Abstract The scope of this study was to understand the effects resulting from Integrative and Complementary Practices (ICPs) in the treatment of people with obesity cared for at a state center of reference of the Brazilian Unified Health System, based on the reports of users. Qualitative exploratory-descriptive methodology was used, employing semi-structured interviews as a technique for data production. The empirical universe was composed of eight male and female members in the adult age group, with a medical diagnosis of obesity and being monitored at the ICP Outpatient Clinic. Feeling well was observed as a significant and pivotal sensation for the ongoing experience in the ICPs, resulting from the therapy, materialized in the different effects produced by the practices and bringing about a reorganization of the subject’s life, the care of oneself and of others. It was possible to observe that the organic presence of the ICPs assumes a hybrid and dynamic place in the process of care, although a perspective has emerged that links the ICPs to obesity through the control of anxiety, the body, and food. Furthermore, the ICPs seem to collaborate with the displacement of the focus of body weight management to the person as a whole, also acting as mediators in the process of body acceptance.

Resumo O estudo buscou compreender os efeitos produzidos pelo uso de Práticas Integrativas e Complementares no cuidado a pessoas com obesidade atendidas em um centro de referência estadual do Sistema Único de Saúde, a partir da narrativa dos usuários. Utilizou-se a metodologia qualitativa exploratório-descritiva, tendo como técnica de produção de dados as entrevistas semiestruturadas. O universo empírico foi composto por oito pessoas, dos gêneros masculino e feminino, na faixa etária adulta, com diagnóstico médico de obesidade e em acompanhamento no Ambulatório de PICS. Observou-se o sentir-se bem como sentimento marcante e definidor para a continuidade da vivência nas PICS, resultante da terapêutica, concretizado nos diferentes efeitos produzidos pelas práticas e articulador de uma reorganização da vida do sujeito, do cuidado de si e do outro. Foi possível observar que a presença orgânica das PICS assume um lugar híbrido e dinâmico no fluxo do cuidado, ainda que tenha se sobressaído uma perspectiva que vincula as PICS à obesidade por meio do controle da ansiedade, do corpo e da alimentação Além disso, as PICS parecem colaborar com o deslocamento da centralidade da gestão do peso corporal para a pessoa em sua integralidade, atuando ainda como mediadoras do processo de aceitação corporal.

Resumo O estudo buscou compreender os efeitos produzidos pelo uso de Práticas Integrativas e Complementares no cuidado a pessoas com obesidade atendidas em um centro de referência estadual do Sistema Único de Saúde, a partir da narrativa dos usuários. Utilizou-se a metodologia qualitativa exploratório-descritiva, tendo como técnica de produção de dados as entrevistas semiestruturadas. O universo empírico foi composto por oito pessoas, dos gêneros masculino e feminino, na faixa etária adulta, com diagnóstico médico de obesidade e em acompanhamento no Ambulatório de PICS. Observou-se o sentir-se bem como sentimento marcante e definidor para a continuidade da vivência nas PICS, resultante da terapêutica, concretizado nos diferentes efeitos produzidos pelas práticas e articulador de uma reorganização da vida do sujeito, do cuidado de si e do outro. Foi possível observar que a presença orgânica das PICS assume um lugar híbrido e dinâmico no fluxo do cuidado, ainda que tenha se sobressaído uma perspectiva que vincula as PICS à obesidade por meio do controle da ansiedade, do corpo e da alimentação Além disso, as PICS parecem colaborar com o deslocamento da centralidade da gestão do peso corporal para a pessoa em sua integralidade, atuando ainda como mediadoras do processo de aceitação corporal. Saúde usuários Utilizouse Utilizou exploratóriodescritiva, exploratóriodescritiva exploratório descritiva, descritiva exploratório-descritiva semiestruturadas feminino adulta Observouse Observou sentirse sentir terapêutica sujeito outro ansiedade disso integralidade

Abstract The scope of this study was to understand the effects resulting from Integrative and Complementary Practices (ICPs) in the treatment of people with obesity cared for at a state center of reference of the Brazilian Unified Health System, based on the reports of users. Qualitative exploratory-descriptive methodology was used, employing semi-structured interviews as a technique for data production. The empirical universe was composed of eight male and female members in the adult age group, with a medical diagnosis of obesity and being monitored at the ICP Outpatient Clinic. Feeling well was observed as a significant and pivotal sensation for the ongoing experience in the ICPs, resulting from the therapy, materialized in the different effects produced by the practices and bringing about a reorganization of the subject’s life, the care of oneself and of others. It was possible to observe that the organic presence of the ICPs assumes a hybrid and dynamic place in the process of care, although a perspective has emerged that links the ICPs to obesity through the control of anxiety, the body, and food. Furthermore, the ICPs seem to collaborate with the displacement of the focus of body weight management to the person as a whole, also acting as mediators in the process of body acceptance. (ICPs System users exploratorydescriptive exploratory descriptive used semistructured semi structured production group Clinic therapy subjects subject s life others anxiety food Furthermore whole acceptance

ABSTRACT OBJETIVE To map the international literature on Permanent Health Education initiatives to care for people with obesity. METHODS In total, six databases were searched without any language or publication period restriction according to the Joana Briggs Institute manual for evidence synthesis and the Prisma extension for scoping reviews (Prisma-ScR). Articles were independently analyzed by four reviewers and data, by two authors, which were then analyzed and discussed with our research team. RESULTS After screening 8,780 titles/abstracts and 26 full texts, 10studies met our eligibility criteria. We extracted data on methodologies, themes, definitions of obesity, outcomes, and gaps. Most initiatives came from North American countries without free or universal health systems and lasted a short period of time (70%), had multidisciplinary teams (70%), and addressed sub-themes on obesity approaches (90%). Results included changes in participants’ understanding, attitude, and procedures (80%) and gaps which pointed to the sustainability of these changes (80%). CONCLUSION This review shows the scarce research in the area and a general design of poorly effective initiatives, with traditional teaching methodologies based on information transmission techniques, the understanding of obesity as a disease and a public health problem, punctual actions, disciplinary fragmentation alien to the daily work centrality, and failure to recognize problems and territory as knowledge triggers and to focus on health care networks, line of care, the integrality of care, and food and body cultures.

ABSTRACT OBJETIVE To map the international literature on Permanent Health Education initiatives to care for people with obesity. METHODS In total, six databases were searched without any language or publication period restriction according to the Joana Briggs Institute manual for evidence synthesis and the Prisma extension for scoping reviews (Prisma-ScR). Articles were independently analyzed by four reviewers and data, by two authors, which were then analyzed and discussed with our research team. RESULTS After screening 8,780 titles/abstracts and 26 full texts, 10studies met our eligibility criteria. We extracted data on methodologies, themes, definitions of obesity, outcomes, and gaps. Most initiatives came from North American countries without free or universal health systems and lasted a short period of time (70%), had multidisciplinary teams (70%), and addressed sub-themes on obesity approaches (90%). Results included changes in participants’ understanding, attitude, and procedures (80%) and gaps which pointed to the sustainability of these changes (80%). CONCLUSION This review shows the scarce research in the area and a general design of poorly effective initiatives, with traditional teaching methodologies based on information transmission techniques, the understanding of obesity as a disease and a public health problem, punctual actions, disciplinary fragmentation alien to the daily work centrality, and failure to recognize problems and territory as knowledge triggers and to focus on health care networks, line of care, the integrality of care, and food and body cultures.

Resumo Este artigo parte de uma abordagem qualitativa em páginas no Facebook (FB) para analisar sentidos do consumo de informações sobre alimentação saudável e dietas atribuídos por internautas. Foram realizadas observações com registro em diário de campo durante oito meses e entrevistas semiestruturadas com 10 internautas, norteadas por roteiro específico. As páginas refletem um mercado de emagrecimento que não é explícito para os consumidores. Todos os entrevistados acessam o FB diariamente, sendo que o consumo de informações variou entre os que buscam "o tempo todo", "às vezes" e "quando aparece na timeline". As informações são submetidas a processos de filtragem e validação mediados por experiências, por pares ou comparações em fontes diversas da Web- de modo a fazerem sentido. Internautas agenciam seus cuidados alimentares a partir de novos elementos "garimpados" na rede - as comunidades virtuais fazem parte de itinerários de autocuidado alimentar pautados no autocontrole e disciplinarização dos corpos. As análises podem contribuir para a compreensão e perspectivas de utilização das redes social por comunicadores em saúde e debates sobre o papel das mídias sociais no âmbito sanitário e sobre possibilidades de conciliação da lógica da mídia com a lógica da promoção da saúde.

Abstract This article starts from a qualitative approach on Facebook pages (FB) to analyze the meanings of consumption of information about healthy eating and diets attributed by Internet users. Observations were carried out with a field diary for eight months and semi-structured interviews were carried out with 10 internet users, guided by a specific script. The pages reflect a weight-loss market that is not explicit for consumers. All respondents access FB daily, and the consumption of information varied between those seeking "all the time", "sometimes" and "when it appears on the timeline". The information is subjected to filtering and validation processes mediated by experiences, pairs or comparisons in different sources on the Web - in order to make sense. Internet users organize their dietary care from new elements "mined" in the network - virtual communities are part of self-care itineraries based on self-control and discipline of bodies. The analyzes can contribute to the understanding and perspectives of the use of social networks by health communicators and debates on the role of social media in the health field and on possibilities for reconciling the logic of the media with the logic of health promotion.

Resumo Este artigo parte de uma abordagem qualitativa em páginas no Facebook (FB) para analisar sentidos do consumo de informações sobre alimentação saudável e dietas atribuídos por internautas. Foram realizadas observações com registro em diário de campo durante oito meses e entrevistas semiestruturadas com 10 internautas, norteadas por roteiro específico. As páginas refletem um mercado de emagrecimento que não é explícito para os consumidores. Todos os entrevistados acessam o FB diariamente, sendo que o consumo de informações variou entre os que buscam "o tempo todo", "às vezes" e "quando aparece na timeline". As informações são submetidas a processos de filtragem e validação mediados por experiências, por pares ou comparações em fontes diversas da Web- de modo a fazerem sentido. Internautas agenciam seus cuidados alimentares a partir de novos elementos "garimpados" na rede - as comunidades virtuais fazem parte de itinerários de autocuidado alimentar pautados no autocontrole e disciplinarização dos corpos. As análises podem contribuir para a compreensão e perspectivas de utilização das redes social por comunicadores em saúde e debates sobre o papel das mídias sociais no âmbito sanitário e sobre possibilidades de conciliação da lógica da mídia com a lógica da promoção da saúde.

Abstract This article starts from a qualitative approach on Facebook pages (FB) to analyze the meanings of consumption of information about healthy eating and diets attributed by Internet users. Observations were carried out with a field diary for eight months and semi-structured interviews were carried out with 10 internet users, guided by a specific script. The pages reflect a weight-loss market that is not explicit for consumers. All respondents access FB daily, and the consumption of information varied between those seeking "all the time", "sometimes" and "when it appears on the timeline". The information is subjected to filtering and validation processes mediated by experiences, pairs or comparisons in different sources on the Web - in order to make sense. Internet users organize their dietary care from new elements "mined" in the network - virtual communities are part of self-care itineraries based on self-control and discipline of bodies. The analyzes can contribute to the understanding and perspectives of the use of social networks by health communicators and debates on the role of social media in the health field and on possibilities for reconciling the logic of the media with the logic of health promotion.

ABSTRACT Purpose: To evaluate the effects of rosemary leaf essential oil-based ointments on the healing of rat skin lesions. Methods: Sixty adult male rats, with dorsal excisional skin wounds made surgically under anesthesia, were divided into three groups (n = 20): Sham group (untreated wounds); control group (CG, wounds treated with vehicle); and essential oil (EO) treated group (wounds treated with essential oil-based ointments), administered topically once daily. Skin wounds were evaluated at 4, 7, 14, and 21 days after EO or vehicle treatments. Lesions were analyzed macroscopically for the contraction degree. Formalin-fixed paraffin-embedded sections of skin wounds were used for histopathological evaluation. Results: Macroscopic evaluation showed wounds edges with thin crust without firmness and yellowish color, along with an improvement in wound contraction in EO group when compared to the other groups. A reduced inflammatory reaction, along with newly formed small diameter capillaries and more organized and elongated collagen fibers, were more frequently observed in EO group than in the other groups. Moreover, blood vessel number and collagen fibers density were significantly higher in EO group. Conclusions: Skin lesion treatment with rosemary leaf essential oil-based ointments accelerates the initial stages of healing, reduces inflammation, and increases angiogenesis, collagen fibers density, and wound contraction in rats.

ABSTRACT Purpose: To evaluate how the induction of liver damage by ischemia and reperfusion affects the adipose tissue of lean and obese mice. Methods: Lean and diet-induced obese mice were subjected to liver ischemia (30 min) followed by 6 h of reperfusion. The vascular stromal fraction of visceral adipose tissue was analyzed by cytometry, and gene expression was evaluated by an Array assay and by RT-qPCR. Intestinal permeability was assessed by oral administration of fluorescein isothiocyanate (FITC)-dextran and endotoxemia by serum endotoxin measurements using a limulus amebocyte lysate assay. Results: It was found that, after liver ischemia and reperfusion, there is an infiltration of neutrophils, monocytes, and lymphocytes, as well as an increase in the gene expression that encode cytokines, chemokines and their receptors in the visceral adipose tissue of lean mice. This inflammatory response was associated with the presence of endotoxemia in lean mice. However, these changes were not observed in the visceral adipose tissue of obese mice. Conclusions: Liver ischemia and reperfusion induce an acute inflammatory response in adipose tissue of lean mice characterized by an intense chemokine induction and leukocyte infiltration; however, inflammatory alterations are already present at baseline in the obese adipose tissue and liver ischemia and reperfusion do not injure further.

Resumo Comparamos a diversidade funcional de comunidades em áreas de borda e interior de um fragmento de Floresta Atlântica para testar a hipótese de que existe maior diversidade funcional ao longo da borda em consonância com sua maior abundância e diversidade florística quando comparada com o interior da floresta. Considerando um conjunto de características vegetais, reprodutivas fenológicos, e serviços ecossistêmicos dos ambientes de borda e interior, foram definimos grupos funcionais de plantas usando Análise de Cluster, e por uma análise de silhueta, juntamente com índices de diversidade funcional de riqueza, divergência, uniformidade e dispersão. Os principais grupos funcionais formados são semelhantes ao longo da borda e do interior. Riqueza funcional foi o único índice de diversidade que apresentou diferença entre borda e interior. Alterações foram percebidas em relação à riqueza de espécie e ao índice de Shannon. Efeitos de borda não foram significativos na formação de grupos funcionais. Em contraste com nossa hipótese original, grupos semelhantes foram formados tanto na borda quanto no interior, indicando que espécies desempenharam papeis ecológicos semelhantes em ambos ambientes, com respostas similares a diferentes fatores ambientais, de modo que as bordas da floresta foram colonizadas por uma série de espécies diferentes que mantinham padrões de diversidade como os encontrados no interior.

Abstract We compared the functional diversity of community at edge and interior areas of an Atlantic forest fragment to test the hypothesis that higher functional diversity exists along edges - in consonance with their higher abundance and floristic diversity as compared to the interior of the forest. By considering a set of vegetative, reproductive and phenological traits and ecosystem service aspects of edge and interior environments, we defined plant functional groups using Cluster Analysis, followed by a silhouette width analysis, together with functional diversity indices of richness, divergence, evenness and dispersion. The main functional groups formed were similar between the edges and interior. Functional richness was the only index that demonstrated differences between edge and the interior. Alterations were perceived in relation to species richness and the Shannon index. Edge effects were not significant in the formation of functional groups. In contrast to our original hypothesis, similar groups were formed both along the edge in the interior - indicating that species played similar ecological roles in both environments, with similar responses to different environmental factors - so that forest edges were colonized by a series of different species that maintained diversity patterns similar to those found in the forest interior.

Abstract Phenological studies are considerably complemented through field data and herbarium collection databases. We examined the seasonality and relationships between leafing and reproductive phenophases using field observations and herbarium data of Campomanesia eugenioides var. desertorum, Eugenia punicifolia, and Psidium schenckianum, all native species of Myrtaceae. Field observations were performed in a caatinga remnant in Bahia State, Brazil; HUEFS herbarium collections were examined. In general, all species showed seasonal reproductive phases and aseasonal leaf phases, and Spearman correlations were observed between those phases. Field observations and herbarium collections were similar and complementary, providing clues about seasonality and the relationship between leaf and reproductive phases of Myrtaceae species.

Abstract We present a case study focusing on collection methods and phenological data analyses. Qualitative, semi-quantitative, and quantitative approaches were compared in terms of their efficiencies for describing flowering and fruiting intensities and phenophase synchrony in Himatanthus drasticus growing in a gallery forest in the Chapada Diamantina mountains, Brazil. Our results showed that phenophase intensity and synchrony were respectively each best. Determined using quantitative and qualitative methods We reinforce the importance of clearly defining research aims, as quantitative data collections require considerably greater field efforts than qualitative evaluations, especially concerning forest trees.

Resumo Este artigo analisa as dimensões sociais e culturais da alimentação abordadas nas diretrizes alimentares da segunda edição do Guia Alimentar para a População Brasileira (GAPB), contrapondo-o com a sua primeira edição. Trata-se de um estudo qualitativo. Empregamos a análise de discurso Pecheutiana. O universo de estudo são a primeira e a segunda edição do GAPB. A análise dos dados utilizou três etapas: identificação de textos similares e diferentes dos materiais; elucidação das dimensões sociais e culturais da alimentação nos materiais; e análise sistemática com contraposição dos discursos emergentes em ambos os GAPBs. Enfatizamos que na segunda edição os referenciais teóricos - estudos epidemiológicos, clínicos, sociológicos, antropológicos e saberes populares - e a utilização da classificação de alimentos NOVA favoreceram o desenvolvimento de diretrizes alimentares mais holísticas que abordam os padrões de alimentação e refeição, as práticas culinárias, o ato de comer e a comensalidade. Conclui-se que a segunda edição do GAPB possibilita aos profissionais de saúde e à população uma compreensão do alimento enquanto parte concreta da vida dos indivíduos e coletividade, extrapolando sua dimensão fisiológica e biológica.

Abstract This article analyzes the social and cultural dimensions of food addressed in the dietary guidelines of the second edition of the Dietary Guideline for the Brazilian Population (DGBP) in contrast to its first edition. This is a qualitative study. We employ the Pecheutian discourse analysis. The study universe is the first and second edition of DGBP. Data analysis used three steps: identification of similar and different texts of these materials; elucidation of the social and cultural dimensions of food in these materials; and systematic analysis with contrasting emerging discourses in both DGBPs. We emphasize that in the second edition the theoretical references—epidemiological, clinical, sociological, anthropological studies, and popular knowledge—and the use of the NOVA food classification favored the development of more holistic dietary guidelines that address food and eating patterns, culinary practices, the act of eating and the commensality. It is concluded that the second editions of DGPB allows health professionals and the population an understanding of food as something concrete in the life of individuals and collectivity, extrapolating its physiological and biological dimension.

Resumo Este artigo analisa as dimensões sociais e culturais da alimentação abordadas nas diretrizes alimentares da segunda edição do Guia Alimentar para a População Brasileira (GAPB), contrapondo-o com a sua primeira edição. Trata-se de um estudo qualitativo. Empregamos a análise de discurso Pecheutiana. O universo de estudo são a primeira e a segunda edição do GAPB. A análise dos dados utilizou três etapas: identificação de textos similares e diferentes dos materiais; elucidação das dimensões sociais e culturais da alimentação nos materiais; e análise sistemática com contraposição dos discursos emergentes em ambos os GAPBs. Enfatizamos que na segunda edição os referenciais teóricos - estudos epidemiológicos, clínicos, sociológicos, antropológicos e saberes populares - e a utilização da classificação de alimentos NOVA favoreceram o desenvolvimento de diretrizes alimentares mais holísticas que abordam os padrões de alimentação e refeição, as práticas culinárias, o ato de comer e a comensalidade. Conclui-se que a segunda edição do GAPB possibilita aos profissionais de saúde e à população uma compreensão do alimento enquanto parte concreta da vida dos indivíduos e coletividade, extrapolando sua dimensão fisiológica e biológica.

Abstract This article analyzes the social and cultural dimensions of food addressed in the dietary guidelines of the second edition of the Dietary Guideline for the Brazilian Population (DGBP) in contrast to its first edition. This is a qualitative study. We employ the Pecheutian discourse analysis. The study universe is the first and second edition of DGBP. Data analysis used three steps: identification of similar and different texts of these materials; elucidation of the social and cultural dimensions of food in these materials; and systematic analysis with contrasting emerging discourses in both DGBPs. We emphasize that in the second edition the theoretical references—epidemiological, clinical, sociological, anthropological studies, and popular knowledge—and the use of the NOVA food classification favored the development of more holistic dietary guidelines that address food and eating patterns, culinary practices, the act of eating and the commensality. It is concluded that the second editions of DGPB allows health professionals and the population an understanding of food as something concrete in the life of individuals and collectivity, extrapolating its physiological and biological dimension.

Resumo Este trabalho objetivou descrever e analisar conteúdos de notícias associadas a ciclos de buscas ao Google ligados a 8 tipos de dieta: a cetogênica; da lua; da proteína; da sopa; detox; dos pontos; paleo; e Dukan. Estas foram selecionadas por terem sido apontadas pelo Google Trends® (GT) como as mais frequentemente associadas ao termo dieta. Os conteúdos dos sites vinculados aos maiores picos de buscas foram apontados pelo Google News®. O volume de buscas às dietas foram estimados pelo GT com filtros de região (Brasil) e temática (Saúde) considerando o período de 01/01/2012 a 01/01/2017. Os acessos retratam ciclos efêmeros com centenas de picos e quedas de interesse pelas 8 dietas da moda. A ênfase se concentra nas orientações para rápida perda de peso em prol de um ideal de saúde tido como proxy de um ideal estético. A dimensão dos riscos associados às dietas mais restritivas é citada frequentemente e validada por informações de especialistas. Destaca-se a exposição e a influência da opinião de celebridades relatando suas experiências dietéticas. Ao contrário do ideal de variedade e equilíbrio, as dietas da moda retratam a pressão pelo autocontrole alimentar como recurso à construção de um corpo idealizado e tipificado por imagens das celebridades.

Abstract This work aimed at identifying, describing and analyzing news content associated with Google search cycles linked to eight types of diet: ketogenic; moon; protein; soup; detox; points; paleo; and Dukan. They were selected because they were pointed out by Google Trends® (GT) as the most often associated with the term “diet”. The content of sites linked to the highest search peaks was pointed out by Google News®. The volume of search attempts for diets was estimated by the GT with region filters (Brazil) and theme (Health) considering the period from 01/01/2012 to 01/01/2017. Results: hits portray ephemeral cycles, with hundreds of peaks and declining interest in the eight fad diets. The emphasis is on guidelines for quick weight loss in favor of optimal health as a proxy for an esthetic ideal. The scale of the risks associated with the more restrictive diets is often quoted and validated by expert information. The exposure and influence of the opinion of celebrities reporting their dietary experiences stand out. Contrary to the ideal of moderation, variety, and balance, fad diets portray the pressure for food self-control as a resource for building an idealized body typified by celebrity images.

Resumo Este trabalho objetivou descrever e analisar conteúdos de notícias associadas a ciclos de buscas ao Google ligados a 8 tipos de dieta: a cetogênica; da lua; da proteína; da sopa; detox; dos pontos; paleo; e Dukan. Estas foram selecionadas por terem sido apontadas pelo Google Trends® (GT) como as mais frequentemente associadas ao termo dieta. Os conteúdos dos sites vinculados aos maiores picos de buscas foram apontados pelo Google News®. O volume de buscas às dietas foram estimados pelo GT com filtros de região (Brasil) e temática (Saúde) considerando o período de 01/01/2012 a 01/01/2017. Os acessos retratam ciclos efêmeros com centenas de picos e quedas de interesse pelas 8 dietas da moda. A ênfase se concentra nas orientações para rápida perda de peso em prol de um ideal de saúde tido como proxy de um ideal estético. A dimensão dos riscos associados às dietas mais restritivas é citada frequentemente e validada por informações de especialistas. Destaca-se a exposição e a influência da opinião de celebridades relatando suas experiências dietéticas. Ao contrário do ideal de variedade e equilíbrio, as dietas da moda retratam a pressão pelo autocontrole alimentar como recurso à construção de um corpo idealizado e tipificado por imagens das celebridades.

Abstract This work aimed at identifying, describing and analyzing news content associated with Google search cycles linked to eight types of diet: ketogenic; moon; protein; soup; detox; points; paleo; and Dukan. They were selected because they were pointed out by Google Trends® (GT) as the most often associated with the term “diet”. The content of sites linked to the highest search peaks was pointed out by Google News®. The volume of search attempts for diets was estimated by the GT with region filters (Brazil) and theme (Health) considering the period from 01/01/2012 to 01/01/2017. Results: hits portray ephemeral cycles, with hundreds of peaks and declining interest in the eight fad diets. The emphasis is on guidelines for quick weight loss in favor of optimal health as a proxy for an esthetic ideal. The scale of the risks associated with the more restrictive diets is often quoted and validated by expert information. The exposure and influence of the opinion of celebrities reporting their dietary experiences stand out. Contrary to the ideal of moderation, variety, and balance, fad diets portray the pressure for food self-control as a resource for building an idealized body typified by celebrity images.