Abstract Aim: Sporting mega-event organization requires developing strategies to maximize the chance of success. For the Brazil 2014 Fifa World Cup, it was not different. The action started long before the opening match on 06/12/2014. The issue we seek to investigate is: How did the 2014 Fifa World Cup’s management as a sporting mega-event develop during the pre-event phase? The general objective was to identify and analyze management-related peculiarities of the 2014 Fifa World Cup’s management during the pre-event period. The operational objectives were: (i) To identify the organizational structure set up to manage the 2014 Fifa World Cup; (ii) reveal the candidacy process; (iii) find out the initial budgets/investments planned for the 2014 Fifa World Cup; (iv) examine the management difficulties that happened during the pre-event period; and (v) detect the legacy left by said phase. Method: primary data was collected through an elite interview conceded by ex-Minister of Sports Orlando Silva and secondary data was obtained through bibliographical and documental research techniques. The interview was evaluated through content analysis. The analysis and discussion were categorized as follows: organizational structure, candidacy process, management, and legacy. The results show legacy was obtained in the pre-event phase due to the knowledge generated during the candidacy process. They also show a strengthening of Brazil’s image as a mega-event organizer. Some difficulties include no integration between organizers, delay in defining host-cities and construction, no initial budgets and no transparency in the bid’s initial publishing.

Este artigo buscou evidenciar a trajetória do automobilismo carioca, de 1954 a 1959, demarcando as interseções entre a produção em massa dos automóveis nacionais, sua influência no desenvolvimento urbano do Rio de Janeiro, e a mudança de habitus que a sociedade começava a vivenciar. Metodologicamente foi utilizada uma análise documental aliada a uma pesquisa bibliográfica. Como fonte primária utilizou-se a Revista de Automóveis e os resultados apontaram para: um desenvolvimento urbano liderado pelo automóvel, uma sociedade que transformou os carros em testemunha e cúmplice de sua vida pública e privada, e um automobilismo mal administrado que se deslocou pela cidade de acordo com o crescimento desta.

This article searched to evidence the motorsport trajectory in Rio de Janeiro between 1954 and 1959, demarcating the intersections among the national automobiles mass production, its influence in the city development and the habitus change that the society started to live. Methodologically a documentary analysis combined with a literature search was used. As research source was used the magazine "Revista de Automóveis" and the results pointed to: an urban growth leaded by automobiles, a society that transformed them in witness and accomplice of its public and private life, and a motorsport mismanaged which ran through the city according to its growing.

O Campeonato Brasileiro de Futebol da Série A tem demonstrado estabilidade econômica, sobretudo, a partir de 2003 após a inserção do sistema de pontos corridos e mudanças na gestão operacional da competição. Diante das variáveis: economia, mercado e mídia, buscamos investigar como está estruturado o negócio campeonato brasileiro de futebol. O objetivo geral foi compor um panorama econômico-financeiro sobre o campeonato brasileiro de futebol. Utilizou-se os métodos da pesquisa bibliográfica e pesquisa documental que possibilitaram apresentar e analisar os dados encontrados. Os resultados apontam que a economia, o mercado e a mídia em todas as suas formas criam uma tríade que sustenta e potencializa o negócio futebol, proporcionando valorização de preços, geração de receitas, negócios e oportunidades. Sendo a mídia com seu diversificado sistema de entretenimento, o principal responsável pela retroalimentação do processo comercial entre produtores e consumidores.

The Brazilian "Série A" Championship has demonstrated economic stability, especially after the implementation of the consecutive point system in 2003 and the changes made to the operational management of this competition. In face of the variables economy, market and media, we attempted to investigate how the Brazilian Football Championship is structured from a business standpoint. Our goal was to analyze the Brazilian Football Championship from an economic and financial perspective. From a methodological standpoint, we used bibliographical and documentary research. Results have shown that, together, the economy, market and media have helped to improve the business of football by increasing its value and generating revenues. They have also have developed new opportunities. Moreover, based on the football diversified entertainment system, media is the main cathaliser in the commercial feedback process system between producers and consumers.

El campeonato brasileño de fútbol de "Série A" ha demostrado estabilidad, sobretodo, a partir de 2003 después la inserción de puntos corridos y cambios en la gestión operacional de la competición. A partir de esa nueva configuración y delante de las variables: economía, mercado y medios, buscamos investigar cómo está estructurado el negocio campeonato brasileño de fútbol. El objetivo general fue componer un panorama económico-financiero a respecto del campeonato brasileño de fútbol. Se utilizó los métodos de pesquisa bibliográfica y pesquisa documental que posibilitaron presentar y analizar los datos encontrados. Los resultados apuntan que la economía, el mercado y los medios y la TV forman una tríade que potencializa el negocio fútbol, proporcionando valorización de precios, generación de recetas, negocios y oportunidades. Siendo los medios, con su diversificado sistema de entretenimiento, el principal responsable por la retroalimentación del proceso comercial entre productores y consumidores.