ABSTRACT: Graphic communication projects begin with a strategic phase whose objective is to conceptualize a sensory universe that will be associated with the product or brand for which the project is developed. The objective is to emotionally connect the brand or product with the user. In this process, the "performativity" potential of images is used to define and communicate complex emotional qualities that are difficult to express through verbal language. Mostly, images are searched on the Internet and classified through hegemonic iconographic and iconological patterns. This article proposes to activate a critical look at the hybrid co-creation process that is generated between human and machine in the search for images on the net. Analyzing the agency of the non-human in this procedure will allow us to establish if the creative and methodological processes used contribute to establish and perpetuate a prevailing visual hegemony, or if they help to open fissures in its structure.

RESUMEN: Los proyectos de comunicación gráfica se inician con una fase estratégica cuyo objetivo es conceptualizar un universo sensorial que irá asociada al producto o marca para la cual se desarrolla el proyecto. El objetivo es conectar emocionalmente la marca o producto con el usuario. En este proceso se recurre al potencial de “performatividad” de las imágenes, para definir y comunicar cualidades emocionales complejas, difíciles de expresar a través del lenguaje verbal. Mayoritariamente, las imágenes se buscan en internet y son clasificadas mediante patrones iconográficos e iconológicos hegemónicos. Este artículo propone activar una mirada crítica sobre el proceso de co-creación híbrido que se genera entre humano y máquina en la búsqueda de imágenes en red. Analizar la agencia de lo no-humano en este procedimiento permitirá establecer si los procesos creativos y metodológicos usados contribuyen a establecer y perpetuar una hegemonía visual imperante, o si ayudan a abrir fisuras en su estructura.

Abstract Open innovation proposes information exchanges between the company and external stakeholders to improve the results of innovation processes. In this work we adopt the open innovation approach to enhance a company’s innovation performance by implementing co-creation practices with customers. To do this, we rely on design thinking, a framework focusing on the relationship with end users, and adopt action research as a research methodology. The research is carried out in a service SME, characterised by being knowledge-intensive and offering innovative and customised services with high value added. We identify several co-creation practices and examine their degree of adoption by the company and prioritise those that should be implemented. For academics, this work contributes to increase the stock of knowledge on co-creation in the context of SMEs. The study offers valuable insights to practitioners into how an innovation framework that incorporates co-creation practices helps to improve the firm's innovation results, while presenting a methodology that facilitates collaboration with researchers on innovation projects.

Resumen La innovación abierta propone el intercambio de información entre la empresa y su entorno externo para mejorar los resultados de su proceso de innovación. En este trabajo adoptamos el enfoque de la innovación abierta para mejorar los resultados de innovación de una empresa mediante la aplicación de prácticas de co-creación con los clientes. Para ello, nos basamos en design thinking, un marco de trabajo centrado en la relación con el usuario final, y adoptamos la investigación-acción como metodología de investigación. La investigación se lleva a cabo en una PYME de servicios, caracterizada por ser intensiva en conocimiento y ofrecer servicios innovadores y personalizados de alto valor añadido. Se identifican una serie de prácticas de co-creación, se examina su grado de adopción por parte de la empresa y se priorizan las que deben ser implementadas. Este trabajo es de interés para el ámbito académico porque cubre brechas de investigación relacionadas con la co-creación en el contexto de una PYME y el uso de la metodología de investigación-acción en la gestión de la innovación. Para los profesionales, por una parte ofrece conocimientos sobre un nuevo marco de innovación que incorpora prácticas de co-creación para mejorar sus resultados, y por otra presenta una metodología que facilita la colaboración con investigadores en proyectos de innovación.

Remote areas that lack conventional water-provisioning infrastructure often rely on rainwater harvesting, rivers, pans, reservoirs and borehole-extracted water to meet domestic water requirements. These water sources often have poor microbial quality and chemical composition, the quality of which is not routinely monitored. This study explored citizen science as a tool for Engaged Research and Responsible Research and Innovation, detailing the co-creation of a sustained community-based water quality monitoring program in collaboration with communities in villages in Amakhala Game Reserve (Eastern Cape, South Africa). Without access to other water sources, participants predominantly used rainwater for drinking and cooking (80%), while borehole water was mainly used for cleaning and gardening due to its salty or bitter taste. A hydrogen sulfide (H2S) water testing kit was used by the citizen scientists to monitor the water quality. The H2S kits were effective in estimating bacterial contamination, showing a proportional relationship with Colilert® test results conducted in a laboratory. The alignment observed between community-based monitoring results and those derived from scientist-led testing underscores the value of data produced through citizen science initiatives. Sustained participant engagement throughout this research reflected a sense of community empowerment through access to tools that inform their decision-making around water use and treatment as well as investment in the research, indicative of the perceived relevance of the research to community interests. This integration of transdisciplinary data sources holds promise for informing evidence-based decision-making processes, facilitating more effective and contextually informed water management strategies that value and integrate community perspectives alongside scientific insights. SIGNIFICANCE: Drawing on the principles of Engaged Research and Responsible Research and Innovation, we applied citizen science tools to engage researchers and communities in the co-development of a water quality monitoring program. In addressing a specific area of concern, raised by the remotely situated community around the need for knowing their water quality, the project successfully trained communities in applying water testing tools and fostered agency in decision-making around water treatment. Combined with continuous feedback and communication loops, a high rate of continuity was sustained among the participants.

This qualitative study employed a community-based participatory action research approach to explore adolescent mothers' lived experiences and meaning-making processes in a marginalised South African community. Amidst the challenges posed by the COVID-19 pandemic, we adapted our study's methodology by leveraging my skills as an intern educational psychologist and art teacher. With my supervisor's guidance, I created a safe and empowering virtual environment for our co-researchers to share their experiences and emotions, which allowed us to navigate the pandemic's unique constraints while maintaining our research's integrity. Using innovative arts-based methods, including river of life, clay modelling, photo collage, and photovoice activities, provided a powerful means for the co-researchers to express their stories, identities, and aspirations in diverse and nuanced ways. These creative interventions served as catalysts for self-reflection, collective meaning-making, and facing the challenge of societal stigma-fostering a sense of solidarity and empowerment among the co-researchers. The transformative potential of arts-based methods was amplified by the research's participatory ethos, which prioritised the voices and experiences of the co-researchers and sought to generate insights that could inform community-driven solutions. The virtual space became a platform for authentic dialogue, relationship building, and the co-creation of knowledge, underscoring the adaptability and resilience of participatory research in the face of global challenges. This study highlights the power of arts-based data generation methods and participatory approaches in generating rich, meaningful data and fostering transformative experiences for marginalised communities. It calls for further research and interventions that prioritise the voices and needs of adolescent mothers, ultimately promoting their well-being, resilience, and social change.

When "quality being everyone's business" coincides with the reality of a disruptive work environment, critical self-evaluation becomes an essential tool to ensure accountability. Academics who design curricula and their tuition offering have a certain degree of freedom in what and how they teach. However, academics need to be consciously discerning, yet inclusive, about the voices that should speak into curriculum design. This study operates from the principle of co-creation in curriculum design and acknowledges the multiplicity of relevant voices that speak into curriculum design. These voices are influenced by the past, present, and possibilities of the potential future. To remain relevant in the imagined future, this research identified the co-creators and curriculum design partners for the multidisciplinary field of knowledge management. The curricula of three related academic departments were analysed to determine knowledge management tuition linkages. These curricula were then compared with the Skills Framework for the Information Age (SFIA) level descriptors. Following on from this desktop analysis, Sensemaker®, a distributed digital ethnographic methodology was piloted that will be used to collect micro-narratives from emergent curriculum co-creators. This article identifies gaps in current curricula, expresses expectations for future possibilities and highlights potential niche opportunities for knowledge management curriculum design. CATEGORIES: Knowledge management ~ Curriculum and skills competency

ABSTRACT Digital health can effectively engage patients in the self-management of their asthma. Still, it will only reach its full potential when apps are aligned with patients’ needs and are integrated into clinical practice. We aim to test a framework for the involvement of patients/carers in all phases of developing and implementing an app for asthma. This protocol was co-designed with six asthma patients/carers and includes 5 tasks. Regular interactions among patients, developers and healthcare professionals will be a priority for user requirements definition (task 1) and iterative development and testing until the app’s initial version (tasks 2-3). Patients/carers and healthcare professionals will be fully engaged in the real-life feasibility study (task 4) and management and dissemination activities (task 5). The eligibility criteria to participate in tasks 2-4 are 1) diagnosis of asthma or carer of a person with asthma; 2) ≥18 years; 3) ability to use apps and access a mobile device with Internet. We anticipate applying questionnaires such as the User Experience Questionnaire and the System Usability Scale in all app testing tasks. We expect to have a final version of the asthma app that meets patients’/carers’ needs and experiences and healthcare professionals’ concerns. This will be an attractive app to support patients in self-management of their disease, keeping their asthma in control, having fewer asthma symptoms, and enjoying life. This study will be a framework for fully involving patients, carers and citizens in the iterative co-production development and implementation of an asthma app.

RESUMO A saúde digital pode envolver efetivamente os doentes no controlo da sua doença, mas só alcançará o seu potencial quando as aplicações móveis desenvolvidas estiverem alinhadas com as necessidades percebidas pelos doentes e integradas na prática clínica. O nosso objetivo é testar uma abordagem para o envolvimento de doentes/cuidadores em todas as fases de desenvolvimento e implementação de uma aplicação móvel para a autogestão da asma. Este protocolo foi codesenvolvido com seis pessoas com asma/cuidadores e contempla cinco tarefas. Interações regulares entre doentes, investigadores, programadores e profissionais de saúde serão uma prioridade para a definição dos requisitos do utilizador (tarefa 1) e para o desenvolvimento iterativo até a versão inicial da aplicação (tarefas 2-3). Doentes/cuidadores e profissionais de saúde estarão ativamente envolvidos no estudo observacional sobre o uso da app na vida real (tarefa 4) e nas atividades de gestão/disseminação (tarefa 5). Os critérios de elegibilidade para participar nas tarefas 2-4 são: diagnóstico médico de asma ou cuidador de pessoa com este diagnóstico; pelo menos 18 anos; capacidade de usar aplicações e acesso a um dispositivo móvel com Internet. Antecipamos o uso de questionários como o Questionário de Experiência do Utilizador e a Escala de Usabilidade do Sistema em todas as tarefas que envolvem teste da aplicação. No final do estudo esperamos ter uma versão final da aplicação para a asma que atenda às necessidades e experiência dos doentes/cuidadores e às preocupações dos profissionais de saúde. Esta será uma aplicação atrativa para apoiar os doentes na autogestão da sua doença, ajudando a manter a sua asma controlada, com menos sintomas e melhor qualidade de vida. Este estudo fornecerá uma abordagem para envolver os doentes, cuidadores e cidadãos no desenvolvimento iterativo e coprodução de uma aplicação móvel de saúde para pessoas com asma.

Abstract: Social innovation is a strategy for solving problems in community settings that integrates the cooperation of different participants to promote better conditions. This article aims to identify how co-creation practices promote the preservation of artisan textile knowledge through knowledge management and interculturality in social and educational spaces in Nobsa, Boyacá, Colombia. It was a descriptive research that involved a population of textile artisans and students of an educational institution in the community. Focus groups and surveys were used to gather data on specific social aspects of the community under study. Social, educational, and business spaces were created through living laboratories that allowed the search for social alternatives to the problems encountered. As a result, a knowledge management model based on the Nonaka and Takeuchi model was obtained, (1994), which responded to the research objectives and contributed to the reduction of acculturation of textile practices at the local level. JEL Classification: C14; C93; D83; I20; I21.

Resumen: La innovación social es una estrategia de solución de problemas en entornos comunitarios, que integra la cooperación de diferentes participantes para promover mejores condiciones. Este artículo pretende identificar cómo las prácticas de cocreación impulsan la conservación del conocimiento textil artesanal a través de la gestión del conocimiento y la interculturalidad en espacios sociales y educativos del municipio de Nobsa, Boyacá, Colombia. Para ello, se escogió una investigación descriptiva, se contó con una población de artesanos textiles y estudiantes de una institución educativa del municipio. Los instrumentos utilizados fueron la técnica de grupos focales y encuestas para obtener datos relacionados con aspectos sociales particulares de la comunidad objeto de estudio. Se crearon espacios sociales, educativos y empresariales mediante laboratorios vivientes que permitieron la búsqueda de alternativas sociales a los problemas encontrados. Como resultado, se obtuvo un modelo de gestión del conocimiento, basado en el modelo de Nonaka y Takeuchi (1994), que respondió a los objetivos de la investigación y contribuyó a la reducción de la aculturación de las prácticas textiles en el ámbito local.

Resumo Según la literatura, existe una brecha de participación en las actividades del sector cultural que amenaza la sostenibilidad de estas organizaciones. El problema ha sido ampliamente abordado en estudios de participación bajo el marco conceptual de la economía cultural, por lo que esta investigación propone estudiar el fenómeno desde la mirada amplia de la creación de valor, y bajo el marco teórico de la lógica dominante de servicio. Una investigación de esta complejidad requiere metodologías mixtas para profundizar en la construcción de modelos más precisos. El objetivo de la investigación es conocer cómo se crea valor en un entorno cultural a través de la observación de embeddedness, engagement, alignment y value-in-context en líderes de organizaciones culturales, usuarios y gestores públicos, para lo cual se toma como objeto de estudio a la Red de Puntos de Cultura del Perú (Red PDC). El diseño metodológico general incluye encuestas y entrevistas a líderes y usuarios de PDC, y un focus-group a gestores públicos. El artículo describe la metodología propuesta -secuencial explicativa- pero ofrece mayor detalle de la sección cualitativa con el propósito de evidenciar su aporte en la consecución de los objetivos.La utilización de un enfoque metodológico mixto ha permitido contar con los siguientes hallazgos: i) Engagement: la participación de los usuarios co-crea valor con las organizaciones; la participación del líder influye sobre la del equipo ii) Embeddedness: las normas y valores no compartidos entre los distintos actores del ecosistema restringe la co-creación de valor; iii) Value-in context: el valor percibido por usuarios está vinculado a educación, entretenimiento y afecto. iv) Alignment: las plataformas de interacción propuestas por la Sede Central median el valor percibido por los líderes de PDC.

Abstract According to the literature, there is a participation gap in the activities of the cultural sector that threatens the sustainability of these organizations. The problem has been widely addressed in participation studies under the conceptual framework of cultural economics, so this research proposes to study the phenomenon from the broad perspective of value creation, and under the theoretical framework of service dominant logic. Research of this complexity requires mixed methodologies to delve deeper into the construction of more precise models. The objective of the research is to know how value is co-created in a cultural environment through the observation of embeddedness, engagement, alignment and value-in-context in leaders of cultural organizations, users and public managers. The context of the study is the Network of Cultural Points of Peru (PDC Network). The general methodological design includes surveys and interviews with PDC leaders and users, and a focus group with public managers. The article describes the proposed methodology -sequential explanatory- but offers greater detail of the qualitative section in order to demonstrate its contribution to achieving the objectives. The use of a mixed methodological approach has allowed us to have the following findings: i) Engagement: the participation of users co-creates value with the organizations; the leader's participation influences that of the team ii) Embeddedness: the norms and values not shared among the different actors in the ecosystem restrict the co-creation of value; iii) Value-in context: the value perceived by users is linked to education, entertainment and affection. iv) Alignment: the interaction platforms proposed by Network Headquarters mediate the value perceived by Culture Points leaders.

This study explores how facilitators' pedagogical reasoning influences critical digital pedagogy (CDP) in online teaching environments at a Centre for Learning, Teaching and Development (CLTD) dedicated to supporting academics. Using an expanded transformative learning theory and the model for pedagogical reasoning and action as the theoretical framework, this research aligns with a qualitative paradigm. Pedagogical reasoning in CDP practices is examined through a reflective journal, serving as the primary research instrument and data source. Thematic analysis revealed key themes, including digital creativity, safe-ish spaces, selecting and tailoring activities, co-creation, self-awareness, and transcending knowledge boundaries. The study underscores the importance of deep reflection through pedagogical reasoning grounded in phronesis, illustrating how critical practice in CDP fosters the development and implementation of inclusive teaching settings in blended learning (BL) environments.

Resumen El uso de tecnologías ha generado una dinámica de transformaciones constantes en la sociedad y la educación. El abrupto y generalizado pasaje a la enseñanza en línea provocado por la pandemia de covid-19 requirió adaptar a la virtualidad algunas prácticas de enseñanza usadas en la presencialidad. Desde el paradigma constructivista y un modelo sociocrítico de los procesos de enseñanza y de aprendizaje, abordamos la evaluación para buscar evidencias de la transformación del conocimiento y de las construcciones de estudiantes a partir de los datos de la realidad. El objetivo de este trabajo fue analizar los pareceres y experiencias personales de estudiantes de un curso universitario en línea de alta matrícula estudiantil durante el confinamiento provocado en tiempos de pandemia. Gracias al análisis de las opiniones de los estudiantes entrevistados, pudimos detectar aspectos positivos del curso que debían perpetuarse en la siguiente edición, así como características a mejorar. De esta forma, al analizar las opiniones de los estudiantes cursantes el año siguiente, damos cuenta de la relevancia de incorporar al proceso educativo la evaluación cualitativa que realizan los estudiantes de las prácticas de enseñanza. Tener en cuenta sus percepciones para rediseñar prácticas que incluyan cambios configurados desde el lugar de aquellos a quienes va dirigida la actividad es esencial para modelar de forma significativa futuras ediciones en línea de un mismo curso, en un contexto de alta sensibilidad social provocado por la pandemia de covid-19.

Abstract Technology has contributed to the development of scientific, communication and other human sciences leading to considerable transformations in society and education. Pandemic-forced remote teaching has highlighted the relevance of redesigning planification in order to transform face-to-face into online courses in higher education. The objective of this work was to analyze student personal perceptions to evaluate teaching methods or activities in a university online course during COVID-19 pandemics. To this end, we carried out a descriptive and qualitative investigation by analyzing student’s opinions and perspectives from two different cohorts (2020 and 2021). The analyses allowed the identification of different dimensions and categories from which we could identify both strengths and weaknesses of the course and introduce significant changes in order to develop a comprehensive course maintaining the same learning goals. Thus, we demonstrate that codesign in higher education is a valuable tool that empowers students by involving them in the co-creation of their learning in higher education in Uruguay.

Resumo O uso das tecnologias tem gerado uma dinâmica de constantes transformações na sociedade e na educação. A transição abrupta e generalizada para o ensino online causada pela pandemia da COVID-19 exigiu a adaptação de algumas práticas de ensino utilizadas presencialmente para a realidade virtual. A partir do paradigma construtivista e de um modelo sociocrítico dos processos de ensino e aprendizagem, abordamos a avaliação para buscar evidências da transformação do conhecimento e das construções dos alunos com base em dados da realidade. O objetivo deste trabalho foi analisar as opiniões e experiências pessoais de estudantes de um curso universitário online com elevada matrícula durante o confinamento provocado em tempos de pandemia. Graças à análise das opiniões dos alunos entrevistados, conseguimos detectar aspectos positivos do curso que precisavam ser perpetuados na próxima edição, bem como aspectos a melhorar. Desta forma, ao analisarmos as opiniões dos alunos do ano seguinte, percebemos a relevância de incorporar no processo educativo a avaliação qualitativa que os alunos realizam das práticas docentes. Ter em conta as suas percepções para redesenhar práticas que incluam mudanças configuradas a partir do local para onde a atividade é dirigida é essencial para modelar significativamente futuras edições online do mesmo curso, num contexto de elevada sensibilidade social causada pela pandemia COVID-19.

ABSTRACT Objective: comprehend the challenges and solutions faced by a non-technological and non-profit organization, acting within a coopetitive environment, in the construction of a multisided platform business model. Method: utilizing a qualitative case study approach, we investigated FEBRAFAR, a multisided platform of drugstore retailers, manufacturers, and service providers. Data collection and analysis was based on the following categories: (a) the methods through which the platform generates value for its diverse customer segments, (b) the intricate contours of its value configuration endeavor, and (c) its strategies for value appropriation to ensure both sustainability and growth. Results: the challenges in establishing an efficiently functioning multisided platform business model included: getting resources; member's attraction; and resistance to adopting best management practices. The solutions contained the development of value creation techniques for its varied customer segments by reducing transactional friction with customers and suppliers, a comprehensive value configuration process, and value appropriation that promote sustainability and growth to these drugstore chains. Conclusion: the paper shows how FEBRAFAR got the solution of value creation and appropriation of the platform business model by orchestrating the interactions of competing entities within the stakeholder ecosystem that engage in collaboration. By establishing clear rules and interaction protocols, a multisided platform can facilitate coordination among competing entities, thereby enabling collaborative value co-creation for all involved stakeholders. This finding contributes to the broader understanding of strategic management in multisided platforms, particularly in non-technology contexts. Objective nontechnological non technological nonprofit profit organization environment Method approach retailers manufacturers providers categories (a b (b endeavor c (c Results included resources members member s attraction practices suppliers process chains Conclusion collaboration protocols cocreation co stakeholders platforms nontechnology technology contexts

RESUMO O presente trabalho apresenta e discute a criação conjunta de histórias em quadrinho como objeto intermediário e intraintermediário na psicoterapia psicodramática com crianças. Foram realizados um relato de experiência do caso G e um estudo da arte, possibilitando reconhecer histórias em quadrinho como objetos intermediários e intraintermediários conforme o objetivo de sua utilização nas sessões, permitindo o uso de técnicas psicodramáticas, diminuindo o campo tenso e recuperando a criatividade-espontaneidade do paciente. Foi possível concluir que o emprego de histórias em quadrinho propicia maior vínculo entre terapeuta e criança, além de fornecer meios ao paciente de se expressar sem receio, abrindo espaço para o jogar psicodramático, para a cocriação e para o encontro de novas respostas para situações vividas. crianças arte sessões psicodramáticas criatividadeespontaneidade criatividade espontaneidade criança receio psicodramático vividas

ABSTRACT The current paper aimed to comprehend the cooperative comic stories’ creation as an intermediary and an intra-intermediary object, becoming a potential practice to be used during psychodramatic psychotherapy with children. An experience report on case G and a study of art were carried out, making it possible to recognize comic books as intermediate and intra-intermediate objects according to the objective of their use in the sessions, allowing the use of psychodramatic techniques, reducing the tense field and recovering patient’s creativity-spontaneity. It was possible to conclude that the use of comic books provides a greater bond between therapist and child, in addition to providing means for the patient to express themselves without fear, opening space for psychodramatic play, for co-creation and for finding new responses to situations experienced. stories intraintermediary intra object children out intraintermediate sessions techniques patients s creativityspontaneity. creativityspontaneity creativity spontaneity. spontaneity creativity-spontaneity child fear play cocreation co experienced

RESUMEN El presente trabajo presenta y discute la Creación Conjunta de Cómics como Objeto Intermedio y Intra Intermedio, en psicoterapia psicodramática con niños. Se realizó un relato de experiencia del caso G., y se estudió el arte, permitiendo reconocer los cómics como Objetos Intermedios e Intra Intermedios según la finalidad de su uso en las sesiones, permitiendo el uso de técnicas psicodramáticas, reduciendo el tiempo. campo y recuperando la creatividad-espontaneidad del paciente. Es posible concluir que el uso de cómics proporciona un mayor vínculo entre terapeuta y niño, además de brindar medios para que el paciente se exprese sin miedo, abriendo espacio para el juego psicodramático, para la co-creación y la búsqueda de nuevas respuestas a situaciones vividas. niños G G. arte sesiones psicodramáticas tiempo creatividadespontaneidad creatividad espontaneidad niño miedo psicodramático cocreación co creación vividas

Resumo: A relação dos consumidores com as marcas passa por novas perspectivas, a partir do maior uso de mídias sociais. A relação entre clientes e empresas, com base na lógica de serviço dominante, torna-se recíproca, interativa e colaborativa. O engajamento do consumidor representa essa relação do consumidor com marcas. Identifica-se, na literatura, vários modelos para mensuração de engajamento do consumidor, todavia, esses modelos não consideram o papel do engajamento negativo. Com isso, o objetivo do presente estudo é contribuir com a validade externa de uma escala de engajamento do consumidor, adaptando-a ao contexto de destinos turísticos. O modelo de mensuração é composto por quatro constructos de primeira ordem (engajamento de conteúdo, cocriação de valor, advocacia e engajamento negativo). Após a realização da tradução reversa e validade de conteúdo, os dados foram aplicados a uma amostra final de 239 turistas que deveriam responder o seu engajamento com o último destino que visitaram pela primeira vez. Após a verificação das cargas fatoriais, confiabilidade dos dados e relação com outros constructos, identificou-se a validade de constructo (validade discriminante, convergente e validade nomológica). Os resultados indicam a necessidade de adequação do modelo para verificação do engajamento com destinos turísticos e representa o primeiro estudo que adapta e replica a escala proposta. Além dessas contribuições acadêmicas, o estudo apresenta um modelo para gestores verificarem o engajamento dos turistas com destinos. A principal limitação de pesquisa decorre da aplicação da escala, sem comparação com outros modelos, sugerindo-se que novos estudos ampliem o debate sobre dimensionalidade do constructo, a partir da comparação de modelos distintos. Resumo perspectivas sociais empresas dominante tornase torna se recíproca colaborativa Identificase, Identificase Identifica se, Identifica-se literatura todavia negativo isso adaptandoa adaptando conteúdo valor . negativo) 23 vez fatoriais identificouse identificou discriminante nomológica. nomológica nomológica) proposta acadêmicas sugerindose sugerindo distintos 2

Abstract: The relationship between customers and brands is gaining new perspectives based on the greater use of social media. The relationship between customers and companies, based on the service-dominant logic, becomes reciprocal, interactive, and collaborative. Customer engagement represents this relationship between costumers and brands. Several models for measuring customer engagement are identified in the literature, however, these models do not consider the role of negative engagement. Therefore, the aim of this study is to contribute to the external validity of a consumer engagement scale, adapting it to the context of tourist destinations. The measurement model is composed of four first-order constructs (content engagement, value co-creation, advocacy, and negative engagement). After the back translation and content validity, the data were applied to a final sample of 239 tourists who should describe their engagement with the last destination they visited for the first time. After checking the factor loadings, data reliability and relationship with other constructs, the construct validity was identified (discriminant, convergent and nomological validity). The results indicate that the model is suitable for measuring engagement with tourist destinations and represents the first study that adapts and replicates the proposed scale. In addition to these academic contributions, the study presents a model that allows managers to measure the engagement of tourists with destinations. The main limitation of the research stems from the application of the scale, without comparison with other models, suggesting that further studies broaden the debate on the dimensionality of the construct, based on the comparison of different models. Abstract media companies servicedominant service dominant logic reciprocal interactive collaborative literature however Therefore scale firstorder order cocreation, cocreation co creation, creation co-creation advocacy . engagement) 23 time loadings discriminant, discriminant (discriminant validity. validity) contributions 2

Resumen: La relación de los consumidores con las marcas pasa por nuevas perspectivas, desde una mayor utilización de las redes sociales. La relación entre clientes y empresas, basada en la lógica de servicio dominante, se vuelve recíproca, interactiva y colaborativa. El compromiso del consumidor representa esa relación del consumidor con las marcas. En la literatura se encuentran distintos modelos para mensuración del compromiso del consumidor, sin embargo, esos modelos no consideran el compromiso negativo. Por lo tanto, el objetivo de este estudio es contribuir a la validez externa de una escala de compromiso del consumidor., adaptándola al contexto de los destinos turísticos. El modelo de mensuración se compone de cuatro constructos de primer orden (interacción con el contenido, co-creación de valor, abogacía y compromiso negativo). Luego de realizar la traducción reversa y la validez de contenido, los datos se aplicaron a una muestra final de 239 turistas que debían responder cuál su compromiso con el último destino que visitaron por primera vez. Después de verificar las cargas factoriales, la confiabilidad de los datos y la relación con otros constructos, se identificó la validez de constructo (validez discriminante, convergente y nomológica). Los resultados indican que el modelo es adecuado para verificar el compromiso con los destinos turísticos y representa el primer estudio que adapta y replica la escala propuesta. Además de esas contribuciones académicas, el estudio presenta un modelo para que los administradores verifiquen el compromiso de los turistas con los destinos. La principal limitación de la investigación radica en la aplicación de la escala, sin comparación con otros modelos, proponiéndose que estudios posteriores amplíen el debate sobre la dimensionalidad del constructo, desde la comparación de diferentes modelos. Resumen perspectivas sociales empresas dominante recíproca colaborativa embargo negativo tanto consumidor. interacción contenido cocreación co creación valor . negativo) 23 vez factoriales discriminante nomológica. nomológica nomológica) propuesta académicas 2

RESUMO Objetiva-se identificar processos/elementos de co-criação de valor em serviços informacionais na perspectiva de bibliotecários e usuários de bibliotecas jurídicas. Justifica-se pela carência de estudos que abordem elementos formais para entendimentos de promoção da co-criação de valor nestas Unidades de Informação (UI). Caracteriza-se como uma pesquisa de natureza qualitativa e exploratória. Utilizou-se de pesquisa bibliográfica, cujo procedimento para investigação foi a entrevista semiestruturada. Como resultados, foram identificados elementos/processos de co-criação de valor em serviços informacionais investigados em bibliotecas jurídicas de Ministérios Públicos do Brasil. Conhecer os elementos de co-criação de valor sob o ponto de vista da biblioteca e do usuário, é ter a possibilidade de ser construir instrumentos que possibilitem a gestão destes achados. Objetivase Objetiva se processoselementos processos cocriação co criação Justificase Justifica UI. UI . (UI) Caracterizase Caracteriza exploratória Utilizouse Utilizou bibliográfica semiestruturada resultados elementosprocessos Brasil usuário achados (UI

ABSTRACT The objective is to identify processes/elements of co-creation of value in information services from the perspective of librarians and users of law libraries. It is justified by the lack of studies that address formal elements for understandings to promote the co-creation of value in these Information Units (UI). It is characterized as a qualitative and exploratory research. Bibliographical research was used, whose investigation procedure was the semi-structured interview. As a result, elements/processes of co-creation of value in informational services investigated in legal libraries of Public Prosecutions in Brazil were identified. Knowing the elements of co-creation of value from the point of view of the library and the user, is having the possibility of building instruments that allow the management of these findings. processeselements processes cocreation co creation UI. UI . (UI) used semistructured semi structured interview result elementsprocesses identified user findings (UI

Responding to the need for authentic clinical training for students in the context of coronavirus disease 2019 (COVID-19), the Stellenbosch University Faculty of Medicine and Health Sciences developed an innovative 12-week longitudinal, integrated rotation for pre-final-year medical students, the Integrated Distributed Engagement to Advance Learning (IDEAL) rotation. This saw 252 students being placed across 30 primary and secondary healthcare facilities in the Western and Northern Cape provinces. With a focus on service learning, the rotation was built on experiences and research of members of the planning team, as well as partnership relationships developed over an extended period. The focus of student learning was on clinical reasoning through being exposed to undifferentiated patient encounters and the development of practical clinical skills. Students on the distributed platform were supported by clinicians on site, alongside whom they worked, and by a set of online supports, in the form of resources placed on the learning management systems, learning facilitators to whom patient studies were submitted and wellness supporters. Important innovations of the rotation included extensive distribution of clinical training, responsiveness to health service need, co-creation of the module with students, the roles of learning facilitators and wellness supporters, the use of mobile apps and the integration of previously siloed learning outcomes. The IDEAL rotation was seen to be so beneficial as a learning experience that it has been incorporated into the medical degree on an ongoing basis. CONTRIBUTION: Longitudinal exposure of students to undifferentiated patients in a primary health care context allows for integrated, self-regulated learning. This provides excellent opportunities for medical students, with support, to develop both clinical reasoning and practical skills.