ABSTRACT Industrial clusters are highly concentrated professional environments, being a potential area for development of dynamic managerial capabilities and interorganizational learning. This study proposes to identify interorganizational learning mechanisms and their integration to the dynamic managerial capabilities in a technology cluster. This is an exploratory research and it uses a qualitative approach through a single-case study. The data analysis was based on content analysis techniques proposed by Bardin. It was identified formal and informal mechanisms that enable the learning between companies and the importance of the role of management core in fostering interorganizational learning, through the various projects that have integrator scope and cooperation between companies. The study revealed that the existence of a department for cluster management is essential to maintain relations between companies and their professionals. This research allowed expanding the knowledge related to the cluster perspective and interorganizational learning, providing the identification of mechanisms that favor the development and mobilization of dynamic managerial capabilities, which collaborate to fill theoretical gaps related to the constructs and reveal their complex nature that is determinant for the governance of a cluster.

RESUMO O objetivo deste artigo é analisar a dinâmica da inovação em serviços no atendimento aos consumidores na base da pirâmide (BoP). Para isso, foi elaborado um framework composto por dimensões de inovações, capacidades e infraestrutura. No sentido de avaliar o comportamento do framework na prática empresarial, um estudo de caso foi empreendido em uma empresa do setor do varejo que atua na região Nordeste do Brasil e que tem como segmento alvo os consumidores pertencentes à BoP. Os resultados evidenciaram a aderência do framework proposto à dinâmica das inovações empreendidas pela empresa pesquisada. Teoricamente, o framework contribui para explicar a interação entre dimensões, capacidades e elementos da infraestrutura do mercado. Sob o ponto de vista da prática, ele explica como ocorrem as inovações em serviços e como adequá-las ao mercado da BoP. Além disso, na medida em que são considerados tanto elementos externos quanto internos na estrutura do framework concebido, a inovação passa a ser considerada sob diferentes perspectivas.

Abstract This paper aims to analyze the dynamic of innovation in services for consumers at the bottom of the pyramid (BoP). For this purpose, a framework composed of innovation dimensions, capabilities and infrastructure was developed. To assess the framework behavior in the business practice, a case study was carried out in a retail firm operating in Brazil’s Northeast region whose target consumers are at the BoP. The results showed adherence of the proposed framework to the dynamics of innovation conducted by the studied firm. Considering the theoretical-academic perspective, the framework helps explain the interaction between dimensions, capabilities, and elements of the market infrastructure. As for its practical relevance, it explains how service innovations occur and how to adapt them to the BoP market. In addition, as the structure of the proposed framework includes both external and internal elements, innovation is then considered from different perspectives.