This article examines wayfinding behavior in an extended parking lot belonging to one of the largest shopping malls in Santiago, Chile. About 500 people were followed while going to the mall and returning from it, and their trajectories were mapped and analyzed. The results indicate that inbound paths were, in average, 10% shorter that outbound paths, and that people stopped three times more frequently when leaving the mall than when accessing it. It is argued that these results are in line with previous research on the subject, which stress the importance of environmental information in shaping people`s behavior.

A typographer is not only the designer of typographic sources, but also is the professional that projects on paper the texts that will give form to a form. The typographer Mauricio Amster is considered one of the designers whose aesthetic, technician and pedagogic contribution was decisive for the renovation and evolution of the graphic arts in Spain and Chile

Un tipógrafo no sólo es el diseñador de fuentes tipográficas, sino también aquel profesional que proyecta sobre el papel los textos que darán forma a un impreso. El tipógrafo Mauricio Amster es considerado como uno de los diseñadores cuyo aporte estético, técnico y pedagógico fue determinante para la renovación y evolución de las artes gráficas en España y Chile

Diseño en Chile, es desarrollada a partir de cinco puntos de vista: Allard nos propone un debate en torno a las definiciones y evolución histórica del término; Neira asume la realidad del diseño gráfico en Chile; Eyquem establece que la definición del diseño es dada por la propia experiencia; Puga nos ilumina sobre las reales posibilidades de la industria en la materia, y finalmente Eames nos permite, a través de expresiones de su acercamiento al proceso de diseño, volver al principio: ¿qué es el diseño?

Design in Chile, is developed from five points of view. Allard proposes a debate around the definitions and historical evolution of the term; Neira assumes the reality of the graphic design in Chile; Eyquem establishes a definition of design carried out from his own experience; Puga lightens us about the real possibilities of industry in the matter, and finally Eames allows us, through expressions of his approach to the design process, to return to the beginning: what is design?