Films of a poly(fluorene-bisthiophene) derivative, named PFBT, were electrodeposited onto indium tin oxide (ITO) electrodes and their electrochromic and fluorescence properties were investigated. Such films displayed color variation from yellow, in the neutral state, to green, in the oxidized state, as shown by tracking of the CIE (Commission Internationale de l’Eclairage) 1931 xy chromaticity coordinates. PFBT films are fluorescent in the neutral state (E = 0.0 V vs. Ag/Ag+) with emission at 532 nm; however, upon oxidation at 0.85 V the photoluminescence intensity is significantly decreased. A solid-state electrochromic device was assembled using PFBT and poly(3,4-ethylenedioxythiophene) doped with poly(styrenesulfonate) (PEDOT-PSS) films and a polymer electrolyte. The device presented color variation from transmissive greenish-yellow to blue and reversible fluorescent properties upon switching between -1.5 to 1.5 V vs. PEDOT. Thus, the high contrast and stability both in electrochromism and electrofluorescence of the PFBT film and its device make them suitable for application in multifunctional optical devices.