a lack of empirical research on Generation Z disengagement. Moreover, there is a lack of qualitative research on quiet quitting and disengagement in general with existing recommendations originating from quantitative studies that do not examine the core nature of the phenomenon. The originality of the research stems from studying two interrelated issues: the characteristics of Generation Z disengagement and the characteristics of Generation Z employee integration frameworks that consider their employee lifecycle. This paper discusses quiet quitting as a form of Kahn’s (1990) disengagement and a dimension of Generation Z's exit, voice, loyalty, neglect (EVLN) model characteristic. The study follows a qualitative methodology. Firstly, grounded theory is employed to extract data from Generation Z employees and their managers and compare perceptions of the former's disengagement and engagement. The research sample consisted of 75 participants. Secondly, unstructured observation was employed through a cohort longitudinal study of ten Generation Z employees at work over two years. The lifecycle of Generation Z employees is shown to be approximately one year. The research illustrates the Generation Z employee lifecycle curve and classifies the Generation Z employee engagement phases. Moreover, the study introduces a framework for integrating Generation Z within companies.

Resumen ¿Por qué los empleados de la Generación Z renuncian silenciosamente? Una posible respuesta está relacionada con la desconexión de la Generación Z. Dejar de fumar silenciosamente es problemático para las empresas con un número creciente de empleados jóvenes que se retiran emocionalmente del trabajo. La renuncia silenciosa, el nombre que utilizan los empleados de la Generación Z como forma de desconexión, se analiza en la literatura sobre las culturas empresariales agraviadas. Sin embargo, faltan investigaciones empíricas sobre la desconexión de la Generación Z. Además, faltan investigaciones cualitativas sobre el abandono silencioso y la desconexión en general, con recomendaciones existentes provenientes de estudios cuantitativos que no examinan la naturaleza central del fenómeno. La originalidad de la investigación surge del estudio de dos cuestiones interrelacionadas: las características de la desvinculación de la Generación Z y las características del marco de integración de los empleados de la Generación Z que considera su ciclo de vida. El abandono silencioso se analiza en el artículo como una forma de desconexión de Kahn (1990) y una dimensión de la característica del modelo de Salida, Voz, Lealtad y Negligencia (EVLN) de la Generación Z. El estudio sigue una metodología cualitativa. Primero, se emplea la teoría fundamentada para extraer datos de los empleados de la Generación Z y sus gerentes y comparar las percepciones sobre la desconexión y el compromiso de los primeros. La muestra de la investigación estuvo compuesta por 75 participantes. Segundo, se empleó la observación no estructurada por medio de un estudio longitudinal de cohorte de diez empleados de la Generación Z en el trabajo durante dos años. Se ha descubierto que el ciclo de vida de los empleados de la Generación Z es de aproximadamente un año. La investigación ilustra la curva del ciclo de vida de los empleados de la Generación Z y clasifica las fases de compromiso de los empleados de esa generación. Además, el estudio presenta un marco para integrar a la Generación Z en las empresas.

Resumen La orientación vocacional y profesional de los estudiantes de educación superior es esencial para garantizar el éxito en el aprendizaje y la práctica profesional. El objetivo de esta investigación es comparar las carreras autodeclaradas y los resultados del test de orientación vocacional y profesional según los tipos de orientación vocacional. Utilizando investigación descriptiva, documental y de campo con un enfoque mixto, exploramos el test de orientación vocacional de 3.692 estudiantes de 13 colegios públicos de la ciudad de Ibarra en Ecuador. La prueba consistió en 98 ítems dicotómicos que identificaron intereses y aptitudes vocacionales mediante un cuestionario computarizado en Kobotoolbox. La validez del instrumento se evaluó mediante el Alfa de Cronbach y la fiabilidad se estimó mediante los coeficientes Omega de McDonald. Se utilizó la prueba de Chi-cuadrado para comparar las carreras autoinformadas y los resultados de la prueba CHASIDE por orientación vocacional y profesional de los estudiantes mediante el software R-studio. Los resultados mostraron diferencias significativas entre las carreras autoinformadas por los estudiantes y el CHASIDE. De hecho, la correspondencia entre ambas mostró valores inferiores al 50% ya que un miembro de la familia realizaba principalmente procesos de orientación vocacional, y la orientación profesional debía estar más presente. Los resultados sugieren la importancia de la orientación vocacional realizada por un profesional antes de ingresar a las instituciones de educación superior para minimizar el riesgo de deserción entre los estudiantes después de elegir erróneamente una carrera.

Abstract Vocational and professional guidance for higher education students is essential to ensure success in learning and professional practice. This research aims to compare self-reported careers and vocational and professional orientation test results by types of vocational guidance. Using descriptive, documentary, and field research with a mixed approach, we explore the vocational orientation test of 3,692 students in 13 public schools in the city of Ibarra in Ecuador. The test consisted of 98 dichotomous items identifying vocational interests and aptitudes using a computer-based questionnaire in Kobotoolbox. The instrument's validity was evaluated using Cronbach's Alpha, and reliability was estimated using McDonald's Omega coefficients. The Chi-square test was used to compare self-reported careers and the CHASIDE test results by vocational and professional guidance of the students using the R-studio software. Results showed significant differences between students' self-reported careers and the CHASIDE. Indeed, the correspondence between the two showed values lower than 50% since a family member mainly did vocational guidance processes, and professional guidance needed to be more present. Results suggest the importance of vocational guidance done by a professional before entering higher education institutions to minimize the risk of dropouts among students after mistakenly choosing a career.

Resumen Este estudio tiene como objetivo verificar la hipótesis de que la asignatura en Alfabetización Informacional es clave en el desarrollo profesional de los estudiantes. Los autores revisan los obstáculos, los intereses y las metas del alumnado después de completar un curso sobre Alfabetización Informacional. Se llevó a cabo una investigación cuantitativa en línea basada en encuestas en la universidad Transilvania de Brasov. La literatura fue revisada mediante métodos cienciométricos con el fin de analizar los artículos más relevantes y citados publicados en Web of Science. También fue utilizado el método de análisis de emociones para observar los sentimientos de los alumnos. Los estudiantes de la Generación Z, llamados 'nativos digitales' hoy en día, tienen notables habilidades digitales y utilizan fuentes de información principalmente de ese entorno. Por lo tanto, esta asignatura universitaria debe estar al día con la mentalidad y el comportamiento informativo de las nuevas generaciones. La hipótesis quedó así confirmada; el cuerpo estudiantil necesita esta materia porque temas como los derechos de autor, estrategias de búsqueda y bases de datos son de su interés. Asimismo, tales habilidades de búsqueda informacional son importantes para el desarrollo profesional. La investigación presenta un método original de análisis y revisión de la literatura que puede aplicarse en otras áreas de interés.

Abstract This study aims to verify the hypothesis that Information Literacy is a key course in the professional development of students. The authors review the obstacles, interests, and goals of students after their completion of the subject in Information Literacy. Quantitative survey-based research was conducted online at Transilvania University of Brasov. The literature was revised by scientometric methods in order to analyse the most relevant and highly cited articles published in Web of science. Emotion Analysis method was used, since it is a fast method to scan students' feelings. Students from Generation Z, the digital native nowadays, have remarkable digital skills and use information sources mainly from the digital environment. In this respect, Informational Literacy courses need to keep pace with the mentality and information behaviour of new generations. The hypothesis was thus supported; the students need this course because subjects like Copyright, Search Strategies, and Databases are of interest. Moreover, these informational research skills are important in professional development. This critical evaluation of Generation Z education may interest those studying trends in education and students' needs.

Abstract The contemporary sexual landscape witnesses a discernible shift towards the pursuit of individualized pleasure within sexuality, diverging from conventional notions of stable relationships. This transformation is notably propelled by societal shifts, including increased moral permissiveness and widespread adoption of digital technologies, notably dating applications and websites. In this milieu, the current study aims to investigate the influence of reggaetón on the sexual attitudes and behaviors of Generation Z individuals, particularly regarding their perceptions of romantic relationships, gender roles, and sexuality. Through a comprehensive literature review, this inquiry illuminates the profound impact of music, specifically reggaetón, on the construction of sexual identity and attitudes towards sexuality among young adults. The findings underscore the significant role played by reggaetón in shaping the perceptions of youth concerning relationships and sexuality, primarily through its lyrical content, which frequently glorifies the objectification of women and promotes toxic masculinity. Furthermore, the visual elements accompanying reggaetón further reinforce these messages, thereby influencing the way in which young individuals conceptualize and engage in interpersonal relationships. In conclusion, the study emphasizes the pressing need for artists and the music industry at large to acknowledge and embrace their ethical responsibility in promoting representations of sexuality.

Resumen La revolución sexual moderna caracterizada por la búsqueda del placer personal, desligada de las relaciones estables tradicionales ha sido impulsada por factores como la permisividad moral y la proliferación de tecnologías digitales, incluyendo aplicaciones y sitios web de citas. En ese contexto, el presente estudio tiene como objetivo analizar el impacto del reguetón en la sexualidad de los jóvenes de la Generación Z. Para tal fin, se realizó una revisión de la literatura académica sobre la influencia de este género musical en la formación de la identidad sexual y las actitudes hacia la sexualidad. Los hallazgos muestran que, el reguetón, a través de sus letras promueven la cosificación de la mujer y la masculinidad tóxica, junto con sus componentes audiovisuales, lo que repercute el modo en que los jóvenes conciben las relaciones y la sexualidad, lo cual puede perpetuar estereotipos de género perjudiciales y tener un impacto negativo en las relaciones interpersonales. Como conclusión se destaca la necesidad de que los artistas y la industria musical consideren su responsabilidad ética en la promoción de representaciones saludables y respetuosas de la sexualidad.

Abstract Background Acne is a chronic inflammatory disorder of the pilosebaceous unit that is associated with a negative impact on quality of life, causing anxiety, depression, and poor self-esteem. The treatment of acne is not simple and presents some new challenges. This article addresses important issues faced by dermatologists on their daily, some of them specific for Latin America. Objective To discuss daily practice recommendations when managing acne patients. Methods A literature review was conducted by a group of eight experts with extensive experience in the field of acne. The results of the data review were presented at an initial kick-off meeting to align the consensus topics. Two e-surveys using the Delphi methodology and an interim group webinar meeting were held. Results The expert panel reached a consensus on all proposed key statements, providing scientific support to help dermatologists and healthcare providers make acne management decisions on topics that can be challenging in the everyday practice of dermatology, such as the characteristics of Generation Z or the importance of the maintenance phase of adult acne treatment. Conclusion This article provides current recommendations for managing acne patients. The high level of agreement achieved based on the latest evidence supports the best acne therapeutic choices in both established topics and new important issues that have emerged in recent years, such as the impact of social media, Generation Z characteristics, and transgender male patient specifics. life anxiety depression selfesteem. selfesteem self esteem. esteem self-esteem challenges America patients kickoff kick off esurveys e surveys held statements dermatology years media specifics

ORIENTATION: Employee productivity is affected by various social and psychological variables. Flexible work arrangements (FWAs) and participative styles are expected to influence employee productivity RESEARCH PURPOSE: This study examined the effect of FWA and participative styles on employee productivity, specifically of Generation Z (Gen Z) employees. It also examines the mediating role of emotional engagement on the effect of FWA and participative styles on employee productivity MOTIVATION FOR THE STUDY: Gen Z workers have specific work-behavioural characteristics, including freedom and flexibility. This study provides empirical evidence of factors that increased the productivity of Gen Z employees by examining the influence of FWA and participative style RESEARCH APPROACH/DESIGN AND METHOD: This study was designed as explanatory. Data were collected using a survey involving 259 employees by purposive sampling technique. The data were analysed by the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the IBM AMOS 26 program MAIN FINDINGS: Flexible work arrangement, participative style and emotional engagement affect employee productivity in direct and indirect relationships. However, there is no significant effect of FWAs on emotional engagement PRACTICAL/MANAGERIAL IMPLICATIONS: Organisations need to develop FWA systems and more employee participation at work. It is expected to strengthen emotional engagement in their organisation and increase their productivity indirectly CONTRIBUTION/VALUE-ADD: The study took Gen Z as the object of this research to support the assumption that this generation prefers a flexible way of working but still supports their productivity achievements

Abstract COVID-19 has affected the development of economic activities and increased unemployment around the world. The most viable alternative is to promote entrepreneurship. Digital entrepreneurship took on greater importance in the face of the confinement imposed to curb the spread of COVID-19. The objective of this research is to analyze some work areas for the development of digital entrepreneurship with the aim of promoting self-employment of young people. A qualitative methodology with cross-sectional and descriptive scope was used using secondary sources. The results of this study show that technological tools are the new source for business development as Content Marketing and Social Networks, Artificial Intelligence, 3D Printing, Virtual Reality, Big Data, Devices through the Voice, Robotization, automation and digital transformation of companies, Electronic Commerce and Digital Leisure just to mention these. Although Mexico is prepared for the implementation of businesses via the Internet, it should be noted that there are still barriers such as bureaucracy, training, greater investment, ignorance and resistance to change. Then, it is urgent to develop collaborative public-private-academy strategies to strengthen institutions, infrastructure and human skills focused on new technologies to guarantee decent employment for generation Z, also known as the Centennials generation, those born between 1995 and 2010.

Resumen El COVID-19 ha afectado el desarrollo de las actividades económicas y ha aumentado el desempleo. La alternativa más viable es promover el emprendimiento. El emprendimiento digital tomó mayor importancia ante el confinamiento impuesto para frenar la propagación del COVID-19. El objetivo de esta investigación es analizar algunas áreas de trabajo para el desarrollo del emprendimiento digital con el objetivo de promover el autoempleo de los jóvenes. Se utilizó una metodología cualitativa con alcance transversal y descriptivo utilizando fuentes secundarias. Los resultados muestran que las herramientas tecnológicas como el Marketing de Contenidos y Redes Sociales, Inteligencia Artificial, Impresión 3D, Realidad Virtual, Big Data, Dispositivos a través de la Voz, Robotización, automatización y transformación digital de empresas, Comercio Electrónico y Ocio Digital son la nueva fuente para el desarrollo empresarial. Si bien México está preparado para la implementación de negocios vía Internet, cabe señalar que aún existen barreras como la burocracia, capacitación, mayor inversión, desconocimiento y resistencia al cambio. Entonces, es urgente desarrollar estrategias colaborativas público-privadas-académicas para fortalecer las instituciones, la infraestructura y las capacidades humanas enfocadas en las nuevas tecnologías para garantizar el empleo digno para la generación Z, también conocida como la generación Centennials, los nacidos entre 1995 y 2010.

Abstract Financial education has become a differentiating element in the economic development of countries and Mexico has taken measures that have not been enough. This research aims to identify what factors influence the level of financial education of young people belonging to generation Z in the municipality of Celaya, Guanajuato, Mexico. With a quantitative approach, non-experimental design and correlational scope. The results show that young people do not have the necessary knowledge to make good financial decisions, in addition, that the educational level of the mother influences the level of these young people. It is recommended that study plans and programs be adjusted so that subjects related to the subject are taught from basic education. One limitation of the present was the data collection that was carried out through online surveys due to the current pandemic conditions. It is concluded that financial competence should be strengthened, especially focused on positive financial practices or behaviors.

Resumen La educación financiera se ha convertido en un elemento diferenciador en el desarrollo económico de los países y México ha tomado medidas que no han sido suficientes. Esta investigación tiene el objetivo de identificar qué factores influyen en el nivel de educación financiera de los jóvenes pertenecientes a la generación Z en el municipio de Celaya, Guanajuato, México. Con un enfoque cuantitativo, de diseño no experimental y alcance correlacional. Los resultados muestran que los jóvenes no cuentan con los conocimientos necesarios para tomar buenas decisiones financieras, además, que el nivel educativo de la madre influye en el nivel que poseen estos jóvenes. Se recomienda que se ajusten los planes y programas de estudio para que se impartan materias relativas al tema desde la educación básica. Una limitación del presente fue la recolección de los datos que se realizó mediante encuestas en línea debido a las condiciones actuales de pandemia. Se concluye se debe fortalecer la competencia financiera, sobre todo enfocada en las prácticas o comportamientos financieros positivos.

Abstract This research is based on the hypothesis that the cognitive processes that depend upon analog reading are very different from those required by digital, fragmented, and non-hierarchical. It also aims to pay attention to the relationship established with the medium and the support that enables multimedia, rhizomatic, and non-linear structures. The investigation focuses on the study of the personal connection maintaining pupils with reading habits from various sectors, such as playful, academic, and participatory, in order, through consumption, to define the reading practice, emphasizing reading as a cultural fact of the so-called Generation Z – besides currently conducting university studies. The informants of this mixed character investigation are configured as a plural group and with an international character. The analysis shows information on the reading behavior, commitment to the reading of digital visitors or residents and the impact of the nature of the medium on reading comprehension. fragmented nonhierarchical. nonhierarchical non hierarchical. hierarchical non-hierarchical multimedia rhizomatic nonlinear linear structures sectors playful academic participatory order consumption practice socalled so called studies behavior comprehension

Resumo Esta pesquisa parte da hipótese de que os processos cognitivos que demandam a leitura analógica são muito diferentes daqueles exigidos pela digital, fragmentados e não hierárquicos. Atenta também para a relação estabelecida com o meio e os suportes que possibilitam estruturas multimídia, rizomáticas e não lineares. Tem como foco o estudo da ligação pessoal que os alunos mantêm com o hábito leitor de diversos setores como o lúdico, o acadêmico e o participativo, a fim de, por meio do consumo, definir a prática da leitura, enfatizando a leitura como um fato cultural da chamada Geração Z e, atualmente, cursando estudos universitários. Os informantes desta investigação de caráter misto configuram-se como um grupo plural e de caráter internacional. A análise mostra informações sobre o comportamento de leitura, o comprometimento com a leitura de visitantes ou residentes digitais e o impacto da natureza do meio na compreensão da leitura. digital hierárquicos multimídia lineares lúdico participativo consumo atualmente universitários configuramse configuram se internacional

Abstract Objective This study aims to explore in-depth how to apply logotherapy to people with phubbing. Methods The research methodology uses with mixed methods, a sequential approach used in this study for handling the phubbing population is 110 students. Samples taken by purposive sampling with attention to the range aged 10-25 years, and the research sample obtains as many as 16 students. The sample was determined based on the scale analysis results and recommendations from the school – research data from research instruments in observation sheets and qualitative data interviews. A Phubbing scale was used to get quantitative data. Results The results of the study showed that there were better changes as evidenced by changes in phubbing scale scores before and after being given treatment. Conclusion The study’s conclusion shows that Logotherapy Counseling effectively reduces phubbing in Generation Z. indepth depth methods 11 students 1025 10 25 10-2 years 1 interviews treatment studys s Z 102 2 10-

Resumo Objetivo Este estudo tem como objetivo explorar em profundidade como aplicar a logoterapia a pessoas que são praticantes de phubbing. Método A metodologia da pesquisa dispõe de métodos mistos, com uma abordagem sequencial em uma população de 110 estudantes praticantes de phubbing. As amostras foram obtidas por amostragem proposital, respeitando uma faixa etária de 10 a 25 anos, resultando em 16 estudantes. A amostra foi determinada com base nos resultados da análise da escala de phubbing, usada para obtenção de dados quantitativos, e nas recomendações da escola – dados provenientes de instrumentos de pesquisa em fichas de observação e entrevistas de dados qualitativos. Resultados Os resultados do estudo mostraram que houve melhorias, como evidenciado pelas mudanças na pontuação da escala de phubbing antes e depois de receber o tratamento. Conclusão Concluímos que a Logoterapia reduz efetivamente o phubbing na Geração Z. mistos 11 proposital 1 2 anos quantitativos qualitativos melhorias tratamento Z

ORIENTATION: Since April 2022, there has been a 30% increase in Data Science job openings globally. The majority of these positions are filled by Generation Z talent (Gen Z). According to research, businesses that promote gender diversity have higher earnings and revenues. RESEARCH PURPOSE: The purpose of this study is to identify factors that will help organizations in designing policies and work environment to attract and foster Gen Z women employees in Data Science. MOTIVATION FOR THE STUDY: There is limited research focusing on Gen Z women professionals and factors influencing their career choices in the field of Data Science in the Indian context. RESEARCH APPROACH/DESIGN AND METHOD: Structured questionnaire was distributed online. Purposive sampling technique was adopted and 216 responses from Gen Z women studying in technology institutes pan India and working in Data Science were collected. Multiple linear regression statistical technique was leveraged for data analysis. MAIN FINDINGS: Technical education, job opportunities, compensation and conducive environment significantly and positively influence career decisions of Gen Z women in Data Science. PRACTICAL IMPLICATIONS: Organizations will be able to define policies to encourage hiring of Gen Z women, break stereo types that prevent women from pursuing career in Data Science and create a conducive work environment that acknowledges and rewards the performance of Gen Z women. CONTRIBUTION/VALUE-ADD: The findings of this study will encourage more women from Gen Z to pursue careers in Data Science, boosting gender diversity and inclusivity in Data Science.

The global effect of the social media platform TikTok has resulted in an increase in literature pertaining to the platform. Despite wide acknowledgment in social media, TikTok metrics and how these formulate fashion sub-cultures remains underexplored. This study explored TikTok metrics that resultantly formulate fashion sub-cultures amongst Generation Z (Gen Z) TikTok users. The proposed conceptual framework was developed to assist marketing communication managers and content strategists to explore fashion sub-culture interest via various TikTok metrics. The study followed a qualitative approach. Data was collected through structured interviews, using convenience sampling among five Gen Z participants. Thematic analysis was adopted and findings revealed that engagement metrics indicate strong potential in enabling fashion sub-culture among TikTok users. Furthermore, metrics enabled Gen Z users to discover fashion sub-culture content through hashtags, engagement in social exchanges through likes and comments, store digital fashion inspiration through saves and spread information through shares.