RESUMO Para compreender a perspectiva de formação proposta pelo Estado nas políticas de Educação do Campo do período neodesenvolvimentista (2001–2016), analisamos a relação dessas políticas com o projeto de desenvolvimento. Com base no referencial teórico metodológico do Materialismo Histórico-dialético, realizamos análise documental, investigação de dados estatísticos sobre a questão agrária e revisão de bibliografia. Como principal resultado da pesquisa, constatamos que a formação dos trabalhadores do campo, proposta pelo Estado no período neodesenvolvimentista, configurou o que denominamos de neoruralismo pedagógico, uma perspectiva de formação que tem por objetivo central a adequação da força de trabalho do campo às novas demandas da reestruturação produtiva, no contexto da acumulação flexível. Para isso, promove a reconfiguração da proposta de adaptação psicofísica dos trabalhadores, transmutando-a para a educação socioprofissional.

ABSTRACT To understand the training perspective proposed by the State in the education policies of the neo-developmental period (2001–2016), we analyzed the relationship of these policies with the development project. Based on the theoretical and methodological framework of Dialectical and Historical Materialism, we carry out a document analysis, an investigation of statistical data on the agrarian issue and a literature review. As the main result, we found that the training of field workers, proposed by the State in the neo-developmental period, consisted of what we call “pedagogical neo-ruralism,” a training perspective whose major objective is the adaptation of the rural workforce to the new demands of productive restructuring, in the context of flexible accumulation. To this end, it promotes the reconfiguration of the proposal for psychophysical adaptation of workers, turning it into socio-professional education.

RESUMEN Buscando comprender la perspectiva de formación propuesta por el Estado en las políticas de Educación del Campo del período neodesarrollista (2001–2016), analizamos la relación de dichas políticas con el proyecto de desarrollo. Basados en el marco teórico y metodológico del Materialismo Histórico Dialéctico, realizamos análisis documental, investigación de datos estadísticos sobre la cuestión agraria y revisión bibliográfica. Como principal resultado de la investigación, comprobamos que la formación de los trabajadores del campo, propuesta por el Estado en el período neodesarrollista, conformó lo que denominamos neorruralismo pedagógico, una perspectiva de formación que tiene por objetivo central la adecuación de la fuerza de trabajo rural a las nuevas demandas de reestructuración productiva, en el contexto de la acumulación flexible. Para ello, promueve la reconfiguración de la propuesta de adaptación psicofísica de los trabajadores, transmutándola para la educación socioprofesional.

ABSTRACT This articles aims to investigate the appropriation of marketing over digital environments and de features it adopts on this new element. It analyses the key differences between the traditional marketing and the digital one, according to the evolution in the use of social media and the interactions with users and clients. It also sees the impact on the professional field of marketing, that the creation of new activities and arising level of expertise necessary to its compliance gave place to the establishment of new professional roles. It refers as well to some unquestionable benefits of digital marketing that have made of this activity a strategic one for every organization.

RESUMEN Este artículo tiene como objetivo indagar en la apropiación del marketing en los entornos digitales y las características que adopta. Se analizan las diferencias clave entre el marketing tradicional y el digital, según la evolución y el uso de los medios de comunicación y la interacción con los usuarios o clientes. Además, el impacto en el área profesional de la mercadotecnia, ya que al surgir nuevas tareas y actividades a desarrollar el grado de especialización cambia de manera significativa y surgen nuevos perfiles profesionales. Se señalan también algunas de las ventajas incuestionables del marketing digital que lo han llevado a convertirse en una de las actividades estratégicas de la comunicación de toda organización.

ABSTRACT Digital Marketing is a strategic activity of high value for beginner organizations on their insertion to the market, because it allows them to promote, communicate, sell their products and services and satisfy its needs. It lets them occupy a good place and positioning in the market. Digital Marketing strategies focus on solving the strategic objectives of Marketing, deploying activities in the digital field in a fast, segmented and economical way. This proposal aims to establish a method for a new organization to successfully develop a Digital Marketing Strategy. The text explains the different ways in which a Digital Marketing Strategy is understood, so that when applying it, institutions are strongly inserted in the market.

RESUMEN El Marketing Digital es una actividad estratégica de alto valor para las organizaciones que comienzan su inserción en el mercado, pues les permite promover, comunicar, vender sus productos y servicios y satisfacer sus necesidades. Les permite además ocupar un buen lugar y un efectivo posicionamiento en el mercado. Las estrategias de Marketing Digital están orientadas a dar solución a los objetivos estratégicos de Mercadotecnia, desplegando actividades en el ámbito digital de una manera rápida, segmentada y económica. Esta propuesta tiene como objetivo establecer un método para que una organización novel desarrolle exitosamente una estrategia de Marketing Digital. En el texto se explican las diferentes formas en que se entiende lo que es una Estrategia de Marketing Digital, de modo que, al aplicarla, las instituciones se inserten con fuerza en el mercado.

Resumo Objetivo Investigar na literatura os estudos sobre os benefícios das intervenções musicoterapêuticas em gestantes no pré-natal, parto e pós-parto. Fontes dos dados A busca dos artigos foi realizada nas seguintes bases de dados eletrônicas: BVS, LILACS, SciELO, Portal CAPES, PsycINFO, ERIC, PubMed/Medline e revistas especializadas da área: Revista Brasileira de Musicoterapia e Voices. Seleção dos estudos Utilizaram-se descritores em português (musicoterapia, gravidez, gestantes, revisão), em inglês (music therapy, pregnancy, pregnant women, review) e em espanhol (musicoterapia, embarazo, mujeres embarazadas, revisión). A busca foi delimitada de janeiro de 2009 até junho de 2019. Os processos de seleção e avaliação dos artigos foram realizados por revisão por pares. Coleta de dados Os seguintes dados foram extraídos: título do artigo, ano da publicação, revista, autor(es), base de dados, país e data da coleta, objetivo do estudo, tamanho da amostra, tipo de atendimento, intervenção, instrumentos utilizados, resultados, e conclusão. Os dados foram organizados emordem cronológica a partir do ano de publicação do estudo. Síntese dos dados Foram identificados 146 artigos e incluídos apenas 23 estudos na revisão sistemática. Os artigos encontrados indicam em seus resultados relaxamento, diminuição dos níveis de ansiedade, de estresse psicossocial e de depressão, diminuição da dor, aumento do vínculo materno, melhora da qualidade do sono, controle da frequência cardíaca fetal e da pressão arterial materna, e diminuição da ingestão de fármacos no pós-operatório. Conclusões A musicoterapia durante o pré-natal, parto e pós-parto pode trazer benefícios para a gestante e para o neonato, o que justifica sua importância nessa área.

Abstract Objective To investigate in the literature the studies on the benefits ofmusic therapy interventions among pregnant women in the prenatal, delivery and postpartum periods. Data Sources The search for articles was carried out in the following electronic databases: VHL, LILACS, SciELO, Portal CAPES, PsycINFO, ERIC, PubMed/Medline, and journals specialized in this field: Revista Brasileira de Musicoterapia (“Brazilian Journal of Music Therapy”) and Voices. Study Selection Descriptors in Portuguese (musicoterapia, gravidez, gestantes, revisão), English (music therapy, pregnancy, pregnant women, review) and Spanish (musicoterapia, embarazo, mujeres embarazadas, revisión) were used. The search was delimited between January 2009 and June 2019. The process of selection and evaluation of the articles was performed through peer review. Data Collectio n The following data were extracted: article title, year of publication, journal, author(s), database, country and date of collection, purpose of the study, sample size, type of care, intervention, instruments used, results, and conclusion. The data were organized in chronological order based on the year of publication of thestudy. Summary of the Data In total, 146 articles were identified, and only 23 studies were included in this systematic review. The articles found indicate among their results relaxation, decreased levels of anxiety, psychosocial stress and depression, decreased pain, increase in the maternal bond, improvement in the quality of sleep, control of the fetal heart rate and maternal blood pressure, and decreased intake of drugs in the postoperative period. Conclusion Music therapy during the prenatal, delivery and postpartum periods can provide benefits to pregnant women and newborns, thus justifying its importance in this field.

RESUMO Objetivo: Correlacionar as medidas biométricas da região nasal de recém-nascidos prematuros e a termo e fornecer parâmetros para um modelo de protetor nasal. Método: Estudo descritivo de corte transversal, realizado nas unidades de alojamento conjunto, cuidados intermediários e intensivos neonatais de um hospital de Maceió, Alagoas, com 300 recém-nascidos, divididos em dois grupos: 150 a termo e 150 prematuros. Utilizaram-se dados da história neonatal e 1200 fotografias digitais para as medidas biométricas. Resultados: Os grupos foram homogêneos quanto ao sexo, peso e comprimento do recém-nascido. As medidas de largura nasal, distância da asa do nariz à linha média columelar direita e esquerda, comprimento e largura da columela, área do introito nasal direita e esquerda, comprimento do dorso nasal direito e esquerdo apresentaram-se diferentes quando comparadas em grupos de acordo com a idade gestacional, e quanto às faixas de peso - muito baixo peso, baixo peso e peso adequado a idade gestacional (p<0,05). Conclusão: Os dados obtidos fornecem parâmetros para criação de protetor nasal para recém-nascidos em uso de pronga, considerando aspectos anatômicos.

ABSTRACT Objective: To correlate the biometric measurements of the nasal area of premature and term newborns to provide parameters for a nasal protector model. Method: A crosssectional descriptive study, carried out in the neonatal joint accommodation, intermediate and intensive care units of a hospital in Maceio, Alagoas, with a total of 300 newborns, divided into two groups: 150 term and 150 premature. Neonatal history data and 1200 digital photographs were used for biometric measurements. Results: The groups were homogeneous regarding gender, weight and length of the newborn. The measurements of nasal width, distance from the wing of the nose to the right and left columella midline, right and left nasal introitus area, length of the right and left nasal dorsum were different when compared in groups according to gestational age and weight ranges - very low weight, low weight and appropriate weight for gestational age (p<0.05). Conclusion: The data obtained provide parameters for creating a nasal protector for newborns using prongs, considering anatomical aspects.

RESUMEN Objetivo: Correlacionar las medidas biométricas de la región nasal de neonatos prematuros y a término y ofrecer parámetros para un modelo de protector nasal. Método: Se realizó un estudio descriptivo de corte transversal en unidades de internación conjunta de cuidados intermediarios e intensivos neonatales de un hospital de Maceió, Alagoas, con 300 recién nacidos, divididos en dos grupos: 150 a término y 150 prematuros. Para las mediciones biométricas se utilizaron datos de la historia neonatal y 1.200 fotografías digitales. Resultados: Los grupos eran homogéneos en cuanto a sexo, peso y longitud del recién nacido. Las medidas de la anchura nasal, la distancia del ala de la nariz a la línea media del subtabique, lado derecho e izquierdo, la longitud y la anchura del subtabique, el área de las fosas nasales derecha e izquierda, la longitud del tabique nasal lado derecho e izquierdo eran diferentes cuando se compararon en los grupos según la edad gestacional, y en los rangos de peso: peso muy bajo, peso bajo y peso adecuado para la edad gestacional (p<0,05). Conclusión: Los datos obtenidos brindan parámetros para la creación de un protector nasal para recién nacidos que utilizan prongs, considerando los aspectos anatómicos.

ABSTRACT The importance of knowledge audits for Knowledge Management is presented. The low representation of this subject in academic institutions is analyzed and emphasis is made in its importance for knowing better the processes that are carried out in these institutions to study in depth their performance and approach their improvement. Some methodologies for conducting knowledge audits are analyzed and the results of the applications of Ponjuan’s (2018) methodology oriented towards the main processes of knowledge management and professional development in a Faculty. The main results of this experience are exposed, comparing the results obtained in three different specialities of this Faculty, considering the behaviour of different indicators and the strenghts and weaknesses identified in the process of this audit are exposed. The recommendations derived from this audit were discussed with all participants and the authorities of the Faculty received the informations about each of the three specialities.

RESUMEN Se expone la importancia de las auditorías del conocimiento para la Gestión del Conocimiento. Se analiza el poco abordaje de este tema específicamente en instituciones docentes y se hace énfasis en su importancia para conocer a profundidad los procesos que ocurren en estas instituciones a fin de conocer mejor su comportamiento y facilitar su perfeccionamiento. Se analizan algunas metodologías para el desarrollo de una Auditoría de conocimiento y se exponen los resultados más significativos de la aplicación de la metodología propuesta por Ponjuan (2018) vinculados a los procesos fundamentales del conocimiento de una facultad universitaria. Se refleja los principales resultados de su aplicación en tres especialidades de esta Facultad, analizando el comportamiento de diferentes indicadores y se reflejan las principales fortalezas y debilidades que se pudieron identificar en este proceso. Las principales recomendaciones de su ejecución se socializaron con los participantes de la misma y se les entregaron a las autoridades los informes correspondientes a cada especialidad.

ABSTRACT The research aims to expose knowledge auditing for local governments. A theoretical-conceptual approach is made to the audit of knowledge and local governments. The relationship between knowledge auditing and Knowledge Management is exposed. An analysis of the methodologies used in knowledge audits is carried out. A specific knowledge audit model for local governments is exposed, its components, benefits and advantages. The importance of knowledge auditing for local governments is exposed.

RESUMEN La investigación pretende exponer la auditoría del conocimiento para los gobiernos locales. Se realiza un acercamiento teórico-conceptual a la auditoría de conocimiento y gobiernos locales. Se expone la relación de la auditoría de conocimiento y la Gestión del Conocimiento. Se realiza un análisis de las metodologías que se utilizan en las auditorías de conocimiento. Se expone un modelo de auditoría del conocimiento específico para gobiernos locales, sus componentes beneficios y ventajas. Se expone la importancia de la auditoría del conocimiento para gobiernos locales.

ABSTRACT Regular lentil consumption may improve health and prevent certain chronic diseases. Lentils have high antioxidant activity and contain proteins, essential amino acids, fiber, minerals, and bioactive compounds. However, few studies have investigated the physicochemical characteristics of lentils when subjected to various soaking and cooking methods. We aimed to evaluate the effects of different hydration and cooking practices on the hydration coefficient, cooking time, primary metabolism compounds (lipids, proteins, fibers, carbohydrates), energy value, soluble protein, color and texture characteristics, amino acid and mineral profiles, bioactive compounds, antioxidant activity, and antinutritional factors (phytates and tannins) in lentils. Hydration water was preheated to initial temperatures of 25°C or 90°C. Lentils pre-hydrated with water at 90°C needed less cooking time, obtained greater softness, and had less decreases in amino acids, minerals, bioactive compounds, and antioxidant activity.

RESUMEN El consumo regular de lentejas puede mejorar la salud y prevenir ciertas enfermedades crónicas. Las lentejas tienen una alta actividad antioxidante y contienen proteínas, aminoácidos esenciales, fibra, minerales y compuestos bioactivos. Sin embargo, pocos estudios han investigado las características fisicoquímicas de las lentejas sometidas a varios métodos de remojo y cocción. El objetivo de este estudio fue evaluar los efectos de diferentes procesos de cocción e hidratación sobre el coeficiente de hidratación, el tiempo de cocción, los metabolitos primarios (lípidos, proteínas, fibras, carbohidratos), el valor energético, la proteína soluble, color y textura, los perfiles de aminoácidos y minerales, los compuestos bioactivos, la actividad antioxidante y los factores antinutricionales (fitatos y taninos) en la lenteja. El agua de hidratación se precalentó a temperaturas iniciales de 25°C o 90°C. Las lentejas prehidratadas con agua a 90°C necesitaban menos tiempo de cocción y obtuvieron una mayor suavidad, disminuyendo también la pérdida de aminoácidos, minerales, compuestos bioactivos y actividad antioxidante.

Resumo Neste artigo analiso a relação argumentativa de tópicos de O Segundo Sexo, publicado em 1949 , com os escritos “encomendados” por editores norte-americanos, como o texto intitulado Brigitte Bardot e a síndrome de Lolita , de agosto de 1959. O que há de comum entre eles é a proposta de desmitificação, presente nos escritos teóricos e nos nomeados autobiográficos. Sempre preocupada em perquirir temas de relevo, Beauvoir discute tópicos de simetria, de identidade e diferença, tanto entre culturas – da Europa às Américas –, quanto entre os sexos – na complexa relação do feminino, criticado em bases de suposta “natureza” das mulheres, e o masculino, que se destaca na sociedade patriarcal. Não se trata de reverter, pela escritura, os dilemas da história, mas de criticar o impacto da cultura na leitura e na escritura do real, sem jamais se resignar ao arbítrio e imposições. Indago, assim, sobre o teor axiológico que suscitam os escritos “encomendados”; se poderia ser também o mesmo que se configura em O Segundo Sexo , em seu esforço de desmitificar as ilusões que sobrevoam a realidade histórica. Busco, na interação entre textos e práticas de vida, compreender o método de análise que lança o pensamento de Beauvoir como uma matriz dos feminismos contemporâneos.

Abstract In this article, I analyze the argumentative relationship between topics from The Second Sex , published in 1949, and texts written “by demand” from North American editors, such as Brigitte Bardot and the Lolita syndrome , published in August 1959. What they have in common is the proposal of demystification, present in the theoretical writings and even in those considered auto-biographical. Always concerned with inquiring into relevant themes, Beauvoir discusses topics such as symmetry, identity and difference, both between cultures – from Europe to the Americas –, and between the sexes – in the complex relationship of the feminine, criticized based on a supposed “nature” of women, and the masculine, which is emphasized in patriarchal society. Beauvoir’s point is not to revert, through writing, the dilemmas of history, but to criticize the impact of culture on reading and writing the real, without resigning herself to arbitrariness and to impositions. I therefore inquire into the axiological tenor present in her writings “by demand”; if it could be the same that is configured in The Second Sex , in the effort to demystify the illusions that hover above historical reality. I seek, in the interaction between texts and life practices, to understand the analytical method that launches Beauvoir’s thought as a matrix of contemporary feminisms.

The concepts associated to the labor market, it components, characteristics of its segmentation and conditioning factors are presented. The importance of the link between the labor market and the university is addressed. The opinions of the cuban real and potential employers about the information professional, his functions and competences, his role inside different organizations and society in general is analyzed. It reflects on the degree of satisfaction of the employers with the level of information professionals graduated in the last years.

Se presentan los conceptos asociados al mercado laboral, sus componentes, las características de su segmentación, y sus factores condicionantes. Se aborda la importancia del vínculo entre el mercado laboral y la Universidad. Se analizan las opiniones de los empleadores reales y potenciales cubanos acerca de lo que es un profesional de la información, sus funciones y competencias, su rol en las organizaciones de diversos tipos y en la sociedad, en general. Se reflexiona sobre el grado de satisfacción de empleadores con el nivel que poseen los profesionales de información egresos de los últimos años.

This study aimed to verify the relationship between anthropometric measures (AM), blood pressure (BP) and cardiorespiratory fitness (CRF), physical activity (PA), sedentary behaviour (SB), predicted BMI z-score, waist circumference (WC) and waist-to-height ratio (WHtR) variance. A total of 245 children (8.90 ± .80years-old) were recruited from a Portuguese school. WHtR was classified according the reference ≥ 0.5. WC was measured above iliac crest. BP was assessed using a sphygmomanometer, and CRF using 20-m run test. PA and SB were assessed by accelerometers (Actigraph GT3x) and by questionnaire. Participants did not meet recommendations on PA. CRF and vigorous PA (VPA) were inversely correlated with AM. Moderate and vigorous PA were positively correlated with CRF. CRF was inversely correlated with systolic and diastolic BP. CRF and PA explained BMI z-score variance. WC and WHtR variance was predicted by CRF. These results emphasize the importance of international recommendations for PA with the purpose of developing CRF. A new emphasis should be given to CRF and interdisciplinary approaches in international recommendations. This should provide new health implications for primary care providers and school services.

Abstract Aims: Cardiovascular disease risk factors occur more frequently in children with obesity. Project PANK is a multidisciplinary school-based intervention lasting 6 months to improve BMI z-score, waist circumference (WC), waist-to-height ratio (WHtR), blood pressure (BP), nutrition, physical activity (PA), sedentary behaviour (SB), cardiorespiratory fitness (CRF), glucose, cholesterol, and triglycerides (TG). Methods/DesignA total of 77 children (7-10 years) were recruited from an urban school. The protocol includes PA and SB individual meetings for children/parents; increasing school exercise; PA and SB lessons for children; A goal in the number of steps/day to accomplish in and after school. In nutrition, the protocol includes three individual meetings for children/parents and six lessons for children. ResultsPositive associations were found between the BMI Z-score, WC, and WHtR with TG; the BMI Z-score and WHtR with glucose; the light PA time and HDL-C; the vigorous and moderate-to-vigorous PA with CRF; the caloric intake and lipids with LDL-C, BMI z-score, WC, and WHtR. A negative association was found between CRF and TG. ConclusionBaseline results stress the importance of multidisciplinary school-based interventions. We hypothesized that PANK will improve blood variables, anthropometric measures, and BP, by changing food intake, enhancing PA and CRF, and decreasing SB.